In this article, we’ll look at the three largest generations in real estate: Baby Boomers, Gen X, and Millennials to predict their trends, housing preferences, percentage of buyers/sellers, median household income, top reasons for purchasing a home, and additional fun facts.

1. The Baby Boomer Generation
2. Generation X
3. The Millennial Generation

Topics: Practical Advice for Realtors

In this article, I will share the 5 most important types of real estate relationships and ways to enhance those relationships.

1. Connect with Yourself
2. Build Stronger Relationships with Coworkers and other Agents
3. Meet More People and Become Friends with Them on Facebook
4. Stay Top of Mind with Your Sphere of Influence
5. Nurture Key Business Partners

Topics: Practical Advice for Realtors

In this article I will share ways real estate agents can spend their holidays alone.

1. Mental Check Yourself
2. Get Your Muscles Loose and Dopamine Flowing
3. Breakfast of Holiday Champions
4. The Rest of the Holiday Day

Topics: Practical Advice for Realtors

 

The holidays are right around the corner! That means it's time for you to stock up on holiday content! In this article, I will share holiday content that you can post on social media to increase engagement.

1. Reuse our holiday eCards from 2018 (Includes 12 Holiday eCards)
2. Use funny holiday social media posts (Includes 5 Holiday Social Posts)
3. Download these conventional holiday eCards (Includes 10 Holiday eCards)
4. Share the Amusing Holiday Riddles infographic

Topics: Social Media Marketing, Lead Generation, Downloadable Content

Facebook is always evolving and adding new features. In this article, I will share 5 Facebook trends that real estate agents should leverage to get the most out of Facebook:

1. Go Mobile or Go Home
2. Mobile Video Killed the Radio Star
3. Chatbots Rise!
4. Glory to Facebook Stories
5. Don't Kill The (Facebook) Messenger
6. [Complimentary Download] 2020 Facebook Guide for Real Estate

Topics: Facebook Marketing, Social Media Marketing

In this article, I will share best practices for sending Facebook Business Page invites to help you convert the most friends into followers on Facebook.

1. Set Up Your Facebook Business Page
2. Segment Your Audience
3. Personalize Your Invitation
4. Send Your Invitations
5. Follow Up With New Fans
6. [Download] The Facebook Checklist

Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

In this article, I will share 21 Black Friday deals that real estate agents can use or gift to their clients as a closing gift.

1. Smart Locks
2. Wireless Sound Systems
3. Smart Thermostats
4. Smart Doorbell
5. Smart Speaker
6. HD TV's
7. Robot Vacuums
8. For Agents

Topics: Real Estate Marketing

In this article, I will share 5 Thanksgiving posts for Social Media and 1 Thanksgiving Fun Facts infographic that you can share on Thanksgiving to start conversations and increase engagement on social media.

1. 10 Things You Can Be Thankful For
2. Download 5 Thanksgiving posts for Social Media
3. Download 1 Thanksgiving Fun Facts Infographic

Topics: Real Estate Marketing, Content for Real Estate Leads

In this article, I will explain the history of the saying, "OK, Boomer" and offer ways for older generations to work cohesively with Millennial real estate clients.

1. The Brief History of "OK, Boomer"
2. Penetrating the Millennial Market
3. Be Empathetic Towards Their Situation
4. Be Responsive to Communication
5. Be Trustworthy and Transparent
6. Be a Guide and Counselor

Topics: Real Estate Marketing, Practical Advice for Brokers

In this article, I will show you how to calculate important monthly real estate market statistics and offer a complimentary Real Estate Market Report template that you can customize.

1. How to calculate Total Transactions (and percentage change)
2. How to calculate Average Sale Price (and percentage change)
3. How to calculate Median Sale Price (and percentage change)
4. How to calculate Transaction Price Breakdown
5. How to calculate Average Days on Market
6. How to determine Highest and Lowest Price Sale
7. How to determine Largest and Smallest Home on Market
8. How to determine Available Homes

Topics: Real Estate Marketing, Downloadable Content, Content for Real Estate Leads, Practical Advice for Brokers