When I first started writing this article, my goal was to show the similarities between sharks and real estate agents. Mostly because I’ve heard agents call themselves sharks, but ultimately because it’s Shark Week! Obviously, it didn’t work out. So instead of showing the similarities between sharks and agents, I decided to share some incredible super powers that any real estate agent would want to adopt from the ocean’s apex creatures.

In this article, I will share 3 shark super powers that any real estate agent would want to adopt and 1 they wouldn’t.

Being successful at real estate is easy. The other side of that sword is that it is as equally easy to fail at real estate. In fact, it might be even easier. Read on for some advice on how to stay in business.

Finding new buyer and seller leads in your market can feel like an odd adventure. Like Alice searching for the White Rabbit in Wonderland, you’re not quite sure who to talk to, what to talk about, and the whole situation seems rather...unusual. There is potential everywhere and if Alice had a plan, she would’ve caught the White Rabbit – but she never does. But you’re not Alice and although Alice’s endless search for the White Rabbit symbolizes the quest for knowledge, yours is a quest for buyer and seller leads.

In this article, I will show you how to spark conversations with consumers in your market, gather their contact information, and drive them to your website.

Have you heard? The Federal Reserve cut interest rates by 25 basis points, according to a Yahoo article -  for the first time in over 10 years. Mortgages account for the biggest category of debt in the US and has been decreasing since November 2018. Based on Freddie Mac data, “…the average rate on a 30-year, fixed-rate mortgage dropped from 4.94% in November to 3.75% mid-July.” Additionally, according to a WSJ article, “…mortgage rates will actually be at the lowest they’ve been since 2016”.  So, what does all of this mean for your real estate leads and clients? 

First off, let’s review the reasons the Federal Reserve lowers interest rates.

Shhh! Real estate agents should be quiet for just one second. Let that silence fill the room, and listen. What do you hear? And how does that help you generate leads online?

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

New to real estate? Or maybe you are a time traveler visiting yourself during your formative years as a real estate agent? Or perhaps you just want to reinforce your foundational skills so you don't find yourself slipping into complacency. Here are some tips you should know as a new or seasoned agent.

Storytelling is unique to and a powerful tool for human beings. Everyone’s told a story. In fact, you’ve probably told a story today. Whether you’ve told a coworker about your weekend, explained a problem you’ve solved, or shared your opinion about an article you’ve read in the newspaper, storytelling is part of your everyday life. In real estate, agents can elicit emotions by telling stories about themselves, their listings, and more – so why not master your storytelling skills?

In this article I will show you the structure of a compelling story and how real estate agents should tell stories to urge listeners to action.

When it comes to real estate, general advice needs to be considered with a grain of salt. Since housing market trends vary from distract to district and even more from state to state, advice needs to be specific. When you’re looking for advice about the best time to host your open house, don’t just “Google It”. Instead, leverage Google Trends (for free!) to help you determine the best time in your local market.

In this article, I will show you how to use Google Trends to help you determine the best day and time to host an open house in your local housing market.

Do you desire to build authentic relationships online, but you don’t have the time to create content for social media? That is absolutely no problem! It is possible to use Facebook without having to post to your own wall.