So last month we started digging into reasons real estate agents should pay attention to TikTok. It is by no means a new platform, but for most agents the landscape of TikTok is unexplored territory. At this point in it's growth you can choose to either be a pioneer or wait for others to pave the way before you hop on the bandwagon.

With the emergence of new platforms such Instagram and TikTok, some real estate agents might question the current viability of having a Facebook Business page. Some agents will claim that they can generate more business from their personal page. Then, what use is it to have a Facebook Business page for your real estate business?

New year, new profile pic. It's not often that real estate agents will update their professional head shot. That is okay in most cases, however - with the invention of wireless and phone cameras, posting photos of yourself online has become easier than ever. We can give a faithful representation of who we are, so when real estate agents meet their prospects online - they won't be unexpectedly surprised. However ---- does that mean we should keep the same profile photo for more than a year?

YouTube is the second most popular search engine next to Google. A high ranking video can show up on the first page of Google if your video ranks high enough within YouTube. (Since YouTube is owned by Google!) Meaning you can do less work with less competition to have a high ranked spot on Google!

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

If you don't know what TikTok is, then check out this article. There are plenty of reasons to use TikTok - but how can you incorporate TikTok into your real estate marketing?

According to MarketingCharts, 74.2% of TikTok users are above the age of 25. This is the exact demographic buying homes! There is an untapped market on TikTok. If you are an agent that is kicking yourself because you dismissed Facebook as "just for the kids", this is a good chance to make up for that mistake. We will be answering the question of "Should Real Estate Agents Be on TikTok?" in next week's article - but first you should know why it's important to know about.

Everybody here at Z57 wish you the most prosperous 2020. A new year is a good time to shed bad habits, and start new ones. There is so much more in store for Z57 this year - stay tuned!

Happy New Year!

Seasons Greetings from the team here at Z57! We hope you have a great holiday, and a happier new year!

The quest for knowledge doesn't need to lead you to a library digging through dusty archives, you can do it from the comfort of your smart phone. Ah, technology. As much as we complain about it, the convenience it provides really does improve our everyday lives. With that said, here are 5 places you can go if you are seeking to learn more.