Sometimes you get lucky and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.
Here are 6 ways to increase traffic to your real estate listings.
1. Use SEO Best Practices
The more polished your SEO (search engine optimization) the better when it comes to being found online. Be sure to familiarize yourself with the proper tags, meta information and keywords to make your website (and therefore listings) easier for Google bots to crawl. Make sure all listing pages are fully optimized, in addition to all blogs and webpages.
2. Use Professional Photography
When it comes to increasing online visibility, perhaps nothing is more important than having high-quality professional photos. In addition to making your listing look far more impressive and professional, it will also increase the likelihood that leads will share the listing with others through social media, text and email. As real estate is such a clearly visual industry, the use of a professional photographer for listing photos should never be overlooked.
3. Email Your Properties to Your Lead List
In addition to making your listing easy to find online and visually appealing, sending your listings to your email subscribers is another effective ways to get eyes on your properties. Even if your lead or past client no longer personally finds interest in the listing, they may know someone that would be ideal. Make sure your emails have a “forward to a friend” option front and center to allow for easy sharing.
4. Use Facebook
Facebook offers several ways to help you promote your real estate listings. If your budget allows, run a paid ad for your property. Facebook’s carousel option allows you to showcase several photos all at once and will create a fantastic visual depiction of your listing. In addition, you can also share your listings organically on Facebook, creating an entire photo album devoted to showcasing the property. Another great practice is to share the listing on your wall with a link for additional information going to your website.
5. Call Interested Leads
While all of the ideas we’ve talked about so far deal with online marketing, don’t neglect the importance of traditional methods, like picking up the phone and calling leads you think would be a good fit for the property. You can also send a follow-up email with additional information for yet another contact touch.
Another traditional practice that still holds weight today is doorknocking. Reaching out to those in your farmed area to share your listings is another effective way to get more eyes, and potential referrals, to your listing. Make sure you have quality printed listing information complete with your website URL so that prospective buyers can gain access to additional details.
With these few tips in your toolbox, you will increase your chances of getting more people to your listings. Do you have other tips for increasing your listing views? We would love to her them!
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