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Brian Lim

Recent Posts

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

How to Find a Lead With Only Their Name and Email Address

Posted by Brian Lim on Oct 10, 2019 4:15:00 AM

Your phone receives a notification while you’re driving home from your brokerage. *Beep* *Beep* it’s a lead alert! You start feeling excited as you press the notification. To your dismay, the lead you just generated only left their name and email address. This isn't new for you, in fact, it happens far too often. With shattered expectations, your excitement turns to an emotion best represented with the onomatopoeia, “meh.” There’s nothing you can do with just an email, right? Wrong! You couldn’t be further from the truth.

In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.

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Topics: Practical Advice for Brokers

NAR Offers Health/Dental/Vision Insurance?

Posted by Brian Lim on Oct 8, 2019 4:15:00 AM

Health insurance is very important, at least that’s what my parents told me while I was looking for a job right out of college. When I couldn’t get a job that offered health insurance, they recommended that I go through Costco. Although Costco does have acceptable health insurance plans, I really wish I had more options to choose from. Since many agents are considered “contracted workers” their brokerage usually doesn’t cover health, dental, or vision insurance expenses – leaving agents to fend for themselves.

I recently learned the National Association of REALTORS® offers their members a full health, dental, and vision insurance plan through their REALTORS® Insurance Marketplace. They even offer pet, auto, home insurance plans and more! If you’re a REALTOR® and in need of health insurance – I highly recommend that you check out this program.

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Topics: Practical Advice for Brokers

15 Hilarious Tweets from Real Estate Agents

Posted by Brian Lim on Oct 1, 2019 4:03:00 AM

With never-ending paperwork, flaky clients, and competing deadlines, being a real estate agent can be really stressful. To help you get through the stress and struggles, here are 15 hilarious tweets from real estate agents on Twitter!

In this article, I share 15 hilarious tweets from #realestatehumor

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Topics: Social Media Marketing

How to Write Compelling Real Estate Listing Copy

Posted by Brian Lim on Sep 26, 2019 4:03:00 AM

A quality listing description can incite excitement, motivation, and action. It describes a property in such a way that the reader cannot resist to see it in person. If they do, they will have to contact you for a showing. With more than 90% of home searches starting online - that's the reason listing descriptions are so important and powerful.

In this article, I show you how to write compelling listing copy to convert more prospects into leads.

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Topics: Practical Advice for Brokers

3 Incentive Contests that Motivate Agents and Boost Productivity

Posted by Brian Lim on Sep 24, 2019 4:24:00 AM

With the fall equinox occurring yesterday, the “off season” is finally upon us. During this time, agents are more likely to put in less effort and productivity begins to drop. In order to keep agents on course to hitting their annual GCI goal, brokers need to implement strategies to motivate and keep them focused on their goals. A great tool for keeping agents motivated is through incentive contests. These contests are powerful because they set an atmosphere of friendly competition while adding extra perks for accomplishing a designated goal such as closing deals, scheduling appointments, getting a listing, or opened escrow within a specified time frame.

In this article, I will share three incentive contest that you can implement to motivate your agents and keep them focused on their goals.

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Topics: Practical Advice for Brokers

8 Mind Blowing House and Home World Records

Posted by Brian Lim on Sep 19, 2019 4:40:00 AM

From tallest man ever to longest human tunnel traveled through by a skateboarding dog - world records come in all shapes and sizes. World records for houses and homes do not deviate from this theme. Have you ever wondered what the most expensive home sold for, the highest home valuation, or tallest home? If you're like me and you have, today is your day to find out!

In this article, I will list 8 mind blowing houses and homes that hold world record titles - most of them have been designated by Guinness World Records

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Topics: Content

The Rise and Emergence of Zillow Offers

Posted by Brian Lim on Sep 17, 2019 4:00:00 AM

With the rise of instant-buying real estate websites like OpenDoor.com and OfferPad.com along with the availability of real estate data and information, consumers rely less on real estate agents each year. To compete with these real estate websites, Zillow recently launched their new real estate program called Zillow Offers. Zillow is a leader in the online real estate databases that allows consumers to upload their listing and browse through thousands of homes on the market. Let’s take a look at Zillow Offers to see what they offer.

In this article, I will review the current markets Zillow Offers is available in, the markets it will become available in, and the description and benefits of Zillow Offers.

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Topics: Agent Tech Tipz

7 Real Estate Seminar (or Webinar) Topics that Generate Leads

Posted by Brian Lim on Sep 12, 2019 4:09:00 AM

Hosting a real estate seminar will inform a lot of buyers and sellers while they decide if they want to buy or sell a home. The goal of your real estate seminar is to educate and inform people while asserting yourself as a real estate expert and guide. As part of your presentation, make sure everyone leaves with your information and give them important content that will guide them through their buying or selling journey – which ever applies to them. If someone is farther along their real estate journey, give them homework and a list of steps to complete to reach the next phase of their journey. Finally, ask past clients to invite their friends and promote your seminar.

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Topics: Practical Advice for Realtors

63 Real Estate Blog Topics that Increase Organic Website Traffic

Posted by Brian Lim on Sep 3, 2019 11:38:28 AM

Blogging is one of the best tactics to generate organic traffic to your real estate website. Blogs are great tools that can enhance your online process, increase your search engine ranking, and convert prospects into leads. A superlative blog serves your audience and provides educational, informative, and entertaining information that helps the reader solve their problem. A comprehensive real estate blog will help a real estate prospect for each problem, at every stage of the real estate process. If you're looking to launch a real estate blog or grow your current one, you've come to the right place!

In this article, I will list 63 real estate blog topics to help you launch or build your real estate blog so that you can increase organic traffic to your website, increase your search engine ranking, and convert more prospects into leads.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

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