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6 Ways to Differentiate Yourself from the Competition in the Real Estate Industry

Posted by Emily Murray

Sep 26, 2017 4:30:00 AM

how to stand out from the competition in the real estate industry

In the real estate industry competition is fierce, no doubt about it. It’s up to you to differentiate yourself from the rest. It seems that nearly everyone is a real estate agent these days, but it takes more than a license to dominate the market...it takes passion, perseverance, and planning.

Here are 6 ways to stand out as THE real estate agent to work with:

1. Lightning Fast Follow-Up

In today’s digital age, consumers expect answers to their questions as quickly as they can them into GoogleWhile you’re only human and responding that fast would be nearly impossible, you should strive to respond to your leads as fast as you can. Often leads are reaching out to multiple agents and the first to answer their email/phone call/text is also the first to grab their business. In addition to following up quickly, also leverage different methods of contact if you aren’t receiving a response from one. With today’s technology, your touch points can come from email, social media outreach, text messages and phone calls (just to name a few). In addition, having a CRM to assist in automation and organization of your lead nurturing is key.

On the other side of the equation, following up quickly can help you disqualify a lead, freeing up your time to find those more qualified leads.

2. Become a Social Media Master 

Having a social media presence today is necessary for any real estate agent but it’s not enough to stop there. You need to know how to engage with and educate your leads. Your marketing reach increases the better you are at managing your social media presence.

If the thought of social media overwhelms you, or you simply don’t have time to manage it, the good news is that we can do it for you! With PropertyPulse, you can automate your social media postings and drive qualifies leads to your website.

Schedule Your FREE Marketing Consultation 3. Have a Killer Marketing Plan

Organization is another aspect that can set you apart from the competition. Having a killer marketing plan is part of this. Know your audience, what appeals to them, and use these bits of knowledge as the driving force behind every marketing campaign you create. It’s not about simply throwing together an email when your lead counts are down, it’s about planning and scheduling marketing ahead of time when you know slow months are coming or creating new ways to get leads to interact with you. It’s all about that adage, “work smarter, not harder.” By developing a marketing plan ahead of time, you will be setting yourself up for success rather than scrambling when the phone stops ringing and your inbox is empty.

4. Educate Your Leads 

Many agents only care about getting the sale. Where you can go above and beyond this somewhat selfish motive, is by considering how you can improve the experience for your lead. Research is the very first step in the buyer and seller funnel – be the agent to provide that valuable information. Not only will your leads be grateful for this, but it paves the way to nurture this relationship until your leads are further down the funnel and ready to finally start looking at homes or put their current home on the market.

So how do you educate your leads? Essentially your website should be an online library (which we will get to in the next point) and you should provide your leads with eBooks and other easily digestible forms of content that will appeal to their need to learn more and find an agent that they can trust.

5. Create an Amazing Website  

Now this next point is one of the most important. Your website must go above and beyond the typical real estate website. What does this look like? Well there are many aspects that make a website amazing. In fact, Z57’s Vice President recently hosted a webinar detailing the 5 Elements of Top Performing Real Estate Websites – you can see the recorded webinar here.

Basically, it boils down to thinking like the consumer and understanding what they want (homes for sale, information, testimonials) and pairing it will what you need to be successful (lead capture forms, tracking and relevant email follow up.)

6. Be Accessible 

Let’s face it, if you treat your real estate business like a part-time career, it’s going to deliver a part-time income. For most agents, this isn’t acceptable. What differentiates successful agents from those who are struggling is accessibility. Your smartphone is your new best friend. While inevitably there will be times you simply cannot answer a call or a text, you want to remain as accessible as possible. Don’t limit your call hours to a certain time, be there when your lead or client needs you.

Separating yourself from the competition comes down to your passion for the industry and your desire to excel. Keep in mind that the hardest years are typically in the beginning of your career, but the harder you push to stand out from the crowd in the beginning, the better off you will be farther down the road.


Topics: Real Estate Marketing

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