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Pacifico "PJ" Ortiz Luis

Pacifico

Recent Posts

Seriously, Why Aren't You on YouTube Yet?

Posted by Pacifico "PJ" Ortiz Luis on Mar 27, 2019 7:58:35 AM

The question is in the title. While platforms like Facebook are deemed essential for real estate agents, juggernauts like YouTube are deemed optional for real estate agents to expand their business. But why?

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Should Real Estate Agents Still Use QR Codes?

Posted by Pacifico "PJ" Ortiz Luis on Mar 20, 2019 7:30:00 AM

Should real estate agents still use QR Codes? Short answer - They still have a purpose existing in 2019 and beyond. For the longer answer, continue reading!

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Topics: Lead Generation

5 Mistakes Real Estate Agents Make When Getting a New Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 13, 2019 7:44:03 AM

It seems like real estate agents are always trying to get a new website with the latest and greatest technological gimmick "guaranteed" to generate them leads. Agents also seem to be perpetually disappointed in the results their websites are providing. Did you ever consider that it might not be the website that isn't performing?

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Topics: Lead Generation

How to Showcase You Are the Neighborhood Expert with Your Real Estate Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 6, 2019 7:30:00 AM

There are times when an online real estate lead will opt to visit a local real estate website instead of Realtor.com or Zillow. This is because Realtor.com and Zillow are designed to serve a nationwide demographic. So, this is where smaller businesses can find an advantage.

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Topics: Real Estate Marketing

You Need a Monthly Newsletter - Here's How to Make It

Posted by Pacifico "PJ" Ortiz Luis on Feb 27, 2019 7:30:00 AM

Do you send out a monthly or quarterly newsletter? You really should. This is an often-overlooked way to connect with your sphere of influence. People who may not even be in the market to buy or sell a home are likely to spread the good word about you if they receive consistent, well-done newsletters. Where do you start?

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 Types of Evergreen Social Media Content Real Estate Agents Can Recycle

Posted by Pacifico "PJ" Ortiz Luis on Feb 20, 2019 7:30:00 AM

It's a tough job to have to create new real estate related content on a regular basis. You have to research, you have to design, and you have to write. What if I told you there was an easier way?

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Topics: Social Media Marketing

5 Reasons Real Estate Agents Should Update Their Website Regularly

Posted by Pacifico "PJ" Ortiz Luis on Feb 13, 2019 7:30:00 AM

A good habit to keep up with consistency is updating you real estate website. If this is something you don't practice regularly, you could be losing out on business! Read more to learn the benefits of regular website updates!

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Topics: Lead Generation

How Real Estate Agents Can Win at Facebook Live

Posted by Pacifico "PJ" Ortiz Luis on Feb 7, 2019 7:30:00 AM

Live Video is an effective way to build relationships with your real estate leads. It can separate the digital wall that is obstructing the lead from seeing you as a real person. We will be highlighting a few concepts to help you get the most out of live video.

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Topics: Real Estate Marketing, Facebook Marketing

5 Novel Real Estate Instagram Ideas for Agents

Posted by Pacifico "PJ" Ortiz Luis on Jan 30, 2019 7:30:00 AM

Instagram - if you are not on it, get on it. The platform has undergone a few changes and implemented a new features over the past year. What does this mean for real estate agents?
Now that we are a little more settled into the new yearand used to writing "19" in our dates, we can think a little more critically about real advice given to us in articles. Every agent will want to seek that shiny new magical object that will grant them wealth and success - the reality is, it’s not so different than last year.

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Topics: Social Media Marketing

4 Things You Need Before Switching Brokerages

Posted by Pacifico "PJ" Ortiz Luis on Jan 23, 2019 7:30:00 AM

There are plenty of reasons a real estate agent would move on from their current brokerage to a different one. It is always a conflict of interests, but can also be an expansion of goals, or a reassessing of career paths.

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Topics: Practical Advice for Realtors

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