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Is it Time for a Real Estate Branding Refresh?

Posted by Pacifico "PJ" Ortiz Luis on Jan 2, 2019 8:01:08 AM

It's fun taking a look at our past efforts and seeing where we need to renew, reinvigorate, or improve. Let's take a look specifically at your branding...what should you change? And what should you keep the same?

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Topics: Practical Advice for Realtors

How to Budget like a Real Estate Pro in 2019

Posted by Brian Lim on Dec 20, 2018 4:25:00 PM

Ask any successful real estate agent, they'll tell you that one of their biggest secrets to running their business is effective budgeting. Through proper management of their finances, agents like yourself are able to control their money, instead of wondering how they spent it all. Your money is the most important aspect of your real estate business, so it is important for you to plan, track, and optimize your budget throughout the fiscal year in order to be financially successful month over month and year over year.

In this post, we will discuss real estate budgeting benefits, planning, tracking and tips to optimize every penny in a real estate business. Now is the best time for you to start planning for 2019, so you can hit the ground running when the ball drops and champagne pops on New Year's Eve.

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Topics: Practical Advice for Realtors

4 Ways Real Estate Agents Can Be Effective with Gratitude

Posted by Pacifico "PJ" Ortiz Luis on Nov 21, 2018 7:30:00 AM

To be thankful, real estate agents must have gratitude. What does that mean?
What does it really mean to be thankful as a real estate agent? Do you show your gratitude to your past clients? Is it effective? Do they know that you genuinely appreciate their business and support?

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Topics: Practical Advice for Realtors

A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Practical Advice for Realtors, Social Media Marketing

10 Essential Items For Your Real Estate Emergency Car Kit

Posted by Brian Lim on Aug 10, 2018 8:08:00 AM

Are you a victim of Murphy’s Law? If something can go wrong in your life, then it will. With that said, you need to be prepared when it inevitably does especially as I hear dozens of agents vent about their unluckiness every day. Truth be told, these agents aren’t unlucky - it's part of the job. Preventing accidents can be difficult, so being prepared with a “real estate emergency car kit” is the best way to combat the effects of Murphy’s Law!

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Topics: Practical Advice for Realtors

Creating the Starbucks Experience for Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Aug 1, 2018 6:30:00 AM

Some people can't function correctly if they don't have their morning cup of Starbucks coffee. If one drink is $5, and they go every morning they would spend about $1,825 a year on coffee. There is a reason Starbucks is one of the biggest companies in America. The "Starbucks Experience" is a 10-year old idea that still works today.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Confidence Building Tips for New Real Estate Agents

Posted by Emily Murray on Jun 21, 2018 4:30:00 AM

Starting out in any new career can be taxing, for real estate agents there’s a lot to learn but perhaps the key to success comes down to confidence. By taking the time to build this solid foundation, you’ll find that the rest falls into place seamlessly. For agents, so much comes down to likability and it’s much easier to be yourself when you’re confident. From building online relationships to listing presentations, there must be a level or personability and positive energy that stems from feeling knowledgeable and self-assured.

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Topics: Practical Advice for Realtors

How to Set Healthy Boundaries in Real Estate

Posted by Emily Murray on Jun 14, 2018 8:00:00 AM

Working in a high-stress industry like real estate sometimes causes you to be at the receiving end of frustration and anger. If you find that you are frequently in this position, it's very possible you aren't setting, or managing, client expectations properly. Setting your boundaries in any career is important, in real estate, it's essential. 

Here are several tips for setting your boundaries in real estate.

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Topics: Practical Advice for Realtors

Ways to Ease First-Time Home Buyer Stress

Posted by Emily Murray on Jun 12, 2018 8:00:00 AM

For real estate agents, first-time home buyers may prove slightly challenging but while they can put your patience and talents to the test, they are a large part of most real estate businesses. Your knowledge and experience should help put them at ease right off the bat, but if there are still some underlying nerves, try these 6 tips for helping to ease those first-time home buyer jitters. 

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Topics: Practical Advice for Realtors

Using PropertyPulse to Identify Your Warmest Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Jun 6, 2018 5:09:15 PM

Today a real estate agent sent us a direct message in our Facebook inbox asking to explain what PropertyPulse means. The simple explanation is that it is a simple tool used to monitor the heartbeat of your real estate leads.

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Topics: Lead Generation, Practical Advice for Realtors

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