Search Engine Optimization (SEO) is one of the determining factors that drive traffic to your website. A search engine, such as Google or Bing!, will initiate crawling on your website to collect data about titles, keywords, images, links, meta tags and more. This information, along with other data will determine your website's ranking when someone performs a search. The more relevant and structured your content, the higher it will rank. SEO is like a sophisticated filing system – it’s easier to locate the most relevant information when it is structured and organized correctly.
For real estate, SEO is important for searches like listings, housing information, local events, blog articles, and more. It also helps you understand how people navigate to, through, and away from your website. This data will help you make decisions on which pages to invest more time and add more value, and which ones to get rid of.