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Using Twitter for Real Estate in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 13, 2019 7:30:00 AM

According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.


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Topics: Real Estate Marketing, Social Media Marketing

8 Steps to Branding Your Real Estate Business

Posted by Z57 Marketing Team on Nov 6, 2019 7:30:00 AM

Branding is defined as, “the process involved in creating a unique name and image for a product in the consumer's’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” In other words, branding is one of the most important parts of building your real estate business. It doesn't matter what industry you are in, without branding, your business won't be known, and therefore you won't be successful.

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Topics: Real Estate Marketing

7 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday (Updated 2019)

Posted by Brian Lim on Nov 5, 2019 4:25:00 AM

Thanksgiving is the time of the year to show your appreciation for family, friends and your community. As a real estate agent, that includes your leads, current clients and past clients.  Your past clients have the most potential to produce referrals for you, so we are going to examine a few ideas to help you generate referral leads during the Thanksgiving holiday.

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

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Topics: Real Estate Marketing, Lead Generation

8 Fun Halloween Real Estate Marketing Ideas [With Complimentary Spooky Downloads]

Posted by Emily Murray on Oct 31, 2019 4:00:00 AM

In the marketing world, every holiday is another chance to connect and engage with leads and clients. With a little creativity, and some Halloween spirit, these 8 spooky-themed marketing ideas will make a huge hit.

  1. Halloween Pop-By Gift
  2. Spooky Door Hangers
  3. Marketing Email Campaign
  4. Trick or Treat Bags with Business Cards
  5. Encourage Costume Photo Sharing on Your Facebook Page
  6. Trick or Treat Halloween Costume Contest
  7. Going Out Halloween Costume Contest
  8. Most Haunted House Contest
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Topics: Real Estate Marketing

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

63 Real Estate Blog Topics that Increase Organic Website Traffic

Posted by Brian Lim on Sep 3, 2019 11:38:28 AM

Blogging is one of the best tactics to generate organic traffic to your real estate website. Blogs are great tools that can enhance your online process, increase your search engine ranking, and convert prospects into leads. A superlative blog serves your audience and provides educational, informative, and entertaining information that helps the reader solve their problem. A comprehensive real estate blog will help a real estate prospect for each problem, at every stage of the real estate process. If you're looking to launch a real estate blog or grow your current one, you've come to the right place!

In this article, I will list 63 real estate blog topics to help you launch or build your real estate blog so that you can increase organic traffic to your website, increase your search engine ranking, and convert more prospects into leads.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

The Home Seller's Checklist [2019]

Posted by Emily Murray on Aug 20, 2019 4:07:00 AM

Editor’s Note: This post was originally published in July 2017 by Emily Murray and has been updated in August 2019 by Brian Lim for accuracy and comprehension.

Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market. 

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Topics: Real Estate Marketing

10 Real Estate Tips that Generate Motivated Leads [2019]

Posted by Emily Murray on Aug 15, 2019 4:02:00 AM

Generating new leads is always top of mind, but have you tried a multitude of ways to accomplish this? If you are relying on one or two lead generation avenues, you could be missing out on valuable prospects. Some of these lead generation tips may feel a bit our of your wheelhouse at first, but by branching out and exploring new opportunities, you’ve got nothing to lose and much more to gain!

In this article, I will list 10 tips that generate motivated real estate leads.

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Topics: Real Estate Marketing, Lead Generation

3 Questions That Generate New Contacts and Leads

Posted by Brian Lim on Aug 6, 2019 6:58:11 AM

Finding new buyer and seller leads in your market can feel like an odd adventure. Like Alice searching for the White Rabbit in Wonderland, you’re not quite sure who to talk to, what to talk about, and the whole situation seems rather...unusual. There is potential everywhere and if Alice had a plan, she would’ve caught the White Rabbit – but she never does. But you’re not Alice and although Alice’s endless search for the White Rabbit symbolizes the quest for knowledge, yours is a quest for buyer and seller leads.

In this article, I will show you how to spark conversations with consumers in your market, gather their contact information, and drive them to your website.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

How to Use Facebook for Real Estate Agents

Posted by Brian Lim on Jul 30, 2019 5:23:00 AM

For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.

In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Practical Advice for Realtors

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