<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=738451332953159&amp;ev=PageView&amp;noscript=1">

How Often Should Real Estate Agents Update Their Social Media Profile Pics?

Posted by Pacifico "PJ" Ortiz Luis on Jan 29, 2020 7:30:00 AM
New year, new profile pic. It's not often that real estate agents will update their professional head shot. That is okay in most cases, however - with the invention of wireless and phone cameras, posting photos of yourself online has become easier than ever. We can give a faithful representation of who we are, so when real estate agents meet their prospects online - they won't be unexpectedly surprised. However ---- does that mean we should keep the same profile photo for more than a year?
Read More

Topics: Social Media Marketing

75 Video Ideas for Real Estate Agents Pursuing YouTube

Posted by Pacifico "PJ" Ortiz Luis on Jan 22, 2020 7:30:00 AM

YouTube is the second most popular search engine next to Google. A high ranking video can show up on the first page of Google if your video ranks high enough within YouTube. (Since YouTube is owned by Google!) Meaning you can do less work with less competition to have a high ranked spot on Google!

Read More

Topics: Social Media Marketing

A Quick Guide to Finding The Best Real Estate Instagram Hashtags

Posted by Pacifico "PJ" Ortiz Luis on Jan 21, 2020 4:45:00 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

Read More

Topics: Social Media Marketing

A Real Estate Agent's Guide to Using TikTok

Posted by Pacifico "PJ" Ortiz Luis on Jan 15, 2020 7:34:19 AM
If you don't know what TikTok is, then check out this article. There are plenty of reasons to use TikTok - but how can you incorporate TikTok into your real estate marketing?

Read More

Topics: Social Media Marketing

[Real Estate Brand Positioning 101] What is a Brand?

Posted by Brian Lim on Jan 14, 2020 5:00:00 AM

In this article, I will explain branding and the benefits of defining your brand in relation to real estate marketing.

  1. So....What is a Brand?
  2. Branding Case Study
  3. Why Branding is Important
Read More

Topics: Real Estate Marketing, Practical Advice for Realtors

44 Instagram Video Ideas for Real Estate Agents

Posted by Brian Lim on Jan 9, 2020 5:00:00 AM

In this article, I will share 44 Instagram video ideas that real estate agents can use to increase engagement, initiate conversations, and grow their Instagram audience.

  1. Share How To Videos
  2. Showcase Your Active Listings with Video
  3. Demonstrate Your Expertise and Services
  4. Give Viewers a Behind the Scenes Sneak Peak Video
  5. Answer FAQs With a Video
  6. Add Value with Real Estate Tip and Hack Videos
  7. Show Off Your Fun Side with Lifestyle and Hobbies
Read More

Topics: Social Media Marketing, Practical Advice for Realtors

What is TikTok and Why Should Real Estate Agents Pay Attention?

Posted by Pacifico "PJ" Ortiz Luis on Jan 8, 2020 7:30:00 AM

According to MarketingCharts, 74.2% of TikTok users are above the age of 25. This is the exact demographic buying homes! There is an untapped market on TikTok. If you are an agent that is kicking yourself because you dismissed Facebook as "just for the kids", this is a good chance to make up for that mistake. We will be answering the question of "Should Real Estate Agents Be on TikTok?" in next week's article - but first you should know why it's important to know about.

Read More

Topics: Social Media Marketing

5 Signs Real Estate Agents Should Start Outsourcing Their Social Media Marketing

Posted by Brian Lim on Jan 7, 2020 5:00:00 AM

In this article, I will share 5 signs real estate agents should start outsourcing their social media marketing. The signs include:

  1. You’re Posting on Social Media Inconsistently
  2. You Don’t Have Enough Time for Social Media
  3. You Don’t Have the Social Media Skill Set
  4. You’re Not Creative Enough
  5. You Don’t Have the Proper Social Media Resources
Read More

Topics: Practical Advice for Realtors

2020 Real Estate Generational Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 2, 2020 1:52:05 PM

In this article, we’ll look at the three largest generations in real estate: Baby Boomers, Gen X, and Millennials to predict their trends, housing preferences, percentage of buyers/sellers, median household income, top reasons for purchasing a home, and additional fun facts.

  1. The Baby Boomer Generation
  2. Generation X
  3. The Millennial Generation
Read More

Topics: Practical Advice for Realtors

Happy New Year from Z57!

Posted by Pacifico "PJ" Ortiz Luis on Jan 1, 2020 7:30:00 AM
Happy New Year - Z57

Everybody here at Z57 wish you the most prosperous 2020. A new year is a good time to shed bad habits, and start new ones. There is so much more in store for Z57 this year - stay tuned!

Happy New Year!

Read More

    Explore Free Real Estate Marketing Tools & Downloads

    Explore FREE Real Estate Downloads

    Online Leads for Real Estate Agents

    Stay updated on the newest lead generating, nurturing, and converting strategies to help you grow your business!

    Subscribe to Email Updates

    Recent Posts

    Z57 Facebook Page

    Follow us for the latest marketing trends.

    {{ require_js(get_public_template_url('/Coded files/Custom/page/web_page_basic/CompanyMain.js'')) }}}