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Build Your Brand with Z57 Academy

Z57 Academy offers one-on-one training on strategies proven to set your real estate business apart from your competitors and generate wild success. Here’s a sneak peek:

Supercharge your marketing plan with these tips from Z57 Academy.

When you start building a marketing plan— it’s important to start out by identifying several key elements.

■ Who is your target audience? Be specific so you can tailor your marketing materials to appeal to and meet the needs of your prospects.

■ What is the goal of your marketing? By determining the course of action you want your target audience to take, you can also identify your marketing objectives and design marketing materials with that specific result in mind. We recommend using materials always focused on driving traffic back to your website.

■ Who are your competitors and how do they reach out to your audience? When you know who your competitors are and what they’re doing for marketing, you can compare your strategies and identify ways to get a competitive edge – whether it’s branching into a new marketing space, learning up-to-date techniques that appeal to today’s consumer or tailoring your existing strategies to meet current demands. Start by making a list of tactics you believe you should you add to your repertoire by identifying opportunities that are being missed by your competitors. Understanding your competition and identifying what you may be missing with your existing marketing is a great first step in formulating a solid marketing campaign.

■ What are your core strengths, and how do those make you stand out your competitors? Focus on what you do best.  Are you well-versed in short sales? Do you have a keen eye for design and use that for professional staging for sellers? Knowing your strengths and marketing them to generate results gives you another great angle in recruiting prospects.

■ How can you brand your business to make it stand out in a crowded market? Let us help with this one – you must stay up to date with marketing trends. With a rapidly changing consumer environment, it can be easy to fall behind but knowing where your consumers are and how to reach them is the major key in building a successful marketing platform. If you haven’t already become a Z57 Academy student and learned proven strategies on how to do just that – there is no time better than the present!

To sum it up – know your audience and understand your competition, identify and focus on a corporate identity and stay current with marketing trends and you will be set up for success.

Z57 and Z57 Academy

Z57 Academy offers revolutionary one-on-one marketing training for real estate professionals and has been proven to generate amazing results. In addition to gaining access to Z57 Academy, we provide social media solutions, a lead capture website and training on how to use all of your tools to generate results unlike anything you’ve ever seen before. With any Z57 program, you also receive unlimited support – personal marketing consultants are here to help anytime you have questions or need advice.

Contact us today to view a live demo and learn what we can do to make you and your business wildly successful!

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One-on-one Internet Marketing training program coaches REALTORS® on how to stand out from competitors through proven marketing strategies.

SAN DIEGO (PRWEB) March 22, 2012

Z57 Inc., a leading provider of real estate internet marketing services, announced today that Amy Williams, a Kansas-based Keller Williams REALTOR®, was Z57 Academy’s 2000th graduate. Williams, a premier REALTOR® in Olathe, Kan., and surrounding areas, successfully completed Z57 Academy 100 Series coursework and earned her ZPro Certification. Williams’ designation as a ZPro graduate identifies her as a leading agent with extensive marketing expertise.

The National Association of REALTORS® estimates that 88% of home shoppers will use the internet to search for homes. The way REALTORS® do business has been heavily affected by consumer’s reliance on the internet. Many companies provide real estate websites and marketing tools to meet this need but lack training programs that teach individuals how to effectively generate marketing results online. Z57 Academy was created to fill that gap by teaching REALTORS® how to use their Z57 website and marketing tools to achieve the best possible results for their business. Z57 Academy was first made available to real estate professionals in May 2011. Since then, real estate professionals who consistently implement the Z57 Academy program have seen tremendous results – receiving an impressive amount of website traffic and qualified leads.

Clients enrolled in Z57 Academy are assigned to their own marketing coach, known as a ZPro Specialist, who guides them through the coursework with one-on-one instruction. Z57 Academy 100 series coursework focuses on social media strategies, marketing on craigslist, selling with single property websites, successfully integrating online and offline marketing and much more. Z57 Academy students receive upgrades to their website as they hit milestones in their coursework and have unlimited support from a highly-trained team of individuals dedicated to their success.

Z57’s 2000th graduate, Amy Williams, is excited about the results she’s seen so far. “Z57 has made it easy for me to do all of my marketing from one location. Craigslist has never been so easy and single property websites are so cool!” Williams said. “Social media is becoming more and more prevalent in today’s world and now I am using it to better my business! The showings on my listings have dramatically increased since my enrollment in Z57 Academy because of the increase in exposure.”

“We created Z57 Academy to provide real estate professionals with the opportunity to learn how to effectively use the internet to market their business and to learn strategies that will allow them to provide the best possible service to their customers,” Z57 CEO Ryan Whitlock said. “We are very excited to announce our 2000th graduate and to see the success our clients are having with the program. It feels great to provide a service that is commonly overlooked by companies in the real estate space.”

Z57 Academy is a constantly evolving program – offering up-to-date training to real estate professionals looking to leverage the most current marketing strategies to grow their business.

About Z57 Inc.
Founded in 1998, San Diego-based Z57, Inc. is an internet marketing company for real estate professionals. Z57 specializes in providing complete marketing solutions including optimized websites, lead capture tools and internet marketing training through Z57 Academy. Recognized as San Diego’s No. 1 Web Development and Design Company for 10 consecutive years, Z57 provides thousands of clients with proven solutions and personal service. For more information about Z57 Inc., visit http://www.Z57.com