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What is NextDoor and How Can Real Estate Agents Leverage NextDoor?

Posted by Brian Lim on Apr 16, 2019 4:09:00 AM

NextDoor is a private social network for members in your neighborhood. This network is a great tool to communicate with your neighbors effectively - allowing them to ask questions, share ideas, and more. Need help finding a lost pet or a dentist?  Ask your neighbors on NextDoor! As you can see, NextDoor is a great platform for neighbors to communicate online, but how can real estate agents use it?

In this article, I will examine the neighborhood social network, NextDoor, to see how you, a real estate agent, can leverage it to farm leads, promote open houses, and establish yourself as a neighborhood expert.

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 of the Best Free Footer Widgets for Real Estate Websites

Posted by Brian Lim on Apr 11, 2019 4:23:00 AM

A visitor will scroll down to the bottom of your website when they aren't able to locate the piece of information they were searching for. Your website's footer is your second chance to direct them to the right place before they navigate to a competitor’s website. One of the ways you can keep your visitors longer is by having a set of quality widgets in your website’s footer that helps them get closer to the information they’re searching for.

In this article, I will list 5 of the best free widgets for your real estate website and explain the reason each of them is the best. While designing your website’s footer, consider how it complements your home page, popular pages, and other important information.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Effectively Generate Leads During an Open House

Posted by Brian Lim on Apr 9, 2019 4:15:00 AM

If you hear real estate agent say, "Open houses are obsolete," there's a good chance they’re doing it wrong. When executed correctly, open houses are a great way to generate new buyer and sellers leads, while getting to know members of your community. With most of real estate, you get what you put in and the same applies with open houses. If you want a successful open house, you’ll have to put in the time and work – but it will be worth it in the long run.

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 Factors to Consider when Selecting a Brokerage

Posted by Brian Lim on Apr 4, 2019 8:00:00 AM

Real estate agents have different needs from their brokerage at different points in their career. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. There are other important factors to consider when selecting a brokerage: let’s go over each factor and why you should consider them: 

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

What Are the Best SEO Tools on the Market for Real Estate Agents?

Posted by Brian Lim on Apr 2, 2019 4:20:00 AM

Search Engine Optimization (SEO) is one of the determining factors that drive traffic to your website. A search engine, such as Google or Bing!, will initiate crawling on your website to collect data about titles, keywords, images, links, meta tags and more. This information, along with other data will determine your website's ranking when someone performs a search. The more relevant and structured your content, the higher it will rank. SEO is like a sophisticated filing system – it’s easier to locate the most relevant information when it is structured and organized correctly.

For real estate, SEO is important for searches like listings, housing information, local events, blog articles, and more. It also helps you understand how people navigate to, through, and away from your website. This data will help you make decisions on which pages to invest more time and add more value, and which ones to get rid of.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

What are Hot Sheets and How to Add Them to Your Website

Posted by Brian Lim on Mar 28, 2019 4:00:00 AM

Hot sheets are a catalog of listings in your MLS. Real estate agents should be leveraging hot sheets on their website to provide a better experience for their visitors. Generally, a “better experience” means being able to navigate to the information that they’re searching for using minimal clicks. You can use hot sheets for cities, neighborhoods, price, time on the market, and more.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How Real Estate Agents Can Decompress After a Stressful Day

Posted by Brian Lim on Mar 26, 2019 4:18:00 AM

As a real estate agent, how would you decompress after a stressful day? There are countless activities that you can do after a tense day of work but not all of them are constructive. Instant gratification activities such as drinking, smoking, over eating, shopping, and watching television can decrease stress, but they’re also detrimental to your health, your wallet, and your personal growth. You need to find a positive and constructive outlet. Some better alternatives are to clear your head of the problem or get your endorphins and dopamine flowing.

In this article, I will show you several constructive outlets to help you decompress after a stressful day of real estate. To maintain your personal growth, I’ll suggest positive ways for you to clear your head, blow off steam, and relax - instead of using instant gratification solutions.

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Topics: Practical Advice for Realtors

Yes! Real Estate Agents Should Switch to A Business Account on Instagram

Posted by Brian Lim on Mar 21, 2019 4:19:00 AM

Instagram is the perfect social media platform for residential real estate agents. You can display your listings through albums, showcase your personality through stories, and have full conversations with people through direct messages. These are useful features if Instagram is your hobby, but it's not a hobby for you.  Since it's an extension of your real estate business, you need to unlock Instagram’s full capabilities. Migrating will allow you to take advantage of features that drive traffic to your website and give you statistics on your followers, content, and more!

In this article, I will discuss three major benefits of having a business account: the ability to add a call-to-action to your profile, add a link to your highlight stories, and most importantly - insights. I’ll show you how to migrate to a business account and implement each of these features too!

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Topics: Real Estate Marketing, Social Media Marketing, Practical Advice for Realtors

3 Girl Scouts of the USA Best Practices Real Estate Agents Need to Adopt

Posted by Brian Lim on Mar 19, 2019 6:53:45 AM

In 2017, Katie Francis wrote to the producers of the Jimmy Fallon Show and asked if she could sell him her record-breaking 101,106th box of Girl Scout cookies. She was brought on and Fallon exchanged his $5 for a box of Samoas and a warm, “Thank you so much for your support.” Fallon let her keep the $1 change and to her surprise, gave her a $15,000 check made out to the Girl Scouts. While the average Girl Scout sells between 150 to 200 boxes of cookies a year, Katie averages 17,256 boxes - her record-breaking single-season total was 22,200 in 2015. Katie may not be a real estate agent but like most Girl Scouts, she implements a few best practices that you should adopt in your real estate business.

In this article, we will dive into the world of Girl Scout cookies and adapt their best practices by having good business sense, finding creative ways to reach your customers or leads, and being persistent.

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Topics: Practical Advice for Realtors

It IS Easy Being Green: How Real Estate Agents Can Go Green on St. Paddy's Day

Posted by Brian Lim on Mar 14, 2019 6:26:00 AM

If you’re looking for an article about St. Patrick’s Day, I have the perfect one for you: Engage Your Real Estate Leads with These 6 St. Paddy's Day Cards. But if you’re looking for ways to save money, reduce consumption, and help save the planet on St. Patrick’s Day (or any other day) - you’ve come to the right place! Evolving into an environmentally friendly business will help differentiate your real estate branding, strength your reputation, and build trust with leads. If a prospect is also environmentally conscious, they will be more likely to do business with you than an agent who is not. For them, it’s about hiring an agent that is like-minded and shares their goals – saving the planet.

In this article, we will review 4 ways real estate agents can go green by adopting environmentally friendly best practices. We will discuss post-consumer waste products, ways to reduce paper consumption, avoiding plastic and Styrofoam, and trading in purchasing an electric or hybrid automobile.

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Topics: Practical Advice for Realtors

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