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How to Showcase You Are the Neighborhood Expert with Your Real Estate Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 6, 2019 7:30:00 AM

There are times when an online real estate lead will opt to visit a local real estate website instead of Realtor.com or Zillow. This is because Realtor.com and Zillow are designed to serve a nationwide demographic. So, this is where smaller businesses can find an advantage.

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Topics: Real Estate Marketing

The Most Expensive Active Listings in the French Quarter of Mardi Gras

Posted by Brian Lim on Mar 5, 2019 4:14:00 AM

This time of year, the streets of the French Quarter change from a bleak concrete street to a flowing purple, yellow, and green river of anxious festival goers. The golden sun peaks over the skyline, illuminating the buildings with a golden filter as if King Midas were attending the celebration himself. Today is Fat Tuesday, which means today is the last day of Mardi Gras.

Have you ever dreamed of what it would be like to live in the French Quarter? To not only be a participant, but a host?  In this article, we will go over the top listings in the French Quarter to see what it takes to be a host that contributes to New Orleans's most renowned event - Mardi Gras!

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Topics: Practical Advice for Realtors

How to Optimize your Real Estate Database to Increase Open Rates

Posted by Brian Lim on Feb 28, 2019 4:29:00 AM

According to an article from MailChimp, the benchmark for email open rates in the real estate industry is 19.67% - are you hitting this number? Increasing your email open rate is a complex problem with a simple solution. It's not difficult and you don't need a formula or a magic trick to do it. It's as simple as emailing the right message, to the right person, at the right time. All you need to do is organize your database, segment your contacts with similarities, and personalize your messages to accomplish this. 

In this article, we will show you how to organize and manage your contact database, recommend segmentation categories, show you how to personalize messages, and review an example of an effectively segmented database.

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Topics: Real Estate Marketing, Practical Advice for Realtors

You Need a Monthly Newsletter - Here's How to Make It

Posted by Pacifico "PJ" Ortiz Luis on Feb 27, 2019 7:30:00 AM

Do you send out a monthly or quarterly newsletter? You really should. This is an often-overlooked way to connect with your sphere of influence. People who may not even be in the market to buy or sell a home are likely to spread the good word about you if they receive consistent, well-done newsletters. Where do you start?

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Topics: Real Estate Marketing, Practical Advice for Realtors

4 Free Tools for Creating Visual Content Like a Real Estate Marketing Pro

Posted by Brian Lim on Feb 26, 2019 4:11:00 AM

Have you come across a competitor’s ad and thought, “I can make a better ad than that!”, but didn’t have the tools to do it? Well you’re in luck - I’m going to show you some free tools that you can leverage to create engaging and lead generating content. Isn’t time to elevate your content marketing strategy?

In this article, we’ll review 4 free tools that you can use to create enticing content that will start conversations and generate leads.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

5 Types of Evergreen Social Media Content Real Estate Agents Can Recycle

Posted by Pacifico "PJ" Ortiz Luis on Feb 20, 2019 7:30:00 AM

It's a tough job to have to create new real estate related content on a regular basis. You have to research, you have to design, and you have to write. What if I told you there was an easier way?

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Topics: Social Media Marketing

How to Create a Follow-up Video to Increase Callbacks from Real Estate Leads

Posted by Brian Lim on Feb 19, 2019 4:26:00 AM

If you’re experiencing callback challenges with your new real estate leads, a follow-up video could be your solution. This strategy is effective because videos are the next best option to being in the room with that lead. Through video, a lead can get to know your voice, body language, and personality before you have a discussion. Plus, videos are more memorable than a text or missed call and they will differentiate you from the agents that only leave a voicemail. Video is the preferred by consumers over all other types of content - adapt to this style of communication to get their attention.

In this article, we’ll teach you how to create a personalized follow-up video that will increase callbacks from your newly generated leads. 

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Topics: Practical Advice for Realtors

Love at First Site? 4 Features That Convert Online Traffic into Leads

Posted by Brian Lim on Feb 14, 2019 4:04:00 AM

When a prospect encounters your brand online for the first time, you want them to trust you. Trust increases the probability of capturing their contact information and converting them into a lead. So how do you establish trust with a prospect before they decide to give you their contact information? When it comes to online prospects, there’s the “know-like-trust” process. For a prospect to convert into a lead, they need to know you first, then they like you, then trust you, then work with you.

In this article, we will examine 4 ways you can use your online presence to make your prospects love in love with you, earn their trust, and convert them into leads. We will look at social media authority, showing off your accolades, sharing your testimonials, and videos!

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

5 Reasons Real Estate Agents Should Update Their Website Regularly

Posted by Pacifico "PJ" Ortiz Luis on Feb 13, 2019 7:30:00 AM

A good habit to keep up with consistency is updating you real estate website. If this is something you don't practice regularly, you could be losing out on business! Read more to learn the benefits of regular website updates!

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Topics: Lead Generation

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