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Emily Murray

Recent Posts

12 Ways to Get More Eyes on Your Real Estate Listings

Posted by Emily Murray on Dec 17, 2019 8:00:00 AM

You might get lucky sometimes and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.

Marketing Your Listings Online

  1. Attract Leads With Proper SEO Etiquette
  2. Appeal to Consumers with High-Resolution Photographs
  3. Share Listings To Relevant Buyers Through Emails
  4. Share Them With Friends on Facebook
  5. Place Targeted Ads on Search Engine

Marketing Your Listings Offline

  1. Reach Out To Interested Leads
  2. Notify Your Neighbors Through Door Knocking + Hangers
  3. Spread It In Your Social Clubs
  4. Ask Another Agent for Help
  5. Direct Buyers to Your Listing With Open Houses and Signage
Read More

Topics: Real Estate Marketing

11 Mistakes For Real Estate Agents to Avoid on Facebook

Posted by Emily Murray on Dec 5, 2019 4:00:00 AM

Social media, especially Facebook, can be a fantastic tool for connecting with clients and generating new leads. However, if you don’t employ some strategy, the results can be counterproductive. While there are few hard and fast rules when it comes to social media these days, there are certain common mistakes you should aim to avoid in order to increase your engagement and likability online. In the real estate industry, Facebook is a great match for marketing since it’s a visual industry by nature.

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Topics: Facebook Marketing

8 Fun Halloween Real Estate Marketing Ideas [With Complimentary Spooky Downloads]

Posted by Emily Murray on Oct 31, 2019 4:00:00 AM

In the marketing world, every holiday is another chance to connect and engage with leads and clients. With a little creativity, and some Halloween spirit, these 8 spooky-themed marketing ideas will make a huge hit.

  1. Halloween Pop-By Gift
  2. Spooky Door Hangers
  3. Marketing Email Campaign
  4. Trick or Treat Bags with Business Cards
  5. Encourage Costume Photo Sharing on Your Facebook Page
  6. Trick or Treat Halloween Costume Contest
  7. Going Out Halloween Costume Contest
  8. Most Haunted House Contest
Read More

Topics: Real Estate Marketing

11 Confidence Building Tips for New Real Estate Agents

Posted by Emily Murray on Oct 17, 2019 7:16:55 AM

Starting any new career can be daunting. There's a lot to learn for new real estate agents but the key to success comes down to confidence. By taking the time to build a solid foundation, you’ll learn that the rest of the pieces will seamlessly fall into place. From building long-term online relationships to listing presentations, there's a level of success and positive energy that stems from feeling knowledgeable and self-assured.

  1. Remain Positive and Energetic
  2. Find a Mentor
  3. Never Stop Learning
  4. Learn All You Can About Your Market
  5. Designate Answers for Common Questions
  6. Be Patient
  7. Have a Clear Marketing Plan
  8. Prepare for the Worst
  9. Practice, Practice, Practice
  10. Add Fuel to Your Tank
  11. Celebrating Small Wins
Read More

Topics: Practical Advice for Realtors

Thinking of Joining a Real Estate Team? Consider the Pros and Cons [2019]

Posted by Emily Murray on Sep 10, 2019 4:34:00 AM

In this article, I will list the pros and cons of joining a real estate brokerage to help you decide if it's best for your growth as an agent.

Pros of Joining a Real Estate Team

  1. Great way to start new career
  2. Receive training and support
  3. Time off is easier
  4. Business expenses are lower
  5. Available resources, tools, and scripts
  6. Established team branding

Cons of Joining a Real Estate Team

  1. You have less control of your branding
  2. Commission is less
  3. You must mesh with team culture
  4. A weak member can hurt the entire team
Read More

Topics: Practical Advice for Realtors

9 Tips for An Unbeatable Listing Presentation [Includes Free 2019 Template]

Posted by Emily Murray on Aug 29, 2019 4:04:00 AM

In this article we will review 9 tips that agents can apply to their listing presentation:

  1. Do Your Research
  2. Visualize a "Yes" First
  3. Tell a Story
  4. Provide Examples of What's Worked for You
  5. Provide Examples of Past Clients with Relevant Special Needs or Situations
  6. Leverage Technology
  7. Use This Customizable Listing Presentation Template
  8. Give them Homework
  9. Follow Up After Your Presentation 

Nothing beats the feeling of scheduling a listing appointment. Well, except for the feeling of nailing the presentation and landing a new listing. listing presentation is your opportunity to really connect with potential clients, prove that you are results driven, and explain why you are the best agent for the job. To get to that point, there's you'll need a mix of mental and physical preparedness

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Topics: Lead Generation, Downloadable Content

9 Reasons You Aren't Generating Real Estate Leads Through Facebook [2019]

Posted by Emily Murray on Aug 22, 2019 8:52:31 AM

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

  1. You don't have any lead capture forms on your content
  2. Your content isn’t engaging/shareable
  3. You don’t have any call-to-action on your page
  4. Your fans and followers aren’t being directed to your website
  5. You aren’t providing value
  6. You Don't Have Reviews
  7. You're Lacking Social Clout
  8. You Don't Have an Online Community
  9. You're Not Following Up With Comments or Messages
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Topics: Facebook Marketing, Lead Generation

The Home Seller's Checklist [2019]

Posted by Emily Murray on Aug 20, 2019 4:07:00 AM

Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market. 

  1. Declutter the Home
  2. Complete All Improvements and Renovations
  3. Create a Welcoming Atmosphere
  4. Discuss the Importance of Getting the Seller Out During Showings
  5. Boost Curb Appeal
  6. Snap High Resolution Listing Images
  7. Determine and Set a Price
Read More

Topics: Real Estate Marketing

10 Real Estate Tips that Generate Motivated Leads [2019]

Posted by Emily Murray on Aug 15, 2019 4:02:00 AM

In this article, I will list 10 tips that generate motivated real estate leads.

  1. Door Knocking
  2. Facebook
  3. PPC Facebook Marketing
  4. Automate lead nurturing with PropertyPulse
  5. Connect IDX to Facebook
  6. Lead capture form on your website
  7. Referrals
  8. Local Google Searches
  9. Open Houses
  10. Strategic Blogging
  11. Website Pages - About Me
Read More

Topics: Real Estate Marketing, Lead Generation

How Climate Change is Impacting Property Value

Posted by Emily Murray on Aug 14, 2018 8:00:00 AM

Recently published work by Harvard researchers has shown that properties in areas impacted by extreme weather and sea level rise are losing value to other properties in less exposed areas. While coastal communities have historically boasted high sales and high competition, it appears that global warming is starting to shake things up a bit.

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Topics: Real Estate Marketing

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