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Have The Best Real Estate Blog on the Block

Posted by Z57 Marketing Team on Mar 10, 2020 7:01:00 AM

Is there a marketing channel that can boost site visits, increase lead conversions, and ultimately lead to more sales? Of course there is! Your blog is your way to get people excited about your brand and build it up. There are of course some key aspects to focus on. Making sure that you hit these several areas will ensure you get people coming back to your blogs for more.

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Topics: Real Estate Marketing, Lead Generation

Can You Decipher These Real Estate Emoji Codes?

Posted by Brian Lim on Mar 10, 2020 5:00:00 AM

Ever wish you could be Robert Langdon trying to decipher the codes and symbol's in Dan Brown's the Da Vinci Code? How about Ron Swanson as he solves riddles during Ben's scavenger hunt like on the show Parks and Rec? Maybe you've imaged going on a national treasure hunt like Nicholas Cage? If you said yes to any of these - and even if you said no - this will be a fun game for you. 

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How Real Estate Agents Can Leverage FREE Stock Video

Posted by Pacifico "PJ" Ortiz Luis on Mar 4, 2020 7:30:00 AM

Did you know that there are FREE stock video sites that you can use without having to attribute the original videographer? Sites like pexels and pixabay offer some stock videos that you can choose from. Of course, for video specific to you or your area, it might be best to hire a professional.

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Topics: Social Media Marketing

6 St. Patrick's Day Social Post Ideas for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Feb 26, 2020 7:02:00 AM

March is almost here, and the next major national holiday is St. Patricks Day. Holidays give us an excuse to have a little fun with our marketing. In this article we provide you a few quirky ideas for creating engaging social media content for your real estate page.

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Topics: Social Media Marketing

6 Real Estate Agents to Follow on TikTok

Posted by Pacifico "PJ" Ortiz Luis on Feb 19, 2020 7:30:00 AM

New social media platforms are always scary. Thankfully, with TikTok it is acceptable to reproduce somebody's content with your own personal twist on it. There are are a few real estate agents pioneering this new frontier that you can use as inspiration for your own TikTok videos.

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Topics: Social Media Marketing

4 Reasons Real Estate Agents SHOULD NOT Use TikTok

Posted by Pacifico "PJ" Ortiz Luis on Feb 12, 2020 7:30:00 AM

So last month we started digging into reasons real estate agents should pay attention to TikTok. It is by no means a new platform, but for most agents the landscape of TikTok is unexplored territory. At this point in it's growth you can choose to either be a pioneer or wait for others to pave the way before you hop on the bandwagon.

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Topics: Social Media Marketing

10 Veteran Agent Tips for Real Estate Rookies

Posted by Brian Lim on Feb 11, 2020 4:09:00 AM

Have you ever imagined being able to time travel and share your younger version the secrets to life? Image how much better your life could be if you knew then what you know now. Some rookie agents may not have the opportunity to ask a well-seasoned, experienced agent for advice or the lessons they've learned throughout their career - so we thought you'd find value if we collected tips veteran real estate agents wish they knew when they first started their career. Some of these tips derive from real estate agents from mistakes, some are from success - all of them are from experienced agents.

After reading this article, you will have the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

  1. Be consistent with strategies and campaigns
  2. Set up a bank account and credit card specifically for your business
  3. Practice role playing to perfect your style
  4. Network with other business owners and learn about their success stories
  5. Create and stick to your morning ritual
  6. Develop a Business Plan
  7. Automate your marketing so you can spend more time on sales
  8. Build consistent lead flow with multiple lead generation channels
  9. Find a busy office when considering brokerage
  10. Be prepared for slumps

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Topics: Real Estate Marketing, Facebook Marketing

Is Having a Facebook Business Page Useless for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis on Feb 5, 2020 7:30:00 AM

With the emergence of new platforms such Instagram and TikTok, some real estate agents might question the current viability of having a Facebook Business page. Some agents will claim that they can generate more business from their personal page. Then, what use is it to have a Facebook Business page for your real estate business?

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

12 Instagram Tips for Real Estate Agents

Posted by Brian Lim on Feb 4, 2020 5:30:00 AM

In this article, I will share 12 Instagram tips that every real estate agent should follow. These tips include best practices to grow your Instagram audience, increase engagement, optimizing posts, and general strategies to improve your real estate account on Instagram.

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Topics: Real Estate Marketing, Practical Advice for Realtors

[Real Estate Brand Positioning 101] Building Your Brand Framework

Posted by Brian Lim on Jan 30, 2020 6:00:00 AM

In this article, I will share a brand framework and how real estate state agents can complete one. Once they've completed a brand framework, they'll understand their brand, target market, value proposition, and more.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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