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Thinking of Joining a Real Estate Team? Consider the Pros and Cons [2019]

Posted by Emily Murray on Sep 10, 2019 4:34:00 AM

In this article, I will list the pros and cons of joining a real estate brokerage to help you decide if it's best for your growth as an agent.

Pros of Joining a Real Estate Team

  1. Great way to start new career
  2. Receive training and support
  3. Time off is easier
  4. Business expenses are lower
  5. Available resources, tools, and scripts
  6. Established team branding

Cons of Joining a Real Estate Team

  1. You have less control of your branding
  2. Commission is less
  3. You must mesh with team culture
  4. A weak member can hurt the entire team
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Topics: Practical Advice for Realtors

Can Real Estate Agents Take a Vacation?

Posted by Pacifico "PJ" Ortiz Luis on Sep 4, 2019 7:30:00 AM

Back to work after an extended vacation?Jetlagged from your trip across the globe? Or even just need to easily transition back to productivity after a long weekend? This is how you can take a much needed week (or more) of relaxation and still continue to generate leads for your real estate business.

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Topics: Social Media Marketing, Practical Advice for Realtors

Why Agents and Lenders Go Together Like Peas and Carrots

Posted by Brian Lim on Aug 13, 2019 7:01:39 AM

For most Americans, buying a home is their biggest financial asset, which means it’s also very stressful. Between finding a home in their budget, in the right neighborhood, and with the right amenities – anything that will help smooth out the process needs to be considered. One tactic every agent should implement is having a strong and reliable relationship with their lender. Mutual, a lender can add a ton of value to an agent’s network and an agent can add value to the lender’s network. That’s why agents and lenders need to go together and have a relationship like peas and carrots.

In this article, I will show you how real estate agents can benefit from having a strong relationship with their lender.

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Topics: Practical Advice for Realtors

5 Easy Ways to FAIL at Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Aug 7, 2019 7:30:00 AM
Being successful at real estate is easy. The other side of that sword is that it is as equally easy to fail at real estate. In fact, it might be even easier. Read on for some advice on how to stay in business.
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Topics: Social Media Marketing, Practical Advice for Realtors

How Real Estate Agents Benefit from the Federal Reserve Cutting Interest Rates

Posted by Brian Lim on Aug 1, 2019 4:06:00 AM

Have you heard? The Federal Reserve cut interest rates by 25 basis points, according to a Yahoo article -  for the first time in over 10 years. Mortgages account for the biggest category of debt in the US and has been decreasing since November 2018. Based on Freddie Mac data, “…the average rate on a 30-year, fixed-rate mortgage dropped from 4.94% in November to 3.75% mid-July.” Additionally, according to a WSJ article, “…mortgage rates will actually be at the lowest they’ve been since 2016”.  So, what does all of this mean for your real estate leads and clients? 

First off, let’s review the reasons the Federal Reserve lowers interest rates.

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Topics: Practical Advice for Realtors

How to Use Facebook for Real Estate Agents

Posted by Brian Lim on Jul 30, 2019 5:23:00 AM

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Practical Advice for Realtors

5 Guaranteed Success Tips for New Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Jul 24, 2019 7:30:00 AM
New to real estate? Or maybe you are a time traveler visiting yourself during your formative years as a real estate agent? Or perhaps you just want to reinforce your foundational skills so you don't find yourself slipping into complacency. Here are some tips you should know as a new or seasoned agent.
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Topics: Practical Advice for Realtors

How Real Estate Agents Can Improve Their Storytelling Skills

Posted by Brian Lim on Jul 23, 2019 4:02:00 AM

Storytelling is unique to and a powerful tool for human beings. Everyone’s told a story. In fact, you’ve probably told a story today. Whether you’ve told a coworker about your weekend, explained a problem you’ve solved, or shared your opinion about an article you’ve read in the newspaper, storytelling is part of your everyday life. In real estate, agents can elicit emotions by telling stories about themselves, their listings, and more – so why not master your storytelling skills?

In this article I will show you the structure of a compelling story and how real estate agents should tell stories to urge listeners to action.

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Topics: Practical Advice for Realtors

When’s the Best Time for an Open House? Ask Google Trends!

Posted by Brian Lim on Jul 18, 2019 4:29:00 AM

When it comes to real estate, general advice needs to be considered with a grain of salt. Since housing market trends vary from distract to district and even more from state to state, advice needs to be specific. When you’re looking for advice about the best time to host your open house, don’t just “Google It”. Instead, leverage Google Trends (for free!) to help you determine the best time in your local market.


In this article, I will show you how to use Google Trends to help you determine the best day and time to host an open house in your local housing market.

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Topics: Practical Advice for Realtors

How to Write A Compelling Introduction For Real Estate Agents

Posted by Brian Lim on Jul 9, 2019 4:34:00 AM

The introduction paragraph on your website is like the objective paragraph of a resume. It's your chance to make a compelling argument for a potential lead to hire you. Since the average consumer has an attention span of 8 seconds, your introduction paragraph of  needs to be clear, concise, and effective. When written correctly, a potential lead will be more likely to request an appointment with you.

In this article, I will show you how to write a compelling introduction paragraph for real estate agents. You will learn the structure of each sentence and their goals.

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Topics: Practical Advice for Realtors

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