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4 Pricing Mistakes Keeping Your Client's Listing on the Market

Posted by Brian Lim on Sep 11, 2018 4:11:00 AM

Starting off on the right foot can set the tone for the rest of the journey. In terms of home selling, that means pricing your client’s home at the optimal price. A listing might not receive any offers if it is priced too high or it could have a low return if priced too low. Finding the sweet spot will not only give your client more money in their pocket but it will also create a better experience by expediting the selling process. To provide adequate information about pricing mistakes, we’ve reviewed dozens of real estate cases to establish 4 pricing mistakes sellers make while listing their home.

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Topics: Real Estate Marketing, Content for Real Estate Leads

To Stage or Not to Stage: That Is the Question!

Posted by Brian Lim on Sep 4, 2018 4:27:00 AM

Staging can be time consuming and expensive. With cleaning, repairing, touching up, decorating, and other tasks, staging can easily cost upwards of $1000. So, is staging worth it? Does it have any benefits? It’s an easy question to answer, if you have the correct information. In this post, we are going to analyze the National Association of Realtor's Profile of Home Staging to conclude whether you should stage your client's home or not.

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Topics: Real Estate Marketing, Content for Real Estate Leads

Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

Essentially, commenting on Facebook is the new door to door in real estate, but you’ll work more efficiently because you can touch more people; cover more area and exert minimal energy in less time. The first step of commenting on Facebook is to create a piece of content that people can comment on, then you’ll search for people that need help, next you’ll respond to their reply, starting a conversation. Here is your opportunity to building rapport, share your content, establish expertise, and showcase your knowledge of the market or area.

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Topics: Facebook Marketing, Social Media Marketing, Content for Real Estate Leads

End of Summer 5 Free Giveaways for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Aug 29, 2018 7:30:00 AM

It's the end of the summer, and school is either already in session or will be soon. What does this mean for real estate agents? Well, business as usual of course. As parents are navigating through department stores to stock their children's backpacks with supplies...real estate agents should also have a similar surplus of tools they can use to generate real estate leads online. Read on and just click those navy blue buttons for a few free downlaods!

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Topics: Content for Real Estate Leads

Don’t Let Your Home Buyer Purchase A Lemon [With complementary buyer infographic]

Posted by Brian Lim on Aug 28, 2018 4:16:00 AM

Picture this, you’ve been working with a client for 6-8 months.  They just signed the contract and they’ve officially purchased their new home.  While moving in, they discover water damage in the ceiling caused by a leak from the bathroom above.  Extremely annoyed, they call you immediately. 

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Topics: Social Media Marketing, Content for Real Estate Leads

Out with the Old, Outside with the New: 5 Outdoor Trends Homeowners Love

Posted by Brian Lim on Aug 23, 2018 4:19:00 AM
Considered as the outdoor room, homeowners are on the hunt for backyards that offer more than just a lawn or a garden.  Nowadays, a backyard is more than that; it’s a venue to host parties, a beacon for family gatherings and a sanctuary from inside the house. Below are 5 outdoor trends homeowners love in 2018 with a downloadable infographic to share on Facebook.
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Topics: Social Media Marketing, Content for Real Estate Leads

Why Video Messaging is a MUST for Real Estate

Posted by Emily Murray on Mar 27, 2018 8:00:00 AM

Picture this - you get two messages on your phone, one is a voicemail and one is a video message. Which piques your interest first? Of course, the video! We are visual by nature and intrigued by images and video.Your leads are no different! If you haven't started video messaging your leads, now is the time to do it. Still not convinced? Viewers retain 95% of a message when they watch it in a video. When reading it in text, they retain 10%

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Topics: Practical Advice for Realtors, Content for Real Estate Leads

Social Media Marketing: Nobody Cares What You Had For Dinner Last Night

Posted by Pacifico "PJ" Ortiz Luis on Oct 18, 2017 6:00:00 AM

I’ve spoken to 100s of REALTORS® over the past few years about social media. The main complaint I hear is, “I don’t care what these people ate for dinner last night."  OF COURSE YOU DON’T! Nobody does! However, at the same time, you are wanting to share testimonials and post about “Just Sold” properties. The question is: How do you share your successes online without sounding annoying or becoming the equivalent of last night’s boring old dinner?

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Topics: Social Media Marketing, Content for Real Estate Leads

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