In the marketing world, every holiday is another chance to connect and engage with leads and clients. With a little creativity, and some Halloween spirit, these 8 spooky-themed marketing ideas will make a huge hit.

1. Halloween Pop-By Gift
2. Spooky Door Hangers
3. Marketing Email Campaign
4. Trick or Treat Bags with Business Cards
5. Encourage Costume Photo Sharing on Your Facebook Page
6. Trick or Treat Halloween Costume Contest
7. Going Out Halloween Costume Contest
8. Most Haunted House Contest

Editor’s Note: This post was originally published in June 2018 by Emily Murray and has been updated in October 2019 by Brian Lim for accuracy, brevity, comprehension.

Starting any new career can be daunting. There's a lot to learn for new real estate agents but the key to success comes down to confidence. By taking the time to build a solid foundation, you’ll learn that the rest of the pieces will seamlessly fall into place. From building long-term online relationships to listing presentations, there's a level of success and positive energy that stems from feeling knowledgeable and self-assured.

Editor’s Note: This post was originally published in May 2018 by Emily Murray and has been updated in September 2019 by Brian Lim for accuracy and comprehension.

There are many different paths to take when you begin a career in the real estate world. One important decisions you'll make is whether to go solo or join a team. Everyone has different prioritizes and goals when it comes to mapping out their career - so your decision is unique to you. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. 

In this article, I will list the pros and cons of joining a real estate brokerage to help you decide if it's best for your growth as an agent.

Editor’s Note: This post was originally published in April 2018 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Nothing beats the feeling of scheduling a listing appointment. Well, except for the feeling of nailing the presentation and landing a new listing. A listing presentation is your opportunity to really connect with potential clients, prove that you are results driven, and explain why you are the best agent for the job. To get to that point, there's you'll need a mix of mental and physical preparedness. 

Editor’s Note: This post was originally published in June 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

Editor’s Note: This post was originally published in July 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market. 

Generating new leads is always top of mind, but have you tried a multitude of ways to accomplish this? If you are relying on one or two lead generation avenues, you could be missing out on valuable prospects. Some of these lead generation tips may feel a bit our of your wheelhouse at first, but by branching out and exploring new opportunities, you’ve got nothing to lose and much more to gain!

In this article, I will list 10 tips that generate motivated real estate leads.

Sometimes you get lucky and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.

Recently published work by Harvard researchers has shown that properties in areas impacted by extreme weather and sea level rise are losing value to other properties in less exposed areas. While coastal communities have historically boasted high sales and high competition, it appears that global warming is starting to shake things up a bit.

As a real estate agent, you wear many hats. In addition to showing homes, meeting clients, and hosting open houses you are also a digital marketer. Acquiring new leads is necessary to supplement your referral business yet many struggle when it comes to bringing in new prospective buyers and sellers. One popular method for this is harnessing the power of Facebook advertising.