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How to Overcome 5 Common Instagram Struggles Real Estate Agents Have

Posted by Pacifico "PJ" Ortiz Luis on Oct 23, 2019 7:30:00 AM

Ask any marketer about Instagram, and they'll always tell you "Instagram is the new Facebook". This is true in a sense. Most of your prospects will be on Facebook, and as time moves on, Instagram will be the collective gathering place for the next generation of home buyers and sellers.

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Topics: Social Media Marketing

10 Entertaining Real Estate Videos to Share on Facebook

Posted by Brian Lim on Oct 22, 2019 4:15:00 AM

Increasing engagement on Facebook can be difficult, time consuming, and stressful. The main challenges arise while looking for enticing content to post. When the challenges become too difficult to overcome, it's time to change strategies. Instead of posting original content, share existing content to save time and reduce stress.

In this article, I will introduce 10 entertaining videos about real estate, homes, and houses. I encourage you to share the links on Facebook to increase engagement and start a conversation with your followers.

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Topics: Content

11 Confidence Building Tips for New Real Estate Agents

Posted by Emily Murray on Oct 17, 2019 7:16:55 AM

Editor’s Note: This post was originally published in June 2018 by Emily Murray and has been updated in October 2019 by Brian Lim for accuracy, brevity, comprehension.

Starting any new career can be daunting. There's a lot to learn for new real estate agents but the key to success comes down to confidence. By taking the time to build a solid foundation, you’ll learn that the rest of the pieces will seamlessly fall into place. From building long-term online relationships to listing presentations, there's a level of success and positive energy that stems from feeling knowledgeable and self-assured.

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Topics: Practical Advice for Realtors

The Pros and Cons of Being a Solo Agent

Posted by Pacifico "PJ" Ortiz Luis on Oct 16, 2019 7:30:00 AM

In recent times, the term "solopreneur" has come to prominence. It is such a new term that it still gets red squiggly lines in most text composition programs. Most agents are solopreneurs, or at least they start out as an individual agent. Some will go on to find success on their own, some will join teams, start their own team, or leave the business entirely. Here are the pros and cons of going it alone.

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Topics: Lead Generation

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

How to Find a Lead With Only Their Name and Email Address

Posted by Brian Lim on Oct 10, 2019 4:15:00 AM

Your phone receives a notification while you’re driving home from your brokerage. *Beep* *Beep* it’s a lead alert! You start feeling excited as you press the notification. To your dismay, the lead you just generated only left their name and email address. This isn't new for you, in fact, it happens far too often. With shattered expectations, your excitement turns to an emotion best represented with the onomatopoeia, “meh.” There’s nothing you can do with just an email, right? Wrong! You couldn’t be further from the truth.

In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.

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Topics: Practical Advice for Brokers

Reaching Out to Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Oct 9, 2019 7:30:00 AM

If you have been in the real estate industry for more than 2 years, chances are you have a few real estate leads that have not heard from you in that same amount of time. Lucky for you, some leads might take a year or more before they are ready to buy or sell a home. These so called "dead" leads, might actually just be resting. So - how do you proceed?

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Topics: Social Media Marketing, Lead Generation

NAR Offers Health/Dental/Vision Insurance?

Posted by Brian Lim on Oct 8, 2019 4:15:00 AM

Health insurance is very important, at least that’s what my parents told me while I was looking for a job right out of college. When I couldn’t get a job that offered health insurance, they recommended that I go through Costco. Although Costco does have acceptable health insurance plans, I really wish I had more options to choose from. Since many agents are considered “contracted workers” their brokerage usually doesn’t cover health, dental, or vision insurance expenses – leaving agents to fend for themselves.

I recently learned the National Association of REALTORS® offers their members a full health, dental, and vision insurance plan through their REALTORS® Insurance Marketplace. They even offer pet, auto, home insurance plans and more! If you’re a REALTOR® and in need of health insurance – I highly recommend that you check out this program.

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Topics: Practical Advice for Brokers

How to Generate Real Estate Leads with NO Sphere

Posted by Pacifico "PJ" Ortiz Luis on Oct 7, 2019 7:30:00 AM

Maybe you're new in town. Maybe you never made it a point to build a database through networking. Maybe there are other circumstances that prevented you from building a sizable sphere of influence. How can you still be successful as a real estate agent?

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Topics: Social Media Marketing

15 Hilarious Tweets from Real Estate Agents

Posted by Brian Lim on Oct 1, 2019 4:03:00 AM

With never-ending paperwork, flaky clients, and competing deadlines, being a real estate agent can be really stressful. To help you get through the stress and struggles, here are 15 hilarious tweets from real estate agents on Twitter!

In this article, I share 15 hilarious tweets from #realestatehumor

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Topics: Social Media Marketing

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