Ultimately you have a method to your content creation and marketing strategy, right? Of course you do. However, it often takes asking your leads to take an action in order to get the results you are looking for. That’s where CTAs, or calls to action, come in. The basic starting point for this is consider the end result and work backwards. Where do you want your lead to end up? On a lead capture form? On your property listings? Once you figure out the desired outcome, you have the basis for developing CTAs.