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How to Ensure Your Real Estate Business is Not Slowed Down by the Coronavirus

Posted by Pacifico "PJ" Ortiz Luis

Mar 18, 2020 7:30:00 AM

It's a crazy world we live in. We hope you are staying safe, and washing your hands regularly. The public has responded to the coronavirus in an extreme, but understandable fashion. This has some real estate agents worried about how they will conduct business. Fret not, you can still continue to serve your target market during these times.

How Real Estate Agents Can Continue Business During the Coronavirus

How Real Estate Agents Should Respond to the Coronavirus:

1. Maintain Your Social Media

During this time, keeping up your social media is more important than ever. Some homebuyers and home sellers are opting to self-isolate themselves and spend less time outside. They are still going to be swiping their thumbs through their social media feed. The businesses that survived the recession did so because they engaged and built relationships with their audience via Facebook. Their followers were treated with free tips and treats that kept them wanting more, so when the recession ended and they felt comfortable to spend money again - they did it with businesses that won them over on social media.

2. Personalized Check-in Messages

This should be a given, but the secret to converting an online real estate lead or generating a referral from a past client is by following up. Choose your medium of choice whether it be a social media direct message, e-mail, phone call, or text message. People sitting at home in isolation are now more likely to answer their phone or respond to a message. A thoughtful "Hi, how are you and your family doing?" can lead to a conversation and a new business opportunity.

3. Thoughtful Pop-by Gifts

With toilet paper, hand sanitizer, hand soap and various cleaning products in short supply - it might be a kind gesture to leave some at the doorsteps of your past clients. If you can find these items, I'm sure your clients will appreciate them. You can also think of other ideas that might be useful in a quarantine such as a Netflix or Disney+ gift card.

4. People Still Need Homes

At the end of the day, you'll need to remind your clients of their goals. They still need a home to live in. The timeline may have been impacted recently, so give your clients some extra time to come to a decision or to take action. Buyers with funds tied in the stock market may want to wait a little before making a commitment. This can be frustrating, but as long as you maintain a good relationship with your leads, prospects, and clients - you will still be their "go to" agent.

5. Let Automation Take Care of Some of the Work

Reaching out to unresponsive leads can seem futile. Some responsive leads might suddenly back off from their home buying research without telling you. Don't let this discourage you. Automation can aid in nurturing leads at the top of the sales funnel, while you work your magic with those in the middle and bottom. Don't be bogged down by emails and social media posts, let automation do some of that for you.

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Topics: Social Media Marketing, Practical Advice for Realtors

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