Email is still a very effective and relevant medium to communicate with your audience. The new challenge is to stand out among hundreds of emails from other businesses. Easier said than done right? We’ve discussed how to increase open rates by segmenting your database into different groups based on their stage in the real estate process, location, your relationship with this, and so on. A segmented database is organized, and allows you to send the right message, to the right people, at the right time. Now we’ll focus on the next component, the subject line.

There are countless variables to change when creating effective real estate emails that increase open rates. In this article, I will show you how to write effective subject lines that will increase your email open rates!

So you're looking for a real estate advertising agency that will manage everything for you and generate tangible leads. You also want to not have to do anything, because your marketing company will take care of everything for you. That sounds like the a sweet deal, right? The easiest solution might not always be the best.

Content can come in many styles and forms - each piece communicates and connects your brand's message with your audience. A diverse array of content will help you cater to variety of preferences and attract new customers. The most common forms of content are text, images, video, and now live video. If you ever feel stumped on your creative path, come back to this article for some content inspiration. 

In this article, I will explore 45 different types of content ideas for real estate and offer examples for each.

A fun and easy tactic to help you become a neighborhood expert is to map out your contact list on Google Maps. It's sort of like viewing your properties in the game Monopoly and creating a strategy based on the layout of the board. By creating a visual map, you see your territory from a different angle, where your evangelists are located, and where your contacts are in reference to important locations like schools, parks, freeway entrances, bodies of water, and more.

Before I show you how to map out your contact list, I will show you an example, the benefits, and how to leverage your contact list map.

Have you ever felt myopic, struggling to think of new ideas or gain insight? Maybe you’ve had an idea, but you were too shy to get feedback on it from a coworker. If this sounds like you, you might want to visit the online forum, Reddit. Reddit has forums for real estate agents that give them the opportunity to share their ideas, solutions for overcoming challenges, inquires, stories, and more. It’s the perfect platform for researching other agents or buyers and sellers in the US. So how can agents, like yourself, leverage Reddit?

In this article, I will list the top 5 Reddit forums for real estate agents. Then I’ll explain the type of information they can gather and the most engaged post from each forum.

The first step for freshly licensed agents is to join a brokerage. A great brokerage will not only help you generate leads, but also give you the opportunity to learn more about real estate and become a better agent through courses and extended learning programs. It would be like the equivalent of ongoing job training if you’ve had a job outside of real estate. Don’t worry if find yourself at a brokerage that doesn’t offer extended training, there are plenty of online real estate courses that you can take to fill the void. So, what makes a quality online real estate course?

In this article, I will list the characteristics of a quality online real estate course and the topics they should teach you to help you grow and elevate your career.

Just so we’re all on the same page, broker reciprocity is when brokers or agents give each other permission to show their listings on each other’s websites. They can collaborate through a free program, the Broker Reciprocity Subscribers, or through a verbal/written agreement. As a rule of thumb in broker reciprocity, the listing agent will give a referral fee to the other agent when they generate a lead. Earning a referral fee is just one benefit of broker reciprocity. Let’s look at additional ways that an agent or broker, like yourself, can leverage it.

In this article, I will list the benefits of broker reciprocity to increase exposure, drive traffic to your website, and provide a better experience for your website visitors.

What is HTTPS? Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol that data is sent between your website browser (Ex: Google, Yahoo, Bing) and the website that you are connecting to. When your computer encounters a HTTPS website, they start communicating in a different language, or encrypting, so it’s difficult for hackers to decode it – it’s similar to the unbreakable radio Navajo code used in the 2002 World War II film, Windtalkers.

In this blog article, I will discuss list the benefits of using secure HTTPS websites, compared to insecure HTTP websites.

NextDoor is a private social network for members in your neighborhood. This network is a great tool to communicate with your neighbors effectively - allowing them to ask questions, share ideas, and more. Need help finding a lost pet or a dentist?  Ask your neighbors on NextDoor! As you can see, NextDoor is a great platform for neighbors to communicate online, but how can real estate agents use it?

In this article, I will examine the neighborhood social network, NextDoor, to see how you, a real estate agent, can leverage it to farm leads, promote open houses, and establish yourself as a neighborhood expert.

A visitor will scroll down to the bottom of your website when they aren't able to locate the piece of information they were searching for. Your website's footer is your second chance to direct them to the right place before they navigate to a competitor’s website. One of the ways you can keep your visitors longer is by having a set of quality widgets in your website’s footer that helps them get closer to the information they’re searching for.

In this article, I will list 5 of the best free widgets for your real estate website and explain the reason each of them is the best. While designing your website’s footer, consider how it complements your home page, popular pages, and other important information.