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Why Agents and Lenders Go Together Like Peas and Carrots

Posted by Brian Lim on Aug 13, 2019 7:01:39 AM

For most Americans, buying a home is their biggest financial asset, which means it’s also very stressful. Between finding a home in their budget, in the right neighborhood, and with the right amenities – anything that will help smooth out the process needs to be considered. One tactic every agent should implement is having a strong and reliable relationship with their lender. Mutual, a lender can add a ton of value to an agent’s network and an agent can add value to the lender’s network. That’s why agents and lenders need to go together and have a relationship like peas and carrots.

In this article, I will show you how real estate agents can benefit from having a strong relationship with their lender.

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Topics: Practical Advice for Realtors

5 Easy Ways to FAIL at Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Aug 7, 2019 7:30:00 AM
Being successful at real estate is easy. The other side of that sword is that it is as equally easy to fail at real estate. In fact, it might be even easier. Read on for some advice on how to stay in business.
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Topics: Social Media Marketing, Practical Advice for Realtors

How Real Estate Agents Benefit from the Federal Reserve Cutting Interest Rates

Posted by Brian Lim on Aug 1, 2019 4:06:00 AM

Have you heard? The Federal Reserve cut interest rates by 25 basis points, according to a Yahoo article -  for the first time in over 10 years. Mortgages account for the biggest category of debt in the US and has been decreasing since November 2018. Based on Freddie Mac data, “…the average rate on a 30-year, fixed-rate mortgage dropped from 4.94% in November to 3.75% mid-July.” Additionally, according to a WSJ article, “…mortgage rates will actually be at the lowest they’ve been since 2016”.  So, what does all of this mean for your real estate leads and clients? 

First off, let’s review the reasons the Federal Reserve lowers interest rates.

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Topics: Practical Advice for Realtors

How to Use Facebook for Real Estate Agents

Posted by Brian Lim on Jul 30, 2019 5:23:00 AM

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Practical Advice for Realtors

5 Guaranteed Success Tips for New Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Jul 24, 2019 7:30:00 AM
New to real estate? Or maybe you are a time traveler visiting yourself during your formative years as a real estate agent? Or perhaps you just want to reinforce your foundational skills so you don't find yourself slipping into complacency. Here are some tips you should know as a new or seasoned agent.
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Topics: Practical Advice for Realtors

How Real Estate Agents Can Improve Their Storytelling Skills

Posted by Brian Lim on Jul 23, 2019 4:02:00 AM

Storytelling is unique to and a powerful tool for human beings. Everyone’s told a story. In fact, you’ve probably told a story today. Whether you’ve told a coworker about your weekend, explained a problem you’ve solved, or shared your opinion about an article you’ve read in the newspaper, storytelling is part of your everyday life. In real estate, agents can elicit emotions by telling stories about themselves, their listings, and more – so why not master your storytelling skills?

In this article I will show you the structure of a compelling story and how real estate agents should tell stories to urge listeners to action.

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Topics: Practical Advice for Realtors

When’s the Best Time for an Open House? Ask Google Trends!

Posted by Brian Lim on Jul 18, 2019 4:29:00 AM

When it comes to real estate, general advice needs to be considered with a grain of salt. Since housing market trends vary from distract to district and even more from state to state, advice needs to be specific. When you’re looking for advice about the best time to host your open house, don’t just “Google It”. Instead, leverage Google Trends (for free!) to help you determine the best time in your local market.


In this article, I will show you how to use Google Trends to help you determine the best day and time to host an open house in your local housing market.

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Topics: Practical Advice for Realtors

How to Write A Compelling Introduction For Real Estate Agents

Posted by Brian Lim on Jul 9, 2019 4:34:00 AM

The introduction paragraph on your website is like the objective paragraph of a resume. It's your chance to make a compelling argument for a potential lead to hire you. Since the average consumer has an attention span of 8 seconds, your introduction paragraph of  needs to be clear, concise, and effective. When written correctly, a potential lead will be more likely to request an appointment with you.

In this article, I will show you how to write a compelling introduction paragraph for real estate agents. You will learn the structure of each sentence and their goals.

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Topics: Practical Advice for Realtors

How 2 Successful Real Estate Agents Schedule Their Day

Posted by Brian Lim on Jul 4, 2019 5:03:00 AM

Have you ever been late to a meeting or lost a deal because you missed an appointment? With so many competing priorities and tasks, it’s common for a responsibility to slip an agent’s mind. In a dynamic fluid industry where you must adapt to new environments, structure becomes even more valuable. In the real estate industry, structure comes in the form of your schedule, and it’s the backbone to your business. You get into a routine when your day is planned, and when your routine is good – you’re in a groove. When you’re grooving, you’re making deals!

In this article, I will show you how to segment your day-to-day tasks and share an example of 2 real estate agents’ schedules.

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Topics: Practical Advice for Realtors

Will You Hit Your Annual Real Estate Goals? [Your Semi-Annual Review]

Posted by Brian Lim on Jun 27, 2019 4:29:00 AM

Wow, time flies - we’re almost halfway through 2019 already! If you’re like most agents, you’ve probably been busy, caught up in your daily routine of generating leads, meeting clients, and closing deals - on repeat. It’s a constant cycle that’s easy to get lost in. Occasionally, it’s important to take a step back, slow down, and reflect. Since it’s 2019’s half-time, NOW is the perfect time to reflect and measure your progress so far. Are you ready to see how much you’ve grown since 2018?

In this article I will list 5 important questions to ask yourself and reflect on after the first half of 2019 - or any other year. I will encourage you to review the progress on your annual goals, assess the amount of people at each stage in funnel or pipeline, determine the amount of contacts you’ve generated from each lead source, calculate your current budget, and to check up on your competitors.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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