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How to Promote an Open House on Facebook for Free [Real Estate]

Posted by Brian Lim on Jun 20, 2019 7:52:21 AM

The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.

While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.

In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

9 Awesome Ways to Become a Real Estate Marketing Superhero with Z57’s Social Auto-Poster

Posted by Emily Murray on Jun 1, 2019 6:15:00 AM

If there’s one word to describe real estate agents across the board it’s “busy.” Between listing appointments, open houses, home showings and client meetings, your day is booked from morning to night. Being busy is great though, it means you are generating a profit, right? The catch 22 is that to maintain this level of success you must constantly be generating new leads. Where do you find those extra hours in the day?

  1. Add Your Favorite RSS Feed 
  2. Review Content Posts and Personalize
  3. Add Your Listings from the MLS
  4. Check out the Listing Landing Page
  5. Syndicate your listings to Zillow, Trulia and Yahoo! Real Estate
  6. Create Custom Posts 
  7. Respond to Comments and Likes
  8. Post to Twitter
  9. Create Facebook ads
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Topics: Facebook Marketing, Social Media Marketing

Is Facebook Marketplace the New Craigslist?

Posted by Pacifico "PJ" Ortiz Luis on Apr 24, 2019 7:30:22 AM
IIs Facebook marketplace the new Craigslist? Short answer, yes. Continue reading to find out why it is BETTER than Craigslist.
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Topics: Facebook Marketing, Lead Generation

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you must play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

How Real Estate Agents Can Win at Facebook Live

Posted by Pacifico "PJ" Ortiz Luis on Feb 7, 2019 7:30:00 AM

Live Video is an effective way to build relationships with your real estate leads. It can separate the digital wall that is obstructing the lead from seeing you as a real person. We will be highlighting a few concepts to help you get the most out of live video.

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Topics: Real Estate Marketing, Facebook Marketing

Optimize Your Social Media Marketing For Growth [Real Estate]

Posted by Brian Lim on Nov 1, 2018 4:29:00 AM

Do your posts align with your branding? Is the tone in each message consistent? How does your audience respond to your content? Performing a social media audit on your marketing portfolio will help you examine all your social media platforms, their progress and how they contribute to your branding. Doing so will allow you to identify gaps and opportunities for growth in order to optimize your marketing portfolio to increase followers, engagement, and lead conversions on social media.

After reading this article, you will know the opportunities available on social media to improve your business, know your most successful content, the best times to post and the channels have the most opportunity for lead generation, which will help you increase engagement and convert more leads!

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Topics: Real Estate Marketing, Facebook Marketing

How Hurricane Michael Affects the Florida Panhandle Housing Market

Posted by Brian Lim on Oct 25, 2018 4:16:00 AM

First and foremost, we would like to express our deepest sympathy for anyone affected by Hurricane Michael. We wish you a speedy recovery.

In order to predict the housing market conditions in the Florida panhandle, let’s first examine the effects of a previous hurricane.

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Topics: Real Estate Marketing, Facebook Marketing

30 Internet Marketing Terms Every Real Estate Agent Should Know

Posted by Brian Lim on Oct 11, 2018 4:20:00 AM

Having knowledge of industry vernacular will not only help you understand your industry and tools, but it will also increase your credibility as a competent agent. By having an advanced comprehension of your industry, you will have the lingo to guide your prospects through your website. With mastery of the tools, you can optimize its efficiency and maximize its usage to capture leads.

In this blog, we will review common internet marketing terminology that real estate agents use on a daily basis.  It will cover general website, Facebook, and email marketing terms:

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Topics: Real Estate Marketing, Facebook Marketing

Assessing Your Real Estate Rivals with a Competitive Analysis

Posted by Brian Lim on Oct 4, 2018 4:25:00 AM

Have you heard the proverb, “Keep your friends close and your enemies closer”? It comes from the book, The Art of War by Sun Tzu, and it can be applied to your relationship with your local competition. By examining them, you'll learn from their successful and unsuccessful strategies, helping you generate new ideas.  Learning from their mistakes will save you time and resources by adopting strategies rather than trail-testing unsuccessful ones yourself. In order to analyze your competition, you will need to perform a competitive analysis.

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Topics: Real Estate Marketing, Facebook Marketing

75 Creative Real Estate Facebook Post Ideas [Includes 100 Downloadable Posts]

Posted by Brian Lim on Sep 20, 2018 4:33:00 AM
In this article, we will share 75 creative real estate post ideas for Facebook:
  1. Shout Outs
  2. Facebook Posts for Holidays
  3. Business Recognition Facebook Posts
  4. About You
  5. Local Posts
  6. Local Activities
  7. Miscellaneous Creative Facebook Post Ideas
  8. [Download] 100 Real Estate Posts for Social Media
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Topics: Facebook Marketing, Content for Real Estate Leads

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