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Brian Lim

Recent Posts

Will You Hit Your Annual Real Estate Goals? [Your Semi-Annual Review]

Posted by Brian Lim on Jun 27, 2019 4:29:00 AM

Wow, time flies - we’re almost halfway through 2019 already! If you’re like most agents, you’ve probably been busy, caught up in your daily routine of generating leads, meeting clients, and closing deals - on repeat. It’s a constant cycle that’s easy to get lost in. Occasionally, it’s important to take a step back, slow down, and reflect. Since it’s 2019’s half-time, NOW is the perfect time to reflect and measure your progress so far. Are you ready to see how much you’ve grown since 2018?

In this article I will list 5 important questions to ask yourself and reflect on after the first half of 2019 - or any other year. I will encourage you to review the progress on your annual goals, assess the amount of people at each stage in funnel or pipeline, determine the amount of contacts you’ve generated from each lead source, calculate your current budget, and to check up on your competitors.

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Topics: Real Estate Marketing, Practical Advice for Realtors

31 Real Estate Poll Ideas for Instagram Stories [18 Downloadable Poll Posts]

Posted by Brian Lim on Jun 25, 2019 4:17:00 AM

According to an Instagram-press.com article, "Over 100 million Instagrammers watch or share a live story every day." As live videos or Stories become more popular and favored on Instagram, real estate agents will learn how to adapt and adopt the feature into their social media strategies. Instagram Stories offer fun decorative and interactive tools called, “stickers” that can be added to your Instagram Stories to add some “extra flare” to them. They’re a fun and easy way to increase engagement on your stories, start conversations, and gather information about your fans.

In this article, I will list examples of real estate poll ideas for Instagram Stories that you can post to your Instagram account. You can share these posts with your own photos or download and use our photos that we created for you.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

How to Promote an Open House on Facebook for Free [Real Estate]

Posted by Brian Lim on Jun 20, 2019 7:52:21 AM

The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.

While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.

In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

Instagram Stickers That Enhance Engagement on Your Real Estate Stories

Posted by Brian Lim on Jun 18, 2019 4:00:00 AM

One of my favorite scenes in one of my all-time favorite movies is from Office Space, when the main character, Joanna, gets in trouble for her lack of flare. If Joanna was a real estate agent and used Instagram stories, the conversation may have gone a little more like this…

Stan: “We need to talk about your Instagram stories”

Joanna: “Really? I…I post 1 story today”

Stan: “Well…Ok, 1 story is minimum, and you can’t post about your neighbor’s cat. Ok? Now, you know, it’s up to you whether or not you want to just do the bare minimum or uh…well…like Brian for example, posts 8 stories a day with stickers and GIFs, and a terrific smile.”

Joanna: “So you want me to post more stories?”

If you’re like most real estate agents, you might be doing the bare minimum on your Instagram Stories, just like how Joanna was with her flare. There are so many fun and attractive tools that you can add to them to enhance the viewers experience and increase engagement on Instagram. Instagram stickers can be found by tapping on the "smiley face post-it" icon when editing your story.

In this article, I will list the relevant stickers that you can add to your Instagram stories to increase engagement with potential real estate leads. Real estate agents should use the donation, quiz, countdown, question, poll, emoji slider, location, and hashtag stickers to add flare to posts, gain insight, and have fun with your audience.

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Topics: Real Estate Marketing, Social Media Marketing

Boosting Credibility With 0 Past Transactions [Real Estate Website]

Posted by Brian Lim on Jun 13, 2019 4:00:00 AM

It’s tough generating leads when you’re a rookie agent with zero transactions, credibility and trust among your real estate market. Every agent has started out in this same position and have grown into successful veterans - you can too. With the introduction of the internet, the real estate game is a little different and the overwhelming majority of consumers start their search online. Not every potential lead will meet you, but they will see your website. That’s why it is so important to establish credibility with the information on your website

In this article, I will list 5 features that every rookie real estate agent should include on their website to boost their credibility. These website features include: shout outs from third-parties, references from past relationships, high-resolution photos, social profile widgets, and awards on your website.

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 "Must Have Features" to Have on Your Real Estate Website

Posted by Brian Lim on Jun 11, 2019 7:14:33 AM

A real estate website needs to have the tools and information to help buyers and sellers on their journey. This is done with marketing tools and content that educate them on their problem, provide different solutions to their problem, and drives them to schedule an appointment with you. Websites can be expensive, but they should have at least these 5 features in order to be of any use to an agent or their visitors.

In this article, I will list the 5 most important features to have on a real estate website and explain the value that each of them brings to your visitors or yourself.

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Topics: Real Estate Marketing, Lead Generation

27 Engaging Real Estate Post Ideas that Spark Lead Converting Conversations

Posted by Brian Lim on Jun 6, 2019 9:01:08 AM

Brainstorming real estate content ideas to post on social media can be tough and time consuming – especially if you’re new to social network. A useful tactic when creating engaging content - that also researches your sphere of influence - is using inquiry posts. Like discovery questions, inquiry posts let you gather explicit data about your audience, but are also fun and entertaining. People feel compelled to answer questions and give their opinion. Your inquiry post will receive more impressions as comments increases – which enhances your chances of going viral. Every comment on your post is an opportunity to start conversations that can convert a Facebook fan into a real estate lead.

In this article, I will list 27 real estate inquiry post ideas that you can use to engage your sphere of influence and start conversations online.

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Topics: Real Estate Marketing, Social Media Marketing

Blogging For Busy Real Estate Agents With No Free Time

Posted by Brian Lim on Jun 4, 2019 4:00:00 AM

Blog articles are great conversation starters. Real estate agents should leverage them on social media to increase engagement and drive traffic to your website. There are many benefits for agents to write blog articles but the main objection that I hear is, they don’t have time to write one. That’s a valid objection, but what if I told you there is a new, better way to write blog articles and it only takes 30 seconds?

In this article, I will define micro-blogging and give examples of topics that you can post about to help you get started.

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Topics: Real Estate Marketing, Social Media Marketing

The Buyer's and Seller's Stages to Their Real Estate Agents [3 Complimentary Infographics]

Posted by Brian Lim on May 30, 2019 4:04:00 AM

Engaging content is like fresh air – you can never have too much.Sharing relevant information to your audience generates likes, reactions, and comments on your social media posts. Content can come in many forms and it should cover one of 3 themes: educating, informing, or entertaining your audience on their problems. 

In this article, I will demonstrate the importance of content and how to leverage it the right way. After you’ve read this article, you will know the stages that a consumer takes to decide to hire you. You can also download 3 pieces of free real estate infographics designed to provoke your prospects into engaging with you.

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Topics: Real Estate Marketing, Social Media Marketing, Downloadable Content

Why Dynamic Creative Ads are Facebook’s New Sliced Bread

Posted by Brian Lim on May 28, 2019 4:12:00 AM

Gone are the days of 3 x 3 creative grids, A/B testing, and wasting time and money on poorly performing ads. Facebook does all the testing for you with Facebook’s new dynamic creative ad feature. Are you trying to figure out which picture, text, and headline creates the highest-performing combination for your audience? Dynamic creative ads are your key to figuring out which ads resonate with your audience most.

In this article, I will examine Facebook’s new dynamic creative ads and explain how to take advantage of all its amazing features to get a higher social ROI.

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Topics: Social Media Marketing

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