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Key Items Needed in a Real Estate Agent's Online Bio

Posted by Jay Hill on Mar 15, 2019 7:30:00 AM

Why should real estate agents need to take the time to write a short biography? Some real estate agents just want business and can’t be bothered with the smaller details. Well let’s pump the brakes a bit and reverse. Having a biography on your real estate website is an essential component of your business. If you’re still scratching your head regarding this subject then prepare to be amazed.

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Topics: Real Estate Marketing

How to Leverage Facebook Groups to Farm Real Estate Leads

Posted by Brian Lim on Mar 7, 2019 4:26:00 AM

Real estate Facebook groups are an amazing tool to help farm your neighborhood and connect with your network on a more intimate level. Your goal is to build an online community with local members, serve those members by sharing valuable information, and position yourself as the neighborhood expert. You can share your local expertise, like recommendations, personal stories, neighborhood news, community events, and more. As your real estate Facebook group grows, it will evolve into one of your primary tools for generating referral leads.


In this article, we will review the benefits of having your own real estate Facebook group, offer set up tips, and tricks to managing your real estate Facebook group. You'll use these tips and tricks as a guide to establish yourself as the neighborhood expert within your group.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Showcase You Are the Neighborhood Expert with Your Real Estate Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 6, 2019 7:30:00 AM

There are times when an online real estate lead will opt to visit a local real estate website instead of Realtor.com or Zillow. This is because Realtor.com and Zillow are designed to serve a nationwide demographic. So, this is where smaller businesses can find an advantage.

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Topics: Real Estate Marketing

How to Optimize your Real Estate Database to Increase Open Rates

Posted by Brian Lim on Feb 28, 2019 4:29:00 AM

According to an article from MailChimp, the benchmark for email open rates in the real estate industry is 19.67% - are you hitting this number? Increasing your email open rate is a complex problem with a simple solution. It's not difficult and you don't need a formula or a magic trick to do it. It's as simple as emailing the right message, to the right person, at the right time. All you need to do is organize your database, segment your contacts with similarities, and personalize your messages to accomplish this. 

In this article, we will show you how to organize and manage your contact database, recommend segmentation categories, show you how to personalize messages, and review an example of an effectively segmented database.

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Topics: Real Estate Marketing, Practical Advice for Realtors

You Need a Monthly Newsletter - Here's How to Make It

Posted by Pacifico "PJ" Ortiz Luis on Feb 27, 2019 7:30:00 AM

Do you send out a monthly or quarterly newsletter? You really should. This is an often-overlooked way to connect with your sphere of influence. People who may not even be in the market to buy or sell a home are likely to spread the good word about you if they receive consistent, well-done newsletters. Where do you start?

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Topics: Real Estate Marketing, Practical Advice for Realtors

4 Free Tools for Creating Visual Content Like a Real Estate Marketing Pro

Posted by Brian Lim on Feb 26, 2019 4:11:00 AM

Have you come across a competitor’s ad and thought, “I can make a better ad than that!”, but didn’t have the tools to do it? Well you’re in luck - I’m going to show you some free tools that you can leverage to create engaging and lead generating content. Isn’t time to elevate your content marketing strategy?

In this article, we’ll review 4 free tools that you can use to create enticing content that will start conversations and generate leads.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

Love at First Site? 4 Features That Convert Online Traffic into Leads

Posted by Brian Lim on Feb 14, 2019 4:04:00 AM

When a prospect encounters your brand online for the first time, you want them to trust you. Trust increases the probability of capturing their contact information and converting them into a lead. So how do you establish trust with a prospect before they decide to give you their contact information? When it comes to online prospects, there’s the “know-like-trust” process. For a prospect to convert into a lead, they need to know you first, then they like you, then trust you, then work with you.

In this article, we will examine 4 ways you can use your online presence to make your prospects love in love with you, earn their trust, and convert them into leads. We will look at social media authority, showing off your accolades, sharing your testimonials, and videos!

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

5 Best Practices to Become a Foolproof Agent When the Market Crashes

Posted by Brian Lim on Feb 12, 2019 4:25:00 AM

As a real estate agent, would you survive if the housing market suddenly crashed next month? They say, "Only the strong survive" - you need to become a full-proof agent if you want to persevere through any housing market condition. If you survive a market crash, you will evolve into a great agent, gain market share as mediocre agents quit, and you'll still be in business! 

In this article, we’ll determine if being a foolproof agent is right for you, and we'll examine four adjustments that you can make to thrive in any housing market condition. The adjustments include: leveraging multiple lead generation sources, optimizing your CRM, adjusting your specializations and price ranging, and saving money when the market is good.

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Topics: Real Estate Marketing, Social Media Marketing, Practical Advice for Realtors

How Real Estate Agents Can Win at Facebook Live

Posted by Pacifico "PJ" Ortiz Luis on Feb 7, 2019 7:30:00 AM

Live Video is an effective way to build relationships with your real estate leads. It can separate the digital wall that is obstructing the lead from seeing you as a real person. We will be highlighting a few concepts to help you get the most out of live video.

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Topics: Real Estate Marketing, Facebook Marketing

LIVE WEBINAR ALERT!
5 Mistakes Top Performers Avoid on Social Media
Tuesday, March 19, 2019
at 12 PM PST

Agents across the real estate industry are making dire mistakes while generating leads on social media - we're putting an end to that by demonstrating the right way.

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