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Facebook Business Pages Changing March 28th

Posted by Z57 Marketing Team

Mar 17, 2014 4:56:30 PM

Facebook made an announcement mid-last week that business pages will be getting a makeover that will be forced on all pages on March 28th. We’ve been keeping a watchful eye on developments with this roll out and we’ve collected all the relevant information you need to know to prepare you for the switch. 

What’s it look like?

Facebook Changes

What’s Changed?

  • Streamlined design
  • Tabs have moved and app settings are different
  • All newsfeed content appears on right side of page
  • Easier access to admin tools
  • New ways to keep an eye on your competition

When is it happening?

  • Beta versions are coming out now. You may be prompted to switch or to sign up for the waitlist.
  • According to Facebook, the official change will happen globally on March 28th.

What’s good?

  • More attractive layout
  • Important stuff stays on the top of the page (contact info, etc)
  • One column for updates makes it easier to identify posts in chronological order
  • You can add competitor pages to keep an eye on to “People to Watch” and see how you’re stacking up against the competition

What do I need to know?

  • You will need to audit your page after the switch to make sure everything you want to display is being displayed
  • Check your business information
  • If you had apps on your page but don’t see them anymore, go to settings –> apps and click on app settings to view a list of all apps. Click “Edit Settings” – if your app says “Available” you can click “Add” to publish it to your page.

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Topics: Facebook Marketing, Social Media Marketing

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