What makes Pinterest such a valuable tool for real estate agents? It’s simple - Pinterest is all about visualization… which is what sells a home. Having a successful Pinterest account isn’t just about pinning as many images as you can. The key to success on Pinterest is making sure that you are able to be relevant and engaging with your audience. Here are some tips to get your Pinterest account started.
Did you know that 48% of salespeople never follow up with a prospect? That is a staggering percentage of potential business that is being missed out on. Now let me ask you this - would you consider being a real estate agent a sales job? Following up with prospects is important in order to build a relationship so that eventually, when the prospect is ready, you can gain their business.
Topics: Lead Generation
Getting more followers on social media can help your brand become more visible and well known. With more than 500 million active users on Instagram, this leaves agents like yourself a plethora of potential real estate leads. The question now is, do you know how to make your real estate Instagram following go from zero to hero?
I know what you’re thinking - you already have a calendar, so why do you need a real estate marketing calendar? It’s simple - a marketing calendar helps you keep track of all of your marketing efforts in one place. As a real estate agent, you have a lot of things going on at any given time so maintaining a marketing calendar can help keep you organized and on top of the growth of your business.
Topics: Real Estate Marketing
Video will soon be taking over all of social media. Why? Because it’s the most engaging form of content! Think about it, would you rather watch a movie or spend two hours looking through a picture book? According to Popular Science, Facebook CEO, Mark Zuckerberg, stated in his announcement of Facebook Live, that by 2020 he expects all of Facebook to be video. Utilizing Facebook Live before other Real Estate agents and Facebook users is an excellent way for agents to stand out from the crowd.
Snapchat is a video messaging app that allows users to send videos and photos with added text, filters, and drawings. Snapchat users can send a friend or groups of friends these videos or pictures, which are called snaps. Once a user views a “snap” or a text or video, it disappears forever (unless the other user takes a screenshot)!
Want to learn how to create well-balanced social posts?
Sometimes it can be difficult to come up with new and engaging social posting ideas. We found a great infographic created by www.thestrategyweb.com that will help you create top-notch content. Check it out!