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Instagram Rolls Out Plans This Week to Remove ‘Likes’ From Posts

Posted by Brian Lim on Nov 14, 2019, 4:00:00 AM

Instagram, Facebook’s younger social media photo-sharing network, will remove the feature that displays the amount of ‘likes’ a post has received. This change is slowly rolling out , affecting over 106 million users in the United States. The US isn’t the first country to have their ‘likes’ hidden from the public. Instagram first implemented this new policy in Canada earlier this year in April. Instagram users will still have the capability to view the amount of ‘likes’ they received on a post, but it won’t be shown publicly.

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Topics: Social Media Marketing

Using Twitter for Real Estate in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 13, 2019, 7:30:00 AM

According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.


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Topics: Real Estate Marketing, Social Media Marketing

Does your Facebook Feel like Fall? [With Complimentary Fall Photo Filters]

Posted by Brian Lim on Nov 7, 2019, 4:30:00 AM

Social media photo filters are a fun and easy way to dress your profiles in the season. They add some spice to your photos so they stand out and they're fun! Even though I'm in California, Fall is my favorite season. That's the reason I wanted to share these social media filters with you! Get in the Fall season and use them to add some extra flare to your profile picture and cover photo on Facebook.

In this article, I will share 5 profile picture and 5 cover photo filters that you can use to spice up your real estate Facebook Business page.

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Topics: Content, Content for Real Estate Leads

8 Steps to Branding Your Real Estate Business

Posted by Z57 Marketing Team on Nov 6, 2019, 7:30:00 AM

Branding is defined as, “the process involved in creating a unique name and image for a product in the consumer's’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” In other words, branding is one of the most important parts of building your real estate business. It doesn't matter what industry you are in, without branding, your business won't be known, and therefore you won't be successful.

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Topics: Real Estate Marketing

7 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday (Updated 2019)

Posted by Brian Lim on Nov 5, 2019, 4:25:00 AM

Thanksgiving is the time of the year to show your appreciation for family, friends and your community. As a real estate agent, that includes your leads, current clients and past clients.  Your past clients have the most potential to produce referrals for you, so we are going to examine a few ideas to help you generate referral leads during the Thanksgiving holiday.

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

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Topics: Real Estate Marketing, Lead Generation

8 Fun Halloween Real Estate Marketing Ideas [With Complimentary Spooky Downloads]

Posted by Emily Murray on Oct 31, 2019, 4:00:00 AM

In the marketing world, every holiday is another chance to connect and engage with leads and clients. With a little creativity, and some Halloween spirit, these 8 spooky-themed marketing ideas will make a huge hit.

  1. Halloween Pop-By Gift
  2. Spooky Door Hangers
  3. Marketing Email Campaign
  4. Trick or Treat Bags with Business Cards
  5. Encourage Costume Photo Sharing on Your Facebook Page
  6. Trick or Treat Halloween Costume Contest
  7. Going Out Halloween Costume Contest
  8. Most Haunted House Contest
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Topics: Real Estate Marketing

What Do Real Estate Agents NEED on Instagram?

Posted by Pacifico "PJ" Ortiz Luis on Oct 30, 2019, 7:30:00 AM

Instagram is a magical place where a person can go to find out what their friends are up to - or to do research on local businesses. Did you know people are now using crowd-sourced food photos to look up restaurants on Instagram, instead of going to Yelp now? This is why it is so important for real estate agents to have a presence on Instagram.

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Topics: Social Media Marketing

The 5 External Factors That Will Affect Your Real Estate Business in 2020

Posted by Brian Lim on Oct 29, 2019, 4:15:00 AM

Understanding your environment and the factors that affect it are fundamentals for running your own real estate business. Take your morning commute for example. You check the traffic and weather to before leaving your home to see how they will affect your journey to work. If there is a car accident, you can plan accordingly. 

In this article, I will address and make predictions about the 5 factors that affect your real estate business: the economy, technology, government regulations, consumer demand, and your competition.

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Topics: Practical Advice for Realtors

How to Overcome 5 Common Instagram Struggles Real Estate Agents Have

Posted by Pacifico "PJ" Ortiz Luis on Oct 23, 2019, 7:30:00 AM

Ask any marketer about Instagram, and they'll always tell you "Instagram is the new Facebook". This is true in a sense. Most of your prospects will be on Facebook, and as time moves on, Instagram will be the collective gathering place for the next generation of home buyers and sellers.

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Topics: Social Media Marketing

10 Entertaining Real Estate Videos to Share on Facebook

Posted by Brian Lim on Oct 22, 2019, 4:15:00 AM

Increasing engagement on Facebook can be difficult, time consuming, and stressful. The main challenges arise while looking for enticing content to post. When the challenges become too difficult to overcome, it's time to change strategies. Instead of posting original content, share existing content to save time and reduce stress.

In this article, I will introduce 10 entertaining videos about real estate, homes, and houses. I encourage you to share the links on Facebook to increase engagement and start a conversation with your followers.

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Topics: Content

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