Editor’s Note: This post was originally published in June 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

Social media is one of the best tools to share your message with your audience. It’s not enough to post enticing content, you need to be strategic to optimize and perfect your social media marketing. In addition to content, the day and time of your posts will contribute to its success. Sharing your posts on the best days and times can boost engagement, website traffic, and your overall bottom line.

In this article, I will share the best days/times for agents to post on social media and tips for you to determine the best time to post based on your audience’s Facebook Insights.

Did you know Facebook provides your real estate business with an easy-to-use button for converting Facebook fans to real estate leads? The button they give you comes along with a wide selection of actions to take once it is pressed by a visitor. Today we have a quick guide that will show you  how to set up your CTA Button and what actions are best for real estate agents.

Social media is a powerful tool for real estate agents looking to grow their business by connect with people online. The downside, it can be very time consuming. Brainstorming ideas about enticing posts can be difficult – so here is a 2019 list of 21 summer posts for real estate agents. Copy, paste, and customize the posts on your business page. Any words that are italic, bold, and red will need to be edited with your local information.

According to an Instagram-press.com article, "Over 100 million Instagrammers watch or share a live story every day." As live videos or Stories become more popular and favored on Instagram, real estate agents will learn how to adapt and adopt the feature into their social media strategies. Instagram Stories offer fun decorative and interactive tools called, “stickers” that can be added to your Instagram Stories to add some “extra flare” to them. They’re a fun and easy way to increase engagement on your stories, start conversations, and gather information about your fans.

In this article, I will list examples of real estate poll ideas for Instagram Stories that you can post to your Instagram account. You can share these posts with your own photos or download and use our photos that we created for you.

The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.

While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.

In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

Live Video is an effective way to build relationships with your real estate leads. It can separate the digital wall that is obstructing the lead from seeing you as a real person. We will be highlighting a few concepts to help you get the most out of live video.