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[Real Estate] How to Determine Market Demand Using Months of Inventory

Posted by Brian Lim on Sep 13, 2018 4:03:00 AM

Also known as months of supply, Months of Inventory (MOI) measures supply and demand in a certain city, town, county, or individual property. Months of supply will estimate the time it takes for the total amount of homes on the market to sell under the current rates and without new inventory coming on the market. By determining the MOI, you can determine if your market favors buyers or sellers. You can use this information to help strategize your marketing plan of attack and positioning of your ads.

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Topics: blogs, Real Estate Marketing Tips, Sellers, Buyers

A Quick Guide to Finding Real Estate Hashtags for Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 12, 2018 8:14:57 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

4 Pricing Mistakes Keeping Your Client's Listing on the Market

Posted by Brian Lim on Sep 11, 2018 4:11:00 AM

Starting off on the right foot can set the tone for the rest of the journey. In terms of home selling, that means pricing your client’s home at the optimal price. A listing might not receive any offers if it is priced too high or it could have a low return if priced too low. Finding the sweet spot will not only give your client more money in their pocket but it will also create a better experience by expediting the selling process. To provide adequate information about pricing mistakes, we’ve reviewed dozens of real estate cases to establish 4 pricing mistakes sellers make while listing their home.

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Topics: blogs, Real Estate Marketing Tips, Sellers

5 Social Media Marketing Tips Real Estate Agents Can Use For Fall 2018

Posted by Pacifico "PJ" Ortiz Luis on Sep 5, 2018 7:30:00 AM

Labor Day marks the unofficial end of summer. Unofficial is the keyword, because Fall does not start until September 22. This gives you some time to prepare before the leaves drop from the trees. We have a list of 5 social media marketing tips that were the most popular in Fall last year. As much as the industry is changing, it actually isn't changing as fast as you think. Looking back at what we've done before allows us to adapt to what is coming next.

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Topics: Social Media Marketing

To Stage or Not to Stage: That Is the Question!

Posted by Brian Lim on Sep 4, 2018 4:27:00 AM

Staging can be time consuming and expensive. With cleaning, repairing, touching up, decorating, and other tasks, staging can easily cost upwards of $1000. So, is staging worth it? Does it have any benefits? It’s an easy question to answer, if you have the correct information. In this post, we are going to analyze the National Association of Realtor's Profile of Home Staging to conclude whether you should stage your client's home or not.

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Topics: blogs, Real Estate Marketing Tips

Happy Labor Day from Z57!

Posted by Pacifico "PJ" Ortiz Luis on Sep 3, 2018 7:30:00 AM

Happy Labor Day from everybody here in San Diego. Real estate agents work so hard, so relax a little for just today!

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How Real Estate Agents Can Leverage LinkedIn for Networking

Posted by Jay Hill on Aug 31, 2018 7:00:00 AM

When it comes to marketing and LinkedIn, the typical user will connect with people by adding them to their network and never interact with that person. To properly utilize LinkedIn, you need to consistently be active on the platform. When connecting with people through LinkedIn it’s important to consider the type of attention you want to gain through LinkedIn. Do you want to be perceived as a real estate agent that is just adding random people? Or a member of the community trying to build authentic connections? When adding new people to your network, you want to make sure to interact with them.

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Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

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Topics: Social Media Marketing, blogs, Real Estate Marketing Tips

End of Summer 5 Free Giveaways for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Aug 29, 2018 7:30:00 AM

It's the end of the summer, and school is either already in session or will be soon. What does this mean for real estate agents? Well, business as usual of course. As parents are navigating through department stores to stock their children's backpacks with supplies...real estate agents should also have a similar surplus of tools they can use to generate real estate leads online. Read on and just click those navy blue buttons for a few free downlaods!

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Topics: Downloadable Content, Content For Your Leads

Don’t Let Your Home Buyer Purchase A Lemon [With complementary buyer infographic]

Posted by Brian Lim on Aug 28, 2018 4:16:00 AM

Picture this, you’ve been working with a client for 6-8 months.  They just signed the contract and they’ve officially purchased their new home.  While moving in, they discover water damage in the ceiling caused by a leak from the bathroom above.  Extremely annoyed, they call you immediately. 

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Topics: Social Media Marketing, blogs, Real Estate Marketing Tips, Downloadable Content, Content For Your Leads

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