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Emily Murray

Recent Posts

Thinking of Joining a Real Estate Team? Consider the Pros and Cons [2019]

Posted by Emily Murray on Sep 10, 2019 4:34:00 AM

Editor’s Note: This post was originally published in May 2018 by Emily Murray and has been updated in September 2019 by Brian Lim for accuracy and comprehension.

There are many different paths to take when you begin a career in the real estate world. One important decisions you'll make is whether to go solo or join a team. Everyone has different prioritizes and goals when it comes to mapping out their career - so your decision is unique to you. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. 

In this article, I will list the pros and cons of joining a real estate brokerage to help you decide if it's best for your growth as an agent.

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Topics: Practical Advice for Realtors

9 Tips for An Unbeatable Listing Presentation [Includes Free 2019 Template]

Posted by Emily Murray on Aug 29, 2019 4:04:00 AM

Editor’s Note: This post was originally published in April 2018 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Nothing beats the feeling of scheduling a listing appointment. Well, except for the feeling of nailing the presentation and landing a new listing. listing presentation is your opportunity to really connect with potential clients, prove that you are results driven, and explain why you are the best agent for the job. To get to that point, there's you'll need a mix of mental and physical preparedness

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Topics: Lead Generation, Downloadable Content

9 Reasons You Aren't Generating Real Estate Leads Through Facebook [2019]

Posted by Emily Murray on Aug 22, 2019 8:52:31 AM

Editor’s Note: This post was originally published in June 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

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Topics: Facebook Marketing, Lead Generation

The Home Seller's Checklist [2019]

Posted by Emily Murray on Aug 20, 2019 4:07:00 AM

Editor’s Note: This post was originally published in July 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market. 

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Topics: Real Estate Marketing

10 Real Estate Tips that Generate Motivated Leads [2019]

Posted by Emily Murray on Aug 15, 2019 4:02:00 AM

Generating new leads is always top of mind, but have you tried a multitude of ways to accomplish this? If you are relying on one or two lead generation avenues, you could be missing out on valuable prospects. Some of these lead generation tips may feel a bit our of your wheelhouse at first, but by branching out and exploring new opportunities, you’ve got nothing to lose and much more to gain!

In this article, I will list 10 tips that generate motivated real estate leads.

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Topics: Real Estate Marketing, Lead Generation

How to Get More Eyes on Your Real Estate Listings

Posted by Emily Murray on Aug 21, 2018 4:32:00 AM

Sometimes you get lucky and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.

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Topics: Real Estate Marketing

How Climate Change is Impacting Property Value

Posted by Emily Murray on Aug 14, 2018 8:00:00 AM

Recently published work by Harvard researchers has shown that properties in areas impacted by extreme weather and sea level rise are losing value to other properties in less exposed areas. While coastal communities have historically boasted high sales and high competition, it appears that global warming is starting to shake things up a bit.

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Topics: Real Estate Marketing

5 Tips for Improving Your Real Estate Facebook Ads

Posted by Emily Murray on Aug 7, 2018 8:00:00 AM

As a real estate agent, you wear many hats. In addition to showing homes, meeting clients, and hosting open houses you are also a digital marketer. Acquiring new leads is necessary to supplement your referral business yet many struggle when it comes to bringing in new prospective buyers and sellers. One popular method for this is harnessing the power of Facebook advertising.

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Topics: Social Media Marketing

7 Reasons You Are Losing Real Estate Leads

Posted by Emily Murray on Aug 2, 2018 8:00:00 AM

In today’s competitive marketplace, you can’t afford to lose even a single lead. In addition to simply losing business from that specific lead, who knows how much you could be missing out on future referral business! Let’s face it, we’re all looking for new leads but in order to bring new leads into our database, we need to first examine the current lead generation tactics in place and identify potential kinks in the funnel.

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Real Estate Direct Mail Strategies That Work in 2018

Posted by Emily Murray on Jul 31, 2018 8:00:00 AM

While digital marketing is largely the main driver of leads today, the benefits of direct mail shouldn’t be overlooked. Believe it or not, direct mail still produces results in 2018. There are several ways to reduce your chances of being among the mail destined for the trashcan without a second look, you just need to be strategic about it.

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