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Boosting Credibility With 0 Past Transactions [Real Estate Website]

Posted by Brian Lim on Jun 13, 2019 4:00:00 AM

It’s tough generating leads when you’re a rookie agent with zero transactions, credibility and trust among your real estate market. Every agent has started out in this same position and have grown into successful veterans - you can too. With the introduction of the internet, the real estate game is a little different and the overwhelming majority of consumers start their search online. Not every potential lead will meet you, but they will see your website. That’s why it is so important to establish credibility with the information on your website

In this article, I will list 5 features that every rookie real estate agent should include on their website to boost their credibility. These website features include: shout outs from third-parties, references from past relationships, high-resolution photos, social profile widgets, and awards on your website.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How Millennials are Reshaping the Real Estate Landscape

Posted by Z57 Marketing Team on Jun 5, 2019 7:30:00 AM

Known also as Generation Y, Generation Me, and Generation Selfie, millennials comprise the largest generation in American history. And according to recent data from Nationwide Mortgages, 66.1% of millennials are expected to purchase their first homes within the next five years.

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Topics: Practical Advice for Realtors

How to Benefit from Friends or Family that Don’t Want to Hire You as Their Agent

Posted by Brian Lim on May 21, 2019 4:15:00 AM

Let’s face the facts. There will come a time when a friend or family member chooses to hire a different agent than yourself. You can do everything in your control to ensure they hire you like call them occasionally, follow them on social media, and hang out frequently - but real estate doesn't always go your way. Peaches are delicious, but some people don’t like them, right? Regardless of who likes peaches or not, a friend choosing a different agent isn’t an ideal situation but it does happen. When it does happen, don’t take it personally and do not retaliate by severing your relationship. Instead of getting angry, try using this technique so you can still benefit from the transaction and relationship.

In this article, I will show you how to benefit when a family member or a friend does not want to hire you as their real estate agent.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The 10 Real Estate Golden Rules for Successful New Agents

Posted by Brian Lim on May 16, 2019 4:09:00 AM

The beginning of a new agent's career will put a person's character to test. With an abundance of agents, the real estate industry is the superlative of a competitive industry. To stay on the path towards success, you need to maintain a healthy and positive mindset that will keep you focused on your goals and reduce negative distractions. A weak mindset is the reason, "87% of all agents fail in real estate" - according to Tom Ferry. Will you be part of the 87% who fail or the 13% who thrive?

In this article, I will list the 10 real estate golden rules for new agents. These rules will help new agents stay focused on the goals, maintain a positive mindset, and recommend best practices that will contribute to their success.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your Email Subject Lines for Open Rates [Real Estate]

Posted by Brian Lim on May 14, 2019 4:16:00 AM

Email is still a very effective and relevant medium to communicate with your audience. The new challenge is to stand out among hundreds of emails from other businesses. Easier said than done right? We’ve discussed how to increase open rates by segmenting your database into different groups based on their stage in the real estate process, location, your relationship with this, and so on. A segmented database is organized, and allows you to send the right message, to the right people, at the right time. Now we’ll focus on the next component, the subject line.

There are countless variables to change when creating effective real estate emails that increase open rates. In this article, I will show you how to write effective subject lines that will increase your email open rates!

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your About Me Page for Conversions [Real Estate]

Posted by Brian Lim on May 9, 2019 4:20:00 AM

If you analyze the data on your website, there's a good chance your About Me page is one of the top 5 most visited pages on your website. I've visited so many poorly constructed About Me pages that I felt compelled to write a blog article about it. If your About Me page receives views but no clicks, form fills, or any other engagement - it's time to revamp and optimize it for conversions.

In this article, I will list the elements of a successful, lead converting About Me page that will increase the page's conversion rate.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The Issue with Hands Off Marketing in Real Estate

Posted by Pacifico "PJ" Ortiz Luis on May 8, 2019 8:10:39 AM

So you're looking for a real estate advertising agency that will manage everything for you and generate tangible leads. You also want to not have to do anything, because your marketing company will take care of everything for you. That sounds like the a sweet deal, right? The easiest solution might not always be the best.

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Topics: Social Media Marketing, Practical Advice for Realtors

45 Different Formats of Content for Engaging Real Estate Leads

Posted by Brian Lim on May 7, 2019 4:00:00 AM

Content can come in many styles and forms - each piece communicates and connects your brand's message with your audience. A diverse array of content will help you cater to variety of preferences and attract new customers. The most common forms of content are text, images, video, and now live video. If you ever feel stumped on your creative path, come back to this article for some content inspiration. 

In this article, I will explore 45 different types of content ideas for real estate and offer examples for each.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Why You Should and How to Create a Map of Your Real Estate Contact List

Posted by Brian Lim on May 2, 2019 8:15:01 AM

A fun and easy tactic to help you become a neighborhood expert is to map out your contact list on Google Maps. It's sort of like viewing your properties in the game Monopoly and creating a strategy based on the layout of the board. By creating a visual map, you see your territory from a different angle, where your evangelists are located, and where your contacts are in reference to important locations like schools, parks, freeway entrances, bodies of water, and more.

Before I show you how to map out your contact list, I will show you an example, the benefits, and how to leverage your contact list map.

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Topics: Real Estate Marketing, Practical Advice for Realtors

What is Reddit and How Can Real Estate Agents Leverage it?

Posted by Brian Lim on Apr 30, 2019 4:24:00 AM

Have you ever felt myopic, struggling to think of new ideas or gain insight? Maybe you’ve had an idea, but you were too shy to get feedback on it from a coworker. If this sounds like you, you might want to visit the online forum, Reddit. Reddit has forums for real estate agents that give them the opportunity to share their ideas, solutions for overcoming challenges, inquires, stories, and more. It’s the perfect platform for researching other agents or buyers and sellers in the US. So how can agents, like yourself, leverage Reddit?

In this article, I will list the top 5 Reddit forums for real estate agents. Then I’ll explain the type of information they can gather and the most engaged post from each forum.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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