I’ve spoken to 100s of REALTORS® over the past few years about social media. The main complaint I hear is, “I don’t care what these people ate for dinner last night." OF COURSE YOU DON’T! Nobody does! However, at the same time, you are wanting to share testimonials and post about “Just Sold” properties. The question is: How do you share your successes online without sounding annoying or becoming the equivalent of last night’s boring old dinner?
Let’s face it…seeing pictures of people’s food is not the reason you go on social media. You are there to connect with people. Have you ever stopped to think about why you don’t care about food photography? The answer is simple, it doesn’t involve you. If it doesn’t involve you, why should you care? The answer is, you shouldn’t.
This applies to everything else that does not involve you…people running marathons, somebody’s dog, and selfies of tropical places where you are not. Now here are a few tips on how to talk about yourself, in a way that actually makes people care.
How to Humblebrag on Social Media:
Don’t Make it About Yourself
Really, that is all there is to it. Even if it is about you, make it about the community instead. If you saw somebody post about the online real estate community, that would draw your attention because you are part of that community. Thus, that post is about you. Likewise, if you were to talk about the local community, all potential home buyers and home sellers would be interested because it is about them. They are part of the community.
Repurpose Your Success into The Community’s Success
A quick way to involve people is to talk about the community. If you started a fundraiser for a charity, and posted “I did it! I raised $25,000 in 3 weeks for charity…people might be a bit turned off by your bragging. If instead you posted, “We did it!” We raised $25,000 for charity…people would be more likely to engage with you, even if they did nothing to help raise those funds.
To translate that into real estate success, you can start attributing your deals to the help of the community. “We did it guys! Just sold! Only 5 days on the market. I want to thank each of you that believed in me or sent me well wishes. We did this together!”.
Repurpose Your Personal Posts into Community Posts
Circling back to the original example, food pictures…if you want to have people care about your personal life, involve them in it somehow! To make people care more about what you ate for dinner, you can post the caption: “Hey guys, I am here at the new Creole restaurant trying out the Crawfish Etouffee. Has anybody been here before? What would recommend?”. This type of re-framing makes you seem more like a member of the community that supports mom-and-pop shops, instead of somebody trying to sell you something. Additionally, you can tag the local restaurant and start a relationship with them and their social media followers.
Before posting something about yourself, ask yourself how do you make it about the community?
Share Other People’s Success
Be genuinely happy for people who have accomplished something. Post about a new agent closing their first deal. Post about your lender winning an award. Post about local business gaining national recognition. By opening up yourself to people other than yourself, you will create a larger network of people to work with, thus more potential for new business.
Curious about how Z57 can help you achieve social media success? Try the Social Auto-Poster tool 30 days for free. This is just one of the many tools included in the PropertyPulse program!
