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Emily Murray

Recent Posts

How to Create More Effective Real Estate CTAs

Posted by Emily Murray on Jul 26, 2018 8:00:00 AM

Ultimately you have a method to your content creation and marketing strategy, right? Of course you do. However, it often takes asking your leads to take an action in order to get the results you are looking for. That’s where CTAs, or calls to action, come in. The basic starting point for this is consider the end result and work backwards. Where do you want your lead to end up? On a lead capture form? On your property listings? Once you figure out the desired outcome, you have the basis for developing CTAs.

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9 Facebook Mistakes to Avoid

Posted by Emily Murray on Jul 24, 2018 8:00:00 AM

Social media, especially Facebook, can be a fantastic tool for connecting with clients and generating new leads. However, if you don’t employ some strategy, the results can be counterproductive. While there are few hard and fast rules when it comes to social media these days, there are certain common mistakes you should aim to avoid in order to increase your engagement and likability online. In the real estate industry, Facebook is a great match for marketing since it’s a visual industry by nature.

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Smart Home Trends Real Estate Buyers Love

Posted by Emily Murray on Jul 19, 2018 7:30:00 AM

If they were selling a house in 2018, 42% of Americans agreed that they would look to their real estate agent to provide them with suggestions about how staging with smart home products and technology could impact their sale price. This proves that now is the time to begin familiarizing yourself with the latest trends in smart home features. The booming popularity of Amazon Echo is testament to how much we love voice-activated and smart technology in the home. When staging your next modern listing, here are a few smart home features to keep on your radar.

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How to Effectively Utilize Testimonials in Your Real Estate Marketing

Posted by Emily Murray on Jul 18, 2018 7:30:00 AM

The power of social proof, or referrals, in today’s digital marketplace should never be overlooked. Think about it from your own point of view. If you are researching a product or service online, are you more apt to believe what the company says about their client’s satisfaction or what actual clients say about their experience? It’s human nature to weigh peer reviews more heavily, and while you probably know that testimonials are great to have, you may be struggling for ways to use them to your advantage. Don’t worry, we’re making things easier for you.

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10 Housewarming Gifts Your Clients Will Love

Posted by Emily Murray on Jul 13, 2018 8:00:00 AM

Ideally, your relationship with your clients will continue far past their closing date. The age old tradition of providing your clients with a housewarming gift is one that remains tasteful and professional today. What has changed, however, is the wealth of new technology and gift options as your fingertips. Next time you find yourself at a loss for good ideas, try changing up your normal gifts and experiment with something new!

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8 Ways to Build Trust with Your Seller Leads and Clients

Posted by Emily Murray on Jul 12, 2018 8:00:00 AM

Building trust is the foundation for developing a strong, solid relationship with your leads from the very beginning. While it sounds like a basic concept, trust must be earned, it’s not simply given so having a strategy in place and being conscious in all your communications is paramount to growing your business. Your leads are making a significant life change and with that comes lots of stress. As their agent, it’s your job to help alleviate some of that stress.

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5 Ways to Start Your Content Marketing Strategy

Posted by Emily Murray on Jul 6, 2018 12:12:37 PM


For some reason, the idea of content marketing is often overwhelming for new agents. While you don’t need to be an award-winning writer to sell real estate, content is extremely important for expanding your reach in your desired market. Whether creating social media content, content for your website, or new blog posts there are several techniques to keep in mind to make sure that your strategy is on target.

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Live Webinar July 10th: The Path to Becoming a Top Producing Agent

Posted by Emily Murray on Jul 5, 2018 12:11:46 PM

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Real Estate Pocket Listings 101

Posted by Emily Murray on Jul 5, 2018 8:00:00 AM

Agents new to the market are often intrigued by the idea of pocket listings, but it’s important to fully understand what they are, how they work, and the code of ethics attached to them before jumping in head first. Not sure what the ins and outs of pocket listings are? No problem, we’ve got you covered!

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5 Common Real Estate Open House Signage Mistakes to Avoid

Posted by Emily Murray on Jun 28, 2018 8:00:00 AM

The goal of your open house is to get as many people in the door as possible, right? What if we told you that you may be unknowingly sabotaging your efforts? It’s not enough to simply drum up traffic online, a large percentage of your open house visitors will come from foot traffic. This is why you must be strategic when it comes to placing and creating your open house signs.  

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Topics: Real Estate Marketing

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