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Is Having a Facebook Business Page Useless for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis on Feb 5, 2020 7:30:00 AM

With the emergence of new platforms such Instagram and TikTok, some real estate agents might question the current viability of having a Facebook Business page. Some agents will claim that they can generate more business from their personal page. Then, what use is it to have a Facebook Business page for your real estate business?

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

12 Instagram Tips for Real Estate Agents

Posted by Brian Lim on Feb 4, 2020 5:30:00 AM

In this article, I will share 11 Instagram tips that every real estate agent should follow. These tips include best practices to grow your Instagram audience, increase engagement, and general strategies to improving your real estate account on Instagram.

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Topics: Real Estate Marketing, Practical Advice for Realtors

[Real Estate Brand Positioning 101] Building Your Brand Framework

Posted by Brian Lim on Jan 30, 2020 6:00:00 AM

In this article, I will share a brand framework and how real estate state agents can complete one. Once they've completed a brand framework, they'll understand their brand, target market, value proposition, and more.

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Topics: Real Estate Marketing, Practical Advice for Realtors

[Real Estate Brand Positioning 101] What is a Brand?

Posted by Brian Lim on Jan 14, 2020 5:00:00 AM

In this article, I will explain branding and the benefits of defining your brand in relation to real estate marketing.

  1. So....What is a Brand?
  2. Branding Case Study
  3. Why Branding is Important
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Topics: Real Estate Marketing, Practical Advice for Realtors

44 Instagram Video Ideas for Real Estate Agents

Posted by Brian Lim on Jan 9, 2020 5:00:00 AM

In this article, I will share 44 Instagram video ideas that real estate agents can use to increase engagement, initiate conversations, and grow their Instagram audience.

  1. Share How To Videos
  2. Showcase Your Active Listings with Video
  3. Demonstrate Your Expertise and Services
  4. Give Viewers a Behind the Scenes Sneak Peak Video
  5. Answer FAQs With a Video
  6. Add Value with Real Estate Tip and Hack Videos
  7. Show Off Your Fun Side with Lifestyle and Hobbies
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Topics: Social Media Marketing, Practical Advice for Realtors

5 Signs Real Estate Agents Should Start Outsourcing Their Social Media Marketing

Posted by Brian Lim on Jan 7, 2020 5:00:00 AM

In this article, I will share 5 signs real estate agents should start outsourcing their social media marketing. The signs include:

  1. You’re Posting on Social Media Inconsistently
  2. You Don’t Have Enough Time for Social Media
  3. You Don’t Have the Social Media Skill Set
  4. You’re Not Creative Enough
  5. You Don’t Have the Proper Social Media Resources
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Topics: Practical Advice for Realtors

2020 Real Estate Generational Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 2, 2020 1:52:05 PM

In this article, we’ll look at the three largest generations in real estate: Baby Boomers, Gen X, and Millennials to predict their trends, housing preferences, percentage of buyers/sellers, median household income, top reasons for purchasing a home, and additional fun facts.

  1. The Baby Boomer Generation
  2. Generation X
  3. The Millennial Generation
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Topics: Practical Advice for Realtors

How to Enhance the Top 5 Types of Real Estate Relationships

Posted by Brian Lim on Dec 31, 2019 8:00:00 AM

In this article, I will share the 5 most important types of real estate relationships and ways to enhance those relationships.

  1. Connect with Yourself
  2. Build Stronger Relationships with Coworkers and other Agents
  3. Meet More People and Become Friends with Them on Facebook
  4. Stay Top of Mind with Your Sphere of Influence
  5. Nurture Key Business Partners
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Topics: Practical Advice for Realtors

How Real Estate Agents Can Spend The Holiday Alone

Posted by Brian Lim on Dec 24, 2019 8:15:00 AM

In this article I will share ways real estate agents can spend their holidays alone.

  1. Mental Check Yourself
  2. Get Your Muscles Loose and Dopamine Flowing
  3. Breakfast of Holiday Champions
  4. The Rest of the Holiday Day
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Topics: Practical Advice for Realtors

The 5 External Factors That Will Affect Your Real Estate Business in 2020

Posted by Brian Lim on Oct 29, 2019 4:15:00 AM

Understanding your environment and the factors that affect it are fundamentals for running your own real estate business. Take your morning commute for example. You check the traffic and weather to before leaving your home to see how they will affect your journey to work. If there is a car accident, you can plan accordingly. 

In this article, I will address and make predictions about the 5 factors that affect your real estate business: the economy, technology, government regulations, consumer demand, and your competition.

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Topics: Practical Advice for Realtors

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