When it comes to marketing and LinkedIn, the typical user will connect with people by adding them to their network and never interact with that person. To properly utilize LinkedIn, you need to consistently be active on the platform. When connecting with people through LinkedIn it’s important to consider the type of attention you want to gain through LinkedIn. Do you want to be perceived as a real estate agent that is just adding random people? Or a member of the community trying to build authentic connections? When adding new people to your network, you want to make sure to interact with them.