<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=738451332953159&amp;ev=PageView&amp;noscript=1">

Should You Convert Your Personal Page to a Business Page?

Posted by Pacifico "PJ" Ortiz Luis

May 16, 2019 7:30:00 AM

When it comes to social media marketing, a common question asked is “should I convert my personal page to a real estate page??”. We will not be answering “how” to convert your page, but if you should do it or not. 

Should You Convert Your Personal Page to a Business Page

The thought of going all in with your real estate business and switching your personal Facebook profile to a business profile is intriguing. The regular Facebook user will typically not be given this option because you need 5,000 friends. If you get to that point, you probably have been doing Facebook wrong. 

Here is What to Consider When Converting a Personal Page to a Business Page:

It’s Better to Put Your Energy into Gaining Fans

If you’ve somehow gotten to the point of making 5,000 friends, then great! You have a large network of people to potentially convert into real estate clients. However, there isn’t a reason you could’ve directed those people to your separate business page instead.

You Want to Attract the Correct Fans 

If you have made it to the threshold of 5,000 friends it is safe to assume some of those friends are not genuinely interested in you. Many might just accept friend requests without knowing who the person is. The intention behind clicking the "like" button holds more value than the "accept friend request" these days.

Building with a Personal Profile is Unprofessional 

If a homeowner is given the choice between listing their home with a real estate agent that has 5,000 fans on their business page vs 5,000 friends - they are more likely to choose the agent with the real estate business page. It shows that they invested time into building their online presence and social audience. A complete package helps them feel more comfortable with how well you can accomplish your job.

Some Friends or Family Want to Stay Friends or Family 

It is okay if some people within your network don’t want to follow your business page. Maybe they are more interested in your personal matters than your real estate matters. That is quite alright. You still need to be able to connect with your friends and family to cultivate referral relationships. This can still be done through your personal page through the next item.

You Can Cross Promote Your Personal and Business Page 

You shouldn’t be posting the same content to both of your pages, it will give people a reason to be loyal to only one of your profiles. Instead you should sometimes share content from one page to another, if it is relevant to the other audience. This helps bring exposure to your alternate page. Sharing listings, event information, and community news from your business to your personal page is a great example. Sharing some personal information onto your business page to appear more human is advisable, to help build trust with your audience.

If you are struggling building the engagement on your business page, why not give PropertyPulse a try? You can try the social auto-poster for FREE which will give you real estate related content on your Facebook business page automatically.


Click below for a FREE trial of our auto-poster tool.

Start Your FREE Trial!

Topics: Social Media Marketing

Online Leads for Realtors

Start getting leads with minimal effort!

Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 

Social Media Marketing Tools for Real Estate Agents

 

Learn More about Social

Z57 Facebook Page

Follow us for the latest marketing trends.

Subscribe to Email Updates

Recent Posts