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Here's What Realtors® Should Include in their Email Signatures

Posted by Z57 Marketing Team on Jul 20, 2017 6:30:00 AM

As an agent, your email signature is your trademark. As a small business owner, agents have more flexibility with signature choices. A lot can be told from an agent’s email signature. Leads will be analyzing your signature to get a feel of your personal branding and style. Whether you are a new or veteran agent, use our list of do’s and don’ts to see if your email address is up to par. 

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Topics: Practical Advice for Realtors

10 Questions for Better Real Estate Lead Qualification

Posted by Emily Murray on Jul 18, 2017 9:55:34 AM

Not all real estate leads are created equally. Most agents have found this out the hard way.  Some spend countless hours on a prospect only to find that the buyer or seller isn’t ready to move forward. You can reduce the amount of time spent on dead-end leads by first asking a few qualifying questions.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

3 Reasons Why Your Real Estate Website is Your Most Important Tool

Posted by Jack Markham on Jul 13, 2017 4:00:00 AM

I often hear from agents, "I have a brokerage website, why would I want to create my own?" This is a great question. Think of your brokerage website as a business card...what your website should be is a more of a one-stop-shop for leads. 

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Topics: Real Estate Marketing

5 Ways to Drive Traffic and Real Estate Leads to Your Website 

Posted by Emily Murray on Jul 12, 2017 10:00:38 AM

Capturing online leads is challenging if you aren’t getting any new traffic to your website. Fortunately, there are several ways to get fresh eyes on your website, you just have to know where to look.

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Topics: Real Estate Marketing, Social Media Marketing, Lead Generation

The Home Seller's Checklist

Posted by Emily Murray on Jul 7, 2017 1:36:45 PM


Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market. 

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Topics: Real Estate Marketing

Happy 4th of July!

Posted by Kristina Brunnler on Jul 4, 2017 6:30:00 AM
Happy 4th of July from the Z57 team to yours.

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Topics: Message From Z57

5 Reasons Why Having Your Own Website is Important

Posted by Z57 Marketing Team on Jun 28, 2017 7:48:00 AM

I’ve said it before, and I will say it again - Real estate is a referral based business. Your success depends entirely on how you conduct yourself, your brand and your business. With so many agents trying to vie for clients, it is easy to get overlooked by prospects - unless you do something to stand out. Thanks to the internet, you have the power to market yourself online. Focus on inbound marketing by creating an online presence with social media marketing and blogging while directing leads back to your own personal agent website.

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Topics: Real Estate Marketing

4 Ways to Spark a Conversation on Your Facebook Business Page

Posted by Emily Murray on Jun 27, 2017 9:58:18 AM

Social media contains the word “social” for a reason, but what if no one on your page is actually socializing? It’s a bit like hosting a dance party and having guests sit silently on the sidelines. Kind of defeats the purpose, right?

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Topics: Facebook Marketing

Snapchat for Real Estate Agents

Posted by Z57 Marketing Team on Jun 26, 2017 7:19:00 AM

Since Snapchat was launched in 2011, more than 100 million people have become daily active users. Why should you care? Snapchat is one of the most popular apps that allow you to send pictures or videos. While the images self destruct after a few seconds, you can utilize Snapchats filters, doodle tool, or captions to make the picture your own. Real estate is a business that thrives on the visual representation of homes, so why wouldn’t you take advantage of such a popular tool?

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Topics: Real Estate Marketing, Social Media Marketing

How to Write Real Estate Content Leads Want to Share

Posted by Z57 Marketing Team on Jun 21, 2017 7:05:00 AM

For some agents, the hardest part about blogging or social media is figuring out how to use each individual platform. For other agents, however, the hardest part of blogging or posting on social media is coming up with content that will help to get leads to engage with them. Without content that relates to your audience, it doesn't matter how well you know how to use each platform because no one will be engaging with you anyways, right? Coming up with compelling content helps get your name and brand known in the industry and market as a real estate expert. How does your content creation stack up to the rest of the industry?

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Topics: Real Estate Marketing, Social Media Marketing

Online Leads for Realtors

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Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 


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