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Brian Lim

Recent Posts

Does your Facebook Feel like Fall? [With Complimentary Fall Photo Filters]

Posted by Brian Lim on Nov 7, 2019 4:30:00 AM

Social media photo filters are a fun and easy way to dress your profiles in the season. They add some spice to your photos so they stand out and they're fun! Even though I'm in California, Fall is my favorite season. That's the reason I wanted to share these social media filters with you! Get in the Fall season and use them to add some extra flare to your profile picture and cover photo on Facebook.

In this article, I will share 5 profile picture and 5 cover photo filters that you can use to spice up your real estate Facebook Business page.

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Topics: Content, Content for Real Estate Leads

7 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday (Updated 2019)

Posted by Brian Lim on Nov 5, 2019 4:25:00 AM

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

  1. Host a Reverse Pop-By
  2. Set up a canned food drive for a local organization
  3. Mail an inexpensive gift with a clever message
  4. Personal or common interest gift
  5. Send a postcard with recipe
  6. Mail out handwritten notes
  7. Donate some of your proceeds

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Topics: Real Estate Marketing, Lead Generation

The 5 External Factors That Will Affect Your Real Estate Business in 2020

Posted by Brian Lim on Oct 29, 2019 4:15:00 AM

Understanding your environment and the factors that affect it are fundamentals for running your own real estate business. Take your morning commute for example. You check the traffic and weather to before leaving your home to see how they will affect your journey to work. If there is a car accident, you can plan accordingly. 

In this article, I will address and make predictions about the 5 factors that affect your real estate business: the economy, technology, government regulations, consumer demand, and your competition.

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Topics: Practical Advice for Realtors

10 Entertaining Real Estate Videos to Share on Facebook

Posted by Brian Lim on Oct 22, 2019 4:15:00 AM

Increasing engagement on Facebook can be difficult, time consuming, and stressful. The main challenges arise while looking for enticing content to post. When the challenges become too difficult to overcome, it's time to change strategies. Instead of posting original content, share existing content to save time and reduce stress.

In this article, I will introduce 10 entertaining videos about real estate, homes, and houses. I encourage you to share the links on Facebook to increase engagement and start a conversation with your followers.

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Topics: Content

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

NAR Offers Health/Dental/Vision Insurance?

Posted by Brian Lim on Oct 8, 2019 4:15:00 AM

Health insurance is very important, at least that’s what my parents told me while I was looking for a job right out of college. When I couldn’t get a job that offered health insurance, they recommended that I go through Costco. Although Costco does have acceptable health insurance plans, I really wish I had more options to choose from. Since many agents are considered “contracted workers” their brokerage usually doesn’t cover health, dental, or vision insurance expenses – leaving agents to fend for themselves.

I recently learned the National Association of REALTORS® offers their members a full health, dental, and vision insurance plan through their REALTORS® Insurance Marketplace. They even offer pet, auto, home insurance plans and more! If you’re a REALTOR® and in need of health insurance – I highly recommend that you check out this program.

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Topics: Practical Advice for Brokers

15 Hilarious Tweets from Real Estate Agents

Posted by Brian Lim on Oct 1, 2019 4:03:00 AM

With never-ending paperwork, flaky clients, and competing deadlines, being a real estate agent can be really stressful. To help you get through the stress and struggles, here are 15 hilarious tweets from real estate agents on Twitter!

In this article, I share 15 hilarious tweets from #realestatehumor

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Topics: Social Media Marketing

How to Write Compelling Real Estate Listing Copy

Posted by Brian Lim on Sep 26, 2019 4:03:00 AM

A quality listing description can incite excitement, motivation, and action. It describes a property in such a way that the reader cannot resist to see it in person. If they do, they will have to contact you for a showing. With more than 90% of home searches starting online - that's the reason listing descriptions are so important and powerful.

In this article, I show you how to write compelling listing copy to convert more prospects into leads.

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Topics: Practical Advice for Brokers

3 Incentive Contests that Motivate Agents and Boost Productivity

Posted by Brian Lim on Sep 24, 2019 4:24:00 AM

With the fall equinox occurring yesterday, the “off season” is finally upon us. During this time, agents are more likely to put in less effort and productivity begins to drop. In order to keep agents on course to hitting their annual GCI goal, brokers need to implement strategies to motivate and keep them focused on their goals. A great tool for keeping agents motivated is through incentive contests. These contests are powerful because they set an atmosphere of friendly competition while adding extra perks for accomplishing a designated goal such as closing deals, scheduling appointments, getting a listing, or opened escrow within a specified time frame.

In this article, I will share three incentive contest that you can implement to motivate your agents and keep them focused on their goals.

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Topics: Practical Advice for Brokers

8 Mind Blowing House and Home World Records

Posted by Brian Lim on Sep 19, 2019 4:40:00 AM

From tallest man ever to longest human tunnel traveled through by a skateboarding dog - world records come in all shapes and sizes. World records for houses and homes do not deviate from this theme. Have you ever wondered what the most expensive home sold for, the highest home valuation, or tallest home? If you're like me and you have, today is your day to find out!

In this article, I will list 8 mind blowing houses and homes that hold world record titles - most of them have been designated by Guinness World Records

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Topics: Content

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