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What Should Be Added to Instagram Story Highlights for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Apr 17, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

Leveraging Testimonials from Past Real Estate Clients to Generate New Ones

Posted by Pacifico "PJ" Ortiz Luis on Apr 10, 2019 7:24:31 AM
“I don’t play for leads, I get all my business through word of mouth”. Sound familiar? It is certainly something to aspire to, but how do you get to that point where your business generates itself? It takes a bit of work to set up a foundation to a referral-based business, but it can be done!
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Topics: Lead Generation

Why It's a Bad Idea to Be on Every Social Network

Posted by Pacifico "PJ" Ortiz Luis on Apr 3, 2019 8:10:28 AM

Vine, Tumblr, Google +, TikTok, Snapchat, Trance. Did you know that these are social networks? There are so many these days. Being on every network means better visibility right? Yes...but it might not be the visibility you want.

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Topics: Social Media Marketing, Lead Generation

Should Real Estate Agents Still Use QR Codes?

Posted by Pacifico "PJ" Ortiz Luis on Mar 20, 2019 7:30:00 AM

Should real estate agents still use QR Codes? Short answer - They still have a purpose existing in 2019 and beyond. For the longer answer, continue reading!

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Topics: Lead Generation

5 Mistakes Real Estate Agents Make When Getting a New Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 13, 2019 7:44:03 AM

It seems like real estate agents are always trying to get a new website with the latest and greatest technological gimmick "guaranteed" to generate them leads. Agents also seem to be perpetually disappointed in the results their websites are providing. Did you ever consider that it might not be the website that isn't performing?

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Topics: Lead Generation

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

Love at First Site? 4 Features That Convert Online Traffic into Leads

Posted by Brian Lim on Feb 14, 2019 4:04:00 AM

When a prospect encounters your brand online for the first time, you want them to trust you. Trust increases the probability of capturing their contact information and converting them into a lead. So how do you establish trust with a prospect before they decide to give you their contact information? When it comes to online prospects, there’s the “know-like-trust” process. For a prospect to convert into a lead, they need to know you first, then they like you, then trust you, then work with you.

In this article, we will examine 4 ways you can use your online presence to make your prospects love in love with you, earn their trust, and convert them into leads. We will look at social media authority, showing off your accolades, sharing your testimonials, and videos!

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

5 Reasons Real Estate Agents Should Update Their Website Regularly

Posted by Pacifico "PJ" Ortiz Luis on Feb 13, 2019 7:30:00 AM

A good habit to keep up with consistency is updating you real estate website. If this is something you don't practice regularly, you could be losing out on business! Read more to learn the benefits of regular website updates!

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Topics: Lead Generation

How Successful Real Estate Agents Convert Online Leads into Clients in 2019

Posted by Brian Lim on Jan 24, 2019 4:27:00 AM

Online real estate leads are becoming more popular as more consumers begin their real estate experience online. When it comes to online leads, unsuccessful agents think they're a waste of time while successful agents capitalize on each opportunity. Why do these agents have different perspectives? Because of their success with their online lead follow-up strategy!

In this article, we will examine a proven follow-up strategy that successful agents implement to convert online leads into clients in 2019. A successful follow-up strategy will include a good CRM, a quick response, a plan for leads that were not contacted, scripts for leads that have been contacted, and a long-term nurturing system

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

Throwing the Best Real Estate Client Appreciation Holiday Event [December Lead Generation]

Posted by Brian Lim on Dec 5, 2018 8:02:00 AM

Ho-Ho-House hunting and merry escrow! It's the holiday season, which means it's time to figure out your client appreciation event! Why? Your network is full of low hanging real estate leads, which is the best way to generate referral leads. Plus, the contacts that you gather will help you gain momentum into 2019, so you can get a head start on the new year. Whether you are a rookie or veteran agent, hosting a client appreciation event will increase your brand awareness, reputation, and trust with members in your local market. 

There are hundreds of good ideas to generate referral leads during the holiday season such as holiday caroling, hosting a cookie swap, or hosting a canned food drive but hosting a reverse pop-by for your clients will give you the opportunity to talk to all of you clients and they have the chance to mingle with each other.

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Topics: Real Estate Marketing, Lead Generation

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