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How to Use Facebook Insights to Increase Reach and Engagement

Posted by Brian Lim on Jan 31, 2019 4:25:00 AM

If you want to grow your Facebook audience, you need to start reviewing your Insight statistics. This data will tell you the demographics that engage with your posts, which of your posts performed the best, and more. From this information, you can construct data-driven strategies to increase reach, engagement, conversations, and fans. As the number of your fans grow, you'll generate more social and referral leads, increase word of mouth, and maintain top of mind with people who follow your posts.

In this article, we will examine five Facebook Insight sections that you should leverage to grow your Facebook audience: Likes, Reach, Page Views, Posts, and People. Each section will have actionable pro tips for you - start implementing these strategies to grow your Facebook audience today! 

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Topics: Real Estate Marketing

5 Novel Ideas for Real Estate Agents Using Instagram

Posted by Pacifico "PJ" Ortiz Luis on Jan 30, 2019 7:30:00 AM

Instagram - if you are not on it, get on it. The platform has undergone a few changes and implemented a new features over the past year. What does this mean for real estate agents?
Now that we are a little more settled into the new year and used to writing "19" in our dates, we can think a little more critically about real advice given to us in articles. Every agent will want to seek that shiny new magical object that will grant them wealth and success - the reality is, it’s not so different than last year.

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Topics: Social Media Marketing

What's in a Home Buyers Packet?

Posted by Brian Lim on Jan 29, 2019 4:20:00 AM

One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer’s confidence with a comprehensive and informative home buyer packet.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Downloadable Content, Content for Real Estate Leads, Content

How Successful Real Estate Agents Convert Online Leads into Clients in 2019

Posted by Brian Lim on Jan 24, 2019 4:27:00 AM

Online real estate leads are becoming more popular as more consumers begin their real estate experience online. When it comes to online leads, unsuccessful agents think they're a waste of time while successful agents capitalize on each opportunity. Why do these agents have different perspectives? Because of their success with their online lead follow-up strategy!

In this article, we will examine a proven follow-up strategy that successful agents implement to convert online leads into clients in 2019. A successful follow-up strategy will include a good CRM, a quick response, a plan for leads that were not contacted, scripts for leads that have been contacted, and a long-term nurturing system

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Realtors

4 Things You Need Before Switching Brokerages

Posted by Pacifico "PJ" Ortiz Luis on Jan 23, 2019 7:30:00 AM

There are plenty of reasons a real estate agent would move on from their current brokerage to a different one. It is always a conflict of interests, but can also be an expansion of goals, or a reassessing of career paths.

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Topics: Practical Advice for Realtors

Why Personalizing Your Real Estate Website is Important

Posted by Jay Hill on Jan 18, 2019 7:30:00 AM

When it comes to websites, personalization is not topic most often avoided by website owners. Many real estate agents would not classify themselves as "tech savvy", and thus think it requires too much time and too much work. That is certainly not the case..

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Topics: Real Estate Marketing

How to Keep Top Of Mind with Past Real Estate Clients Without Sounding Desperate in 2019

Posted by Brian Lim on Jan 17, 2019 4:20:00 AM

The first brand that you can recall, in relation to a product category, has established top of mind in your brain. For example, if someone asked you to name a tissue brand, you might say Kleenex; or if you asked a friend to borrow lip balm, you might expect ChapStick. As a real estate agent, you need to establish top of mind with your sphere of influence to increase referral leads and word of mouth to grow your business organically. Wouldn't it be amazing if someone overheard the word "real estate" and immediately thought of you?

In this article, we will examine 4 different strategies to keep top of mind with past real estate clients without sounding desperate. These strategies include reaching out on holidays and important dates, posting and researching with social media, hosting an event and emailing newsletters. 

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Topics: Real Estate Marketing, Social Media Marketing

5 YouTube Channels That Will Benefit Your Real Estate Business in 2019

Posted by Pacifico "PJ" Ortiz Luis on Jan 16, 2019 7:30:00 AM

Instead of binge watching Breaking Bad on Netflix, why not consider having a marathon of YouTube videos created by your fellow real estate agents? Your competitors are also your peers - learning from them can prove to be beneficial in the long run.

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Topics: Social Media Marketing

2019 Real Estate Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 10, 2019 4:18:00 AM

The 2019 real estate market looks substantially different than it did a decade ago. The housing market has evolved each year, as the new generation became first-time home buyers and the senior generation began to downsize. Each generation has different buying behaviors, preferences and goals that are influenced by external factors such as the economy, social norms, technology and government regulation. For example, Baby Boomers are waiting longer in life to downsize than their older Silent Generation counterparts in their senior years. So how does this affect the younger generations? 

In this article, we will examine the Baby Boomer, Generation X (Gen X) and Millennial generation demographics to predict their 2019 housing preferences, buying/selling behaviors and the hottest markets for each generation. 

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

HEY ALEXA! Find Me The Nearest Real Estate Sellers

Posted by Pacifico "PJ" Ortiz Luis on Jan 9, 2019 7:31:42 AM

Voice assistants are everywhere these days. They make life a bit easier, and saves you precious seconds that can be better spent on other aspects of your day. So before our favorite artificial intelligence friends build their own bodies and enslave the human race...let's take a look at how real estate agents can leverage voice assistants to their advantage.

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Topics: Real Estate Marketing

Online Leads for Realtors

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Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 


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