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Optimize Your Social Media Marketing For Growth [Real Estate]

Posted by Brian Lim on Nov 1, 2018 4:29:00 AM

Do your posts align with your branding? Is the tone in each message consistent? How does your audience respond to your content? Performing a social media audit on your marketing portfolio will help you examine all your social media platforms, their progress and how they contribute to your branding. Doing so will allow you to identify gaps and opportunities for growth in order to optimize your marketing portfolio to increase followers, engagement, and lead conversions on social media.

After reading this article, you will know the opportunities available on social media to improve your business, know your most successful content, the best times to post and the channels have the most opportunity for lead generation, which will help you increase engagement and convert more leads!

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Topics: Real Estate Marketing Tips, Facebook Marketing

How Hurricane Michael Affects the Florida Panhandle Housing Market

Posted by Brian Lim on Oct 25, 2018 4:16:00 AM

First and foremost, we would like to express our deepest sympathy for anyone affected by Hurricane Michael. We wish you a speedy recovery.

In order to predict the housing market conditions in the Florida panhandle, let’s first examine the effects of a previous hurricane.

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Topics: Real Estate Marketing Tips, Facebook Marketing

6 Real Estate Tips Veteran Agents Wish They Knew When They Started

Posted by Brian Lim on Oct 18, 2018 4:09:00 AM

Have you ever wished that you could travel back in time and tell the teenage version of you the secrets to life? Image how much better your life could be if you knew then what you know now.  Since we are still working on our time machine, we asked several veteran agents about wisdom they would give themselves if they were just starting out.  

After reading this article, you will obtain the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

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Topics: Real Estate Marketing Tips, Facebook Marketing

30 Internet Marketing Terms Every Real Estate Agent Should Know

Posted by Brian Lim on Oct 11, 2018 4:20:00 AM

Having knowledge of industry vernacular will not only help you understand your industry and tools, but it will also increase your credibility as a competent agent. By having an advanced comprehension of your industry, you will have the lingo to guide your prospects through your website. With mastery of the tools, you can optimize its efficiency and maximize its usage to capture leads.

In this blog, we will review common internet marketing terminology that real estate agents use on a daily basis.  It will cover general website, Facebook, and email marketing terms:

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Topics: Real Estate Marketing Tips, Facebook Marketing

Assessing Your Real Estate Rivals with a Competitive Analysis

Posted by Brian Lim on Oct 4, 2018 4:25:00 AM

Have you heard the proverb, “Keep your friends close and your enemies closer”? It comes from the book, The Art of War by Sun Tzu, and it can be applied to your relationship with your local competition. By examining them, you'll learn from their successful and unsuccessful strategies, helping you generate new ideas.  Learning from their mistakes will save you time and resources by adopting strategies rather than trail-testing unsuccessful ones yourself. In order to analyze your competition, you will need to perform a competitive analysis.

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Topics: Real Estate Marketing Tips, Facebook Marketing

How to Be Known, Gain Trust, and Establish Credibility in Your Local Market

Posted by Brian Lim on Sep 27, 2018 7:30:00 AM

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

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Topics: Real Estate Marketing Tips, Content For Your Leads, Facebook Marketing, Engagement

75 Creative Real Estate Post Ideas for Facebook

Posted by Brian Lim on Sep 20, 2018 4:33:00 AM

Brainstorming ideas for your Facebook content calendar can be a daunting task, especially without inherit creativity. Heck, it would be fun if you had the time too right? We've received a ton of feedback from our clients and their two biggest struggles with Facebook posts were creativity and time. So, to help get the creative juices flowing and to help you save time, we've created a list of 75 creative Facebook post ideas to help you increase engagement, initiate conversations, enhance branding, and generate leads.

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Topics: Real Estate Marketing Tips, Content For Your Leads, Facebook Marketing, Engagement

Facebook Live: What do Real Estate Agents Talk About?

Posted by Emily Murray on May 1, 2018 11:01:29 AM

Facebook Live combines two of the hottest things happening in social media: video and Facebook. If you aren't using it to engage with your leads, now is the time to jump in with both feet.

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Topics: Facebook Marketing

What Other Real Estate Agents are NOT Doing on Facebook

Posted by Pacifico "PJ" Ortiz Luis on Apr 4, 2018 6:30:00 AM

Your competition exists to improve your business. Life would be so much easier without competition, but then real estate would be too easy. There are a few actions that most agents neglect doing, that can pull you ahead of the pack if you did these three simple things.

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Topics: Social Media Marketing, Facebook Marketing

What is the Structure of an Effective Real Estate Video?

Posted by Pacifico "PJ" Ortiz Luis on Mar 14, 2018 6:30:00 AM

So you are looking to reach a new audience of real estate leads through video? Making a real estate video is easy enough right? What if you could make it easier?

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Topics: Facebook Marketing, Real Estate Marketing

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