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Smart Home Trends Real Estate Buyers Love

Posted by Emily Murray on Jul 19, 2018 7:30:00 AM

If they were selling a house in 2018, 42% of Americans agreed that they would look to their real estate agent to provide them with suggestions about how staging with smart home products and technology could impact their sale price. This proves that now is the time to begin familiarizing yourself with the latest trends in smart home features. The booming popularity of Amazon Echo is testament to how much we love voice-activated and smart technology in the home. When staging your next modern listing, here are a few smart home features to keep on your radar.

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Topics: real estate marketing,

How to Effectively Utilize Testimonials in Your Real Estate Marketing

Posted by Emily Murray on Jul 18, 2018 7:30:00 AM

The power of social proof, or referrals, in today’s digital marketplace should never be overlooked. Think about it from your own point of view. If you are researching a product or service online, are you more apt to believe what the company says about their client’s satisfaction or what actual clients say about their experience? It’s human nature to weigh peer reviews more heavily, and while you probably know that testimonials are great to have, you may be struggling for ways to use them to your advantage. Don’t worry, we’re making things easier for you.

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Topics: real estate marketing,

Real Estate Pocket Listings 101

Posted by Emily Murray on Jul 5, 2018 8:00:00 AM

Agents new to the market are often intrigued by the idea of pocket listings, but it’s important to fully understand what they are, how they work, and the code of ethics attached to them before jumping in head first. Not sure what the ins and outs of pocket listings are? No problem, we’ve got you covered!

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Topics: real estate marketing,

How to Find and Capitalize on Your Real Estate Unique Value Proposition

Posted by Emily Murray on Jun 26, 2018 8:00:00 AM

In a sea of real estate agents, it can be hard to differentiate yourself from the competition. Developing niche marketing is partly what helps professionals pave the way for their successful careers. Once you’ve developed your unique value proposition, you can work it into your brand and let your marketing spread the word for you. Not sure where to get started?

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Topics: real estate marketing,

What Real Estate Websites are REALLY Supposed to Accomplish

Posted by Pacifico "PJ" Ortiz Luis on Jun 20, 2018 9:59:51 AM

You go to a Facebook Group filled with real estate agents, and then ask on their opinion of a specific real estate website service. It seems like regardless of what the company is, the consensus is: the leads they give me are worthless. Have you ever pondered to yourself why that is?

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Topics: real estate marketing,

How to Keep Your Home Sellers Happy

Posted by Emily Murray on Jun 7, 2018 8:00:00 AM

When it comes down to it, your job is to fully represent the best interests of your seller. In a business that is largely maintained through referrals, your other necessary job is to keep your clients happy and ready to suggest you to anyone else looking to sell their home. 

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Topics: real estate marketing,

Why Your Facebook Ads Are Failing

Posted by Emily Murray on May 28, 2018 8:00:00 AM

If you've decided Facebook ads are a waste of time (and money), you're probably doing them wrong. 

When it comes down to it, your objectives should be pretty clear. You're trying to attract new buyer or seller leads, right? It really can be that simple, you just need to have a system in place that can help you stop leads in their search process. 

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Topics: real estate marketing,

Tips for Choosing the Right Real Estate Photographer

Posted by Emily Murray on May 10, 2018 7:00:00 AM

Being a fantastic real estate agent doesn't necessarily guarantee you'll be a fantastic photographer...even if you have a high-quality camera. You've likely seen examples of listing photography that's gone array. Knowing your strengths and weakness is an important part of managing your business effectively and there's no shame in disqualifying yourself as a photographer! Consider this, homes with professional photographer can sell for $19,000 more than homes with amateur photography! 

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Topics: real estate marketing,

4 Social Media Savvy Ideas for Real Estate Agents

Posted by Emily Murray on Apr 20, 2018 8:00:00 AM

Being a real estate agent today has many perks that didn’t exist in decades past. While many remember what it was like to sell real estate before the explosion of the Internet, younger agents may not even be able to visualize what that would look like. The good news is that social media is here to stay and can make your job a whole lot easier. From selling existing listings to generating new leads, being a tech savvy agent will help contribute to your success.

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Topics: real estate marketing,

5 Tips for an Unbeatable Listing Presentation

Posted by Emily Murray on Apr 19, 2018 7:00:00 AM

Nothing beats the feeling of landing a listing appointment! Well, except the feeling of nailing the presentation and landing a new listing. To get to that point, there is a combination of mental  and physical preparedness

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Topics: real estate marketing,

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