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How Real Estate Agents Can Improve Their Storytelling Skills

Posted by Brian Lim on Jul 23, 2019 4:02:00 AM

Storytelling is unique to and a powerful tool for human beings. Everyone’s told a story. In fact, you’ve probably told a story today. Whether you’ve told a coworker about your weekend, explained a problem you’ve solved, or shared your opinion about an article you’ve read in the newspaper, storytelling is part of your everyday life. In real estate, agents can elicit emotions by telling stories about themselves, their listings, and more – so why not master your storytelling skills?

In this article I will show you the structure of a compelling story and how real estate agents should tell stories to urge listeners to action.

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Topics: Practical Advice for Realtors

When’s the Best Time for an Open House? Ask Google Trends!

Posted by Brian Lim on Jul 18, 2019 4:29:00 AM

When it comes to real estate, general advice needs to be considered with a grain of salt. Since housing market trends vary from distract to district and even more from state to state, advice needs to be specific. When you’re looking for advice about the best time to host your open house, don’t just “Google It”. Instead, leverage Google Trends (for free!) to help you determine the best time in your local market.


In this article, I will show you how to use Google Trends to help you determine the best day and time to host an open house in your local housing market.

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Topics: Practical Advice for Realtors

How to Write A Compelling Introduction For Real Estate Agents

Posted by Brian Lim on Jul 9, 2019 4:34:00 AM

The introduction paragraph on your website is like the objective paragraph of a resume. It's your chance to make a compelling argument for a potential lead to hire you. Since the average consumer has an attention span of 8 seconds, your introduction paragraph of  needs to be clear, concise, and effective. When written correctly, a potential lead will be more likely to request an appointment with you.

In this article, I will show you how to write a compelling introduction paragraph for real estate agents. You will learn the structure of each sentence and their goals.

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Topics: Practical Advice for Realtors

How 2 Successful Real Estate Agents Schedule Their Day

Posted by Brian Lim on Jul 4, 2019 5:03:00 AM

Have you ever been late to a meeting or lost a deal because you missed an appointment? With so many competing priorities and tasks, it’s common for a responsibility to slip an agent’s mind. In a dynamic fluid industry where you must adapt to new environments, structure becomes even more valuable. In the real estate industry, structure comes in the form of your schedule, and it’s the backbone to your business. You get into a routine when your day is planned, and when your routine is good – you’re in a groove. When you’re grooving, you’re making deals!

In this article, I will show you how to segment your day-to-day tasks and share an example of 2 real estate agents’ schedules.

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Topics: Practical Advice for Realtors

Will You Hit Your Annual Real Estate Goals? [Your Semi-Annual Review]

Posted by Brian Lim on Jun 27, 2019 4:29:00 AM

Wow, time flies - we’re almost halfway through 2019 already! If you’re like most agents, you’ve probably been busy, caught up in your daily routine of generating leads, meeting clients, and closing deals - on repeat. It’s a constant cycle that’s easy to get lost in. Occasionally, it’s important to take a step back, slow down, and reflect. Since it’s 2019’s half-time, NOW is the perfect time to reflect and measure your progress so far. Are you ready to see how much you’ve grown since 2018?

In this article I will list 5 important questions to ask yourself and reflect on after the first half of 2019 - or any other year. I will encourage you to review the progress on your annual goals, assess the amount of people at each stage in funnel or pipeline, determine the amount of contacts you’ve generated from each lead source, calculate your current budget, and to check up on your competitors.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Boosting Credibility With 0 Past Transactions [Real Estate Website]

Posted by Brian Lim on Jun 13, 2019 4:00:00 AM

It’s tough generating leads when you’re a rookie agent with zero transactions, credibility and trust among your real estate market. Every agent has started out in this same position and have grown into successful veterans - you can too. With the introduction of the internet, the real estate game is a little different and the overwhelming majority of consumers start their search online. Not every potential lead will meet you, but they will see your website. That’s why it is so important to establish credibility with the information on your website

In this article, I will list 5 features that every rookie real estate agent should include on their website to boost their credibility. These website features include: shout outs from third-parties, references from past relationships, high-resolution photos, social profile widgets, and awards on your website.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How Millennials are Reshaping the Real Estate Landscape

Posted by Z57 Marketing Team on Jun 5, 2019 7:30:00 AM

Known also as Generation Y, Generation Me, and Generation Selfie, millennials comprise the largest generation in American history. And according to recent data from Nationwide Mortgages, 66.1% of millennials are expected to purchase their first homes within the next five years.

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Topics: Practical Advice for Realtors

How to Benefit from Friends or Family that Don’t Want to Hire You as Their Agent

Posted by Brian Lim on May 21, 2019 4:15:00 AM

Let’s face the facts. There will come a time when a friend or family member chooses to hire a different agent than yourself. You can do everything in your control to ensure they hire you like call them occasionally, follow them on social media, and hang out frequently - but real estate doesn't always go your way. Peaches are delicious, but some people don’t like them, right? Regardless of who likes peaches or not, a friend choosing a different agent isn’t an ideal situation but it does happen. When it does happen, don’t take it personally and do not retaliate by severing your relationship. Instead of getting angry, try using this technique so you can still benefit from the transaction and relationship.

In this article, I will show you how to benefit when a family member or a friend does not want to hire you as their real estate agent.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The 10 Real Estate Golden Rules for Successful New Agents

Posted by Brian Lim on May 16, 2019 4:09:00 AM

The beginning of a new agent's career will put a person's character to test. With an abundance of agents, the real estate industry is the superlative of a competitive industry. To stay on the path towards success, you need to maintain a healthy and positive mindset that will keep you focused on your goals and reduce negative distractions. A weak mindset is the reason, "87% of all agents fail in real estate" - according to Tom Ferry. Will you be part of the 87% who fail or the 13% who thrive?

In this article, I will list the 10 real estate golden rules for new agents. These rules will help new agents stay focused on the goals, maintain a positive mindset, and recommend best practices that will contribute to their success.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your Email Subject Lines for Open Rates [Real Estate]

Posted by Brian Lim on May 14, 2019 4:16:00 AM

Email is still a very effective and relevant medium to communicate with your audience. The new challenge is to stand out among hundreds of emails from other businesses. Easier said than done right? We’ve discussed how to increase open rates by segmenting your database into different groups based on their stage in the real estate process, location, your relationship with this, and so on. A segmented database is organized, and allows you to send the right message, to the right people, at the right time. Now we’ll focus on the next component, the subject line.

There are countless variables to change when creating effective real estate emails that increase open rates. In this article, I will show you how to write effective subject lines that will increase your email open rates!

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Topics: Real Estate Marketing, Practical Advice for Realtors

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