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The Pros and Cons of Being a Solo Agent

Posted by Pacifico "PJ" Ortiz Luis on Oct 16, 2019 7:30:00 AM

In recent times, the term "solopreneur" has come to prominence. It is such a new term that it still gets red squiggly lines in most text composition programs. Most agents are solopreneurs, or at least they start out as an individual agent. Some will go on to find success on their own, some will join teams, start their own team, or leave the business entirely. Here are the pros and cons of going it alone.

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Topics: Lead Generation

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

Reaching Out to Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Oct 9, 2019 7:30:00 AM

If you have been in the real estate industry for more than 2 years, chances are you have a few real estate leads that have not heard from you in that same amount of time. Lucky for you, some leads might take a year or more before they are ready to buy or sell a home. These so called "dead" leads, might actually just be resting. So - how do you proceed?

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Topics: Social Media Marketing, Lead Generation

9 Tips for An Unbeatable Listing Presentation [Includes Free 2019 Template]

Posted by Emily Murray on Aug 29, 2019 4:04:00 AM

Editor’s Note: This post was originally published in April 2018 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Nothing beats the feeling of scheduling a listing appointment. Well, except for the feeling of nailing the presentation and landing a new listing. listing presentation is your opportunity to really connect with potential clients, prove that you are results driven, and explain why you are the best agent for the job. To get to that point, there's you'll need a mix of mental and physical preparedness

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Topics: Lead Generation, Downloadable Content

5 Lessons You NEED to Know to Generate Real Estate Leads from Instagram

Posted by Pacifico "PJ" Ortiz Luis on Aug 28, 2019 7:30:00 AM

Despite the majority of real estate agents acknowledging that social media is a necessity for their business, there seems to be many agents that are still unsure of how to use it. While some are still grasping the fundamentals of Facebook marketing, Instagram is at the forefront of where real estate consumers are. The question though is, how do you REALLY get business from Instagram?

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Topics: Social Media Marketing, Lead Generation

9 Reasons You Aren't Generating Real Estate Leads Through Facebook [2019]

Posted by Emily Murray on Aug 22, 2019 8:52:31 AM

Editor’s Note: This post was originally published in June 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

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Topics: Facebook Marketing, Lead Generation

4 Downloadable Back to School Supplies for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Aug 22, 2019 7:52:48 AM
It's that time of year again. Kids are going back to school. This means parents now have more time to look at houses. Or maybe they want to renovate and list their home in the winter? Consumers are getting used to the "back to school" marketing, so why not sneak some of your own real estate marketing in there?

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Topics: Social Media Marketing, Lead Generation, Downloadable Content

10 Real Estate Tips that Generate Motivated Leads [2019]

Posted by Emily Murray on Aug 15, 2019 4:02:00 AM

Generating new leads is always top of mind, but have you tried a multitude of ways to accomplish this? If you are relying on one or two lead generation avenues, you could be missing out on valuable prospects. Some of these lead generation tips may feel a bit our of your wheelhouse at first, but by branching out and exploring new opportunities, you’ve got nothing to lose and much more to gain!

In this article, I will list 10 tips that generate motivated real estate leads.

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Topics: Real Estate Marketing, Lead Generation

4 Neighborhood Event Ideas that Generate Real Estate Referral Leads

Posted by Brian Lim on Jul 11, 2019 4:07:00 AM

You are the ruler of your local market. Your home is like your keep, your neighborhood is like your castle, and your territory is your kingdom. As a ruler, you know the land like the back of your hand, but you might know less about its people – your people.

In this article, I will list 4 events that you can host to start building a community in your neighborhood. These events will bring your neighbors together, strengthen bonds, help you generate more business.

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Topics: Lead Generation

5 "Must Have Features" to Have on Your Real Estate Website

Posted by Brian Lim on Jun 11, 2019 7:14:33 AM

A real estate website needs to have the tools and information to help buyers and sellers on their journey. This is done with marketing tools and content that educate them on their problem, provide different solutions to their problem, and drives them to schedule an appointment with you. Websites can be expensive, but they should have at least these 5 features in order to be of any use to an agent or their visitors.

In this article, I will list the 5 most important features to have on a real estate website and explain the value that each of them brings to your visitors or yourself.

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Topics: Real Estate Marketing, Lead Generation

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