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How To Avoid Real Estate Blog Topic Fails

Posted by Z57 Marketing Team

May 22, 2017 7:32:00 AM

Coming up with real estate blog ideas can often be more work than writing the actual blog. It is because of this challenge that a lot of real estate agents, and business people in other industries alike, struggle to see results from their hard work. Here’s a clue - it’s not just about the title of your blog… it’s about the content too! If you aren’t producing content that your website or social media visitors care about, then you are really just wasting your time blogging.

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Here are 5 real estate blog topic ideas:

Frequently asked questions

Buying or selling a home is an incredibly overwhelming experience for a lot of people. Additionally, there is a lot to know when it comes to the process of buying or selling a home. I guarantee that if you have been asked a question by a client, or even a potential client, there are plenty of other people that have the same question. Turning these questions into a blog series can help you not only better assist your clients or potential clients, but it can also save you time in the long run because you won't have to repeat yourself all the time. Of course there are going to be those who don’t read your blog, but a lot of people will. As a real estate agent you are the source of information and a beacon of light through a challenging process. The more specific your questions and answers are, the better so try to break down each subject as much as possible.

Interview a past client

People like to read about other people’s good experiences working with an individual. Interviewing a client can be a great blog post if you are trying to put sometime together in a hurry. This can also be another blog series that you can feature every week. Ask your clients questions like how did they find you? What was their overall experience like? What was the most challenging part of the buying/selling process? Of course you are going to want to reflect yourself and your business in the best light possible, but that doesn’t mean that you should hide the challenges of the overall process. Not everything in life is going to be peaches and gumdrops. Life can be messy, and it is important to portray that when necessary.

Local market information

One of the easiest posts to write is going to contain market information. If you don’t already have a blog series that updates your readers with market information, you should. Providing market information will not only help demonstrate that you are an expert in your market, but it will also lets people know that you are interested in providing your readers with the most up to date information available. After all… you are an expert, right? :) Is it a good time for people to buy a home? Sell a home? What is the average sale price in your farming area? How many days are homes on the market for? All of these questions would be extremely beneficial to provide on your market reports. Get creative! The more information you can provide, the better.

Home advice

Do you want to blog about some lighter content? Try providing some home advice for those who are getting ready to buy. What is the first thing that they should do? How can they prepare? Maybe you have some readers that are getting ready to sell. How they they get ready for the process ahead? Another fun idea would be DIY home improvement tips. Did you see a pallet turned into a table on Pinterest that you can’t wait to make for your home? Let your readers know about it and share your experience making it. There are hundreds of DIY ideas for home improvement that are just waiting for you to try out. Do you have some killer open house staging tips for your readers that are selling their home? Share your knowledge! This series of your blog is a great way to have fun and be playful with your readers.

Local news

What’s going on in your area? Is there a new housing development that is on the rise? Maybe there is construction on a major road in your area that is causing traffic to be worse than usual. Perhaps there is a charity event in your area that you are going to attend and you want other people to know about it too. Providing this information demonstrate that you are keeping up with local news and it shows that you want other people to know these things as well. The area that you farm in greatly impacts your success as a real estate agent. No matter what you are blogging about, it is important to keep in mind who your ideal client would be so that you can gear your posts towards their interests. Coming up with blog content doesn't have to be a dreaded task. Your blog has the potential to greatly impact your business, so make your efforts count.


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