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5 Factors to Consider when Selecting a Brokerage

Posted by Brian Lim on Apr 4, 2019 8:00:00 AM

Real estate agents have different needs from their brokerage at different points in their career. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. There are other important factors to consider when selecting a brokerage: let’s go over each factor and why you should consider them: 

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

What Are the Best SEO Tools on the Market for Real Estate Agents?

Posted by Brian Lim on Apr 2, 2019 4:20:00 AM

Search Engine Optimization (SEO) is one of the determining factors that drive traffic to your website. A search engine, such as Google or Bing!, will initiate crawling on your website to collect data about titles, keywords, images, links, meta tags and more. This information, along with other data will determine your website's ranking when someone performs a search. The more relevant and structured your content, the higher it will rank. SEO is like a sophisticated filing system – it’s easier to locate the most relevant information when it is structured and organized correctly.

For real estate, SEO is important for searches like listings, housing information, local events, blog articles, and more. It also helps you understand how people navigate to, through, and away from your website. This data will help you make decisions on which pages to invest more time and add more value, and which ones to get rid of.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

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