New social media platforms are always scary. Thankfully, with TikTok it is acceptable to reproduce somebody's content with your own personal twist on it. There are are a few real estate agents pioneering this new frontier that you can use as inspiration for your own TikTok videos.

So last month we started digging into reasons real estate agents should pay attention to TikTok. It is by no means a new platform, but for most agents the landscape of TikTok is unexplored territory. At this point in it's growth you can choose to either be a pioneer or wait for others to pave the way before you hop on the bandwagon.

Have you ever imagined being able to time travel and share your younger version the secrets to life? Image how much better your life could be if you knew then what you know now. Some rookie agents may not have the opportunity to ask a well-seasoned, experienced agent for advice or the lessons they've learned throughout their career - so we thought you'd find value if we collected tips veteran real estate agents wish they knew when they first started their career. Some of these tips derive from real estate agents from mistakes, some are from success - all of them are from experienced agents.

After reading this article, you will have the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

1. Be consistent with strategies and campaigns
2. Set up a bank account and credit card specifically for your business
3. Practice role playing to perfect your style
4. Network with other business owners and learn about their success stories
5. Create and stick to your morning ritual
6. Develop a Business Plan
7. Automate your marketing so you can spend more time on sales
8. Build consistent lead flow with multiple lead generation channels
9. Find a busy office when considering brokerage
10. Be prepared for slumps

With the emergence of new platforms such Instagram and TikTok, some real estate agents might question the current viability of having a Facebook Business page. Some agents will claim that they can generate more business from their personal page. Then, what use is it to have a Facebook Business page for your real estate business?

In this article, I will share 11 Instagram tips that every real estate agent should follow. These tips include best practices to grow your Instagram audience, increase engagement, and general strategies to improving your real estate account on Instagram.

• Follow the 80/20 rule when posting
• Create a theme among your photos
• Use photo editing apps to touch up photos
• Tag people who help you with the picture
• Use Hashtags
• Always include a locations tag
• Try to post a photo or video every day, but only if it provides value to your followers
• Shoot your stories vertically and add stickers
• Reply to comments
• Follow people who follow you
• Switch your account to business
• Review your analytics

In this article, I will share a brand framework and how real estate state agents can complete one. Once they've completed a brand framework, they'll understand their brand, target market, value proposition, and more.

• Stage 1: For – Your target audience
• Stage 2: Our – What does your real estate service offer?
• Stage 3: So That – Why do you offer your real estate service?
• Stage 4: Because Only – Why should they choose you over a different agent?
• Stage 5: Proof Points – Support your offer and service differentiation
• Stage 6: Value Proposition – Emotional benefits from your service
• Stage 7: Brand Action – Bring it all together
• [Download] Real Estate Brand Framework tool

New year, new profile pic. It's not often that real estate agents will update their professional head shot. That is okay in most cases, however - with the invention of wireless and phone cameras, posting photos of yourself online has become easier than ever. We can give a faithful representation of who we are, so when real estate agents meet their prospects online - they won't be unexpectedly surprised. However ---- does that mean we should keep the same profile photo for more than a year?

YouTube is the second most popular search engine next to Google. A high ranking video can show up on the first page of Google if your video ranks high enough within YouTube. (Since YouTube is owned by Google!) Meaning you can do less work with less competition to have a high ranked spot on Google!

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

If you don't know what TikTok is, then check out this article. There are plenty of reasons to use TikTok - but how can you incorporate TikTok into your real estate marketing?