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Love at First Site? 4 Features That Convert Online Traffic into Leads

Posted by Brian Lim on Feb 14, 2019 4:04:00 AM

When a prospect encounters your brand online for the first time, you want them to trust you. Trust increases the probability of capturing their contact information and converting them into a lead. So how do you establish trust with a prospect before they decide to give you their contact information? When it comes to online prospects, there’s the “know-like-trust” process. For a prospect to convert into a lead, they need to know you first, then they like you, then trust you, then work with you.

In this article, we will examine 4 ways you can use your online presence to make your prospects love in love with you, earn their trust, and convert them into leads. We will look at social media authority, showing off your accolades, sharing your testimonials, and videos!

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

5 Reasons Real Estate Agents Should Update Their Website Regularly

Posted by Pacifico "PJ" Ortiz Luis on Feb 13, 2019 7:30:00 AM

A good habit to keep up with consistency is updating you real estate website. If this is something you don't practice regularly, you could be losing out on business! Read more to learn the benefits of regular website updates!

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Topics: Lead Generation

5 Best Practices to Become a Foolproof Agent When the Market Crashes

Posted by Brian Lim on Feb 12, 2019 4:25:00 AM

As a real estate agent, would you survive if the housing market suddenly crashed next month? They say, "Only the strong survive" - you need to become a full-proof agent if you want to persevere through any housing market condition. If you survive a market crash, you will evolve into a great agent, gain market share as mediocre agents quit, and you'll still be in business! 

In this article, we’ll determine if being a foolproof agent is right for you, and we'll examine four adjustments that you can make to thrive in any housing market condition. The adjustments include: leveraging multiple lead generation sources, optimizing your CRM, adjusting your specializations and price ranging, and saving money when the market is good.

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Topics: Practical Advice for Realtors, Social Media Marketing, Real Estate Marketing

How Real Estate Agents Can Win at Facebook Live

Posted by Pacifico "PJ" Ortiz Luis on Feb 7, 2019 7:30:00 AM

Live Video is an effective way to build relationships with your real estate leads. It can separate the digital wall that is obstructing the lead from seeing you as a real person. We will be highlighting a few concepts to help you get the most out of live video.

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Topics: Real Estate Marketing, Facebook Marketing

How to Apply the Top 4 Super Bowl Commercials to your Real Estate Advertisements

Posted by Brian Lim on Feb 7, 2019 4:04:00 AM

The Super Bowl is the premier outlet for American advertisements. With 100 million viewers of all demographics, companies paid a record breaking price of $5 million for a 30 second time slot. Bud Light even hired the Game of Thrones director, David Nutter as the director of one of their commercials! As you can see, companies go all out for the Super Bowl and they use their best ideas which you can adapt to your real estate advertisements. 

In this article, we will analyze the top 4 2019 Super Bowl commercials and suggest takeaways that any real estate agent can apply to their advertisements. We will take a look at commercials from Amazon, Walmart, Skechers, and Bud Light.

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Topics: Real Estate Marketing, Practical Advice for Realtors

3 Real Estate Mentors That Coach You Remotely

Posted by Brian Lim on Feb 5, 2019 4:29:00 AM

The most successful real estate agents recommend finding a mentor that will take you under their wing and help you develop your skills. Finding the right mentor is easier said than done, but you can find real estate mentors and coaches online as an alternative. Whether you're a new agent searching for a top producer to mimic or a veteran agent looking for new ideas, the internet is your 24/7 multilateral mentor.

In this article, we will review 3 real estate mentors: Tom Ferry, Brian Buffini, and Craig Proctor. Each mentor offers a different philosophy for generating leads, building relationships, and advertising online and offline.  

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Use Facebook Insights to Increase Reach and Engagement

Posted by Brian Lim on Jan 31, 2019 4:25:00 AM

If you want to grow your Facebook audience, you need to start reviewing your Insight statistics. This data will tell you the demographics that engage with your posts, which of your posts performed the best, and more. From this information, you can construct data-driven strategies to increase reach, engagement, conversations, and fans. As the number of your fans grow, you'll generate more social and referral leads, increase word of mouth, and maintain top of mind with people who follow your posts.

In this article, we will examine five Facebook Insight sections that you should leverage to grow your Facebook audience: Likes, Reach, Page Views, Posts, and People. Each section will have actionable pro tips for you - start implementing these strategies to grow your Facebook audience today! 

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Topics: Real Estate Marketing

5 Novel Ideas for Real Estate Agents Using Instagram

Posted by Pacifico "PJ" Ortiz Luis on Jan 30, 2019 7:30:00 AM

Instagram - if you are not on it, get on it. The platform has undergone a few changes and implemented a new features over the past year. What does this mean for real estate agents?
Now that we are a little more settled into the new year and used to writing "19" in our dates, we can think a little more critically about real advice given to us in articles. Every agent will want to seek that shiny new magical object that will grant them wealth and success - the reality is, it’s not so different than last year.

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Topics: Social Media Marketing

What's in a Home Buyers Packet?

Posted by Brian Lim on Jan 29, 2019 4:20:00 AM

One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer’s confidence with a comprehensive and informative home buyer packet.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Downloadable Content, Content for Real Estate Leads, Content

How Successful Real Estate Agents Convert Online Leads into Clients in 2019

Posted by Brian Lim on Jan 24, 2019 4:27:00 AM

Online real estate leads are becoming more popular as more consumers begin their real estate experience online. When it comes to online leads, unsuccessful agents think they're a waste of time while successful agents capitalize on each opportunity. Why do these agents have different perspectives? Because of their success with their online lead follow-up strategy!

In this article, we will examine a proven follow-up strategy that successful agents implement to convert online leads into clients in 2019. A successful follow-up strategy will include a good CRM, a quick response, a plan for leads that were not contacted, scripts for leads that have been contacted, and a long-term nurturing system

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Realtors

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