Facebook is always evolving and adding new features. In this article, I will share 5 Facebook trends that real estate agents should leverage to get the most out of Facebook:

1. Go Mobile or Go Home
2. Mobile Video Killed the Radio Star
3. Chatbots Rise!
4. Glory to Facebook Stories
5. Don't Kill The (Facebook) Messenger
6. [Complimentary Download] 2020 Facebook Guide for Real Estate

Topics: Facebook Marketing, Social Media Marketing

It's hard to believe that 21 years ago, Z57 first opened our doors. It's hard to believe that we are older than Facebook by about 5 years. Being in this business for so long, we certainly understand the journey an internet user takes to get from a browser to a showing. The fault in the approach for some real estate agents is assuming only people ready for a showing are worth spending any time on...and this is where Z57 clients excel at converting Facebook fans to real estate leads to clients...

Topics: Social Media Marketing

Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.

Topics: Social Media Marketing, Lead Generation

Social media, especially Facebook, can be a fantastic tool for connecting with clients and generating new leads. However, if you don’t employ some strategy, the results can be counterproductive. While there are few hard and fast rules when it comes to social media these days, there are certain common mistakes you should aim to avoid in order to increase your engagement and likability online. In the real estate industry, Facebook is a great match for marketing since it’s a visual industry by nature.

Topics: Facebook Marketing

Here are some fun Instagram hacks we are sure you haven't been told before.

Topics: Social Media Marketing

In this article, I will share best practices for sending Facebook Business Page invites to help you convert the most friends into followers on Facebook.

1. Set Up Your Facebook Business Page
2. Segment Your Audience
3. Personalize Your Invitation
4. Send Your Invitations
5. Follow Up With New Fans
6. [Download] The Facebook Checklist

Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

In this article, I will share 21 Black Friday deals that real estate agents can use or gift to their clients as a closing gift.

1. Smart Locks
2. Wireless Sound Systems
3. Smart Thermostats
4. Smart Doorbell
5. Smart Speaker
6. HD TV's
7. Robot Vacuums
8. For Agents

Topics: Real Estate Marketing

With more than 433 million members across 200 countries, LinkedIn has changed the way real estate agents can do business. LinkedIn was thought to only be used as a job application tool, but now is considered to be an incredible avenue for expanding your network.

Topics: Real Estate Marketing, Social Media Marketing

In this article, I will share 5 Thanksgiving posts for Social Media and 1 Thanksgiving Fun Facts infographic that you can share on Thanksgiving to start conversations and increase engagement on social media.

1. 10 Things You Can Be Thankful For
2. Download 5 Thanksgiving posts for Social Media
3. Download 1 Thanksgiving Fun Facts Infographic

Topics: Real Estate Marketing, Content for Real Estate Leads

In this article, I will explain the history of the saying, "OK, Boomer" and offer ways for older generations to work cohesively with Millennial real estate clients.

1. The Brief History of "OK, Boomer"
2. Penetrating the Millennial Market
3. Be Empathetic Towards Their Situation
4. Be Responsive to Communication
5. Be Trustworthy and Transparent
6. Be a Guide and Counselor

Topics: Real Estate Marketing, Practical Advice for Brokers