If you want to grow your Facebook audience, you need to start reviewing your Insight statistics. This data will tell you the demographics that engage with your posts, which of your posts performed the best, and more. From this information, you can construct data-driven strategies to increase reach, engagement, conversations, and fans. As the number of your fans grow, you'll generate more social and referral leads, increase word of mouth, and maintain top of mind with people who follow your posts.
In this article, we will examine five Facebook Insight sections that you should leverage to grow your Facebook audience: Likes, Reach, Page Views, Posts, and People. Each section will have actionable pro tips for you - start implementing these strategies to grow your Facebook audience today!