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Pacifico "PJ" Ortiz Luis

Pacifico

Recent Posts

Should You Convert Your Personal Page to a Business Page?

Posted by Pacifico "PJ" Ortiz Luis on May 16, 2019 7:30:00 AM

When it comes to social media marketing, a common question asked is “should I convert my personal page to a real estate page??”. We will not be answering “how” to convert your page, but if you should do it or not. 

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Topics: Social Media Marketing

The Issue with Hands Off Marketing in Real Estate

Posted by Pacifico "PJ" Ortiz Luis on May 8, 2019 8:10:39 AM

So you're looking for a real estate advertising agency that will manage everything for you and generate tangible leads. You also want to not have to do anything, because your marketing company will take care of everything for you. That sounds like the a sweet deal, right? The easiest solution might not always be the best.

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Topics: Social Media Marketing, Practical Advice for Realtors

Real Estate Marketing Using Influencers?

Posted by Pacifico "PJ" Ortiz Luis on May 2, 2019 7:30:00 AM

Did you know that people are more likely to make a purchase based on a recommendation of another person? Even if it is a person they do not know? It may be worthwhile to work with local influencers to grow your business.

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Topics: Social Media Marketing, Lead Generation

Is Facebook Marketplace the New Craigslist?

Posted by Pacifico "PJ" Ortiz Luis on Apr 24, 2019 7:30:22 AM
IIs Facebook marketplace the new Craigslist? Short answer, yes. Continue reading to find out why it is BETTER than Craigslist.
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Topics: Facebook Marketing, Lead Generation

What Should Be Added to Instagram Story Highlights for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Apr 17, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

Leveraging Testimonials from Past Real Estate Clients to Generate New Ones

Posted by Pacifico "PJ" Ortiz Luis on Apr 10, 2019 7:24:31 AM
“I don’t play for leads, I get all my business through word of mouth”. Sound familiar? It is certainly something to aspire to, but how do you get to that point where your business generates itself? It takes a bit of work to set up a foundation to a referral-based business, but it can be done!
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Topics: Lead Generation

Why It's a Bad Idea to Be on Every Social Network

Posted by Pacifico "PJ" Ortiz Luis on Apr 3, 2019 8:10:28 AM

Vine, Tumblr, Google +, TikTok, Snapchat, Trance. Did you know that these are social networks? There are so many these days. Being on every network means better visibility right? Yes...but it might not be the visibility you want.

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Topics: Social Media Marketing, Lead Generation

Seriously, Why Aren't You on YouTube Yet?

Posted by Pacifico "PJ" Ortiz Luis on Mar 27, 2019 7:58:35 AM

The question is in the title. While platforms like Facebook are deemed essential for real estate agents, juggernauts like YouTube are deemed optional for real estate agents to expand their business. But why?

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Should Real Estate Agents Still Use QR Codes?

Posted by Pacifico "PJ" Ortiz Luis on Mar 20, 2019 7:30:00 AM

Should real estate agents still use QR Codes? Short answer - They still have a purpose existing in 2019 and beyond. For the longer answer, continue reading!

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Topics: Lead Generation

5 Mistakes Real Estate Agents Make When Getting a New Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 13, 2019 7:44:03 AM

It seems like real estate agents are always trying to get a new website with the latest and greatest technological gimmick "guaranteed" to generate them leads. Agents also seem to be perpetually disappointed in the results their websites are providing. Did you ever consider that it might not be the website that isn't performing?

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Topics: Lead Generation

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