<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=738451332953159&amp;ev=PageView&amp;noscript=1">

How Hurricane Michael Affects the Florida Panhandle Housing Market

Posted by Brian Lim on Oct 25, 2018 4:16:00 AM

First and foremost, we would like to express our deepest sympathy for anyone affected by Hurricane Michael. We wish you a speedy recovery.

In order to predict the housing market conditions in the Florida panhandle, let’s first examine the effects of a previous hurricane.

Read More

Topics: Real Estate Marketing, Facebook Marketing

6 Real Estate Tips Veteran Agents Wish They Knew When They Started

Posted by Brian Lim on Oct 18, 2018 4:09:00 AM

Have you ever wished that you could travel back in time and tell the teenage version of you the secrets to life? Image how much better your life could be if you knew then what you know now.  Since we are still working on our time machine, we asked several veteran agents about wisdom they would give themselves if they were just starting out.  

After reading this article, you will obtain the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

Read More

Topics: Real Estate Marketing, Facebook Marketing

30 Internet Marketing Terms Every Real Estate Agent Should Know

Posted by Brian Lim on Oct 11, 2018 4:20:00 AM

Having knowledge of industry vernacular will not only help you understand your industry and tools, but it will also increase your credibility as a competent agent. By having an advanced comprehension of your industry, you will have the lingo to guide your prospects through your website. With mastery of the tools, you can optimize its efficiency and maximize its usage to capture leads.

In this blog, we will review common internet marketing terminology that real estate agents use on a daily basis.  It will cover general website, Facebook, and email marketing terms:

Read More

Topics: Real Estate Marketing, Facebook Marketing

Assessing Your Real Estate Rivals with a Competitive Analysis

Posted by Brian Lim on Oct 4, 2018 4:25:00 AM

Have you heard the proverb, “Keep your friends close and your enemies closer”? It comes from the book, The Art of War by Sun Tzu, and it can be applied to your relationship with your local competition. By examining them, you'll learn from their successful and unsuccessful strategies, helping you generate new ideas.  Learning from their mistakes will save you time and resources by adopting strategies rather than trail-testing unsuccessful ones yourself. In order to analyze your competition, you will need to perform a competitive analysis.

Read More

Topics: Real Estate Marketing, Facebook Marketing

75 Creative Real Estate Facebook Post Ideas

Posted by Brian Lim on Sep 20, 2018 4:33:00 AM

Brainstorming ideas for your Facebook content calendar can be a daunting task, especially without inherit creativity. Heck, it would be fun if you had the time too right? We've received a ton of feedback from our clients and their two biggest struggles with Facebook posts were creativity and time. So, to help get the creative juices flowing and to help you save time, we've created a list of 75 creative Facebook post ideas to help you increase engagement, initiate conversations, enhance branding, and generate leads.

Read More

Topics: Facebook Marketing, Content for Real Estate Leads

Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

Essentially, commenting on Facebook is the new door to door in real estate, but you’ll work more efficiently because you can touch more people; cover more area and exert minimal energy in less time. The first step of commenting on Facebook is to create a piece of content that people can comment on, then you’ll search for people that need help, next you’ll respond to their reply, starting a conversation. Here is your opportunity to building rapport, share your content, establish expertise, and showcase your knowledge of the market or area.

Read More

Topics: Facebook Marketing, Social Media Marketing, Content for Real Estate Leads

Facebook Live: What do Real Estate Agents Talk About?

Posted by Emily Murray on May 1, 2018 11:01:29 AM

Facebook Live combines two of the hottest things happening in social media: video and Facebook. If you aren't using it to engage with your leads, now is the time to jump in with both feet.

Read More

Topics: Facebook Marketing

What Other Real Estate Agents are NOT Doing on Facebook

Posted by Pacifico "PJ" Ortiz Luis on Apr 4, 2018 6:30:00 AM

Your competition exists to improve your business. Life would be so much easier without competition, but then real estate would be too easy. There are a few actions that most agents neglect doing, that can pull you ahead of the pack if you did these three simple things.

Read More

Topics: Facebook Marketing, Social Media Marketing

What is the Structure of an Effective Real Estate Video?

Posted by Pacifico "PJ" Ortiz Luis on Mar 14, 2018 6:30:00 AM

So you are looking to reach a new audience of real estate leads through video? Making a real estate video is easy enough right? What if you could make it easier?

Read More

Topics: Real Estate Marketing, Facebook Marketing

Why Just Having a Real Estate Website Isn’t Enough Anymore

Posted by Pacifico "PJ" Ortiz Luis on Mar 7, 2018 6:29:00 AM

New real estate agents can sometimes be shocked at how much of an investment needs to be made on your marketing efforts. Keeping your doors open can be expensive. There are a few nuances to be aware of when it comes to your online marketing.

Read More

Topics: Real Estate Marketing, Facebook Marketing

Online Leads for Real Estate Agents

Stay updated on the newest lead generating, nurturing, and converting strategies to help you grow your business!

Subscribe to Email Updates

Explore Free Real Estate Marketing Tools & Downloads:

Explore FREE Real Estate Downloads

Recent Posts

Z57 Facebook Page

Follow us for the latest marketing trends.