When a prospect encounters your brand online for the first time, you want them to trust you. Trust increases the probability of capturing their contact information and converting them into a lead. So how do you establish trust with a prospect before they decide to give you their contact information? When it comes to online prospects, there’s the “know-like-trust” process. For a prospect to convert into a lead, they need to know you first, then they like you, then trust you, then work with you.
In this article, we will examine 4 ways you can use your online presence to make your prospects love in love with you, earn their trust, and convert them into leads. We will look at social media authority, showing off your accolades, sharing your testimonials, and videos!