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Find your Perfect Real Estate Lead – Create a Persona to Optimize Marketing Conversions

Posted by Brian Lim on Nov 15, 2018 4:20:00 AM

If you’re a new agent or if you're just having lead generation problems, you’ll find success by focusing on one target market, one persona, or one niche because that will be your PERFECT client! Personas are all about marketing to the right type of lead, rather than wasting resources on consumers who aren't a good match. For example, marketing to someone that has shown interest in purchasing a home, as opposed to someone who isn’t.

According to HubSpot, a persona is, “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Creating a persona will help you determine how to position your real estate brand, the tone of your messages, the appearance of your website, types of content, and lead generation strategies that they will prefer, understand and consume.

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Topics: Real Estate Marketing Tips, Real Estate Marketing

5 Excuses That Real Estate Agents Should Stop Using

Posted by Pacifico "PJ" Ortiz Luis on Nov 14, 2018 7:30:00 AM

We have heard it all. We have heard all the reasons that real estate agents will use as a scapegoat for them not achieving success. Let's remove that coat of sugar from our analysis, and unveil the bitter truth behind these excuses...and how to overcome them.

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Topics: Real Estate Marketing Tips

Z57's General Manager, Jack Markham, named an RISMedia 2019 Real Estate Newsmaker

Posted by Brian Lim on Nov 12, 2018 4:46:00 AM

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Topics: Z57 Announcement, Company News

5 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday

Posted by Brian Lim on Nov 8, 2018 4:25:00 AM

Thanksgiving is the time of the year to show your appreciation for family, friends and your community. As a real estate agent, that includes your leads, current clients and past clients.  Your past clients have the most potential to produce referrals for you, so we are going to examine a few ideas to help you generate referral leads during the Thanksgiving holiday.

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

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Topics: Real Estate Marketing Tips, Holiday Strategies

Now Is The Time to INCREASE Your Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis on Nov 7, 2018 7:30:00 AM

Is the housing market is slowing down because of the upcoming holidays? Who knows? You may be right. So should you just go ahead and close down your business for a month, and turn on your automatic vacation email response? We would argue no.

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How to Build Website Authority for Your Real Estate Business in 90 Days

Posted by Josh Elkin on Nov 6, 2018 7:30:00 AM

In today's post we have guest blogger, Josh Elkin, giving us a comprehensive strategy on rising up the ranks of the google search results in a short amount of time.

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Topics: Real Estate Marketing Tips

Optimize Your Social Media Marketing For Growth [Real Estate]

Posted by Brian Lim on Nov 1, 2018 4:29:00 AM

Do your posts align with your branding? Is the tone in each message consistent? How does your audience respond to your content? Performing a social media audit on your marketing portfolio will help you examine all your social media platforms, their progress and how they contribute to your branding. Doing so will allow you to identify gaps and opportunities for growth in order to optimize your marketing portfolio to increase followers, engagement, and lead conversions on social media.

After reading this article, you will know the opportunities available on social media to improve your business, know your most successful content, the best times to post and the channels have the most opportunity for lead generation, which will help you increase engagement and convert more leads!

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Topics: Real Estate Marketing Tips, Facebook Marketing

6 Scary Movies on Netflix That Are Vaguely About Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Oct 31, 2018 12:30:00 PM

Are all your prospects out celebrating the holiday? If so, maybe tonight is a good night to have a horror movie marathon? Here are 6 scary movies you can watch on Netflix tonight that are vaguely about real estate.

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How Hurricane Michael Affects the Florida Panhandle Housing Market

Posted by Brian Lim on Oct 25, 2018 4:16:00 AM

First and foremost, we would like to express our deepest sympathy for anyone affected by Hurricane Michael. We wish you a speedy recovery.

In order to predict the housing market conditions in the Florida panhandle, let’s first examine the effects of a previous hurricane.

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Topics: Real Estate Marketing Tips, Facebook Marketing

5 Bad Pieces of Advice They Told You About Facebook for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Oct 24, 2018 7:30:00 AM
It seems everybody is a Facebook expert these days...especially those who write real estate marketing blogs for a living. Why yes, I am pointing 4 fingers back at myself...but hear me out. There are a lot of ideas for Facebook marketing floating around out there, and not all of them are good.
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Topics: Social Media Marketing

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