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A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Practical Advice for Realtors, Social Media Marketing

10 Essential Items For Your Real Estate Emergency Car Kit

Posted by Brian Lim on Aug 10, 2018 8:08:00 AM

Are you a victim of Murphy’s Law? If something can go wrong in your life, then it will. With that said, you need to be prepared when it inevitably does especially as I hear dozens of agents vent about their unluckiness every day. Truth be told, these agents aren’t unlucky - it's part of the job. Preventing accidents can be difficult, so being prepared with a “real estate emergency car kit” is the best way to combat the effects of Murphy’s Law!

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Topics: Practical Advice for Realtors

Creating the Starbucks Experience for Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Aug 1, 2018 6:30:00 AM

Some people can't function correctly if they don't have their morning cup of Starbucks coffee. If one drink is $5, and they go every morning they would spend about $1,825 a year on coffee. There is a reason Starbucks is one of the biggest companies in America. The "Starbucks Experience" is a 10-year old idea that still works today.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Confidence Building Tips for New Real Estate Agents

Posted by Emily Murray on Jun 21, 2018 4:30:00 AM

Starting out in any new career can be taxing, for real estate agents there’s a lot to learn but perhaps the key to success comes down to confidence. By taking the time to build this solid foundation, you’ll find that the rest falls into place seamlessly. For agents, so much comes down to likability and it’s much easier to be yourself when you’re confident. From building online relationships to listing presentations, there must be a level or personability and positive energy that stems from feeling knowledgeable and self-assured.

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Topics: Practical Advice for Realtors

How to Set Healthy Boundaries in Real Estate

Posted by Emily Murray on Jun 14, 2018 8:00:00 AM

Working in a high-stress industry like real estate sometimes causes you to be at the receiving end of frustration and anger. If you find that you are frequently in this position, it's very possible you aren't setting, or managing, client expectations properly. Setting your boundaries in any career is important, in real estate, it's essential. 

Here are several tips for setting your boundaries in real estate.

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Topics: Practical Advice for Realtors

Ways to Ease First-Time Home Buyer Stress

Posted by Emily Murray on Jun 12, 2018 8:00:00 AM

For real estate agents, first-time home buyers may prove slightly challenging but while they can put your patience and talents to the test, they are a large part of most real estate businesses. Your knowledge and experience should help put them at ease right off the bat, but if there are still some underlying nerves, try these 6 tips for helping to ease those first-time home buyer jitters. 

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Topics: Practical Advice for Realtors

Using PropertyPulse to Identify Your Warmest Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Jun 6, 2018 5:09:15 PM

Today a real estate agent sent us a direct message in our Facebook inbox asking to explain what PropertyPulse means. The simple explanation is that it is a simple tool used to monitor the heartbeat of your real estate leads.

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Topics: Lead Generation, Practical Advice for Realtors

Tips for First-Year Real Estate Agents

Posted by Emily Murray on May 24, 2018 8:00:00 AM

New real estate agents have a lot to learn, not only about the industry itself, but also about how they want to run their business. Unlike other industries, your financial success is unpredictable and relies largely on your self motivation level and skill set. While the amount of advice that seasoned veterans would give new agents is likely book length, here are just a few starter tips. 

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Topics: Practical Advice for Realtors

5 Tips for a Successful Open House

Posted by Emily Murray on May 21, 2018 5:35:00 AM


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Topics: Practical Advice for Realtors

7 Time-Saving Tips for Real Estate Agents

Posted by Emily Murray on May 16, 2018 2:20:00 PM

When you are running your own business, time really is money and when you're a real estate agent, you don't want to waste either of those important resources. Between running to listing appointments, client meetings, and home showings, there aren't very many spare moments. Knowing how to manage your time effectively is crucial for getting ahead. 

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Topics: Practical Advice for Realtors

Online Leads for Realtors

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Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 


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