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5 Reasons Why Having Your Own Website is Important

Posted by Z57 Marketing Team

Jun 28, 2017 7:48:00 AM


I’ve said it before, and I will say it again - Real estate is a referral based business. Your success depends entirely on how you conduct yourself, your brand and your business. With so many agents trying to vie for clients, it is easy to get overlooked by prospects - unless you do something to stand out. Thanks to the internet, you have the power to market yourself online. Focus on inbound marketing by creating an online presence with social media marketing and blogging while directing leads back to your own personal agent website.

Here are 5 key reasons that you need your own real estate website:

Lead Capture

Not only does a personal website attract prospective clients, but it helps you to effectively capture high-quality leads. By incorporating online contact forms for buyers or sellers that visit your website, people can let you know that they are interested in what you have to offer by filling out one of these forms.

Break away from your brokerage

Without a personal website, you are going to be tied to your broker. That may sound like it is okay, but consider this: why should a potential client pick you over someone else in your company?  Break away from your brokerage by establishing your own personal agent brand.

Become a real resource for your clients

Your website can be a one-stop-shop for prospective clients and current clients. Add  IDX home search tools, school & community reports, sold home data, and neighborhood details that you think will be helpful to your website visitors. By having all of this information in one place, your website visitors won't ever have to go to another website for this data and will continue to leverage your tools becoming a repeat visitor. Did you know that PropertyPulse actually tracks the number of visits your leads make to your website? Click here to learn more.

Personal brand

Personal branding is important because this is what sets you apart from your competition. Real estate is such a competitive industry that you need to do whatever you can to set yourself apart from the crowd. By creating your own personal website, you are creating an online presence for yourself as an agent. Personalize your website with your branded colors, logos, and value statements.

Be the “go to agent” in the area

If you want to target a specific location , you can integrate targeted keywords for that community  into the content of your website and even within your URL. By having a targeted area to focus on, and implementing keywords correctly, you are giving yourself an advantage over the competition because your website is going to be more discoverable on search engines. Don’t know how to properly implement keywords? Speak with a marketing consultant today.


Your job as an agent is to be a resource to your clients. Your job as a professional is to solidify your brand and stay active and relevant in the industry. By creating your own website, you are not only branding your business, but you are becoming that resource for your clients. Maximize your impact in the industry and make your own website today!

Let Z57 help you drive traffic to your website!


See how it works!

Topics: Real Estate Marketing

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