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How to Apply the Top 4 Super Bowl Commercials to your Real Estate Advertisements

Posted by Brian Lim on Feb 7, 2019 4:04:00 AM

The Super Bowl is the premier outlet for American advertisements. With 100 million viewers of all demographics, companies paid a record breaking price of $5 million for a 30 second time slot. Bud Light even hired the Game of Thrones director, David Nutter as the director of one of their commercials! As you can see, companies go all out for the Super Bowl and they use their best ideas which you can adapt to your real estate advertisements. 

In this article, we will analyze the top 4 2019 Super Bowl commercials and suggest takeaways that any real estate agent can apply to their advertisements. We will take a look at commercials from Amazon, Walmart, Skechers, and Bud Light.

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Topics: Real Estate Marketing, Practical Advice for Realtors

3 Real Estate Mentors That Coach You Remotely

Posted by Brian Lim on Feb 5, 2019 4:29:00 AM

The most successful real estate agents recommend finding a mentor that will take you under their wing and help you develop your skills. Finding the right mentor is easier said than done, but you can find real estate mentors and coaches online as an alternative. Whether you're a new agent searching for a top producer to mimic or a veteran agent looking for new ideas, the internet is your 24/7 multilateral mentor.

 In this article, we will review 3 real estate mentors: Tom Ferry, Brian Buffini, and Craig Proctor. Each mentor offers a different philosophy for generating leads, building relationships, and advertising online and offline.  

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Topics: Real Estate Marketing, Practical Advice for Realtors

What's in a Home Buyers Packet?

Posted by Brian Lim on Jan 29, 2019 4:20:00 AM

One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer’s confidence with a comprehensive and informative home buyer packet.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Content for Real Estate Leads

How Successful Real Estate Agents Convert Online Leads into Clients in 2019

Posted by Brian Lim on Jan 24, 2019 4:27:00 AM

Online real estate leads are becoming more popular as more consumers begin their real estate experience online. When it comes to online leads, unsuccessful agents think they're a waste of time while successful agents capitalize on each opportunity. Why do these agents have different perspectives? Because of their success with their online lead follow-up strategy!

In this article, we will examine a proven follow-up strategy that successful agents implement to convert online leads into clients in 2019. A successful follow-up strategy will include a good CRM, a quick response, a plan for leads that were not contacted, scripts for leads that have been contacted, and a long-term nurturing system

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

4 Things You Need Before Switching Brokerages

Posted by Pacifico "PJ" Ortiz Luis on Jan 23, 2019 7:30:00 AM

There are plenty of reasons a real estate agent would move on from their current brokerage to a different one. It is always a conflict of interests, but can also be an expansion of goals, or a reassessing of career paths.

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Topics: Practical Advice for Realtors

Is it Time for a Real Estate Branding Refresh?

Posted by Pacifico "PJ" Ortiz Luis on Jan 2, 2019 8:01:08 AM

It's fun taking a look at our past efforts and seeing where we need to renew, reinvigorate, or improve. Let's take a look specifically at your branding...what should you change? And what should you keep the same?

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Topics: Practical Advice for Realtors

How to Budget like a Real Estate Pro in 2019

Posted by Brian Lim on Dec 20, 2018 4:25:00 PM

Ask any successful real estate agent, they'll tell you that one of their biggest secrets to running their business is effective budgeting. Through proper management of their finances, agents like yourself are able to control their money, instead of wondering how they spent it all. Your money is the most important aspect of your real estate business, so it is important for you to plan, track, and optimize your budget throughout the fiscal year in order to be financially successful month over month and year over year.

In this post, we will discuss real estate budgeting benefits, planning, tracking and tips to optimize every penny in a real estate business. Now is the best time for you to start planning for 2019, so you can hit the ground running when the ball drops and champagne pops on New Year's Eve.

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Topics: Practical Advice for Realtors

4 Ways Real Estate Agents Can Be Effective with Gratitude

Posted by Pacifico "PJ" Ortiz Luis on Nov 21, 2018 7:30:00 AM

To be thankful, real estate agents must have gratitude. What does that mean?
What does it really mean to be thankful as a real estate agent? Do you show your gratitude to your past clients? Is it effective? Do they know that you genuinely appreciate their business and support?

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Topics: Practical Advice for Realtors

A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Social Media Marketing, Practical Advice for Realtors

10 Essential Items For Your Real Estate Emergency Car Kit

Posted by Brian Lim on Aug 10, 2018 8:08:00 AM

Are you a victim of Murphy’s Law? If something can go wrong in your life, then it will. With that said, you need to be prepared when it inevitably does especially as I hear dozens of agents vent about their unluckiness every day. Truth be told, these agents aren’t unlucky - it's part of the job. Preventing accidents can be difficult, so being prepared with a “real estate emergency car kit” is the best way to combat the effects of Murphy’s Law!

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Topics: Practical Advice for Realtors

LIVE WEBINAR ALERT!
5 Mistakes Top Performers Avoid on Social Media
Tuesday, March 19, 2019
at 12 PM PST

Agents across the real estate industry are making dire mistakes while generating leads on social media - we're putting an end to that by demonstrating the right way.

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