When it comes to social media marketing, a common question asked is “should I convert my personal page to a real estate page??”. We will not be answering “how” to convert your page, but if you should do it or not. 

The beginning of a new agent's career will put a person's character to test. With an abundance of agents, the real estate industry is the superlative of a competitive industry. To stay on the path towards success, you need to maintain a healthy and positive mindset that will keep you focused on your goals and reduce negative distractions. A weak mindset is the reason, "87% of all agents fail in real estate" - according to Tom Ferry. Will you be part of the 87% who fail or the 13% who thrive?

In this article, I will list the 10 real estate golden rules for new agents. These rules will help new agents stay focused on the goals, maintain a positive mindset, and recommend best practices that will contribute to their success.

Email is still a very effective and relevant medium to communicate with your audience. The new challenge is to stand out among hundreds of emails from other businesses. Easier said than done right? We’ve discussed how to increase open rates by segmenting your database into different groups based on their stage in the real estate process, location, your relationship with this, and so on. A segmented database is organized, and allows you to send the right message, to the right people, at the right time. Now we’ll focus on the next component, the subject line.

There are countless variables to change when creating effective real estate emails that increase open rates. In this article, I will show you how to write effective subject lines that will increase your email open rates!

If you analyze the data on your website, there's a good chance your About Me page is one of the top 5 most visited pages on your website. I've visited so many poorly constructed About Me pages that I felt compelled to write a blog article about it. If your About Me page receives views but no clicks, form fills, or any other engagement - it's time to revamp and optimize it for conversions.

In this article, I will list the elements of a successful, lead converting About Me page that will increase the page's conversion rate.

So you're looking for a real estate advertising agency that will manage everything for you and generate tangible leads. You also want to not have to do anything, because your marketing company will take care of everything for you. That sounds like the a sweet deal, right? The easiest solution might not always be the best.

Content can come in many styles and forms - each piece communicates and connects your brand's message with your audience. A diverse array of content will help you cater to variety of preferences and attract new customers. The most common forms of content are text, images, video, and now live video. If you ever feel stumped on your creative path, come back to this article for some content inspiration. 

In this article, I will explore 45 different types of content ideas for real estate and offer examples for each.

A fun and easy tactic to help you become a neighborhood expert is to map out your contact list on Google Maps. It's sort of like viewing your properties in the game Monopoly and creating a strategy based on the layout of the board. By creating a visual map, you see your territory from a different angle, where your evangelists are located, and where your contacts are in reference to important locations like schools, parks, freeway entrances, bodies of water, and more.

Before I show you how to map out your contact list, I will show you an example, the benefits, and how to leverage your contact list map.

Did you know that people are more likely to make a purchase based on a recommendation of another person? Even if it is a person they do not know? It may be worthwhile to work with local influencers to grow your business.

Have you ever felt myopic, struggling to think of new ideas or gain insight? Maybe you’ve had an idea, but you were too shy to get feedback on it from a coworker. If this sounds like you, you might want to visit the online forum, Reddit. Reddit has forums for real estate agents that give them the opportunity to share their ideas, solutions for overcoming challenges, inquires, stories, and more. It’s the perfect platform for researching other agents or buyers and sellers in the US. So how can agents, like yourself, leverage Reddit?

In this article, I will list the top 5 Reddit forums for real estate agents. Then I’ll explain the type of information they can gather and the most engaged post from each forum.

The first step for freshly licensed agents is to join a brokerage. A great brokerage will not only help you generate leads, but also give you the opportunity to learn more about real estate and become a better agent through courses and extended learning programs. It would be like the equivalent of ongoing job training if you’ve had a job outside of real estate. Don’t worry if find yourself at a brokerage that doesn’t offer extended training, there are plenty of online real estate courses that you can take to fill the void. So, what makes a quality online real estate course?

In this article, I will list the characteristics of a quality online real estate course and the topics they should teach you to help you grow and elevate your career.