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Find your Perfect Real Estate Lead – Create a Persona to Optimize Marketing Conversions

Posted by Brian Lim on Nov 15, 2018 4:20:00 AM

If you’re a new agent or if you're just having lead generation problems, you’ll find success by focusing on one target market, one persona, or one niche because that will be your PERFECT client! Personas are all about marketing to the right type of lead, rather than wasting resources on consumers who aren't a good match. For example, marketing to someone that has shown interest in purchasing a home, as opposed to someone who isn’t.

According to HubSpot, a persona is, “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Creating a persona will help you determine how to position your real estate brand, the tone of your messages, the appearance of your website, types of content, and lead generation strategies that they will prefer, understand and consume.

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Topics: Real Estate Marketing Tips, Real Estate Marketing

Why Being a Generic Real Estate Agent is Hurting Your Business

Posted by Pacifico "PJ" Ortiz Luis on Oct 17, 2018 7:30:00 AM

You will hear some of the more seasoned real estate professionals who have been in the business for many many years complain about how low the threshold is to become an agent these days. And with so many agents, it is harder to stand out. Some agents are okay with not standing out, but could that be hurting your income?

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Topics: Real Estate Marketing

How to Get More Eyes on Your Real Estate Listings

Posted by Emily Murray on Aug 21, 2018 4:32:00 AM

Sometimes you get lucky and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.

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Topics: online marketing, Real Estate Marketing

How Climate Change is Impacting Property Value

Posted by Emily Murray on Aug 14, 2018 8:00:00 AM

Recently published work by Harvard researchers has shown that properties in areas impacted by extreme weather and sea level rise are losing value to other properties in less exposed areas. While coastal communities have historically boasted high sales and high competition, it appears that global warming is starting to shake things up a bit.

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Topics: Real Estate Marketing

Creating the Starbucks Experience for Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Aug 1, 2018 6:30:00 AM

Some people can't function correctly if they don't have their morning cup of Starbucks coffee. If one drink is $5, and they go every morning they would spend about $1,825 a year on coffee. There is a reason Starbucks is one of the biggest companies in America. The "Starbucks Experience" is a 10-year old idea that still works today.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Real Estate Open House Signage Mistakes to Avoid

Posted by Emily Murray on Jun 28, 2018 8:00:00 AM

The goal of your open house is to get as many people in the door as possible, right? What if we told you that you may be unknowingly sabotaging your efforts? It’s not enough to simply drum up traffic online, a large percentage of your open house visitors will come from foot traffic. This is why you must be strategic when it comes to placing and creating your open house signs.  

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Topics: Real Estate Marketing

IGTV for Real Estate: Why You Should and Shouldn't Use It

Posted by Pacifico "PJ" Ortiz Luis on Jun 27, 2018 9:13:25 AM

Last week Instagram announced their newest feature, IGTV. What is it? What does it do? How do you use it? Who is it for? 

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Topics: Real Estate Marketing, Social Media Marketing

8 Ways to Stop Online Real Estate Leads in Their Search

Posted by Emily Murray on Jun 19, 2018 8:00:00 AM

Did you know that 51% of home buyers find their home on the Internet? It should come as no surprise that your leads are active online, but perhaps the biggest quandary agents face is how to get leads to commit to you and stop searching elsewhere. To simplify the answer, you must provide your leads with everything they need in one stop and consider their needs before they even do. Sounds easy right? It is, you just need the technology and know-how to do it!

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Topics: Real Estate Marketing

5 Instagram Story Hacks for Real Estate Agents 2018

Posted by Pacifico "PJ" Ortiz Luis on Jun 13, 2018 12:57:38 PM

Are you still waiting to jump on the Instagram boat? Let us give you the equivalent to a kayak if you are a little behind. Click "Read More" to find 5 quick tricks real estate agents can do to increase their Instagram engagement.

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Topics: Social Media Marketing, Real Estate Marketing, Lead Generation

5 Tips for Door Knocking Success

Posted by Emily Murray on Jun 4, 2018 8:00:00 AM

While we've come leaps and bounds in technology-based communication, nothing can replace the art of person-to-person interaction. When it comes to real estate, so much of your success comes down to your ability to influence people. The art of door knocking is one that is still very much alive and well, you just need to make sure you are doing it right. 

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Topics: Real Estate Marketing

Online Leads for Realtors

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Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 


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