When it comes to Google, every real estate agent wants to be on the front page of the search engine results list (SERL). They try to make their way there by implementing search engine optimization (SEO) strategies, spending countless hours adding keywords, captions, meta tags and descriptions to their website pages as well as other tactics, but yield zero results! 

With so many real estate agents competing for the front page of Google within each market, it can be time consuming for you to out rank the competition. So here's an easy real estate hack that will boost your visibility to the front page of Google’s SERL.

Here is a conundrum most people, especially real estate agents, must face when moving forward with their business: Is it better to work on my weakness? Or should I focus on my strengths? In this article we dive deeper to help you strategize how to work on your strengths, while finding solutions for your weaknesses.

Are you the type of real estate agent that can put names to faces easily? What if you have never seen that person’s face? How do you build rapport with home buyers or sellers that you have only corresponded with through email or talked to on the phone?

Ho-Ho-House hunting and merry escrow! It's the holiday season, which means it's time to figure out your client appreciation event! Why? Your network is full of low hanging real estate leads, which is the best way to generate referral leads. Plus, the contacts that you gather will help you gain momentum into 2019, so you can get a head start on the new year. Whether you are a rookie or veteran agent, hosting a client appreciation event will increase your brand awareness, reputation, and trust with members in your local market. 

There are hundreds of good ideas to generate referral leads during the holiday season such as holiday caroling, hosting a cookie swap, or hosting a canned food drive but hosting a reverse pop-by for your clients will give you the opportunity to talk to all of you clients and they have the chance to mingle with each other.

Picture this – It’s December 2018 and Linda has a tight budget because she spent a little too much money during the summer when the real estate market was good. It’s the slow season in her market now and not a lot of people are looking to buy or sell. On the plus side, she has a couple of leads, but they might not purchase until January. To her surprise, Linda might not be able to afford presents during the holidays or pay her mortgage. Linda starts to feel uneasy and stressed out about the pickle she’s gotten herself in.

Most real estate agents have a story like Linda's, and like most agents, if she had planned for the slow season, she could afford presents and pay her mortgage. Benjamin Franklin, the Father of Time Management, used to say, “Failing to plan is planning to fail” and it’s true! If Linda planned properly, she would have prioritized her tasks, allocated her budget efficiently, and she wouldn't be in a pickle.

Read any social media marketing article and they will continue to highlight the importance of Facebook and Instagram. Other platforms such as Pinterest and YouTube can be utilized to the same efficiency...but what about LinkedIn?

In the past year, Z57 Inc, has made several internal improvements to provide real estate agents with the best tools and knowledge to help them be successful in their business. Focusing on our client's success, we've increased customer satisfaction by making changes suggested from our clients, enhanced product utilization with the Z57 Help Center, and invested in our client's success by launching the Z Academy.  

To be thankful, real estate agents must have gratitude. What does that mean?
What does it really mean to be thankful as a real estate agent? Do you show your gratitude to your past clients? Is it effective? Do they know that you genuinely appreciate their business and support?

If you’re a new agent or if you're just having lead generation problems, you’ll find success by focusing on one target market, one persona, or one niche because that will be your PERFECT client! Personas are all about marketing to the right type of lead, rather than wasting resources on consumers who aren't a good match. For example, marketing to someone that has shown interest in purchasing a home, as opposed to someone who isn’t.

According to HubSpot, a persona is, “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Creating a persona will help you determine how to position your real estate brand, the tone of your messages, the appearance of your website, types of content, and lead generation strategies that they will prefer, understand and consume.

We have heard it all. We have heard all the reasons that real estate agents will use as a scapegoat for them not achieving success. Let's remove that coat of sugar from our analysis, and unveil the bitter truth behind these excuses...and how to overcome them.