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Is Facebook Marketplace the New Craigslist?

Posted by Pacifico "PJ" Ortiz Luis on Apr 24, 2019 7:30:22 AM
IIs Facebook marketplace the new Craigslist? Short answer, yes. Continue reading to find out why it is BETTER than Craigslist.
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Topics: Facebook Marketing, Lead Generation

What is Broker Reciprocity and Should Real Estate Do It?

Posted by Brian Lim on Apr 23, 2019 4:00:00 AM

Just so we’re all on the same page, broker reciprocity is when brokers or agents give each other permission to show their listings on each other’s websites. They can collaborate through a free program, the Broker Reciprocity Subscribers, or through a verbal/written agreement. As a rule of thumb in broker reciprocity, the listing agent will give a referral fee to the other agent when they generate a lead. Earning a referral fee is just one benefit of broker reciprocity. Let’s look at additional ways that an agent or broker, like yourself, can leverage it.

In this article, I will list the benefits of broker reciprocity to increase exposure, drive traffic to your website, and provide a better experience for your website visitors.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What is HTTPS and Do Real Estate Agents Need It?

Posted by Brian Lim on Apr 18, 2019 6:53:47 AM

What is HTTPS? Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol that data is sent between your website browser (Ex: Google, Yahoo, Bing) and the website that you are connecting to. When your computer encounters a HTTPS website, they start communicating in a different language, or encrypting, so it’s difficult for hackers to decode it – it’s similar to the unbreakable radio Navajo code used in the 2002 World War II film, Windtalkers.

In this blog article, I will discuss list the benefits of using secure HTTPS websites, compared to insecure HTTP websites.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What Should Be Added to Instagram Story Highlights for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Apr 17, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

What is NextDoor and How Can Real Estate Agents Leverage NextDoor?

Posted by Brian Lim on Apr 16, 2019 4:09:00 AM

NextDoor is a private social network for members in your neighborhood. This network is a great tool to communicate with your neighbors effectively - allowing them to ask questions, share ideas, and more. Need help finding a lost pet or a dentist?  Ask your neighbors on NextDoor! As you can see, NextDoor is a great platform for neighbors to communicate online, but how can real estate agents use it?

In this article, I will examine the neighborhood social network, NextDoor, to see how you, a real estate agent, can leverage it to farm leads, promote open houses, and establish yourself as a neighborhood expert.

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 of the Best Free Footer Widgets for Real Estate Websites

Posted by Brian Lim on Apr 11, 2019 4:23:00 AM

A visitor will scroll down to the bottom of your website when they aren't able to locate the piece of information they were searching for. Your website's footer is your second chance to direct them to the right place before they navigate to a competitor’s website. One of the ways you can keep your visitors longer is by having a set of quality widgets in your website’s footer that helps them get closer to the information they’re searching for.

In this article, I will list 5 of the best free widgets for your real estate website and explain the reason each of them is the best. While designing your website’s footer, consider how it complements your home page, popular pages, and other important information.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Leveraging Testimonials from Past Real Estate Clients to Generate New Ones

Posted by Pacifico "PJ" Ortiz Luis on Apr 10, 2019 7:24:31 AM
“I don’t play for leads, I get all my business through word of mouth”. Sound familiar? It is certainly something to aspire to, but how do you get to that point where your business generates itself? It takes a bit of work to set up a foundation to a referral-based business, but it can be done!
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Topics: Lead Generation

How to Effectively Generate Leads During an Open House

Posted by Brian Lim on Apr 9, 2019 4:15:00 AM

If you hear real estate agent say, "Open houses are obsolete," there's a good chance they’re doing it wrong. When executed correctly, open houses are a great way to generate new buyer and sellers leads, while getting to know members of your community. With most of real estate, you get what you put in and the same applies with open houses. If you want a successful open house, you’ll have to put in the time and work – but it will be worth it in the long run.

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 Factors to Consider when Selecting a Brokerage

Posted by Brian Lim on Apr 4, 2019 8:00:00 AM

Real estate agents have different needs from their brokerage at different points in their career. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. There are other important factors to consider when selecting a brokerage: let’s go over each factor and why you should consider them: 

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

Why It's a Bad Idea to Be on Every Social Network

Posted by Pacifico "PJ" Ortiz Luis on Apr 3, 2019 8:10:28 AM

Vine, Tumblr, Google +, TikTok, Snapchat, Trance. Did you know that these are social networks? There are so many these days. Being on every network means better visibility right? Yes...but it might not be the visibility you want.

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Topics: Social Media Marketing, Lead Generation

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