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3 Questions That Generate New Contacts and Leads

Posted by Brian Lim on Aug 6, 2019 6:58:11 AM

Finding new buyer and seller leads in your market can feel like an odd adventure. Like Alice searching for the White Rabbit in Wonderland, you’re not quite sure who to talk to, what to talk about, and the whole situation seems rather...unusual. There is potential everywhere and if Alice had a plan, she would’ve caught the White Rabbit – but she never does. But you’re not Alice and although Alice’s endless search for the White Rabbit symbolizes the quest for knowledge, yours is a quest for buyer and seller leads.

In this article, I will show you how to spark conversations with consumers in your market, gather their contact information, and drive them to your website.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

A Simple Hack to Generate More Leads on Your Real Estate Facebook Page

Posted by Pacifico "PJ" Ortiz Luis on Jul 3, 2019 7:30:00 AM

Did you know Facebook provides your real estate business with an easy-to-use button for converting Facebook fans to real estate leads? The button they give you comes along with a wide selection of actions to take once it is pressed by a visitor. Today we have a quick guide that will show you  how to set up your CTA Button and what actions are best for real estate agents.

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Topics: Facebook Marketing, Content for Real Estate Leads

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

What's in a Home Buyers Packet?

Posted by Brian Lim on Jan 29, 2019 4:20:00 AM

One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer’s confidence with a comprehensive and informative home buyer packet.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Content for Real Estate Leads

2019 Real Estate Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 10, 2019 4:18:00 AM

The 2019 real estate market looks substantially different than it did a decade ago. The housing market has evolved each year, as the new generation became first-time home buyers and the senior generation began to downsize. Each generation has different buying behaviors, preferences and goals that are influenced by external factors such as the economy, social norms, technology and government regulation. For example, Baby Boomers are waiting longer in life to downsize than their older Silent Generation counterparts in their senior years. So how does this affect the younger generations? 

In this article, we will examine the Baby Boomer, Generation X (Gen X) and Millennial generation demographics to predict their 2019 housing preferences, buying/selling behaviors and the hottest markets for each generation. 

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

5 Social Media Trends That Will Impact Your Real Estate Business in 2019

Posted by Brian Lim on Jan 3, 2019 6:44:56 AM

As 2019 begins, we predict the 5 social media trends that will impact you as a real estate agent. Last year, the major trends included an increase in video content, live stream videos, chatbots, mobile-friendly adaption and more. This year will have emerging technologies and new improvements, which means new strategies to reach and nurture your real estate leads.

In this article, we will predict 5 major social media trends that will impact the real estate industry in 2019. The 5 social media trends include: the evolution of live videos, the surge of Instagram users, the rise of real estate apps, the popularization of digital open houses and the age of Facebook Groups.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

How to Be Known, Gain Trust, and Establish Credibility in Your Local Market

Posted by Brian Lim on Sep 27, 2018 7:30:00 AM

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

75 Creative Real Estate Facebook Post Ideas

Posted by Brian Lim on Sep 20, 2018 4:33:00 AM

Brainstorming ideas for your Facebook content calendar can be a daunting task, especially without inherit creativity. Heck, it would be fun if you had the time too right? We've received a ton of feedback from our clients and their two biggest struggles with Facebook posts were creativity and time. So, to help get the creative juices flowing and to help you save time, we've created a list of 75 creative Facebook post ideas to help you increase engagement, initiate conversations, enhance branding, and generate leads.

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Topics: Facebook Marketing, Content for Real Estate Leads

Make Real Estate Listing Videos the Easy Way

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2018 9:00:18 AM
Video content is currently the hottest trend when it comes to social media marketing. All marketing gurus will be pushing the idea that you must be utilizing video to get in front of your audiences in order to make any sort of dent. And yet, some agents don't have time to post onto their Facebook business page, much less make a video...so...what do you do?
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Topics: Social Media Marketing, Content for Real Estate Leads

4 Pricing Mistakes Keeping Your Client's Listing on the Market

Posted by Brian Lim on Sep 11, 2018 4:11:00 AM

Starting off on the right foot can set the tone for the rest of the journey. In terms of home selling, that means pricing your client’s home at the optimal price. A listing might not receive any offers if it is priced too high or it could have a low return if priced too low. Finding the sweet spot will not only give your client more money in their pocket but it will also create a better experience by expediting the selling process. To provide adequate information about pricing mistakes, we’ve reviewed dozens of real estate cases to establish 4 pricing mistakes sellers make while listing their home.

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Topics: Real Estate Marketing, Content for Real Estate Leads

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