The social media landscape changes almost as much as the real estate market does. One second it is all about Facebook engagement and buyer leads...the next it is about authenticity on Instagram and seller leads. With a new year upon us, we know there will be many changes to the real estate market. With that, there are also new social media platforms to pay more attention to.

One gripe we seem to always hear from real estate agents is that Facebook users are annoying. Why would you want to do business on a platform filled with self-centered people? Well if you are sick of pictures of people's cats on a tropical vacation, you might be onto something.

Here is a conundrum most people, especially real estate agents, must face when moving forward with their business: Is it better to work on my weakness? Or should I focus on my strengths? In this article we dive deeper to help you strategize how to work on your strengths, while finding solutions for your weaknesses.

Are you the type of real estate agent that can put names to faces easily? What if you have never seen that person’s face? How do you build rapport with home buyers or sellers that you have only corresponded with through email or talked to on the phone?

Read any social media marketing article and they will continue to highlight the importance of Facebook and Instagram. Other platforms such as Pinterest and YouTube can be utilized to the same efficiency...but what about LinkedIn?

To be thankful, real estate agents must have gratitude. What does that mean?
What does it really mean to be thankful as a real estate agent? Do you show your gratitude to your past clients? Is it effective? Do they know that you genuinely appreciate their business and support?

We have heard it all. We have heard all the reasons that real estate agents will use as a scapegoat for them not achieving success. Let's remove that coat of sugar from our analysis, and unveil the bitter truth behind these excuses...and how to overcome them.

Is the housing market is slowing down because of the upcoming holidays? Who knows? You may be right. So should you just go ahead and close down your business for a month, and turn on your automatic vacation email response? We would argue no.

Are all your prospects out celebrating the holiday? If so, maybe tonight is a good night to have a horror movie marathon? Here are 6 scary movies you can watch on Netflix tonight that are vaguely about real estate.