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How to Enhance the Top 5 Types of Real Estate Relationships

Posted by Brian Lim on Dec 31, 2019 8:00:00 AM

In this article, I will share the 5 most important types of real estate relationships and ways to enhance those relationships.

  1. Connect with Yourself
  2. Build Stronger Relationships with Coworkers and other Agents
  3. Meet More People and Become Friends with Them on Facebook
  4. Stay Top of Mind with Your Sphere of Influence
  5. Nurture Key Business Partners
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Topics: Practical Advice for Realtors

Happy Holidays from Z57!

Posted by Pacifico "PJ" Ortiz Luis on Dec 25, 2019 7:30:00 AM

Seasons Greetings from the team here at Z57! We hope you have a great holiday, and a happier new year!

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How Real Estate Agents Can Spend The Holiday Alone

Posted by Brian Lim on Dec 24, 2019 8:15:00 AM

In this article I will share ways real estate agents can spend their holidays alone.

  1. Mental Check Yourself
  2. Get Your Muscles Loose and Dopamine Flowing
  3. Breakfast of Holiday Champions
  4. The Rest of the Holiday Day
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Topics: Practical Advice for Realtors

28 Holiday Social Posts for Real Estate Agents

Posted by Brian Lim on Dec 19, 2019 8:00:00 AM


The holidays are right around the corner! That means it's time for you to stock up on holiday content! In this article, I will share holiday content that you can post on social media to increase engagement.

  1. Reuse our holiday eCards from 2018 (Includes 12 Holiday eCards)
  2. Use funny holiday social media posts (Includes 5 Holiday Social Posts)
  3. Download these conventional holiday eCards (Includes 10 Holiday eCards)
  4. Share the Amusing Holiday Riddles infographic
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Topics: Social Media Marketing, Lead Generation, Downloadable Content

5 Knowledge Sources for Real Estate Agents in 2020

Posted by Pacifico "PJ" Ortiz Luis on Dec 18, 2019 8:02:27 AM

The quest for knowledge doesn't need to lead you to a library digging through dusty archives, you can do it from the comfort of your smart phone. Ah, technology. As much as we complain about it, the convenience it provides really does improve our everyday lives. With that said, here are 5 places you can go if you are seeking to learn more.

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Topics: Social Media Marketing

12 Ways to Get More Eyes on Your Real Estate Listings

Posted by Emily Murray on Dec 17, 2019 8:00:00 AM

You might get lucky sometimes and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.

Marketing Your Listings Online

  1. Attract Leads With Proper SEO Etiquette
  2. Appeal to Consumers with High-Resolution Photographs
  3. Share Listings To Relevant Buyers Through Emails
  4. Share Them With Friends on Facebook
  5. Place Targeted Ads on Search Engine

Marketing Your Listings Offline

  1. Reach Out To Interested Leads
  2. Notify Your Neighbors Through Door Knocking + Hangers
  3. Spread It In Your Social Clubs
  4. Ask Another Agent for Help
  5. Direct Buyers to Your Listing With Open Houses and Signage
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Topics: Real Estate Marketing

5 Facebook Trends Real Estate Agents Should Leverage in 2020

Posted by Brian Lim on Dec 12, 2019 8:00:00 AM

Facebook is always evolving and adding new features. In this article, I will share 5 Facebook trends that real estate agents should leverage to get the most out of Facebook:

  1. Go Mobile or Go Home
  2. Mobile Video Killed the Radio Star
  3. Chatbots Rise!
  4. Glory to Facebook Stories
  5. Don't Kill The (Facebook) Messenger
  6. [Complimentary Download] 2020 Facebook Guide for Real Estate
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Topics: Facebook Marketing, Social Media Marketing

The Journey of a Facebook Fan to a Real Estate Lead

Posted by Pacifico "PJ" Ortiz Luis on Dec 11, 2019 7:30:00 AM
It's hard to believe that 21 years ago, Z57 first opened our doors. It's hard to believe that we are older than Facebook by about 5 years. Being in this business for so long, we certainly understand the journey an internet user takes to get from a browser to a showing. The fault in the approach for some real estate agents is assuming only people ready for a showing are worth spending any time on...and this is where Z57 clients excel at converting Facebook fans to real estate leads to clients...
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Topics: Social Media Marketing

What Should Be Added to Instagram Story Highlights for Real Estate Agents [Includes Instagram Highlight Icons for Real Estate]

Posted by Pacifico "PJ" Ortiz Luis on Dec 10, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

11 Mistakes For Real Estate Agents to Avoid on Facebook

Posted by Emily Murray on Dec 5, 2019 4:00:00 AM

Social media, especially Facebook, can be a fantastic tool for connecting with clients and generating new leads. However, if you don’t employ some strategy, the results can be counterproductive. While there are few hard and fast rules when it comes to social media these days, there are certain common mistakes you should aim to avoid in order to increase your engagement and likability online. In the real estate industry, Facebook is a great match for marketing since it’s a visual industry by nature.

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Topics: Facebook Marketing

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