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Pacifico "PJ" Ortiz Luis

Pacifico

Recent Posts

6 Real Estate Agents to Follow on TikTok

Posted by Pacifico "PJ" Ortiz Luis on Feb 19, 2020 7:30:00 AM

New social media platforms are always scary. Thankfully, with TikTok it is acceptable to reproduce somebody's content with your own personal twist on it. There are are a few real estate agents pioneering this new frontier that you can use as inspiration for your own TikTok videos.

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Topics: Social Media Marketing

4 Reasons Real Estate Agents SHOULD NOT Use TikTok

Posted by Pacifico "PJ" Ortiz Luis on Feb 12, 2020 7:30:00 AM

So last month we started digging into reasons real estate agents should pay attention to TikTok. It is by no means a new platform, but for most agents the landscape of TikTok is unexplored territory. At this point in it's growth you can choose to either be a pioneer or wait for others to pave the way before you hop on the bandwagon.

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Topics: Social Media Marketing

Is Having a Facebook Business Page Useless for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis on Feb 5, 2020 7:30:00 AM

With the emergence of new platforms such Instagram and TikTok, some real estate agents might question the current viability of having a Facebook Business page. Some agents will claim that they can generate more business from their personal page. Then, what use is it to have a Facebook Business page for your real estate business?

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

How Often Should Real Estate Agents Update Their Social Media Profile Pics?

Posted by Pacifico "PJ" Ortiz Luis on Jan 29, 2020 7:30:00 AM
New year, new profile pic. It's not often that real estate agents will update their professional head shot. That is okay in most cases, however - with the invention of wireless and phone cameras, posting photos of yourself online has become easier than ever. We can give a faithful representation of who we are, so when real estate agents meet their prospects online - they won't be unexpectedly surprised. However ---- does that mean we should keep the same profile photo for more than a year?
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Topics: Social Media Marketing

75 Video Ideas for Real Estate Agents Pursuing YouTube

Posted by Pacifico "PJ" Ortiz Luis on Jan 22, 2020 7:30:00 AM

YouTube is the second most popular search engine next to Google. A high ranking video can show up on the first page of Google if your video ranks high enough within YouTube. (Since YouTube is owned by Google!) Meaning you can do less work with less competition to have a high ranked spot on Google!

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Topics: Social Media Marketing

A Quick Guide to Finding The Best Real Estate Instagram Hashtags

Posted by Pacifico "PJ" Ortiz Luis on Jan 21, 2020 4:45:00 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

A Real Estate Agent's Guide to Using TikTok

Posted by Pacifico "PJ" Ortiz Luis on Jan 15, 2020 7:34:19 AM
If you don't know what TikTok is, then check out this article. There are plenty of reasons to use TikTok - but how can you incorporate TikTok into your real estate marketing?

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Topics: Social Media Marketing

What is TikTok and Why Should Real Estate Agents Pay Attention?

Posted by Pacifico "PJ" Ortiz Luis on Jan 8, 2020 7:30:00 AM

According to MarketingCharts, 74.2% of TikTok users are above the age of 25. This is the exact demographic buying homes! There is an untapped market on TikTok. If you are an agent that is kicking yourself because you dismissed Facebook as "just for the kids", this is a good chance to make up for that mistake. We will be answering the question of "Should Real Estate Agents Be on TikTok?" in next week's article - but first you should know why it's important to know about.

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Topics: Social Media Marketing

Happy New Year from Z57!

Posted by Pacifico "PJ" Ortiz Luis on Jan 1, 2020 7:30:00 AM
Happy New Year - Z57

Everybody here at Z57 wish you the most prosperous 2020. A new year is a good time to shed bad habits, and start new ones. There is so much more in store for Z57 this year - stay tuned!

Happy New Year!

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Happy Holidays from Z57!

Posted by Pacifico "PJ" Ortiz Luis on Dec 25, 2019 7:30:00 AM

Seasons Greetings from the team here at Z57! We hope you have a great holiday, and a happier new year!

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