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Be More Engaging with Your Real Estate Facebook Posts in 2018 and Here’s How You’ll Benefit

Posted by Emily Murray on Feb 1, 2018 5:00:00 AM

When it comes to thriving in the post-apocalyptic Facebook world, engagement is the name of the game. We mentioned our thoughts on the recent Facebook algorithm update in a post earlier this week, as a reminder, on January 11th, a Facebook Newsroom article announced 2 main algorithm changes:

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Topics: Facebook Marketing

Here's Why the "Facebook Apocalypse" Should Scare You as a Real Estate Agent

Posted by Emily Murray on Jan 29, 2018 6:00:00 AM

It’s rare for things to stay the same for long in life, especially when it comes to social media. This year, just one month in, we’ve seen the emergence of the so-called "Facebook Apocalypse!" If you’re a bit scared, you have every right to be! At Z57, we’ve handled these changes by making tweaks to our platform, so around here we can all let out a loud sigh of relief. But if you aren’t a Z57 customer, don’t worry. You can schedule a free, no obligation marketing consultation today and discuss how to conquer these changes.

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Topics: Facebook Marketing

2018: The Year of Live Streaming Video in Real Estate Marketing

Posted by Emily Murray on Jan 19, 2018 7:00:00 AM

If you are still shying away from the idea of getting in front of the camera, 2018 MUST be the year you resolve to change that! Why? With Facebook Live taking the social media world by story, now is the time to start incorporating live streaming into your real estate social marketing strategy.

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Topics: Facebook Marketing

Real Estate Video Marketing: Where Should I Upload My Video?

Posted by Pacifico "PJ" Ortiz Luis on Dec 20, 2017 6:00:00 AM

In Real Estate Video Marketing, there are so many different options for places to upload your video. Where should you upload your video? We see this question similar to "What social media platforms should I use?". There are many variations, but it requires a solid strategy to get any sort of success.

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Topics: Real Estate Marketing, Facebook Marketing

5 Free Gifts from Z57 for your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis on Dec 7, 2017 11:57:20 AM

Merry Christmas, Happy Hanukkuh, Happy Kwanzaa, Happy Holidays! We know it is a little early to be celebrating, but we wanted to gift you a few presents to help you with your Real Estate Business. It's free, so you'll definitely make more than you invested in it. Click that "Read More" button to find the downloads!

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Topics: Facebook Marketing, Lead Generation

8 Facebook Marketing Tactics All Real Estate Agents Should Know

Posted by Emily Murray on Oct 19, 2017 5:00:00 AM

When it comes to most things in life, the unknown tends to make us just a wee bit nervous. If you are still (or have just begun) navigating the social media realm, there’s a lot to learn. In fact, even the experts still learn something new about social media every day…that’s because the platforms are ever-changing! It’s a continual process of reviewing these changes and updates and learning what you can do to get the best results for your real estate business.

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Topics: Facebook Marketing

5 Reasons Your Facebook Followers Aren’t Becoming Real Estate Leads

Posted by Emily Murray on Oct 17, 2017 4:30:00 AM

Most of us agree that we should have a Facebook presence, but if you’ve ever asked yourself “why?” you aren’t alone. Many real estate agents fail to connect how Facebook traffic and likes can result in real estate buyer and seller leads. If you find yourself nodding along while reading the last two lines, you are likely committing one, or more, of the following Facebook real estate marketing mistakes.

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Topics: Facebook Marketing

5 Reasons Your Real Estate Business is Failing on Facebook

Posted by Emily Murray on Sep 28, 2017 4:30:00 AM

We’re willing to bet we’re not the first ones to tell you that as a real estate agent, you need a Facebook presence, but let’s take that one step further. Having a Facebook page isn’t enough, there must be strategy and thought behind everything you do. Here are the most common reasons that we see real estate agents floundering on Facebook.

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Topics: Facebook Marketing

Tips for Handling Negativity on Your Real Estate Facebook Business Page

Posted by Emily Murray on Aug 31, 2017 5:00:00 AM

We’ve all been there. You get that Facebook notification on your business page and think “hooray, my followers are engaging with me!” and then you see the dreaded negative comment or review…now what? Don’t panic, nearly every business deals with a negative review or comment now and then. It can be scary since Facebook is a very public platform, but how you handle it can help improve your appearance (or hurt it if not done gracefully).

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Topics: Real Estate Marketing, Facebook Marketing

How to Drive Traffic to Your Real Estate Website with Facebook

Posted by Emily Murray on Aug 29, 2017 4:30:00 AM

We all want to see those traffic stats skyrocketing month over month on our websites. Why? For real estate agents, this traffic converts to leads and those leads convert to clients further down the road. Bottom line is that increased quality traffic equals increased business. While you're probably already using Facebook to increase engagement and nurture your leads, you should also leverage Facebook to drive traffic directly to your website.

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Topics: Facebook Marketing

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