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Brian Lim

Recent Posts

When is the Best Time for Real Estate Agents to Post on Social Media?

Posted by Brian Lim on Jul 16, 2019 4:00:00 AM

Social media is one of the best tools to share your message with your audience. It’s not enough to post enticing content, you need to be strategic to optimize and perfect your social media marketing. In addition to content, the day and time of your posts will contribute to its success. Sharing your posts on the best days and times can boost engagement, website traffic, and your overall bottom line.

In this article, I will share the best days/times for agents to post on social media and tips for you to determine the best time to post based on your audience’s Facebook Insights.

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Topics: Facebook Marketing, Social Media Marketing

4 Neighborhood Event Ideas that Generate Real Estate Referral Leads

Posted by Brian Lim on Jul 11, 2019 4:07:00 AM

You are the ruler of your local market. Your home is like your keep, your neighborhood is like your castle, and your territory is your kingdom. As a ruler, you know the land like the back of your hand, but you might know less about its people – your people.

In this article, I will list 4 events that you can host to start building a community in your neighborhood. These events will bring your neighbors together, strengthen bonds, help you generate more business.

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Topics: Lead Generation

How to Write A Compelling Introduction For Real Estate Agents

Posted by Brian Lim on Jul 9, 2019 4:34:00 AM

The introduction paragraph on your website is like the objective paragraph of a resume. It's your chance to make a compelling argument for a potential lead to hire you. Since the average consumer has an attention span of 8 seconds, your introduction paragraph of  needs to be clear, concise, and effective. When written correctly, a potential lead will be more likely to request an appointment with you.

In this article, I will show you how to write a compelling introduction paragraph for real estate agents. You will learn the structure of each sentence and their goals.

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Topics: Practical Advice for Realtors

How 2 Successful Real Estate Agents Schedule Their Day

Posted by Brian Lim on Jul 4, 2019 5:03:00 AM

Have you ever been late to a meeting or lost a deal because you missed an appointment? With so many competing priorities and tasks, it’s common for a responsibility to slip an agent’s mind. In a dynamic fluid industry where you must adapt to new environments, structure becomes even more valuable. In the real estate industry, structure comes in the form of your schedule, and it’s the backbone to your business. You get into a routine when your day is planned, and when your routine is good – you’re in a groove. When you’re grooving, you’re making deals!

In this article, I will show you how to segment your day-to-day tasks and share an example of 2 real estate agents’ schedules.

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Topics: Practical Advice for Realtors

21 Hot Real Estate Post Ideas for Summer 2019

Posted by Brian Lim on Jul 2, 2019 4:14:00 AM

Social media is a powerful tool for real estate agents looking to grow their business by connect with people online. The downside, it can be very time consuming. Brainstorming ideas about enticing posts can be difficult – so here is a 2019 list of 21 summer posts for real estate agents. Copy, paste, and customize the posts on your business page. Any words that are italic, bold, and red will need to be edited with your local information.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

Will You Hit Your Annual Real Estate Goals? [Your Semi-Annual Review]

Posted by Brian Lim on Jun 27, 2019 4:29:00 AM

Wow, time flies - we’re almost halfway through 2019 already! If you’re like most agents, you’ve probably been busy, caught up in your daily routine of generating leads, meeting clients, and closing deals - on repeat. It’s a constant cycle that’s easy to get lost in. Occasionally, it’s important to take a step back, slow down, and reflect. Since it’s 2019’s half-time, NOW is the perfect time to reflect and measure your progress so far. Are you ready to see how much you’ve grown since 2018?

In this article I will list 5 important questions to ask yourself and reflect on after the first half of 2019 - or any other year. I will encourage you to review the progress on your annual goals, assess the amount of people at each stage in funnel or pipeline, determine the amount of contacts you’ve generated from each lead source, calculate your current budget, and to check up on your competitors.

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Topics: Real Estate Marketing, Practical Advice for Realtors

31 Real Estate Poll Ideas for Instagram Stories [18 Downloadable Poll Posts]

Posted by Brian Lim on Jun 25, 2019 4:17:00 AM

According to an Instagram-press.com article, "Over 100 million Instagrammers watch or share a live story every day." As live videos or Stories become more popular and favored on Instagram, real estate agents will learn how to adapt and adopt the feature into their social media strategies. Instagram Stories offer fun decorative and interactive tools called, “stickers” that can be added to your Instagram Stories to add some “extra flare” to them. They’re a fun and easy way to increase engagement on your stories, start conversations, and gather information about your fans.

In this article, I will list examples of real estate poll ideas for Instagram Stories that you can post to your Instagram account. You can share these posts with your own photos or download and use our photos that we created for you.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

How to Promote an Open House on Facebook for Free [Real Estate]

Posted by Brian Lim on Jun 20, 2019 7:52:21 AM

The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.

While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.

In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

Instagram Stickers That Enhance Engagement on Your Real Estate Stories

Posted by Brian Lim on Jun 18, 2019 4:00:00 AM

One of my favorite scenes in one of my all-time favorite movies is from Office Space, when the main character, Joanna, gets in trouble for her lack of flare. If Joanna was a real estate agent and used Instagram stories, the conversation may have gone a little more like this…

Stan: “We need to talk about your Instagram stories”

Joanna: “Really? I…I post 1 story today”

Stan: “Well…Ok, 1 story is minimum, and you can’t post about your neighbor’s cat. Ok? Now, you know, it’s up to you whether or not you want to just do the bare minimum or uh…well…like Brian for example, posts 8 stories a day with stickers and GIFs, and a terrific smile.”

Joanna: “So you want me to post more stories?”

If you’re like most real estate agents, you might be doing the bare minimum on your Instagram Stories, just like how Joanna was with her flare. There are so many fun and attractive tools that you can add to them to enhance the viewers experience and increase engagement on Instagram. Instagram stickers can be found by tapping on the "smiley face post-it" icon when editing your story.

In this article, I will list the relevant stickers that you can add to your Instagram stories to increase engagement with potential real estate leads. Real estate agents should use the donation, quiz, countdown, question, poll, emoji slider, location, and hashtag stickers to add flare to posts, gain insight, and have fun with your audience.

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Topics: Real Estate Marketing, Social Media Marketing

Boosting Credibility With 0 Past Transactions [Real Estate Website]

Posted by Brian Lim on Jun 13, 2019 4:00:00 AM

It’s tough generating leads when you’re a rookie agent with zero transactions, credibility and trust among your real estate market. Every agent has started out in this same position and have grown into successful veterans - you can too. With the introduction of the internet, the real estate game is a little different and the overwhelming majority of consumers start their search online. Not every potential lead will meet you, but they will see your website. That’s why it is so important to establish credibility with the information on your website

In this article, I will list 5 features that every rookie real estate agent should include on their website to boost their credibility. These website features include: shout outs from third-parties, references from past relationships, high-resolution photos, social profile widgets, and awards on your website.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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