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Emily Murray

Recent Posts

How Climate Change is Impacting Property Value

Posted by Emily Murray on Aug 14, 2018 8:00:00 AM

Recently published work by Harvard researchers has shown that properties in areas impacted by extreme weather and sea level rise are losing value to other properties in less exposed areas. While coastal communities have historically boasted high sales and high competition, it appears that global warming is starting to shake things up a bit.

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Topics: Real Estate Marketing

5 Tips for Improving Your Real Estate Facebook Ads

Posted by Emily Murray on Aug 7, 2018 8:00:00 AM

As a real estate agent, you wear many hats. In addition to showing homes, meeting clients, and hosting open houses you are also a digital marketer. Acquiring new leads is necessary to supplement your referral business yet many struggle when it comes to bringing in new prospective buyers and sellers. One popular method for this is harnessing the power of Facebook advertising.

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Topics: Social Media Marketing

7 Reasons You Are Losing Real Estate Leads

Posted by Emily Murray on Aug 2, 2018 8:00:00 AM

In today’s competitive marketplace, you can’t afford to lose even a single lead. In addition to simply losing business from that specific lead, who knows how much you could be missing out on future referral business! Let’s face it, we’re all looking for new leads but in order to bring new leads into our database, we need to first examine the current lead generation tactics in place and identify potential kinks in the funnel.

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Real Estate Direct Mail Strategies That Work in 2018

Posted by Emily Murray on Jul 31, 2018 8:00:00 AM

While digital marketing is largely the main driver of leads today, the benefits of direct mail shouldn’t be overlooked. Believe it or not, direct mail still produces results in 2018. There are several ways to reduce your chances of being among the mail destined for the trashcan without a second look, you just need to be strategic about it.

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How to Create More Effective Real Estate CTAs

Posted by Emily Murray on Jul 26, 2018 8:00:00 AM

Ultimately you have a method to your content creation and marketing strategy, right? Of course you do. However, it often takes asking your leads to take an action in order to get the results you are looking for. That’s where CTAs, or calls to action, come in. The basic starting point for this is consider the end result and work backwards. Where do you want your lead to end up? On a lead capture form? On your property listings? Once you figure out the desired outcome, you have the basis for developing CTAs.

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Smart Home Trends Real Estate Buyers Love

Posted by Emily Murray on Jul 19, 2018 7:30:00 AM

If they were selling a house in 2018, 42% of Americans agreed that they would look to their real estate agent to provide them with suggestions about how staging with smart home products and technology could impact their sale price. This proves that now is the time to begin familiarizing yourself with the latest trends in smart home features. The booming popularity of Amazon Echo is testament to how much we love voice-activated and smart technology in the home. When staging your next modern listing, here are a few smart home features to keep on your radar.

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How to Effectively Utilize Testimonials in Your Real Estate Marketing

Posted by Emily Murray on Jul 18, 2018 7:30:00 AM

The power of social proof, or referrals, in today’s digital marketplace should never be overlooked. Think about it from your own point of view. If you are researching a product or service online, are you more apt to believe what the company says about their client’s satisfaction or what actual clients say about their experience? It’s human nature to weigh peer reviews more heavily, and while you probably know that testimonials are great to have, you may be struggling for ways to use them to your advantage. Don’t worry, we’re making things easier for you.

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8 Ways to Build Trust with Your Seller Leads and Clients

Posted by Emily Murray on Jul 12, 2018 8:00:00 AM

Building trust is the foundation for developing a strong, solid relationship with your leads from the very beginning. While it sounds like a basic concept, trust must be earned, it’s not simply given so having a strategy in place and being conscious in all your communications is paramount to growing your business. Your leads are making a significant life change and with that comes lots of stress. As their agent, it’s your job to help alleviate some of that stress.

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5 Ways to Start Your Content Marketing Strategy

Posted by Emily Murray on Jul 6, 2018 12:12:37 PM

For some reason, the idea of content marketing is often overwhelming for new agents. While you don’t need to be an award-winning writer to sell real estate, content is extremely important for expanding your reach in your desired market. Whether creating social media content, content for your website, or new blog posts there are several techniques to keep in mind to make sure that your strategy is on target.

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Live Webinar July 10th: The Path to Becoming a Top Producing Agent

Posted by Emily Murray on Jul 5, 2018 12:11:46 PM

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