When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

Live Video is an effective way to build relationships with your real estate leads. It can separate the digital wall that is obstructing the lead from seeing you as a real person. We will be highlighting a few concepts to help you get the most out of live video.

Do your posts align with your branding? Is the tone in each message consistent? How does your audience respond to your content? Performing a social media audit on your marketing portfolio will help you examine all your social media platforms, their progress and how they contribute to your branding. Doing so will allow you to identify gaps and opportunities for growth in order to optimize your marketing portfolio to increase followers, engagement, and lead conversions on social media.

After reading this article, you will know the opportunities available on social media to improve your business, know your most successful content, the best times to post and the channels have the most opportunity for lead generation, which will help you increase engagement and convert more leads!

First and foremost, we would like to express our deepest sympathy for anyone affected by Hurricane Michael. We wish you a speedy recovery.

In order to predict the housing market conditions in the Florida panhandle, let’s first examine the effects of a previous hurricane.

Have you ever wished that you could travel back in time and tell the teenage version of you the secrets to life? Image how much better your life could be if you knew then what you know now.  Since we are still working on our time machine, we asked several veteran agents about wisdom they would give themselves if they were just starting out.  

After reading this article, you will obtain the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

Having knowledge of industry vernacular will not only help you understand your industry and tools, but it will also increase your credibility as a competent agent. By having an advanced comprehension of your industry, you will have the lingo to guide your prospects through your website. With mastery of the tools, you can optimize its efficiency and maximize its usage to capture leads.

In this blog, we will review common internet marketing terminology that real estate agents use on a daily basis.  It will cover general website, Facebook, and email marketing terms:

Have you heard the proverb, “Keep your friends close and your enemies closer”? It comes from the book, The Art of War by Sun Tzu, and it can be applied to your relationship with your local competition. By examining them, you'll learn from their successful and unsuccessful strategies, helping you generate new ideas.  Learning from their mistakes will save you time and resources by adopting strategies rather than trail-testing unsuccessful ones yourself. In order to analyze your competition, you will need to perform a competitive analysis.

Brainstorming ideas for your Facebook content calendar can be a daunting task, especially without inherit creativity. Heck, it would be fun if you had the time too right? We've received a ton of feedback from our clients and their two biggest struggles with Facebook posts were creativity and time. So, to help get the creative juices flowing and to help you save time, we've created a list of 75 creative Facebook post ideas to help you increase engagement, initiate conversations, enhance branding, and generate leads.

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

Essentially, commenting on Facebook is the new door to door in real estate, but you’ll work more efficiently because you can touch more people; cover more area and exert minimal energy in less time. The first step of commenting on Facebook is to create a piece of content that people can comment on, then you’ll search for people that need help, next you’ll respond to their reply, starting a conversation. Here is your opportunity to building rapport, share your content, establish expertise, and showcase your knowledge of the market or area.

Facebook Live combines two of the hottest things happening in social media: video and Facebook. If you aren't using it to engage with your leads, now is the time to jump in with both feet.