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Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

  1. Attract Leads: Creating content
  2. Start Conversations: Comment on Facebook
  3. Tools for Successful Lead Generation on Facebook
  4. What Facebook Commenting Strategy Looks Like

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

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Topics: Facebook Marketing, Social Media Marketing, Content for Real Estate Leads

Facebook Live: What do Real Estate Agents Talk About?

Posted by Emily Murray on May 1, 2018 11:01:29 AM

Facebook Live combines two of the hottest things happening in social media: video and Facebook. If you aren't using it to engage with your leads, now is the time to jump in with both feet.

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Topics: Facebook Marketing

What Other Real Estate Agents are NOT Doing on Facebook

Posted by Pacifico "PJ" Ortiz Luis on Apr 4, 2018 6:30:00 AM

Your competition exists to improve your business. Life would be so much easier without competition, but then real estate would be too easy. There are a few actions that most agents neglect doing, that can pull you ahead of the pack if you did these three simple things.

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Topics: Facebook Marketing, Social Media Marketing

What is the Structure of an Effective Real Estate Video?

Posted by Pacifico "PJ" Ortiz Luis on Mar 14, 2018 6:30:00 AM

So you are looking to reach a new audience of real estate leads through video? Making a real estate video is easy enough right? What if you could make it easier?

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Topics: Real Estate Marketing, Facebook Marketing

Why Just Having a Real Estate Website Isn’t Enough Anymore

Posted by Pacifico "PJ" Ortiz Luis on Mar 7, 2018 6:29:00 AM

New real estate agents can sometimes be shocked at how much of an investment needs to be made on your marketing efforts. Keeping your doors open can be expensive. There are a few nuances to be aware of when it comes to your online marketing.

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Topics: Real Estate Marketing, Facebook Marketing

6 Mistakes You're Probably Making With Your Facebook Real Estate Leads 

Posted by Emily Murray on Mar 2, 2018 7:35:00 AM

Facebook sure has come a long way from its humble beginnings as a simple college-student-only networking site! Now, there are more than 60 million active Facebook business pages on the social media giant and more than 2 billion monthly active users! What does this mean for you as a real estate agent? Not only are your leads on Facebook, but if you give them what they want, they are willing to show their support!

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Topics: Facebook Marketing

Be More Engaging with Your Real Estate Facebook Posts in 2018 and Here’s How You’ll Benefit

Posted by Emily Murray on Feb 1, 2018 5:00:00 AM

When it comes to thriving in the post-apocalyptic Facebook world, engagement is the name of the game. We mentioned our thoughts on the recent Facebook algorithm update in a post earlier this week, as a reminder, on January 11th, a Facebook Newsroom article announced 2 main algorithm changes:

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Topics: Facebook Marketing

Here's Why the "Facebook Apocalypse" Should Scare You as a Real Estate Agent

Posted by Emily Murray on Jan 29, 2018 6:00:00 AM

It’s rare for things to stay the same for long in life, especially when it comes to social media. This year, just one month in, we’ve seen the emergence of the so-called "Facebook Apocalypse!" If you’re a bit scared, you have every right to be! At Z57, we’ve handled these changes by making tweaks to our platform, so around here we can all let out a loud sigh of relief. But if you aren’t a Z57 customer, don’t worry. You can schedule a free, no obligation marketing consultation today and discuss how to conquer these changes.

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Topics: Facebook Marketing

2018: The Year of Live Streaming Video in Real Estate Marketing

Posted by Emily Murray on Jan 19, 2018 7:00:00 AM

If you are still shying away from the idea of getting in front of the camera, 2018 MUST be the year you resolve to change that! Why? With Facebook Live taking the social media world by story, now is the time to start incorporating live streaming into your real estate social marketing strategy.

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Topics: Facebook Marketing

Real Estate Video Marketing: Where Should I Upload My Video?

Posted by Pacifico "PJ" Ortiz Luis on Dec 20, 2017 6:00:00 AM

In Real Estate Video Marketing, there are so many different options for places to upload your video. Where should you upload your video? We see this question similar to "What social media platforms should I use?". There are many variations, but it requires a solid strategy to get any sort of success.

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Topics: Real Estate Marketing, Facebook Marketing

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