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[Real Estate] How to be a Neighborhood Leader During the Coronavirus Pandemic

Posted by Brian Lim on Mar 31, 2020 5:00:00 AM

The United States has become the epicenter of the Coronavirus pandemic. With over 150,000 confirmed cases, 2,810 related deaths – we account for 20% of confirmed cases and 7% of total deaths around the globe. According to a Dr. Fauci, Director of the National Institute of Allergy and Infectious Diseases, during an interview, things are going to get worse unless we practice good hygiene and  “lower the curve” through “social distancing” – two new phrases that have become widely popular in recent weeks.

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Topics: Practical Advice for Realtors

How to Ensure Your Real Estate Business is Not Slowed Down by the Coronavirus

Posted by Pacifico "PJ" Ortiz Luis on Mar 18, 2020 7:30:00 AM
It's a crazy world we live in. We hope you are staying safe, and washing your hands regularly. The public has responded to the coronavirus in an extreme, but understandable fashion. This has some real estate agents worried about how they will conduct business. Fret not, you can still continue to serve your target market during these times.

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Topics: Social Media Marketing, Practical Advice for Realtors

10 Time Management Tips For Real Estate Agents

Posted by Emily Murray on Mar 12, 2020 4:30:00 AM

Let’s face it, you’ve got a lot going on. Between following up with leads, closing deals, hosting open houses, returning phone calls and maintaining a work/life balance, your days are packed! This hustle and bustle is why many agents love the industry so much – there’s certainly never a dull moment. It can, however, be challenging to decide how to best allocate your time, after all, in this business time is money!

  1. Prioritize Tasks
  2. Schedule Time to Dedicate to Marketing
  3. Dedicate Specific Hours to Each Task
  4. Develop a Consistent Pattern to Get Tasks Done
  5. Outline Blogs and Paid Ads Ahead of Time
  6. Set Specific Office Hours
  7. Limit Distractions
  8. Develop Healthy Sleeping Habits
  9. Delegate Responsibilities to Others
  10. Leverage Automation
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Topics: Practical Advice for Realtors

Is Having a Facebook Business Page Useless for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis on Feb 5, 2020 7:30:00 AM

With the emergence of new platforms such Instagram and TikTok, some real estate agents might question the current viability of having a Facebook Business page. Some agents will claim that they can generate more business from their personal page. Then, what use is it to have a Facebook Business page for your real estate business?

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

12 Instagram Tips for Real Estate Agents

Posted by Brian Lim on Feb 4, 2020 5:30:00 AM

In this article, I will share 12 Instagram tips that every real estate agent should follow. These tips include best practices to grow your Instagram audience, increase engagement, optimizing posts, and general strategies to improve your real estate account on Instagram.

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Topics: Real Estate Marketing, Practical Advice for Realtors

[Real Estate Brand Positioning 101] Building Your Brand Framework

Posted by Brian Lim on Jan 30, 2020 6:00:00 AM

In this article, I will share a brand framework and how real estate state agents can complete one. Once they've completed a brand framework, they'll understand their brand, target market, value proposition, and more.

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Topics: Real Estate Marketing, Practical Advice for Realtors

[Real Estate Brand Positioning 101] What is a Brand?

Posted by Brian Lim on Jan 14, 2020 5:00:00 AM

In this article, I will explain branding and the benefits of defining your brand in relation to real estate marketing.

  1. So....What is a Brand?
  2. Branding Case Study
  3. Why Branding is Important
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Topics: Real Estate Marketing, Practical Advice for Realtors

44 Instagram Video Ideas for Real Estate Agents

Posted by Brian Lim on Jan 9, 2020 5:00:00 AM

In this article, I will share 44 Instagram video ideas that real estate agents can use to increase engagement, initiate conversations, and grow their Instagram audience.

  1. Share How To Videos
  2. Showcase Your Active Listings with Video
  3. Demonstrate Your Expertise and Services
  4. Give Viewers a Behind the Scenes Sneak Peak Video
  5. Answer FAQs With a Video
  6. Add Value with Real Estate Tip and Hack Videos
  7. Show Off Your Fun Side with Lifestyle and Hobbies
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Topics: Social Media Marketing, Practical Advice for Realtors

5 Signs Real Estate Agents Should Start Outsourcing Their Social Media Marketing

Posted by Brian Lim on Jan 7, 2020 5:00:00 AM

In this article, I will share 5 signs real estate agents should start outsourcing their social media marketing. The signs include:

  1. You’re Posting on Social Media Inconsistently
  2. You Don’t Have Enough Time for Social Media
  3. You Don’t Have the Social Media Skill Set
  4. You’re Not Creative Enough
  5. You Don’t Have the Proper Social Media Resources
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Topics: Practical Advice for Realtors

2020 Real Estate Generational Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 2, 2020 1:52:05 PM

In this article, we’ll look at the three largest generations in real estate: Baby Boomers, Gen X, and Millennials to predict their trends, housing preferences, percentage of buyers/sellers, median household income, top reasons for purchasing a home, and additional fun facts.

  1. The Baby Boomer Generation
  2. Generation X
  3. The Millennial Generation
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Topics: Practical Advice for Realtors

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