Ideally, your relationship with your clients will continue far past their closing date. The age old tradition of providing your clients with a housewarming gift is one that remains tasteful and professional today. What has changed, however, is the wealth of new technology and gift options as your fingertips. Next time you find yourself at a loss for good ideas, try changing up your normal gifts and experiment with something new!

Building trust is the foundation for developing a strong, solid relationship with your leads from the very beginning. While it sounds like a basic concept, trust must be earned, it’s not simply given so having a strategy in place and being conscious in all your communications is paramount to growing your business. Your leads are making a significant life change and with that comes lots of stress. As their agent, it’s your job to help alleviate some of that stress.

For some reason, the idea of content marketing is often overwhelming for new agents. While you don’t need to be an award-winning writer to sell real estate, content is extremely important for expanding your reach in your desired market. Whether creating social media content, content for your website, or new blog posts there are several techniques to keep in mind to make sure that your strategy is on target.

Agents new to the market are often intrigued by the idea of pocket listings, but it’s important to fully understand what they are, how they work, and the code of ethics attached to them before jumping in head first. Not sure what the ins and outs of pocket listings are? No problem, we’ve got you covered!

The goal of your open house is to get as many people in the door as possible, right? What if we told you that you may be unknowingly sabotaging your efforts? It’s not enough to simply drum up traffic online, a large percentage of your open house visitors will come from foot traffic. This is why you must be strategic when it comes to placing and creating your open house signs.  

In a sea of real estate agents, it can be hard to differentiate yourself from the competition. Developing niche marketing is partly what helps professionals pave the way for their successful careers. Once you’ve developed your unique value proposition, you can work it into your brand and let your marketing spread the word for you. Not sure where to get started?

Starting out in any new career can be taxing, for real estate agents there’s a lot to learn but perhaps the key to success comes down to confidence. By taking the time to build this solid foundation, you’ll find that the rest falls into place seamlessly. For agents, so much comes down to likability and it’s much easier to be yourself when you’re confident. From building online relationships to listing presentations, there must be a level or personability and positive energy that stems from feeling knowledgeable and self-assured.

Did you know that 51% of home buyers find their home on the Internet? It should come as no surprise that your leads are active online, but perhaps the biggest quandary agents face is how to get leads to commit to you and stop searching elsewhere. To simplify the answer, you must provide your leads with everything they need in one stop and consider their needs before they even do. Sounds easy right? It is, you just need the technology and know-how to do it!

Working in a high-stress industry like real estate sometimes causes you to be at the receiving end of frustration and anger. If you find that you are frequently in this position, it's very possible you aren't setting, or managing, client expectations properly. Setting your boundaries in any career is important, in real estate, it's essential. 

Here are several tips for setting your boundaries in real estate.