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4 Real Estate Marketing Strategies to Try Today

Posted by Emily Murray on Sep 21, 2017 4:30:00 AM



Today’s real estate agents have more prospects at their fingertips than any other generation, thanks to the Internet. With this amazing opportunity, comes a bit of anxiety for some. How do you get in front of the right prospects? How do you manage your brand online? How can you be found? The answer to each and every one of these questions is online marketing.

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Topics: Real Estate Marketing

Instagram For Real Estate: Leveraging Instagram Stories

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2017 7:00:00 AM

Instagram Stories was launched in August 2016 as Facebook's answer to Snapchat.  An Instagram Story is a temporary post that deletes itself after 24-hours. What’s the benefit to you as a busy real estate agent? The quality of your photos and videos does not matter as much as it does in your primary feed, so these stories are fast, simple, and highly effective for connecting with your audience. 

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Topics: Social Media Marketing

Helping Our Clients Impacted by Hurricane Harvey

Posted by Pacifico "PJ" Ortiz Luis on Sep 18, 2017 7:00:00 AM

On August 30, 2017 a category 5 hurricane made landfall along the coast of Texas. More than 50 inches of rain fell onto Houston in the span of 4 days, in a city of 2.303 million people. Our hearts go out to all those affected by Hurricane Harvey. We could not just sit back and watch, especially knowing we have clients whose businesses will be put on hold for an indeterminable amount of time.

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Topics: Message From Z57

5 Tips for Selling Your Stale Listings 

Posted by Emily Murray on Sep 14, 2017 6:00:00 AM

Nothing’s worse than that one property that simply won’t sell no matter what you do. While it may feel like you’ve done all you could, take a step back for a moment and consider these 5 tips for re-invigorating your stale listing.

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Topics: Real Estate Marketing

How to Engage with Real Estate Leads on Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 13, 2017 8:33:12 AM
There is a wealth of information online available to learn how to leverage Instagram for your business.  The most common theme is to create engaging content. This is a very important skill to have when it comes to marketing to your real estate leads using social media. There is one aspect that often gets overlooked in these articles...  

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Topics: Social Media Marketing

4 Tips for New Real Estate Agents

Posted by Emily Murray on Sep 12, 2017 6:00:00 AM

Phew! You made it through those dreaded real estate exams and you are officially an agent, congratulations! Now it’s time to put your newly acquired real estate knowledge and passion to the test. This is the exciting part, what you do now will set the tone and pave the way for future success.

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Topics: Real Estate Marketing

Tips for Prospecting Expired Real Estate Listings

Posted by Emily Murray on Sep 7, 2017 6:00:00 AM

In order to begin generating new leads on a consistent basis, you’ll need diligence and a bit of creativity to outperform your competitors. A cost effective way to grab new leads is through prospecting expired listings. With a marketing strategy in place and your value proposition front and center, you’ll find that contacting sellers with expired listings can be well worth the time.

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Topics: Real Estate Marketing

The Basics of Instagram for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Sep 6, 2017 7:00:00 AM

Instagram was purchased by Facebook for $1,000,000,000.  And now social media marketers are saying that Instagram is the new Facebook. This guide is the pre-requisite for a series of guides for our Instagram for Real Estate Agents.

 

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Topics: Social Media Marketing

5 Reasons You Deserve to Relax this Labor Day!

Posted by Emily Murray on Sep 4, 2017 4:30:00 AM

The life of a real agent is equal parts amazing and extremely stressful, right? When those 3 day weekends roll around you deserve to get some much-needed R&R! Here are 5 reasons you deserve to kick back, relax, and enjoy your Labor Day.

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Topics: Message From Z57

Tips for Handling Negativity on Your Real Estate Facebook Business Page

Posted by Emily Murray on Aug 31, 2017 5:00:00 AM

We’ve all been there. You get that Facebook notification on your business page and think “hooray, my followers are engaging with me!” and then you see the dreaded negative comment or review…now what? Don’t panic, nearly every business deals with a negative review or comment now and then. It can be scary since Facebook is a very public platform, but how you handle it can help improve your appearance (or hurt it if not done gracefully).

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Topics: Real Estate Marketing, Facebook Marketing

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