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How to Drive Traffic to Your Real Estate Website with Facebook

Posted by Emily Murray

Aug 29, 2017 4:30:00 AM

How to drive traffic to your real estate website with Facebook

We all want to see those traffic stats skyrocketing month over month on our websites. Why? For real estate agents, this traffic converts to leads and those leads convert to clients further down the road. Bottom line is that increased quality traffic equals increased business. While you're probably already using Facebook to increase engagement and nurture your leads, you should also leverage Facebook to drive traffic directly to your website.

In fact, this is one of the key principles behind our product, PropetyPulse. This platform is designed to drive traffic to your website from Facebook, where lead capture forms are setup. You get a full CRM so that you manage your marketing and your leads in one place. 

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Here are several ways that you can use Facebook to drive traffic to your real estate website.

1. Facebook Advertising

If you are looking to boost your traffic right away, Facebook ads are ideal. Unlike organic SEO (search engine optimization), paid ads get you quick results. This is why many agents create Facebook ads for open houses, listings on their website or simply to get more interest in their Facebook business pages. 

Another benefit of Facebook ads is the ability to hone in on a highly targeted audience. You can segment this audience by location, job title, age etc. making sure that your ad is seen by your ideal leads. 

2. Facebook IDX

With this feature of PropertyPulse, your audience can search your local MLS for listings. With your Facebook business page sufficiently branded and your website URL predominantly displayed, you can push this traffic to your business website and capture your leads with an automated lead generation form. Additionally, you can follow up with those leads through automated email messages which will send them similar properties to those they originally searched for. 

3. Engagement posts with your URL attached

An engagement post is a post that is created with the purpose of starting a conversation with your fans and followers. It may be a question, a quiz, a photo or anything else that encourages people to start interacting with your post.

Nothing feels better than logging in and seeing that you have tons of notifications from comments and likes - well, almost nothing. If you can drive these engaged followers to your website, you are going to see more immediate results! This is why our automated Social Auto-Poster tool includes a link to your business website with each and every post. 

RELATED: How to Increase Your Likability on Facebook 

4. Infographics with your website info

If you haven't noticed, we love infographics! That's why we send free versions of these to real estate agents on our mailing list. Many are customizable so a logo and business information can be personalized. These visual tools are great for sparking conversation and can be used to drive traffic to your website. 

The easiest way to do this is to embed (or upload) the image on your blog or website, use a preview image in your Facebook post and then link to the page your infographic is living on. Now you've got more traffic heading your way!

Today’s consumers are curious and want to research as much as they can before selling or buying a home. Who can blame them? It’s a big life decision. Think of your Facebook page and your website as a library of knowledge for your leads. The more they learn from you, the more likely they will be to do business with you in the future.

Want to learn more about driving targeted traffic to your real estate website? Join us September 12th as Jack Markham, creator of the Million Dollar Pipeline, hosts a free webinar. Sign up here:



Topics: Facebook Marketing

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