If you are new to real estate, or simply boosting your current web presence, take a look at these 4 popular real estate marketing strategies.
Today’s real estate agents have more prospects at their fingertips than any other generation, thanks to the Internet. With this amazing opportunity, comes a bit of anxiety for some. How do you get in front of the right prospects? How do you manage your brand online? How can you be found? The answer to each and every one of these questions is online marketing.
*Don’t panic if these tips seem overwhelming, we can help you with your marketing needs. Find out how to grow your business with a free marketing consultation.
1. Paid Advertising
One of the most exciting things to ever happen to the real estate industry is paid advertising. Why? Now you have the ability to easily select the messaging you would like your targeted audience to see. And speaking of targeting your audience, paid ads allow you to choose your demographic including age, location, online behavior, likeliness to move and more. It’s an incredible tool to drive paid traffic to your website. Keep in mind that the more targeted traffic that goes to your website, the better the chance of conversion!
Want to know the top 5 elements of a successful real estate website? Watch our recorded webinar.
2. Hire a Professional Photographer
So you’re great at closing deals, but a bit shaky with a camera…no biggie! Hiring a professional photographer is one of the best investments you can make as an agent. Professional photographers will know the best time, weather, and lighting to get the ideal shots. Additionally, their high-quality photos will look great whether you are printing the images for open house postcards or placing ads online.
3. Utilize Content Marketing
Content marketing remains one of the most cost-effective marketing practices out there. Content marketing includes writing blogs, web content, and interacting on social media. Not only does this help build your reputation, but it will also help your online visibility.
4. Lead Capture
If your website doesn’t have a lead capture page, your prospects are headed elsewhere! Lead capture forms allow you to gather that all-important contact information, learn more about your leads and offer you the change to engage and build a relationship with them.
With PropertyPulse our agents are able to capture lead information not only on their websites, but on their Facebook business pages as well!