Facebook Live combines two of the hottest things happening in social media: video and Facebook. If you aren't using it to engage with your leads, now is the time to jump in with both feet.

Your competition exists to improve your business. Life would be so much easier without competition, but then real estate would be too easy. There are a few actions that most agents neglect doing, that can pull you ahead of the pack if you did these three simple things.

So you are looking to reach a new audience of real estate leads through video? Making a real estate video is easy enough right? What if you could make it easier?

New real estate agents can sometimes be shocked at how much of an investment needs to be made on your marketing efforts. Keeping your doors open can be expensive. There are a few nuances to be aware of when it comes to your online marketing.

Facebook sure has come a long way from its humble beginnings as a simple college-student-only networking site! Now, there are more than 60 million active Facebook business pages on the social media giant and more than 2 billion monthly active users! What does this mean for you as a real estate agent? Not only are your leads on Facebook, but if you give them what they want, they are willing to show their support!

When it comes to thriving in the post-apocalyptic Facebook world, engagement is the name of the game. We mentioned our thoughts on the recent Facebook algorithm update in a post earlier this week, as a reminder, on January 11^th, a Facebook Newsroom article announced 2 main algorithm changes:

It’s rare for things to stay the same for long in life, especially when it comes to social media. This year, just one month in, we’ve seen the emergence of the so-called "Facebook Apocalypse!" If you’re a bit scared, you have every right to be! At Z57, we’ve handled these changes by making tweaks to our platform, so around here we can all let out a loud sigh of relief. But if you aren’t a Z57 customer, don’t worry. You can schedule a free, no obligation marketing consultation today and discuss how to conquer these changes.

If you are still shying away from the idea of getting in front of the camera, 2018 MUST be the year you resolve to change that! Why? With Facebook Live taking the social media world by story, now is the time to start incorporating live streaming into your real estate social marketing strategy.

In Real Estate Video Marketing, there are so many different options for places to upload your video. Where should you upload your video? We see this question similar to "What social media platforms should I use?". There are many variations, but it requires a solid strategy to get any sort of success.

Merry Christmas, Happy Hanukkuh, Happy Kwanzaa, Happy Holidays! We know it is a little early to be celebrating, but we wanted to gift you a few presents to help you with your Real Estate Business. It's free, so you'll definitely make more than you invested in it. Click that "Read More" button to find the downloads!

Below we have compiled five of our most popular downloads of the year for real estate agents to utilize in their business. We are always open to new downloadable suggestions, so please feel free to drop us a line with any ideas. Let's cut to the chase, and get on with the countdown!

1. Holiday Infographic
2. Real Estate Business Plan
3. Real Estate Newsletter Template
4. Meet the Millennials eBook
5. Green Home Infographic