Blog articles are great conversation starters. Real estate agents should leverage them on social media to increase engagement and drive traffic to your website. There are many benefits for agents to write blog articles but the main objection that I hear is, they don’t have time to write one. That’s a valid objection, but what if I told you there is a new, better way to write blog articles and it only takes 30 seconds?
In this article, I will define micro-blogging and give examples of topics that you can post about to help you get started.
What is Micro-Blogging?
Like traditional blogging, micro-blogging allows real estate agents to share content such as an image, a video link, or a link to your website – but smaller and usually posted on Twitter. Instead of writing a multiple paragraph article, agents can simply share a micro-post that’s as long as the Twitter character limit – 280 characters. Micro-blogging reduces the amount of time invested into producing a blog article and it can receive just as much engagement as a traditional blog – sometimes more. Micro-blogging topics can range from announcing your milestones, real estate advice, and local market updates.
Micro-Blogging Topics for Real Estate
Micro-Blogging Topics for Your Real Estate Business
- Website promotion
- Service promotion
- Market reports
- Real estate service recommendations
- Industry updates
Micro-Blogging Topics for Your Real Estate Local Market
- Neighborhood news and updates
- Local business recommendations
- Local historical facts
Micro-Blogging Topics for Your Real Estate Branding
- What I’m doing right now
- Charity and philanthropy
- Tips and hacks
- Personal updates
Fun Micro-Blogging Topics
- Real estate memes
- Real estate myth-debunking
- Real estate jokes
- Fun facts
Micro-blogging is perfect for real estate agents when time is of the essence. Micro-blogs are special because they’re short and sweet but can have the same impact as a traditional blog post. They can also attract consumers that you can influence and motivate to visit your website with lead capture.
Do you have 30 seconds to spare? Open the Twitter app on your phone and ask your followers, “What are your plans this summer?”