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Social Media - You're Doing it Wrong!

Posted by Z57 Marketing Team on Nov 20, 2019 7:30:00 AM

It's so easy to join a social media network and set up your own platform. Just about anybody can make a Facebook page. The difficulty lies within taking the correct approach that helps you build relationships and generate real estate leads with people you have yet to meet in real life.

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Topics: Real Estate Marketing, Social Media Marketing

How To Create a Real Estate Market Report [With Complimentary Template]

Posted by Brian Lim on Nov 19, 2019 4:00:00 AM

In this article, I will show you how to calculate important monthly real estate market statistics and offer a complimentary Real Estate Market Report template that you can customize.

  1. How to calculate Total Transactions (and percentage change)
  2. How to calculate Average Sale Price (and percentage change)
  3. How to calculate Median Sale Price (and percentage change)
  4. How to calculate Transaction Price Breakdown
  5. How to calculate Average Days on Market
  6. How to determine Available Homes
  7. How to determine Highest and Lowest Price Sale
  8. How to determine Largest and Smallest Home on Market
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Topics: Real Estate Marketing, Downloadable Content, Content for Real Estate Leads, Practical Advice for Brokers

Instagram Rolls Out Plans This Week to Remove ‘Likes’ From Posts

Posted by Brian Lim on Nov 14, 2019 4:00:00 AM

Instagram, Facebook’s younger social media photo-sharing network, will remove the feature that displays the amount of ‘likes’ a post has received. This change is slowly rolling out , affecting over 106 million users in the United States. The US isn’t the first country to have their ‘likes’ hidden from the public. Instagram first implemented this new policy in Canada earlier this year in April. Instagram users will still have the capability to view the amount of ‘likes’ they received on a post, but it won’t be shown publicly.

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Topics: Social Media Marketing

Using Twitter for Real Estate in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 13, 2019 7:30:00 AM

According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.


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Topics: Real Estate Marketing, Social Media Marketing

Does your Facebook Feel like Fall? [With Complimentary Fall Photo Filters]

Posted by Brian Lim on Nov 7, 2019 4:30:00 AM

Social media photo filters are a fun and easy way to dress your profiles in the season. They add some spice to your photos so they stand out and they're fun! Even though I'm in California, Fall is my favorite season. That's the reason I wanted to share these social media filters with you! Get in the Fall season and use them to add some extra flare to your profile picture and cover photo on Facebook.

In this article, I will share 5 profile picture and 5 cover photo filters that you can use to spice up your real estate Facebook Business page.

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Topics: Content, Content for Real Estate Leads

8 Steps to Branding Your Real Estate Business

Posted by Z57 Marketing Team on Nov 6, 2019 7:30:00 AM

Branding is defined as, “the process involved in creating a unique name and image for a product in the consumer's’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” In other words, branding is one of the most important parts of building your real estate business. It doesn't matter what industry you are in, without branding, your business won't be known, and therefore you won't be successful.

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Topics: Real Estate Marketing

7 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday (Updated 2019)

Posted by Brian Lim on Nov 5, 2019 4:25:00 AM

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

  1. Host a Reverse Pop-By
  2. Set up a canned food drive for a local organization
  3. Mail an inexpensive gift with a clever message
  4. Personal or common interest gift
  5. Send a postcard with recipe
  6. Mail out handwritten notes
  7. Donate some of your proceeds

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Topics: Real Estate Marketing, Lead Generation

8 Fun Halloween Real Estate Marketing Ideas [With Complimentary Spooky Downloads]

Posted by Emily Murray on Oct 31, 2019 4:00:00 AM

In the marketing world, every holiday is another chance to connect and engage with leads and clients. With a little creativity, and some Halloween spirit, these 8 spooky-themed marketing ideas will make a huge hit.

  1. Halloween Pop-By Gift
  2. Spooky Door Hangers
  3. Marketing Email Campaign
  4. Trick or Treat Bags with Business Cards
  5. Encourage Costume Photo Sharing on Your Facebook Page
  6. Trick or Treat Halloween Costume Contest
  7. Going Out Halloween Costume Contest
  8. Most Haunted House Contest
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Topics: Real Estate Marketing

What Do Real Estate Agents NEED on Instagram?

Posted by Pacifico "PJ" Ortiz Luis on Oct 30, 2019 7:30:00 AM

Instagram is a magical place where a person can go to find out what their friends are up to - or to do research on local businesses. Did you know people are now using crowd-sourced food photos to look up restaurants on Instagram, instead of going to Yelp now? This is why it is so important for real estate agents to have a presence on Instagram.

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Topics: Social Media Marketing

The 5 External Factors That Will Affect Your Real Estate Business in 2020

Posted by Brian Lim on Oct 29, 2019 4:15:00 AM

Understanding your environment and the factors that affect it are fundamentals for running your own real estate business. Take your morning commute for example. You check the traffic and weather to before leaving your home to see how they will affect your journey to work. If there is a car accident, you can plan accordingly. 

In this article, I will address and make predictions about the 5 factors that affect your real estate business: the economy, technology, government regulations, consumer demand, and your competition.

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Topics: Practical Advice for Realtors

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