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How to Be More Than Just an OK Boomer in a Growing Millennial Market

Posted by Brian Lim on Nov 21, 2019 4:00:00 AM

In this article, I will explain the history of the saying, "OK, Boomer" and offer ways for older generations to work cohesively with Millennial real estate clients.

  1. The Brief History of "OK, Boomer"
  2. Penetrating the Millennial Market
  3. Be Empathetic Towards Their Situation
  4. Be Responsive to Communication
  5. Be Trustworthy and Transparent
  6. Be a Guide and Counselor
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Topics: Real Estate Marketing, Practical Advice for Brokers

How To Create a Real Estate Market Report [With Complimentary Template]

Posted by Brian Lim on Nov 19, 2019 4:00:00 AM

In this article, I will show you how to calculate important monthly real estate market statistics and offer a complimentary Real Estate Market Report template that you can customize.

  1. How to calculate Total Transactions (and percentage change)
  2. How to calculate Average Sale Price (and percentage change)
  3. How to calculate Median Sale Price (and percentage change)
  4. How to calculate Transaction Price Breakdown
  5. How to calculate Average Days on Market
  6. How to determine Highest and Lowest Price Sale
  7. How to determine Largest and Smallest Home on Market
  8. How to determine Available Homes
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Topics: Real Estate Marketing, Downloadable Content, Content for Real Estate Leads, Practical Advice for Brokers

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

NAR Offers Health/Dental/Vision Insurance?

Posted by Brian Lim on Oct 8, 2019 4:15:00 AM

Health insurance is very important, at least that’s what my parents told me while I was looking for a job right out of college. When I couldn’t get a job that offered health insurance, they recommended that I go through Costco. Although Costco does have acceptable health insurance plans, I really wish I had more options to choose from. Since many agents are considered “contracted workers” their brokerage usually doesn’t cover health, dental, or vision insurance expenses – leaving agents to fend for themselves.

I recently learned the National Association of REALTORS® offers their members a full health, dental, and vision insurance plan through their REALTORS® Insurance Marketplace. They even offer pet, auto, home insurance plans and more! If you’re a REALTOR® and in need of health insurance – I highly recommend that you check out this program.

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Topics: Practical Advice for Brokers

How to Write Compelling Real Estate Listing Copy

Posted by Brian Lim on Sep 26, 2019 4:03:00 AM

A quality listing description can incite excitement, motivation, and action. It describes a property in such a way that the reader cannot resist to see it in person. If they do, they will have to contact you for a showing. With more than 90% of home searches starting online - that's the reason listing descriptions are so important and powerful.

In this article, I show you how to write compelling listing copy to convert more prospects into leads.

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Topics: Practical Advice for Brokers

3 Incentive Contests that Motivate Agents and Boost Productivity

Posted by Brian Lim on Sep 24, 2019 4:24:00 AM

With the fall equinox occurring yesterday, the “off season” is finally upon us. During this time, agents are more likely to put in less effort and productivity begins to drop. In order to keep agents on course to hitting their annual GCI goal, brokers need to implement strategies to motivate and keep them focused on their goals. A great tool for keeping agents motivated is through incentive contests. These contests are powerful because they set an atmosphere of friendly competition while adding extra perks for accomplishing a designated goal such as closing deals, scheduling appointments, getting a listing, or opened escrow within a specified time frame.

In this article, I will share three incentive contest that you can implement to motivate your agents and keep them focused on their goals.

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Topics: Practical Advice for Brokers

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