When it comes to websites, personalization is not topic most often avoided by website owners. Many real estate agents would not classify themselves as "tech savvy", and thus think it requires too much time and too much work. That is certainly not the case..

When it comes to marketing and LinkedIn, the typical user will connect with people by adding them to their network and never interact with that person. To properly utilize LinkedIn, you need to consistently be active on the platform. When connecting with people through LinkedIn it’s important to consider the type of attention you want to gain through LinkedIn. Do you want to be perceived as a real estate agent that is just adding random people? Or a member of the community trying to build authentic connections? When adding new people to your network, you want to make sure to interact with them.

Using apps available at your fingertips allow real estate agents to connect with home buyers and home sellers at their convenience. By offering these services it allows you to be in front of your clients with a live viewing session tailored to that individual consumer. It also shows them you are at the forefront of using technology to communicate, which implies what type of agent you are.

Are you engaging with comments from your real estate leads on Facebook? Are you asking yourself how to post comments on Facebook? You may also find yourself asking why and how commenting on Facebook posts relates to your real estate business.