In this article, I will explain branding and the benefits of defining your brand in relation to real estate marketing.

1. So....What is a Brand?
2. Branding Case Study
3. Why Branding is Important

In this article, I will share 44 Instagram video ideas that real estate agents can use to increase engagement, initiate conversations, and grow their Instagram audience.

1. Share How To Videos
2. Showcase Your Active Listings with Video
3. Demonstrate Your Expertise and Services
4. Give Viewers a Behind the Scenes Sneak Peak Video
5. Answer FAQs With a Video
6. Add Value with Real Estate Tip and Hack Videos
7. Show Off Your Fun Side with Lifestyle and Hobbies

According to MarketingCharts, 74.2% of TikTok users are above the age of 25. This is the exact demographic buying homes! There is an untapped market on TikTok. If you are an agent that is kicking yourself because you dismissed Facebook as "just for the kids", this is a good chance to make up for that mistake. We will be answering the question of "Should Real Estate Agents Be on TikTok?" in next week's article - but first you should know why it's important to know about.

In this article, I will share 5 signs real estate agents should start outsourcing their social media marketing. The signs include:

1. You’re Posting on Social Media Inconsistently
2. You Don’t Have Enough Time for Social Media
3. You Don’t Have the Social Media Skill Set
4. You’re Not Creative Enough
5. You Don’t Have the Proper Social Media Resources

In this article, we’ll look at the three largest generations in real estate: Baby Boomers, Gen X, and Millennials to predict their trends, housing preferences, percentage of buyers/sellers, median household income, top reasons for purchasing a home, and additional fun facts.

1. The Baby Boomer Generation
2. Generation X
3. The Millennial Generation

Everybody here at Z57 wish you the most prosperous 2020. A new year is a good time to shed bad habits, and start new ones. There is so much more in store for Z57 this year - stay tuned!

Happy New Year!

In this article, I will share the 5 most important types of real estate relationships and ways to enhance those relationships.

1. Connect with Yourself
2. Build Stronger Relationships with Coworkers and other Agents
3. Meet More People and Become Friends with Them on Facebook
4. Stay Top of Mind with Your Sphere of Influence
5. Nurture Key Business Partners

Seasons Greetings from the team here at Z57! We hope you have a great holiday, and a happier new year!

In this article I will share ways real estate agents can spend their holidays alone.

1. Mental Check Yourself
2. Get Your Muscles Loose and Dopamine Flowing
3. Breakfast of Holiday Champions
4. The Rest of the Holiday Day