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What Should Be Added to Instagram Story Highlights for Real Estate Agents [Includes Instagram Highlight Icons for Real Estate]

Posted by Pacifico "PJ" Ortiz Luis on Dec 10, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

7 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday (Updated 2019)

Posted by Brian Lim on Nov 5, 2019 4:25:00 AM

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

  1. Host a Reverse Pop-By
  2. Set up a canned food drive for a local organization
  3. Mail an inexpensive gift with a clever message
  4. Personal or common interest gift
  5. Send a postcard with recipe
  6. Mail out handwritten notes
  7. Donate some of your proceeds

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Topics: Real Estate Marketing, Lead Generation

The Pros and Cons of Being a Solo Agent

Posted by Pacifico "PJ" Ortiz Luis on Oct 16, 2019 7:30:00 AM

In recent times, the term "solopreneur" has come to prominence. It is such a new term that it still gets red squiggly lines in most text composition programs. Most agents are solopreneurs, or at least they start out as an individual agent. Some will go on to find success on their own, some will join teams, start their own team, or leave the business entirely. Here are the pros and cons of going it alone.

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Topics: Lead Generation

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

Reaching Out to Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Oct 9, 2019 7:30:00 AM

If you have been in the real estate industry for more than 2 years, chances are you have a few real estate leads that have not heard from you in that same amount of time. Lucky for you, some leads might take a year or more before they are ready to buy or sell a home. These so called "dead" leads, might actually just be resting. So - how do you proceed?

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Topics: Social Media Marketing, Lead Generation

9 Tips for An Unbeatable Listing Presentation [Includes Free 2019 Template]

Posted by Emily Murray on Aug 29, 2019 4:04:00 AM

In this article we will review 9 tips that agents can apply to their listing presentation:

  1. Do Your Research
  2. Visualize a "Yes" First
  3. Tell a Story
  4. Provide Examples of What's Worked for You
  5. Provide Examples of Past Clients with Relevant Special Needs or Situations
  6. Leverage Technology
  7. Use This Customizable Listing Presentation Template
  8. Give them Homework
  9. Follow Up After Your Presentation 

Nothing beats the feeling of scheduling a listing appointment. Well, except for the feeling of nailing the presentation and landing a new listing. listing presentation is your opportunity to really connect with potential clients, prove that you are results driven, and explain why you are the best agent for the job. To get to that point, there's you'll need a mix of mental and physical preparedness

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Topics: Lead Generation, Downloadable Content

5 Lessons You NEED to Know to Generate Real Estate Leads from Instagram

Posted by Pacifico "PJ" Ortiz Luis on Aug 28, 2019 7:30:00 AM

Despite the majority of real estate agents acknowledging that social media is a necessity for their business, there seems to be many agents that are still unsure of how to use it. While some are still grasping the fundamentals of Facebook marketing, Instagram is at the forefront of where real estate consumers are. The question though is, how do you REALLY get business from Instagram?

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Topics: Social Media Marketing, Lead Generation

9 Reasons You Aren't Generating Real Estate Leads Through Facebook [2019]

Posted by Emily Murray on Aug 22, 2019 8:52:31 AM

We all love marketing…when it’s successful. The second we stop seeing results, it’s tough to fight the urge to throw in the towel. Unfortunately in real estate, marketing isn’t optional it’s a necessity. Fortunately, if you aren’t generating real estate leads through Facebook, you’re probably making one (or more) of the following common mistakes.  Why is that fortunate? Because your mistakes are easy to fix!

  1. You don't have any lead capture forms on your content
  2. Your content isn’t engaging/shareable
  3. You don’t have any call-to-action on your page
  4. Your fans and followers aren’t being directed to your website
  5. You aren’t providing value
  6. You Don't Have Reviews
  7. You're Lacking Social Clout
  8. You Don't Have an Online Community
  9. You're Not Following Up With Comments or Messages
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Topics: Facebook Marketing, Lead Generation

4 Downloadable Back to School Supplies for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Aug 22, 2019 7:52:48 AM

In this article, I will share 4 complimentary-downloadable real estate tools to help real estate agents grow their business:

  1. Instagram Poll Posts
  2. Benefits of Home Ownership Infographic
  3. Email Marketing Guide
  4. 2019 Lead Generation Calculator

It's that time of year again. Kids are going back to school. This means parents now have more time to look at houses. Or maybe they want to renovate and list their home in the winter? Consumers are getting used to the "back to school" marketing, so why not sneak some of your own real estate marketing in there?

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Topics: Social Media Marketing, Lead Generation, Downloadable Content

10 Real Estate Tips that Generate Motivated Leads [2019]

Posted by Emily Murray on Aug 15, 2019 4:02:00 AM

In this article, I will list 10 tips that generate motivated real estate leads.

  1. Door Knocking
  2. Facebook
  3. PPC Facebook Marketing
  4. Automate lead nurturing with PropertyPulse
  5. Connect IDX to Facebook
  6. Lead capture form on your website
  7. Referrals
  8. Local Google Searches
  9. Open Houses
  10. Strategic Blogging
  11. Website Pages - About Me
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Topics: Real Estate Marketing, Lead Generation

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