Did you know that there are more than 75 million Millennials in the United States? That’s a huge number of people that will be buying homes if they haven’t already. This is great for you as an agent because of the sheer number - and as you know, real estate is a numbers game. What you need to consider though, is if your personality will be a good fit for a Millennial home buyer. I myself, a Millennial, am in the process of looking for my first home. Would you be a good match for a buyer like me?
Did you know that 48% of salespeople never follow up with a prospect? That is a staggering percentage of potential business that is being missed out on. Now let me ask you this - would you consider being a real estate agent a sales job? Following up with prospects is important in order to build a relationship so that eventually, when the prospect is ready, you can gain their business.
Topics: Lead Generation
Coming up with real estate blog ideas can often be more work than writing the actual blog. It is because of this challenge that a lot of real estate agents, and business people in other industries alike, struggle to see results from their hard work. Here’s a clue - it’s not just about the title of your blog… it’s about the content too! If you aren’t producing content that your website or social media visitors care about, then you are really just wasting your time blogging.
Topics: Real Estate Marketing
Getting more followers on social media can help your brand become more visible and well known. With more than 500 million active users on Instagram, this leaves agents like yourself a plethora of potential real estate leads. The question now is, do you know how to make your real estate Instagram following go from zero to hero?
I know what you’re thinking - you already have a calendar, so why do you need a real estate marketing calendar? It’s simple - a marketing calendar helps you keep track of all of your marketing efforts in one place. As a real estate agent, you have a lot of things going on at any given time so maintaining a marketing calendar can help keep you organized and on top of the growth of your business.
Topics: Real Estate Marketing
Real estate agents are always looking for new ways to attract leads. One of the easiest ways to do so is by blogging. Blogging allows you to establish yourself as an industry authority and helps you stand out in a crowd.
Is there a marketing channel that can boost site visits, increase lead conversions, and ultimately lead to more sales? Of course there is! Your blog is your way to get people excited about your brand and build it up. There are of course some key aspects to focus on. Making sure that you hit these several areas will ensure you get people coming back to your blogs for more.
Video will soon be taking over all of social media. Why? Because it’s the most engaging form of content! Think about it, would you rather watch a movie or spend two hours looking through a picture book? According to Popular Science, Facebook CEO, Mark Zuckerberg, stated in his announcement of Facebook Live, that by 2020 he expects all of Facebook to be video. Utilizing Facebook Live before other Real Estate agents and Facebook users is an excellent way for agents to stand out from the crowd.