For most Americans, buying a home is their biggest financial asset, which means it’s also very stressful. Between finding a home in their budget, in the right neighborhood, and with the right amenities – anything that will help smooth out the process needs to be considered. One tactic every agent should implement is having a strong and reliable relationship with their lender. Mutual, a lender can add a ton of value to an agent’s network and an agent can add value to the lender’s network. That’s why agents and lenders need to go together and have a relationship like peas and carrots.

In this article, I will show you how real estate agents can benefit from having a strong relationship with their lender.

When I first started writing this article, my goal was to show the similarities between sharks and real estate agents. Mostly because I’ve heard agents call themselves sharks, but ultimately because it’s Shark Week! Obviously, it didn’t work out. So instead of showing the similarities between sharks and agents, I decided to share some incredible super powers that any real estate agent would want to adopt from the ocean’s apex creatures.

In this article, I will share 3 shark super powers that any real estate agent would want to adopt and 1 they wouldn’t.

Finding new buyer and seller leads in your market can feel like an odd adventure. Like Alice searching for the White Rabbit in Wonderland, you’re not quite sure who to talk to, what to talk about, and the whole situation seems rather...unusual. There is potential everywhere and if Alice had a plan, she would’ve caught the White Rabbit – but she never does. But you’re not Alice and although Alice’s endless search for the White Rabbit symbolizes the quest for knowledge, yours is a quest for buyer and seller leads.

In this article, I will show you how to spark conversations with consumers in your market, gather their contact information, and drive them to your website.

Have you heard? The Federal Reserve cut interest rates by 25 basis points, according to a Yahoo article -  for the first time in over 10 years. Mortgages account for the biggest category of debt in the US and has been decreasing since November 2018. Based on Freddie Mac data, “…the average rate on a 30-year, fixed-rate mortgage dropped from 4.94% in November to 3.75% mid-July.” Additionally, according to a WSJ article, “…mortgage rates will actually be at the lowest they’ve been since 2016”.  So, what does all of this mean for your real estate leads and clients? 

First off, let’s review the reasons the Federal Reserve lowers interest rates.

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

Storytelling is unique to and a powerful tool for human beings. Everyone’s told a story. In fact, you’ve probably told a story today. Whether you’ve told a coworker about your weekend, explained a problem you’ve solved, or shared your opinion about an article you’ve read in the newspaper, storytelling is part of your everyday life. In real estate, agents can elicit emotions by telling stories about themselves, their listings, and more – so why not master your storytelling skills?

In this article I will show you the structure of a compelling story and how real estate agents should tell stories to urge listeners to action.

When it comes to real estate, general advice needs to be considered with a grain of salt. Since housing market trends vary from distract to district and even more from state to state, advice needs to be specific. When you’re looking for advice about the best time to host your open house, don’t just “Google It”. Instead, leverage Google Trends (for free!) to help you determine the best time in your local market.

In this article, I will show you how to use Google Trends to help you determine the best day and time to host an open house in your local housing market.

Social media is one of the best tools to share your message with your audience. It’s not enough to post enticing content, you need to be strategic to optimize and perfect your social media marketing. In addition to content, the day and time of your posts will contribute to its success. Sharing your posts on the best days and times can boost engagement, website traffic, and your overall bottom line.

In this article, I will share the best days/times for agents to post on social media and tips for you to determine the best time to post based on your audience’s Facebook Insights.

You are the ruler of your local market. Your home is like your keep, your neighborhood is like your castle, and your territory is your kingdom. As a ruler, you know the land like the back of your hand, but you might know less about its people – your people.

In this article, I will list 4 events that you can host to start building a community in your neighborhood. These events will bring your neighbors together, strengthen bonds, help you generate more business.

The introduction paragraph on your website is like the objective paragraph of a resume. It's your chance to make a compelling argument for a potential lead to hire you. Since the average consumer has an attention span of 8 seconds, your introduction paragraph of  needs to be clear, concise, and effective. When written correctly, a potential lead will be more likely to request an appointment with you.

In this article, I will show you how to write a compelling introduction paragraph for real estate agents. You will learn the structure of each sentence and their goals.