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8 Ways to Drive Traffic to Your Real Estate Website

Posted by Emily Murray

Aug 8, 2017 6:00:00 AM

How to drive quality traffic to your real estate website

A website is only as good as the traffic and leads it brings in. To get the top results from your real estate website, you’ll need a basic understanding of the tricks of the trade. Fortunately, you don’t need to be a marketing expert to accomplish this (you can leave that part to us!).

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Try these 8 surefire tricks for increasing your real estate website traffic.

1. Optimize Your Onsite SEO

Your website should be easily crawled by search engine spiders (bots). This will allow your content to be indexed in search engines and found easily when a lead is searching for relevant content. A few best practices include:

  • Create SEO-friendly URLS (URLs containing relevant keywords)
  • Include keywords in your page and blog titles
  • Use an H1 tag for your blog post titles
  • Use H2 tags for all subheadings
  • Include a meta description

Z57 offers an add-on SEM package that optimizes your website for you! Our experts evaluate the potential for your website’s traffic and then creates a customized plan to help you reach your highest traffic potential.

2. Create Facebook Ads

The other part of search engine marketing is paid traffic. This is essentially the idea behind Facebook ads.Facebook allows you to reach a highly-targeted audience and direct them to your website, a specific landing page etc. This can be a fantastic option for getting more prospective buyers to view your listings or promoting yourself as the real estate expert in your specific location.

3. Craft Compelling Content

What brings in traffic more than anything is great content. Blogging isn’t just a terrific way to share your knowledge and industry wisdom, it’s also favorable to create new content often from a search engine optimization standpoint.

4. Utilize Social Media

In addition to Facebook advertising, social media is an effective channel for sharing your content and bringing traffic back to your site. Entice followers to click and head to your link and then add a lead capture form for lead generation! Now you are targeting your audience, giving them content they are looking for and then capturing their lead information.

5. Have a Killer Email Campaign

Consider what your contacts are after. Most of your contacts are likely looking to buy or sell a home. Segmenting your list and sending them listings in their area or information about selling their home is perfect for lead nurturing and driving them back to your website.

6. Craft Strategic Blog Headlines

While we’ve already mentioned that it’s beneficial from an SEO standpoint to include keywords in your blog titles, you also want to be sure they are appealing to the reader. Sometimes it’s a challenge to be creative, that’s why we created the blog title generator to help you!

7. Create Videos

When it comes to video creation, it’s now easier than ever. You don’t need to have professional equipment to connect with your audience – they are great for SEO too! Try using Facebook live to generate traffic to your website. Just be sure to have a designated landing page and call-to-action so your viewers know what you would like them to do!

8. Optimize Your Website for Mobile Viewing

More than half of all online searches are now coming from mobile devices. If your website isn’t designed for mobile, you aren’t going to see the best results. These modifications include increasing page speed, not blocking CSS, JavaScript or images, not using flash or pop-ups and not making web buttons to small (this makes it hard to click on them with your finger). These are just a few mobile optimization tips, for a more complete list, check out this post from Moz on mobile best practices.

With just a bit of effort and a few tweaks to your marketing strategy, you can increase your traffic and start generating even more leads.

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