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[Real Estate] How to Determine Market Demand Using Months of Inventory

Posted by Brian Lim on Sep 13, 2018 4:03:00 AM

Also known as months of supply, Months of Inventory (MOI) measures supply and demand in a certain city, town, county, or individual property. Months of supply will estimate the time it takes for the total amount of homes on the market to sell under the current rates and without new inventory coming on the market. By determining the MOI, you can determine if your market favors buyers or sellers. You can use this information to help strategize your marketing plan of attack and positioning of your ads.

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Topics: blogs, Real Estate Marketing Tips, Sellers, Buyers

4 Pricing Mistakes Keeping Your Client's Listing on the Market

Posted by Brian Lim on Sep 11, 2018 4:11:00 AM

Starting off on the right foot can set the tone for the rest of the journey. In terms of home selling, that means pricing your client’s home at the optimal price. A listing might not receive any offers if it is priced too high or it could have a low return if priced too low. Finding the sweet spot will not only give your client more money in their pocket but it will also create a better experience by expediting the selling process. To provide adequate information about pricing mistakes, we’ve reviewed dozens of real estate cases to establish 4 pricing mistakes sellers make while listing their home.

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Topics: blogs, Real Estate Marketing Tips, Sellers

To Stage or Not to Stage: That Is the Question!

Posted by Brian Lim on Sep 4, 2018 4:27:00 AM

Staging can be time consuming and expensive. With cleaning, repairing, touching up, decorating, and other tasks, staging can easily cost upwards of $1000. So, is staging worth it? Does it have any benefits? It’s an easy question to answer, if you have the correct information. In this post, we are going to analyze the National Association of Realtor's Profile of Home Staging to conclude whether you should stage your client's home or not.

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Topics: blogs, Real Estate Marketing Tips

Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

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Topics: Social Media Marketing, blogs, Real Estate Marketing Tips

Don’t Let Your Home Buyer Purchase A Lemon [With complementary buyer infographic]

Posted by Brian Lim on Aug 28, 2018 4:16:00 AM

Picture this, you’ve been working with a client for 6-8 months.  They just signed the contract and they’ve officially purchased their new home.  While moving in, they discover water damage in the ceiling caused by a leak from the bathroom above.  Extremely annoyed, they call you immediately. 

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Topics: Social Media Marketing, blogs, Real Estate Marketing Tips, Downloadable Content, Content For Your Leads

Which of Your Real Estate Leads are Warm Leads?

Posted by Pacifico "PJ" Ortiz Luis on Jan 17, 2018 5:47:00 AM

Have you ever had the experience of calling a lead and asking them questions, only for them to respond with "I already emailed you this information"? It makes you feel a bit foolish, right? What if it was a motivated seller that said they really liked your website, and were ready to sign up with you based on your reputation...but that first impression was a little awkward...

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Topics: blogs

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