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Pacifico "PJ" Ortiz Luis

Pacifico

Recent Posts

5 Excuses That Real Estate Agents Should Stop Using

Posted by Pacifico "PJ" Ortiz Luis on Nov 14, 2018 7:30:00 AM

We have heard it all. We have heard all the reasons that real estate agents will use as a scapegoat for them not achieving success. Let's remove that coat of sugar from our analysis, and unveil the bitter truth behind these excuses...and how to overcome them.

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Topics: Real Estate Marketing Tips

Now Is The Time to INCREASE Your Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis on Nov 7, 2018 7:30:00 AM

Is the housing market is slowing down because of the upcoming holidays? Who knows? You may be right. So should you just go ahead and close down your business for a month, and turn on your automatic vacation email response? We would argue no.

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6 Scary Movies on Netflix That Are Vaguely About Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Oct 31, 2018 12:30:00 PM

Are all your prospects out celebrating the holiday? If so, maybe tonight is a good night to have a horror movie marathon? Here are 6 scary movies you can watch on Netflix tonight that are vaguely about real estate.

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5 Bad Pieces of Advice They Told You About Facebook for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Oct 24, 2018 7:30:00 AM
It seems everybody is a Facebook expert these days...especially those who write real estate marketing blogs for a living. Why yes, I am pointing 4 fingers back at myself...but hear me out. There are a lot of ideas for Facebook marketing floating around out there, and not all of them are good.
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Topics: Social Media Marketing

Why Being a Generic Real Estate Agent is Hurting Your Business

Posted by Pacifico "PJ" Ortiz Luis on Oct 17, 2018 7:30:00 AM

You will hear some of the more seasoned real estate professionals who have been in the business for many many years complain about how low the threshold is to become an agent these days. And with so many agents, it is harder to stand out. Some agents are okay with not standing out, but could that be hurting your income?

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Topics: Real Estate Marketing

5 Social Media Platforms That WON'T Get You Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Oct 10, 2018 7:30:00 AM

It seems like the creation of new social media platforms has slowed down, allowing you to breathe a little and look at everything with a more critical eye. Even with major data privacy concerns, Facebook seems to maintain its dominance as the primary platform real estate agents should be using. Some competitors have popped up, but have fizzled out as fast as they emerged. So...the question is...which platforms should you not spend your time on?

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Topics: Social Media Marketing

Using Facebook Live + Face Filters for Spooky Real Estate Videos

Posted by Pacifico "PJ" Ortiz Luis on Oct 3, 2018 8:38:38 AM
Halloween is just around the corner! And now it is more than appropriate to get a little cheesy with your marketing efforts. The use of the words such as “spooktacular” and “boo-tiful” are are strange to use outside of this specific month. So why not have a little fun with how you broadcast yourself on social media?
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Topics: Social Media Marketing

A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Practical Advice for Realtors, Social Media Marketing

Make Real Estate Listing Videos the Easy Way

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2018 9:00:18 AM
Video content is currently the hottest trend when it comes to social media marketing. All marketing gurus will be pushing the idea that you must be utilizing video to get in front of your audiences in order to make any sort of dent. And yet, some agents don't have time to post onto their Facebook business page, much less make a video...so...what do you do?
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Topics: Content For Your Leads

A Quick Guide to Finding Real Estate Hashtags for Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 12, 2018 8:14:57 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

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