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[Real Estate Brand Positioning 101] What is a Brand?

Posted by Brian Lim on Jan 14, 2020 5:00:00 AM

In this article, I will explain branding and the benefits of defining your brand in relation to real estate marketing.

  1. So....What is a Brand?
  2. Branding Case Study
  3. Why Branding is Important
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Topics: Real Estate Marketing, Practical Advice for Realtors

12 Ways to Get More Eyes on Your Real Estate Listings

Posted by Emily Murray on Dec 17, 2019 8:00:00 AM

You might get lucky sometimes and you have the perfect lead in mind for your brand new listing. It’s in the perfect neighborhood, matches their “must-haves,” and rests comfortably within their budget. Other times, you aren’t quite so lucky. Fortunately that’s where your marketing skills come in. Naturally the more eyes you can get on your listing, the better your chance of selling it quickly.

Marketing Your Listings Online

  1. Attract Leads With Proper SEO Etiquette
  2. Appeal to Consumers with High-Resolution Photographs
  3. Share Listings To Relevant Buyers Through Emails
  4. Share Them With Friends on Facebook
  5. Place Targeted Ads on Search Engine

Marketing Your Listings Offline

  1. Reach Out To Interested Leads
  2. Notify Your Neighbors Through Door Knocking + Hangers
  3. Spread It In Your Social Clubs
  4. Ask Another Agent for Help
  5. Direct Buyers to Your Listing With Open Houses and Signage
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Topics: Real Estate Marketing

How to Invite Friends to Like Your Facebook Business Page - The Right Way!

Posted by Brian Lim on Dec 3, 2019 4:00:00 AM

In this article, I will share best practices for sending Facebook Business Page invites to help you convert the most friends into followers on Facebook.

  1. Set Up Your Facebook Business Page
  2. Segment Your Audience
  3. Personalize Your Invitation
  4. Send Your Invitations
  5. Follow Up With New Fans
  6. [Download] The Facebook Checklist
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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

21 Black Friday Deals for Agents and Closing Gifts

Posted by Brian Lim on Nov 28, 2019 4:30:00 AM


In this article, I will share 21 Black Friday deals that real estate agents can use or gift to their clients as a closing gift.

  1. Smart Locks
  2. Wireless Sound Systems
  3. Smart Thermostats
  4. Smart Doorbell
  5. Smart Speaker
  6. HD TV's
  7. Robot Vacuums
  8. For Agents
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Topics: Real Estate Marketing

Using LinkedIn For Your Real Estate Business in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 27, 2019 7:30:00 AM

With more than 433 million members across 200 countries, LinkedIn has changed the way real estate agents can do business. LinkedIn was thought to only be used as a job application tool, but now is considered to be an incredible avenue for expanding your network.

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Topics: Real Estate Marketing, Social Media Marketing

6 Thanksgiving Posts for Social Media

Posted by Brian Lim on Nov 26, 2019 4:15:00 AM

In this article, I will share 5 Thanksgiving posts for Social Media and 1 Thanksgiving Fun Facts infographic that you can share on Thanksgiving to start conversations and increase engagement on social media.

  1. 10 Things You Can Be Thankful For
  2. Download 5 Thanksgiving posts for Social Media
  3. Download 1 Thanksgiving Fun Facts Infographic
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Topics: Real Estate Marketing, Content for Real Estate Leads

How to Be More Than Just an OK Boomer in a Growing Millennial Market

Posted by Brian Lim on Nov 21, 2019 4:00:00 AM

In this article, I will explain the history of the saying, "OK, Boomer" and offer ways for older generations to work cohesively with Millennial real estate clients.

  1. The Brief History of "OK, Boomer"
  2. Penetrating the Millennial Market
  3. Be Empathetic Towards Their Situation
  4. Be Responsive to Communication
  5. Be Trustworthy and Transparent
  6. Be a Guide and Counselor
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Topics: Real Estate Marketing, Practical Advice for Brokers

Social Media - You're Doing it Wrong!

Posted by Z57 Marketing Team on Nov 20, 2019 7:30:00 AM

It's so easy to join a social media network and set up your own platform. Just about anybody can make a Facebook page. The difficulty lies within taking the correct approach that helps you build relationships and generate real estate leads with people you have yet to meet in real life.

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Topics: Real Estate Marketing, Social Media Marketing

How To Create a Real Estate Market Report [With Complimentary Template]

Posted by Brian Lim on Nov 19, 2019 4:00:00 AM

In this article, I will show you how to calculate important monthly real estate market statistics and offer a complimentary Real Estate Market Report template that you can customize.

  1. How to calculate Total Transactions (and percentage change)
  2. How to calculate Average Sale Price (and percentage change)
  3. How to calculate Median Sale Price (and percentage change)
  4. How to calculate Transaction Price Breakdown
  5. How to calculate Average Days on Market
  6. How to determine Highest and Lowest Price Sale
  7. How to determine Largest and Smallest Home on Market
  8. How to determine Available Homes
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Topics: Real Estate Marketing, Downloadable Content, Content for Real Estate Leads, Practical Advice for Brokers

Using Twitter for Real Estate in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 13, 2019 7:30:00 AM

According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.


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Topics: Real Estate Marketing, Social Media Marketing

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