Facebook is always evolving and adding new features. In this article, I will share 5 Facebook trends that real estate agents should leverage to get the most out of Facebook:

1. Go Mobile or Go Home
2. Mobile Video Killed the Radio Star
3. Chatbots Rise!
4. Glory to Facebook Stories
5. Don't Kill The (Facebook) Messenger
6. [Complimentary Download] 2020 Facebook Guide for Real Estate

Social media, especially Facebook, can be a fantastic tool for connecting with clients and generating new leads. However, if you don’t employ some strategy, the results can be counterproductive. While there are few hard and fast rules when it comes to social media these days, there are certain common mistakes you should aim to avoid in order to increase your engagement and likability online. In the real estate industry, Facebook is a great match for marketing since it’s a visual industry by nature.

In this article, I will share best practices for sending Facebook Business Page invites to help you convert the most friends into followers on Facebook.

1. Set Up Your Facebook Business Page
2. Segment Your Audience
3. Personalize Your Invitation
4. Send Your Invitations
5. Follow Up With New Fans
6. [Download] The Facebook Checklist

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

1. You don't have any lead capture forms on your content
2. Your content isn’t engaging/shareable
3. You don’t have any call-to-action on your page
4. Your fans and followers aren’t being directed to your website
5. You aren’t providing value
6. You Don't Have Reviews
7. You're Lacking Social Clout
8. You Don't Have an Online Community
9. You're Not Following Up With Comments or Messages

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

In this article, I will share the best days/times for agents to post on social media and tips for you to determine the best time to post based on your audience’s Facebook Insights.

1. The Best Time and Days for Real Estate Agents to Post to Social Media
2. How to determine the best times and days for you to post on Facebook

Did you know Facebook provides your real estate business with an easy-to-use button for converting Facebook fans to real estate leads? The button they give you comes along with a wide selection of actions to take once it is pressed by a visitor. Today we have a quick guide that will show you  how to set up your CTA Button and what actions are best for real estate agents.

Social media is a powerful tool for real estate agents looking to grow their business by connect with people online. The downside, it can be very time consuming. Brainstorming ideas about enticing posts can be difficult – so here is a 2019 list of 21 summer posts for real estate agents. Copy, paste, and customize the posts on your business page. Any words that are italic, bold, and red will need to be edited with your local information.

According to an Instagram-press.com article, "Over 100 million Instagrammers watch or share a live story every day." As live videos or Stories become more popular and favored on Instagram, real estate agents will learn how to adapt and adopt the feature into their social media strategies. Instagram Stories offer fun decorative and interactive tools called, “stickers” that can be added to your Instagram Stories to add some “extra flare” to them. They’re a fun and easy way to increase engagement on your stories, start conversations, and gather information about your fans.

In this article, I will list examples of real estate poll ideas for Instagram Stories that you can post to your Instagram account. You can share these posts with your own photos or download and use our photos that we created for you.

1. Real Estate Poll Ideas for Exterior Posts
2. Poll Questions for Interior Posts
3. Local Poll Ideas for the Area
4. Real Estate Related Poll Questions
5. Poll Questions For Open Houses or The Walkthroughs
6. Name This House Poll Question
7. Real Estate Poll Posting Instructions

The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.

While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.

In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.