Ideally, your relationship with your clients will continue far past their closing date. The age old tradition of providing your clients with a housewarming gift is one that remains tasteful and professional today. What has changed, however, is the wealth of new technology and gift options as your fingertips. Next time you find yourself at a loss for good ideas, try changing up your normal gifts and experiment with something new!

Building trust is the foundation for developing a strong, solid relationship with your leads from the very beginning. While it sounds like a basic concept, trust must be earned, it’s not simply given so having a strategy in place and being conscious in all your communications is paramount to growing your business. Your leads are making a significant life change and with that comes lots of stress. As their agent, it’s your job to help alleviate some of that stress.

As a busy agent in this day and age, you are asked to do so much. It makes sense why you would allow tools to help automate aspects of your business. It streamlines the process and allows you to focus on the more important pieces. For example, if you could have a program automatically apply coupons to your online cart without you having to look for them...you would, right? Well, what if that coupon had a few strings attached?

For some reason, the idea of content marketing is often overwhelming for new agents. While you don’t need to be an award-winning writer to sell real estate, content is extremely important for expanding your reach in your desired market. Whether creating social media content, content for your website, or new blog posts there are several techniques to keep in mind to make sure that your strategy is on target.

Agents new to the market are often intrigued by the idea of pocket listings, but it’s important to fully understand what they are, how they work, and the code of ethics attached to them before jumping in head first. Not sure what the ins and outs of pocket listings are? No problem, we’ve got you covered!

We hope today real estate agents everywhere are taking the day off to spend time with their friends and family to celebrate America's 242nd Birthday.

The goal of your open house is to get as many people in the door as possible, right? What if we told you that you may be unknowingly sabotaging your efforts? It’s not enough to simply drum up traffic online, a large percentage of your open house visitors will come from foot traffic. This is why you must be strategic when it comes to placing and creating your open house signs.  

Last week Instagram announced their newest feature, IGTV. What is it? What does it do? How do you use it? Who is it for? 

In a sea of real estate agents, it can be hard to differentiate yourself from the competition. Developing niche marketing is partly what helps professionals pave the way for their successful careers. Once you’ve developed your unique value proposition, you can work it into your brand and let your marketing spread the word for you. Not sure where to get started?