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Pacifico "PJ" Ortiz Luis

Pacifico

Recent Posts

5 YouTube Channels That Will Benefit Your Real Estate Business in 2019

Posted by Pacifico "PJ" Ortiz Luis on Jan 16, 2019 7:30:00 AM

Instead of binge watching Breaking Bad on Netflix, why not consider having a marathon of YouTube videos created by your fellow real estate agents? Your competitors are also your peers - learning from them can prove to be beneficial in the long run.

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Topics: Social Media Marketing

HEY ALEXA! Find Me The Nearest Real Estate Sellers

Posted by Pacifico "PJ" Ortiz Luis on Jan 9, 2019 7:31:42 AM

Voice assistants are everywhere these days. They make life a bit easier, and saves you precious seconds that can be better spent on other aspects of your day. So before our favorite artificial intelligence friends build their own bodies and enslave the human race...let's take a look at how real estate agents can leverage voice assistants to their advantage.

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Topics: Real Estate Marketing

Is it Time for a Real Estate Branding Refresh?

Posted by Pacifico "PJ" Ortiz Luis on Jan 2, 2019 8:01:08 AM

It's fun taking a look at our past efforts and seeing where we need to renew, reinvigorate, or improve. Let's take a look specifically at your branding...what should you change? And what should you keep the same?

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Topics: Practical Advice for Realtors

5 Social Media Platforms Should Real Estate Agents Use in 2019

Posted by Pacifico "PJ" Ortiz Luis on Dec 26, 2018 7:41:41 AM

The social media landscape changes almost as much as the real estate market does. One second it is all about Facebook engagement and buyer leads...the next it is about authenticity on Instagram and seller leads. With a new year upon us, we know there will be many changes to the real estate market. With that, there are also new social media platforms to pay more attention to.

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Topics: Social Media Marketing

5 Social Posts People HATE and How To Use Them For Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Dec 19, 2018 7:30:00 AM

One gripe we seem to always hear from real estate agents is that Facebook users are annoying. Why would you want to do business on a platform filled with self-centered people? Well if you are sick of pictures of people's cats on a tropical vacation, you might be onto something.

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Topics: Social Media Marketing

5 Ways to Overcome Your Weaknesses in Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Dec 12, 2018 7:30:00 AM

Here is a conundrum most people, especially real estate agents, must face when moving forward with their business: Is it better to work on my weakness? Or should I focus on my strengths? In this article we dive deeper to help you strategize how to work on your strengths, while finding solutions for your weaknesses.

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Topics: Real Estate Marketing Tips

3 Ways to Organize Your Real Estate Leads Using a CRM

Posted by Pacifico "PJ" Ortiz Luis on Dec 6, 2018 7:30:00 AM

Are you the type of real estate agent that can put names to faces easily? What if you have never seen that person’s face? How do you build rapport with home buyers or sellers that you have only corresponded with through email or talked to on the phone?

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Is it Crazy to Find Real Estate Leads on LinkedIn?

Posted by Pacifico "PJ" Ortiz Luis on Nov 28, 2018 7:30:00 AM

Read any social media marketing article and they will continue to highlight the importance of Facebook and Instagram. Other platforms such as Pinterest and YouTube can be utilized to the same efficiency...but what about LinkedIn?

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Topics: Social Media Marketing

4 Ways Real Estate Agents Can Be Effective with Gratitude

Posted by Pacifico "PJ" Ortiz Luis on Nov 21, 2018 7:30:00 AM

To be thankful, real estate agents must have gratitude. What does that mean?
What does it really mean to be thankful as a real estate agent? Do you show your gratitude to your past clients? Is it effective? Do they know that you genuinely appreciate their business and support?

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Topics: Practical Advice for Realtors

5 Excuses That Real Estate Agents Should Stop Using

Posted by Pacifico "PJ" Ortiz Luis on Nov 14, 2018 7:30:00 AM

We have heard it all. We have heard all the reasons that real estate agents will use as a scapegoat for them not achieving success. Let's remove that coat of sugar from our analysis, and unveil the bitter truth behind these excuses...and how to overcome them.

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Topics: Real Estate Marketing Tips

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