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8 Facebook Marketing Tactics All Real Estate Agents Should Know

Posted by Emily Murray on Oct 19, 2017 5:00:00 AM

When it comes to most things in life, the unknown tends to make us just a wee bit nervous. If you are still (or have just begun) navigating the social media realm, there’s a lot to learn. In fact, even the experts still learn something new about social media every day…that’s because the platforms are ever-changing! It’s a continual process of reviewing these changes and updates and learning what you can do to get the best results for your real estate business.

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Topics: Facebook Marketing

5 Reasons Your Facebook Followers Aren’t Becoming Real Estate Leads

Posted by Emily Murray on Oct 17, 2017 4:30:00 AM

Most of us agree that we should have a Facebook presence, but if you’ve ever asked yourself “why?” you aren’t alone. Many real estate agents fail to connect how Facebook traffic and likes can result in real estate buyer and seller leads. If you find yourself nodding along while reading the last two lines, you are likely committing one, or more, of the following Facebook real estate marketing mistakes.

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Topics: Facebook Marketing

5 Reasons Your Real Estate Business is Failing on Facebook

Posted by Emily Murray on Sep 28, 2017 4:30:00 AM

We’re willing to bet we’re not the first ones to tell you that as a real estate agent, you need a Facebook presence, but let’s take that one step further. Having a Facebook page isn’t enough, there must be strategy and thought behind everything you do. Here are the most common reasons that we see real estate agents floundering on Facebook.

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Topics: Facebook Marketing

Tips for Handling Negativity on Your Real Estate Facebook Business Page

Posted by Emily Murray on Aug 31, 2017 5:00:00 AM

We’ve all been there. You get that Facebook notification on your business page and think “hooray, my followers are engaging with me!” and then you see the dreaded negative comment or review…now what? Don’t panic, nearly every business deals with a negative review or comment now and then. It can be scary since Facebook is a very public platform, but how you handle it can help improve your appearance (or hurt it if not done gracefully).

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Topics: Real Estate Marketing, Facebook Marketing

How to Drive Traffic to Your Real Estate Website with Facebook

Posted by Emily Murray on Aug 29, 2017 4:30:00 AM

We all want to see those traffic stats skyrocketing month over month on our websites. Why? For real estate agents, this traffic converts to leads and those leads convert to clients further down the road. Bottom line is that increased quality traffic equals increased business. While you're probably already using Facebook to increase engagement and nurture your leads, you should also leverage Facebook to drive traffic directly to your website.

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Topics: Facebook Marketing

How to Reconnect with Old Real Estate Leads

Posted by Emily Murray on Aug 17, 2017 4:30:00 AM

A bird in the hand is worth two in the bush, or so they say, but when it comes to valuing your old (and likely cold) leads it might just be spot on! Even if your leads weren’t ready to buy or sell at the time, it doesn’t mean that they aren’t getting closer to taking action now. You've formed an intital relationship with them, so the paths of communication are already open.

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Topics: Real Estate Marketing, Facebook Marketing

How to Be a Likable Real Estate Agent on Facebook

Posted by Emily Murray on Aug 3, 2017 7:00:00 AM

Many agents are nervous when it comes to establishing their brand on social media. Often there are two ideologies battling in their heads – professionalism and likability. Well, the good news is that both can co-exist. The creation of Facebook business pages has forever changed the consumer/brand interaction, as an agent, your leads and clients are more accessible than ever. 

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Topics: Facebook Marketing

Why Facebook is the Ideal Platform for Real Estate Listings

Posted by Emily Murray on Aug 1, 2017 4:00:00 AM

You don’t need to be a mathematician to understand that the more eyes you get on your listing, the better your chances are of finding a buyer, right? When it comes to getting traction on Facebook, however, many agents get cold feet. Utilizing Facebook, in addition to your website and traditional marketing tactics is highly beneficial.

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Topics: Real Estate Marketing, Facebook Marketing

4 Ways to Spark a Conversation on Your Real Estate Facebook Business Page

Posted by Emily Murray on Jun 27, 2017 9:58:18 AM



Social media contains the word “social” for a reason, but what if no one on your page is actually socializing? It’s a bit like hosting a dance party and having guests sit silently on the sidelines. Kind of defeats the purpose, right?

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Topics: Facebook Marketing

9 Awesome Ways to Become a Real Estate Marketing Superhero with Z57’s Social Auto-Poster

Posted by Emily Murray on May 9, 2017 6:15:00 AM

If there’s one word to describe real estate agents across the board it’s “busy.” Between listing appointments, open houses, home showings and client meetings, your day is booked from morning to night. Being busy is great though, it means you are generating a profit, right? The catch 22 is that to maintain this level of success you must constantly be generating new leads. Where do you find those extra hours in the day?

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Topics: Facebook Marketing, Social Media Marketing

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