Most social media marketers will tell you that you need to start a Facebook Group because this is the best place to cultivate business. While there is truth in that, you don't necessarily need to start one yourself. It's possible to generate real estate leads without having to build anything from scratch.

With the rise of instant-buying real estate websites like OpenDoor.com and OfferPad.com along with the availability of real estate data and information, consumers rely less on real estate agents each year. To compete with these real estate websites, Zillow recently launched their new real estate program called Zillow Offers. Zillow is a leader in the online real estate databases that allows consumers to upload their listing and browse through thousands of homes on the market. Let’s take a look at Zillow Offers to see what they offer.

In this article, I will review the current markets Zillow Offers is available in, the markets it will become available in, and the description and benefits of Zillow Offers.

Hosting a real estate seminar will inform a lot of buyers and sellers while they decide if they want to buy or sell a home. The goal of your real estate seminar is to educate and inform people while asserting yourself as a real estate expert and guide. As part of your presentation, make sure everyone leaves with your information and give them important content that will guide them through their buying or selling journey – which ever applies to them. If someone is farther along their real estate journey, give them homework and a list of steps to complete to reach the next phase of their journey. Finally, ask past clients to invite their friends and promote your seminar.

When will it ever stop? The tiny little tasks fall from the sky like leaves from trees. They are raked up into big overwhelming piles. You need to organize that big mound into tiny collections of similar-shaped leafs to stay afloat. Do you do it yourself? Or is it time to ask for help?

Editor’s Note: This post was originally published in May 2018 by Emily Murray and has been updated in September 2019 by Brian Lim for accuracy and comprehension.

There are many different paths to take when you begin a career in the real estate world. One important decisions you'll make is whether to go solo or join a team. Everyone has different prioritizes and goals when it comes to mapping out their career - so your decision is unique to you. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. 

In this article, I will list the pros and cons of joining a real estate brokerage to help you decide if it's best for your growth as an agent.

Back to work after an extended vacation?Jetlagged from your trip across the globe? Or even just need to easily transition back to productivity after a long weekend? This is how you can take a much needed week (or more) of relaxation and still continue to generate leads for your real estate business.

Blogging is one of the best tactics to generate organic traffic to your real estate website. Blogs are great tools that can enhance your online process, increase your search engine ranking, and convert prospects into leads. A superlative blog serves your audience and provides educational, informative, and entertaining information that helps the reader solve their problem. A comprehensive real estate blog will help a real estate prospect for each problem, at every stage of the real estate process. If you're looking to launch a real estate blog or grow your current one, you've come to the right place!

In this article, I will list 63 real estate blog topics to help you launch or build your real estate blog so that you can increase organic traffic to your website, increase your search engine ranking, and convert more prospects into leads.

Editor’s Note: This post was originally published in April 2018 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Nothing beats the feeling of scheduling a listing appointment. Well, except for the feeling of nailing the presentation and landing a new listing. A listing presentation is your opportunity to really connect with potential clients, prove that you are results driven, and explain why you are the best agent for the job. To get to that point, there's you'll need a mix of mental and physical preparedness. 

Despite the majority of real estate agents acknowledging that social media is a necessity for their business, there seems to be many agents that are still unsure of how to use it. While some are still grasping the fundamentals of Facebook marketing, Instagram is at the forefront of where real estate consumers are. The question though is, how do you REALLY get business from Instagram?

Editor’s Note: This post was originally published in June 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!