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Brian Lim

Recent Posts

How to Benefit from Friends or Family that Don’t Want to Hire You as Their Agent

Posted by Brian Lim on May 21, 2019 4:15:00 AM

Let’s face the facts. There will come a time when a friend or family member chooses to hire a different agent than yourself. You can do everything in your control to ensure they hire you like call them occasionally, follow them on social media, and hang out frequently - but real estate doesn't always go your way. Peaches are delicious, but some people don’t like them, right? Regardless of who likes peaches or not, a friend choosing a different agent isn’t an ideal situation but it does happen. When it does happen, don’t take it personally and do not retaliate by severing your relationship. Instead of getting angry, try using this technique so you can still benefit from the transaction and relationship.

In this article, I will show you how to benefit when a family member or a friend does not want to hire you as their real estate agent.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The 10 Real Estate Golden Rules for Successful New Agents

Posted by Brian Lim on May 16, 2019 4:09:00 AM

The beginning of a new agent's career will put a person's character to test. With an abundance of agents, the real estate industry is the superlative of a competitive industry. To stay on the path towards success, you need to maintain a healthy and positive mindset that will keep you focused on your goals and reduce negative distractions. A weak mindset is the reason, "87% of all agents fail in real estate" - according to Tom Ferry. Will you be part of the 87% who fail or the 13% who thrive?

In this article, I will list the 10 real estate golden rules for new agents. These rules will help new agents stay focused on the goals, maintain a positive mindset, and recommend best practices that will contribute to their success.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your Email Subject Lines for Open Rates [Real Estate]

Posted by Brian Lim on May 14, 2019 4:16:00 AM

Email is still a very effective and relevant medium to communicate with your audience. The new challenge is to stand out among hundreds of emails from other businesses. Easier said than done right? We’ve discussed how to increase open rates by segmenting your database into different groups based on their stage in the real estate process, location, your relationship with this, and so on. A segmented database is organized, and allows you to send the right message, to the right people, at the right time. Now we’ll focus on the next component, the subject line.

There are countless variables to change when creating effective real estate emails that increase open rates. In this article, I will show you how to write effective subject lines that will increase your email open rates!

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your About Me Page for Conversions [Real Estate]

Posted by Brian Lim on May 9, 2019 4:20:00 AM

If you analyze the data on your website, there's a good chance your About Me page is one of the top 5 most visited pages on your website. I've visited so many poorly constructed About Me pages that I felt compelled to write a blog article about it. If your About Me page receives views but no clicks, form fills, or any other engagement - it's time to revamp and optimize it for conversions.

In this article, I will list the elements of a successful, lead converting About Me page that will increase the page's conversion rate.

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Topics: Real Estate Marketing, Practical Advice for Realtors

45 Different Formats of Content for Engaging Real Estate Leads

Posted by Brian Lim on May 7, 2019 4:00:00 AM

Content can come in many styles and forms - each piece communicates and connects your brand's message with your audience. A diverse array of content will help you cater to variety of preferences and attract new customers. The most common forms of content are text, images, video, and now live video. If you ever feel stumped on your creative path, come back to this article for some content inspiration. 

In this article, I will explore 45 different types of content ideas for real estate and offer examples for each.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Why You Should and How to Create a Map of Your Real Estate Contact List

Posted by Brian Lim on May 2, 2019 8:15:01 AM

A fun and easy tactic to help you become a neighborhood expert is to map out your contact list on Google Maps. It's sort of like viewing your properties in the game Monopoly and creating a strategy based on the layout of the board. By creating a visual map, you see your territory from a different angle, where your evangelists are located, and where your contacts are in reference to important locations like schools, parks, freeway entrances, bodies of water, and more.

Before I show you how to map out your contact list, I will show you an example, the benefits, and how to leverage your contact list map.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What is Reddit and How Can Real Estate Agents Leverage it?

Posted by Brian Lim on Apr 30, 2019 4:24:00 AM

Have you ever felt myopic, struggling to think of new ideas or gain insight? Maybe you’ve had an idea, but you were too shy to get feedback on it from a coworker. If this sounds like you, you might want to visit the online forum, Reddit. Reddit has forums for real estate agents that give them the opportunity to share their ideas, solutions for overcoming challenges, inquires, stories, and more. It’s the perfect platform for researching other agents or buyers and sellers in the US. So how can agents, like yourself, leverage Reddit?

In this article, I will list the top 5 Reddit forums for real estate agents. Then I’ll explain the type of information they can gather and the most engaged post from each forum.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What's in a Quality Online Real Estate Course?

Posted by Brian Lim on Apr 25, 2019 4:16:00 AM

The first step for freshly licensed agents is to join a brokerage. A great brokerage will not only help you generate leads, but also give you the opportunity to learn more about real estate and become a better agent through courses and extended learning programs. It would be like the equivalent of ongoing job training if you’ve had a job outside of real estate. Don’t worry if find yourself at a brokerage that doesn’t offer extended training, there are plenty of online real estate courses that you can take to fill the void. So, what makes a quality online real estate course?

In this article, I will list the characteristics of a quality online real estate course and the topics they should teach you to help you grow and elevate your career.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What is Broker Reciprocity and Should Real Estate Do It?

Posted by Brian Lim on Apr 23, 2019 4:00:00 AM

Just so we’re all on the same page, broker reciprocity is when brokers or agents give each other permission to show their listings on each other’s websites. They can collaborate through a free program, the Broker Reciprocity Subscribers, or through a verbal/written agreement. As a rule of thumb in broker reciprocity, the listing agent will give a referral fee to the other agent when they generate a lead. Earning a referral fee is just one benefit of broker reciprocity. Let’s look at additional ways that an agent or broker, like yourself, can leverage it.

In this article, I will list the benefits of broker reciprocity to increase exposure, drive traffic to your website, and provide a better experience for your website visitors.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What is HTTPS and Do Real Estate Agents Need It?

Posted by Brian Lim on Apr 18, 2019 6:53:47 AM

What is HTTPS? Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol that data is sent between your website browser (Ex: Google, Yahoo, Bing) and the website that you are connecting to. When your computer encounters a HTTPS website, they start communicating in a different language, or encrypting, so it’s difficult for hackers to decode it – it’s similar to the unbreakable radio Navajo code used in the 2002 World War II film, Windtalkers.

In this blog article, I will discuss list the benefits of using secure HTTPS websites, compared to insecure HTTP websites.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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