Since Snapchat was launched in 2011, more than 100 million people have become daily active users. Why should you care? Snapchat is one of the most popular apps that allow you to send pictures or videos. While the images self destruct after a few seconds, you can utilize Snapchats filters, doodle tool, or captions to make the picture your own. Real estate is a business that thrives on the visual representation of homes, so why wouldn’t you take advantage of such a popular tool?
Here are 5 steps on getting started with Snapchat for Real Estate:
Download the app
Register with your email address
Snapchat doesn't send you any promotional information so you don’t have to worry about spam. Your email address is going to be used if you ever forget your password so make sure that you are using a working email that you have access to.
Create a username
Your username is how your followers are going to identify you on Snapchat. Just like your username on Twitter, you are going to want to let your followers know who you are or what you do. Consider having a username that will not only identify you, but brand your business as well. If your name is Bob, maybe your username will be BobSellsMoreHomes. Be creative with your username to help yourself stand out from the crowd.
Using Snapchat you can either send pictures/videos to individuals, or you can post to your story. Maybe you have a new listing and are having an open house. Consider posting a picture of the outside of the property to your story, or a short tour of your favorite room. If you have a particular client in mind that you think would particularly love the home, maybe send them a Snapchat privately.
Snapchat is an easy to use social media platform that can help you connect with your followers. Let your clients, or potential clients, in on your daily routine so they can see what it’s like to be a real estate agent, or even give them a sneak peak of an open house. Be creative, have fun, and get snapping!