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5 Real Estate Marketing Tips to Boost Business During Downtime

Posted by Brian Lim on Aug 16, 2018 7:08:00 AM

 

When it comes to real estate, time is money and money is time. Every wasted minute is a potential dollar out of your pocket. When you’re not in the field showing homes, meeting with clients, closing deals, or during downtime you can find great opportunities to set yourself up for success in the long run. During this time, switch to a marketing mindset, focus on lead generation tools and content that “plant seeds” and “set-up dominoes for the future.

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Topics: Social Media Marketing, Lead Generation, Real Estate Marketing Tips

What You Should Know About Facebook Changing the Template of Your Facebook Business Page

Posted by Pacifico "PJ" Ortiz Luis on Aug 15, 2018 7:30:00 AM

You know what they say, the only thing that never changes is that Facebook templates are always changing. And here we have another one that might be affecting a good number of professionals in the real estate industry. What does it mean? Well, we are here to answer that.

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Topics: Social Media Marketing

How Climate Change is Impacting Property Value

Posted by Emily Murray on Aug 14, 2018 8:00:00 AM

Recently published work by Harvard researchers has shown that properties in areas impacted by extreme weather and sea level rise are losing value to other properties in less exposed areas. While coastal communities have historically boasted high sales and high competition, it appears that global warming is starting to shake things up a bit.

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Topics: Real Estate Marketing

10 Essential Items For Your Real Estate Emergency Car Kit

Posted by Brian Lim on Aug 10, 2018 8:08:00 AM

Are you a victim of Murphy’s Law? If something can go wrong in your life, then it will. With that said, you need to be prepared when it inevitably does especially as I hear dozens of agents vent about their unluckiness every day. Truth be told, these agents aren’t unlucky - it's part of the job. Preventing accidents can be difficult, so being prepared with a “real estate emergency car kit” is the best way to combat the effects of Murphy’s Law!

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Topics: Practical Advice for Realtors, Real estate,

Is Being ONLY On Facebook Hurting Your Real Estate Business?

Posted by Pacifico "PJ" Ortiz Luis on Aug 8, 2018 9:26:59 AM

There is a wide range of misinformation found on the internet these days...everything from fake news to pseudo-social media gurus misguiding real estate agents under the guise of knowing slightly more than the average user. The question is, should you ONLY be on Facebook? Or are there other platforms that will benefit your real estate business?

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Topics: Social Media Marketing, Real Estate Marketing Tips

5 Tips for Improving Your Real Estate Facebook Ads

Posted by Emily Murray on Aug 7, 2018 8:00:00 AM

As a real estate agent, you wear many hats. In addition to showing homes, meeting clients, and hosting open houses you are also a digital marketer. Acquiring new leads is necessary to supplement your referral business yet many struggle when it comes to bringing in new prospective buyers and sellers. One popular method for this is harnessing the power of Facebook advertising.

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Topics: Social Media Marketing

Why Real Estate Agents Should Comment on Facebook Posts

Posted by Jay Hill on Aug 3, 2018 6:30:00 AM

Are you engaging with comments from your real estate leads on Facebook? Are you asking yourself how to post comments on Facebook? You may also find yourself asking why and how commenting on Facebook posts relates to your real estate business.  

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Topics: Social Media Marketing

7 Reasons You Are Losing Real Estate Leads

Posted by Emily Murray on Aug 2, 2018 8:00:00 AM

In today’s competitive marketplace, you can’t afford to lose even a single lead. In addition to simply losing business from that specific lead, who knows how much you could be missing out on future referral business! Let’s face it, we’re all looking for new leads but in order to bring new leads into our database, we need to first examine the current lead generation tactics in place and identify potential kinks in the funnel.

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Creating the Starbucks Experience for Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Aug 1, 2018 6:30:00 AM

Some people can't function correctly if they don't have their morning cup of Starbucks coffee. If one drink is $5, and they go every morning they would spend about $1,825 a year on coffee. There is a reason Starbucks is one of the biggest companies in America. The "Starbucks Experience" is a 10-year old idea that still works today.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Real Estate Direct Mail Strategies That Work in 2018

Posted by Emily Murray on Jul 31, 2018 8:00:00 AM

While digital marketing is largely the main driver of leads today, the benefits of direct mail shouldn’t be overlooked. Believe it or not, direct mail still produces results in 2018. There are several ways to reduce your chances of being among the mail destined for the trashcan without a second look, you just need to be strategic about it.

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