Storytelling is unique to and a powerful tool for human beings. Everyone’s told a story. In fact, you’ve probably told a story today. Whether you’ve told a coworker about your weekend, explained a problem you’ve solved, or shared your opinion about an article you’ve read in the newspaper, storytelling is part of your everyday life. In real estate, agents can elicit emotions by telling stories about themselves, their listings, and more – so why not master your storytelling skills?
In this article I will show you the structure of a compelling story and how real estate agents should tell stories to urge listeners to action.