Picture this - you get two messages on your phone, one is a voicemail and one is a video message. Which piques your interest first? Of course, the video! We are visual by nature and intrigued by images and video.Your leads are no different! If you haven't started video messaging your leads, now is the time to do it. Still not convinced? Viewers retain 95% of a message when they watch it in a video. When reading it in text, they retain 10%.