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How to Budget like a Real Estate Pro in 2019

Posted by Brian Lim on Dec 20, 2018 4:25:00 PM

Ask any successful real estate agent, they'll tell you that one of their biggest secrets to running their business is effective budgeting. Through proper management of their finances, agents like yourself are able to control their money, instead of wondering how they spent it all. Your money is the most important aspect of your real estate business, so it is important for you to plan, track, and optimize your budget throughout the fiscal year in order to be financially successful month over month and year over year.

In this post, we will discuss real estate budgeting benefits, planning, tracking and tips to optimize every penny in a real estate business. Now is the best time for you to start planning for 2019, so you can hit the ground running when the ball drops and champagne pops on New Year's Eve.

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Topics: Practical Advice for Realtors

5 Social Posts People HATE and How To Use Them For Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Dec 19, 2018 7:30:00 AM

One gripe we seem to always hear from real estate agents is that Facebook users are annoying. Why would you want to do business on a platform filled with self-centered people? Well if you are sick of pictures of people's cats on a tropical vacation, you might be onto something.

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Topics: Social Media Marketing

How to Boost your Real Estate Business to Appear on the Front Page of Local Google Searches

Posted by Brian Lim on Dec 13, 2018 4:49:00 AM

When it comes to Google, every real estate agent wants to be on the front page of the search engine results list (SERL). They try to make their way there by implementing search engine optimization (SEO) strategies, spending countless hours adding keywords, captions, meta tags and descriptions to their website pages as well as other tactics, but yield zero results! 

With so many real estate agents competing for the front page of Google within each market, it can be time consuming for you to out rank the competition. So here's an easy real estate hack that will boost your visibility to the front page of Google’s SERL.

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5 Ways to Overcome Your Weaknesses in Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Dec 12, 2018 7:30:00 AM

Here is a conundrum most people, especially real estate agents, must face when moving forward with their business: Is it better to work on my weakness? Or should I focus on my strengths? In this article we dive deeper to help you strategize how to work on your strengths, while finding solutions for your weaknesses.

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Topics: Real Estate Marketing

3 Ways to Organize Your Real Estate Leads Using a CRM

Posted by Pacifico "PJ" Ortiz Luis on Dec 6, 2018 7:30:00 AM

Are you the type of real estate agent that can put names to faces easily? What if you have never seen that person’s face? How do you build rapport with home buyers or sellers that you have only corresponded with through email or talked to on the phone?

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Throwing the Best Real Estate Client Appreciation Holiday Event [December Lead Generation]

Posted by Brian Lim on Dec 5, 2018 8:02:00 AM

Ho-Ho-House hunting and merry escrow! It's the holiday season, which means it's time to figure out your client appreciation event! Why? Your network is full of low hanging real estate leads, which is the best way to generate referral leads. Plus, the contacts that you gather will help you gain momentum into 2019, so you can get a head start on the new year. Whether you are a rookie or veteran agent, hosting a client appreciation event will increase your brand awareness, reputation, and trust with members in your local market. 

There are hundreds of good ideas to generate referral leads during the holiday season such as holiday caroling, hosting a cookie swap, or hosting a canned food drive but hosting a reverse pop-by for your clients will give you the opportunity to talk to all of you clients and they have the chance to mingle with each other.

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Topics: Lead Generation, Real Estate Marketing

How Successful Real Estate Agents Set Goals for 2019

Posted by Brian Lim on Nov 29, 2018 4:07:00 AM

Picture this – It’s December 2018 and Linda has a tight budget because she spent a little too much money during the summer when the real estate market was good. It’s the slow season in her market now and not a lot of people are looking to buy or sell. On the plus side, she has a couple of leads, but they might not purchase until January. To her surprise, Linda might not be able to afford presents during the holidays or pay her mortgage. Linda starts to feel uneasy and stressed out about the pickle she’s gotten herself in.


Most real estate agents have a story like Linda's, and like most agents, if she had planned for the slow season, she could afford presents and pay her mortgage. Benjamin Franklin, the Father of Time Management, used to say, “Failing to plan is planning to fail” and it’s true! If Linda planned properly, she would have prioritized her tasks, allocated her budget efficiently, and she wouldn't be in a pickle.

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Topics: Real Estate Marketing

Is it Crazy to Find Real Estate Leads on LinkedIn?

Posted by Pacifico "PJ" Ortiz Luis on Nov 28, 2018 7:30:00 AM

Read any social media marketing article and they will continue to highlight the importance of Facebook and Instagram. Other platforms such as Pinterest and YouTube can be utilized to the same efficiency...but what about LinkedIn?

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Topics: Social Media Marketing

Happy Thanksgiving!

Posted by Brian Lim on Nov 22, 2018 4:18:00 AM

In the past year, Z57 Inc, has made several internal improvements to provide real estate agents with the best tools and knowledge to help them be successful in their business. Focusing on our client's success, we've increased customer satisfaction by making changes suggested from our clients, enhanced product utilization with the Z57 Help Center, and invested in our client's success by launching the Z Academy.  

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Topics: Message From Z57

4 Ways Real Estate Agents Can Be Effective with Gratitude

Posted by Pacifico "PJ" Ortiz Luis on Nov 21, 2018 7:30:00 AM

To be thankful, real estate agents must have gratitude. What does that mean?
What does it really mean to be thankful as a real estate agent? Do you show your gratitude to your past clients? Is it effective? Do they know that you genuinely appreciate their business and support?

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Topics: Practical Advice for Realtors

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