Real Estate Websites Need Real Estate Content
One of the keys to success with a real estate website is developing fresh content. And I’m not just talking about updates about what your dog did last week – you need to have real estate related content. Not only does it keep website visitors engaged and coming back but it also gives you juice for search engines. Did you know that search engines regularly (sometimes daily for a good website) spider your sites looking for new content and reward (or ignore) you accordingly in their search results?
Does this all beg the question “where do I get this fresh content”? There are lots of ways to get good content, but one of the best sources of real estate information is to draw on your own knowledge and experiences. After all, you’re the expert right? It doesn’t take much time to develop your own content and it shows your prospects that you really know what you are doing.
Here’s a tip for a fresh topic that is on many of your prospect’s minds these days, or at least would be if they knew about it – the First-Time Homebuyer Tax Credit. Put a new page on your website that describes in brief what the credit is and who might qualify for it. If you have the ability to add a lead capture form to the page, add it and ask your prospects to contact you for more information or to find out if they qualify.
If you don’t already know all the details you can get more clarity from the article below from NAR:
http://www.realtor.org/home_buyers_and_sellers/2009_first_time_home_buyer_tax_credit?lid=ronav0019
If you don’t already have information about this on your real estate website, it’s a slam dunk as good, quality content that your prospects are sure to be interested in.
I agree with this article. You should be able to have an article that is relevant to what you’ve been doing. Realtor Websites need not to be fancy but has sense in dealing with their strategies not neccessarily mean for bragging rights.
Scott
I want to be successful at real estate and I understand that knowledge equals power, but how do I balance my time so that I can get the knowledge I need and be able to lead generate,convert and close. There just dosen’t seem to be enough time in the day. I am not looking for an easy way, just a better way. I prospect about 2-3 hours a day 3-4 days a week the rest of the time I am helping clients make decisions that they don’t seem they want to make. I have only done 2 deals so far this year and I am not happy with that because I spend time trying to educate my clients . Most people Ii come into contact with feel the market is going lower and I show them with statistics that that is not necessarily the case. I don’t nor can I spend anymore money on find “The System” that is going to take me to the top. I am not interested in the top, I am interested in making a comfortable income and not killing myself for it . I have spent my life doing that already and I am tired.