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Your Mindset with Real Estate Leads May Be Affecting Your Revenue

Posted by Pacifico "PJ" Ortiz Luis on Jan 11, 2018 5:59:00 AM

What is the most common complaint about online real estate leads? With our ears to the ground, we often hear commentary about the foul odors they give off..."Internet Leads Stink". But if they stink....then how on earth do you get business from them?

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Topics: Lead Generation

5 Bad Habits That Need to Be Changed for 2018 for Your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis on Jan 3, 2018 7:28:25 AM

Happy New Year! A new year means a new you, and perhaps new goals and new resolutions. With the addition of so many "new" items into your life and real estate business, it would be a great idea to entertain the thought of getting rid of a few "old" habits.

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Topics: Real Estate Marketing, Lead Generation

5 Free Gifts from Z57 for your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis on Dec 7, 2017 11:57:20 AM

Merry Christmas, Happy Hanukkuh, Happy Kwanzaa, Happy Holidays! We know it is a little early to be celebrating, but we wanted to gift you a few presents to help you with your Real Estate Business. It's free, so you'll definitely make more than you invested in it. Click that "Read More" button to find the downloads!

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Topics: Facebook Marketing, Lead Generation

Z57 Activity Tracker - Quick Insight On Your Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Nov 22, 2017 6:00:00 AM

A good Customer Relationship Management (CRM) tool will give you insights on your customers. At the bare minimum they will allow you to store your customer relationships (your leads) so you can email them at different times of their buying or selling process. Some CRMs will be better than others when it comes to managing real estate leads.

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Topics: Lead Generation, Real Estate Marketing

Why Real Estate Agents Aren’t Getting Repeat Business

Posted by Pacifico "PJ" Ortiz Luis on Oct 11, 2017 7:00:00 AM

You’ve heard the slogans before: “My favorite type of business is referral business”. “You can thank me with a referral”. “Nothing says job well done like a referral”. Referrals, referrals, referrals…these are warm leads that are easier to engage because of the mutual acquaintance. The dream would be to get to a point where 100% of your real estate business comes from referrals…but that’s not happening, is it?

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Topics: Lead Generation

6 Real Estate Lead Generation Tips to Try Today

Posted by Emily Murray on Aug 24, 2017 8:17:06 AM

Generating new leads is always top of mind, but have you tried a multitude of ways to accomplish this? If you are relying on one or two lead generation avenues, you could be missing out on valuable prospects. Some of these lead generation tips may feel a bit our of your wheelhouse at first, but by branching out and exploring new opportunities, you’ve got nothing to lose and much more to gain!

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Topics: Lead Generation, Real Estate Marketing

10 Questions for Better Real Estate Lead Qualification

Posted by Emily Murray on Jul 18, 2017 9:55:34 AM



Not all real estate leads are created equally. Most agents have found this out the hard way.  Some spend countless hours on a prospect only to find that the buyer or seller isn’t ready to move forward. You can reduce the amount of time spent on dead-end leads by first asking a few qualifying questions.

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Topics: Lead Generation, Real Estate Marketing, Practical Advice for Realtors

5 Ways to Drive Traffic and Real Estate Leads to Your Website 

Posted by Emily Murray on Jul 12, 2017 10:00:38 AM

Capturing online leads is challenging if you aren’t getting any new traffic to your website. Fortunately, there are several ways to get fresh eyes on your website, you just have to know where to look.

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Topics: Lead Generation, Real Estate Marketing, Social Media Marketing

Are You a Good Fit For a Millennial Home Buyer?

Posted by Z57 Marketing Team on May 29, 2017 7:05:00 AM

Did you know that there are more than 75 million Millennials in the United States? That’s a huge number of people that will be buying homes if they haven’t already. This is great for you as an agent because of the sheer number - and as you know, real estate is a numbers game. What you need to consider though, is if your personality will be a good fit for a Millennial home buyer. I myself, a Millennial, am in the process of looking for my first home. Would you be a good match for a buyer like me?

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Topics: Real Estate Marketing, Lead Generation

Follow-up With Real Estate Prospects the Right Way

Posted by Z57 Marketing Team on May 24, 2017 7:10:00 AM

Did you know that 48% of salespeople never follow up with a prospect? That is a staggering percentage of potential business that is being missed out on. Now let me ask you this - would you consider being a real estate agent a sales job? Following up with prospects is important in order to build a relationship so that eventually, when the prospect is ready, you can gain their business.


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Topics: Lead Generation

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