Have you ever wished that you could travel back in time and tell the teenage version of you the secrets to life? Image how much better your life could be if you knew then what you know now.  Since we are still working on our time machine, we asked several veteran agents about wisdom they would give themselves if they were just starting out.  

After reading this article, you will obtain the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

You will hear some of the more seasoned real estate professionals who have been in the business for many many years complain about how low the threshold is to become an agent these days. And with so many agents, it is harder to stand out. Some agents are okay with not standing out, but could that be hurting your income?

Having knowledge of industry vernacular will not only help you understand your industry and tools, but it will also increase your credibility as a competent agent. By having an advanced comprehension of your industry, you will have the lingo to guide your prospects through your website. With mastery of the tools, you can optimize its efficiency and maximize its usage to capture leads.

In this blog, we will review common internet marketing terminology that real estate agents use on a daily basis.  It will cover general website, Facebook, and email marketing terms:

It seems like the creation of new social media platforms has slowed down, allowing you to breathe a little and look at everything with a more critical eye. Even with major data privacy concerns, Facebook seems to maintain its dominance as the primary platform real estate agents should be using. Some competitors have popped up, but have fizzled out as fast as they emerged. So...the question is...which platforms should you not spend your time on?

Have you heard the proverb, “Keep your friends close and your enemies closer”? It comes from the book, The Art of War by Sun Tzu, and it can be applied to your relationship with your local competition. By examining them, you'll learn from their successful and unsuccessful strategies, helping you generate new ideas.  Learning from their mistakes will save you time and resources by adopting strategies rather than trail-testing unsuccessful ones yourself. In order to analyze your competition, you will need to perform a competitive analysis.

Halloween is just around the corner! And now it is more than appropriate to get a little cheesy with your marketing efforts. The use of the words such as “spooktacular” and “boo-tiful” are are strange to use outside of this specific month. So why not have a little fun with how you broadcast yourself on social media?

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

Brainstorming ideas for your Facebook content calendar can be a daunting task, especially without inherit creativity. Heck, it would be fun if you had the time too right? We've received a ton of feedback from our clients and their two biggest struggles with Facebook posts were creativity and time. So, to help get the creative juices flowing and to help you save time, we've created a list of 75 creative Facebook post ideas to help you increase engagement, initiate conversations, enhance branding, and generate leads.