When it comes to websites, personalization is not topic most often avoided by website owners. Many real estate agents would not classify themselves as "tech savvy", and thus think it requires too much time and too much work. That is certainly not the case..

The first brand that you can recall, in relation to a product category, has established top of mind in your brain. For example, if someone asked you to name a tissue brand, you might say Kleenex; or if you asked a friend to borrow lip balm, you might expect ChapStick. As a real estate agent, you need to establish top of mind with your sphere of influence to increase referral leads and word of mouth to grow your business organically. Wouldn't it be amazing if someone overheard the word "real estate" and immediately thought of you?

In this article, we will examine 4 different strategies to keep top of mind with past real estate clients without sounding desperate. These strategies include reaching out on holidays and important dates, posting and researching with social media, hosting an event and emailing newsletters. 

Instead of binge watching Breaking Bad on Netflix, why not consider having a marathon of YouTube videos created by your fellow real estate agents? Your competitors are also your peers - learning from them can prove to be beneficial in the long run.

The 2019 real estate market looks substantially different than it did a decade ago. The housing market has evolved each year, as the new generation became first-time home buyers and the senior generation began to downsize. Each generation has different buying behaviors, preferences and goals that are influenced by external factors such as the economy, social norms, technology and government regulation. For example, Baby Boomers are waiting longer in life to downsize than their older Silent Generation counterparts in their senior years. So how does this affect the younger generations? 

In this article, we will examine the Baby Boomer, Generation X (Gen X) and Millennial generation demographics to predict their 2019 housing preferences, buying/selling behaviors and the hottest markets for each generation. 

Voice assistants are everywhere these days. They make life a bit easier, and saves you precious seconds that can be better spent on other aspects of your day. So before our favorite artificial intelligence friends build their own bodies and enslave the human race...let's take a look at how real estate agents can leverage voice assistants to their advantage.

As 2019 begins, we predict the 5 social media trends that will impact you as a real estate agent. Last year, the major trends included an increase in video content, live stream videos, chatbots, mobile-friendly adaption and more. This year will have emerging technologies and new improvements, which means new strategies to reach and nurture your real estate leads.

In this article, we will predict 5 major social media trends that will impact the real estate industry in 2019. The 5 social media trends include: the evolution of live videos, the surge of Instagram users, the rise of real estate apps, the popularization of digital open houses and the age of Facebook Groups.

It's fun taking a look at our past efforts and seeing where we need to renew, reinvigorate, or improve. Let's take a look specifically at your branding...what should you change? And what should you keep the same?

For real estate agents, an FSBO seller can either be an opportunity in disguise or a thorn in your side. As the Do-It-Yourself (DIY) trend becomes a part of American culture, uninformed FSBO sellers multiply but have the incorrect perception about the home selling process - which is why they need you! Now is a great opportunity to learn how to take advantage of the FSBO sellers' market.  Who knows, they could be your next niche market!

In this article, we will identity 4 FSBO seller heart aches: Negotiating the right price; comprehending completing and submitting paperwork to the correct entities; getting off the marketing at a reasonable length of time; having enough time to devote to all aspects of the sale - and offer tips to overcome them. 

The social media landscape changes almost as much as the real estate market does. One second it is all about Facebook engagement and buyer leads...the next it is about authenticity on Instagram and seller leads. With a new year upon us, we know there will be many changes to the real estate market. With that, there are also new social media platforms to pay more attention to.

Ask any successful real estate agent, they'll tell you that one of their biggest secrets to running their business is effective budgeting. Through proper management of their finances, agents like yourself are able to control their money, instead of wondering how they spent it all. Your money is the most important aspect of your real estate business, so it is important for you to plan, track, and optimize your budget throughout the fiscal year in order to be financially successful month over month and year over year.

In this post, we will discuss real estate budgeting benefits, planning, tracking and tips to optimize every penny in a real estate business. Now is the best time for you to start planning for 2019, so you can hit the ground running when the ball drops and champagne pops on New Year's Eve.