<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=738451332953159&amp;ev=PageView&amp;noscript=1">

Why Personalizing Your Real Estate Website is Important

Posted by Jay Hill on Jan 18, 2019 7:30:00 AM

When it comes to websites, personalization is not topic most often avoided by website owners. Many real estate agents would not classify themselves as "tech savvy", and thus think it requires too much time and too much work. That is certainly not the case..

Read More

Topics: Real Estate Marketing

How to Keep Top Of Mind with Past Real Estate Clients Without Sounding Desperate in 2019

Posted by Brian Lim on Jan 17, 2019 4:20:00 AM

The first brand that you can recall, in relation to a product category, has established top of mind in your brain. For example, if someone asked you to name a tissue brand, you might say Kleenex; or if you asked a friend to borrow lip balm, you might expect ChapStick. As a real estate agent, you need to establish top of mind with your sphere of influence to increase referral leads and word of mouth to grow your business organically. Wouldn't it be amazing if someone overheard the word "real estate" and immediately thought of you?

In this article, we will examine 4 different strategies to keep top of mind with past real estate clients without sounding desperate. These strategies include reaching out on holidays and important dates, posting and researching with social media, hosting an event and emailing newsletters. 

Read More

Topics: Real Estate Marketing Tips, Real Estate Marketing, Social Media Marketing

2019 Real Estate Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 10, 2019 4:18:00 AM

The 2019 real estate market looks substantially different than it did a decade ago. The housing market has evolved each year, as the new generation became first-time home buyers and the senior generation began to downsize. Each generation has different buying behaviors, preferences and goals that are influenced by external factors such as the economy, social norms, technology and government regulation. For example, Baby Boomers are waiting longer in life to downsize than their older Silent Generation counterparts in their senior years. So how does this affect the younger generations? 

In this article, we will examine the Baby Boomer, Generation X (Gen X) and Millennial generation demographics to predict their 2019 housing preferences, buying/selling behaviors and the hottest markets for each generation. 

Read More

Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

HEY ALEXA! Find Me The Nearest Real Estate Sellers

Posted by Pacifico "PJ" Ortiz Luis on Jan 9, 2019 7:31:42 AM

Voice assistants are everywhere these days. They make life a bit easier, and saves you precious seconds that can be better spent on other aspects of your day. So before our favorite artificial intelligence friends build their own bodies and enslave the human race...let's take a look at how real estate agents can leverage voice assistants to their advantage.

Read More

Topics: Real Estate Marketing

5 Social Media Trends That Will Impact Your Real Estate Business in 2019

Posted by Brian Lim on Jan 3, 2019 6:44:56 AM

As 2019 begins, we predict the 5 social media trends that will impact you as a real estate agent. Last year, the major trends included an increase in video content, live stream videos, chatbots, mobile-friendly adaption and more. This year will have emerging technologies and new improvements, which means new strategies to reach and nurture your real estate leads.

In this article, we will predict 5 major social media trends that will impact the real estate industry in 2019. The 5 social media trends include: the evolution of live videos, the surge of Instagram users, the rise of real estate apps, the popularization of digital open houses and the age of Facebook Groups.

Read More

Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

How to Leverage FSBO Seller Heart Aches to your Advantage

Posted by Brian Lim on Dec 27, 2018 4:59:00 AM

For real estate agents, an FSBO seller can either be an opportunity in disguise or a thorn in your side. As the Do-It-Yourself (DIY) trend becomes a part of American culture, uninformed FSBO sellers multiply but have the incorrect perception about the home selling process - which is why they need you! Now is a great opportunity to learn how to take advantage of the FSBO sellers' market.  Whknows, they could be your next niche market!

In this article, we will identity 4 FSBO seller heart aches: Negotiating the right price; comprehending completing and submitting paperwork to the correct entities; getting off the marketing at a reasonable length of time; having enough time to devote to all aspects of the sale - and offer tips to overcome them. 

Read More

Topics: Real Estate Marketing

How Successful Real Estate Agents Set Goals for 2019

Posted by Brian Lim on Nov 29, 2018 4:07:00 AM

Picture this – It’s December 2018 and Linda has a tight budget because she spent a little too much money during the summer when the real estate market was good. It’s the slow season in her market now and not a lot of people are looking to buy or sell. On the plus side, she has a couple of leads, but they might not purchase until January. To her surprise, Linda might not be able to afford presents during the holidays or pay her mortgage. Linda starts to feel uneasy and stressed out about the pickle she’s gotten herself in.

 

Most real estate agents have a story like Linda's, and like most agents, if she had planned for the slow season, she could afford presents and pay her mortgage. Benjamin Franklin, the Father of Time Management, used to say, “Failing to plan is planning to fail” and it’s true! If Linda planned properly, she would have prioritized her tasks, allocated her budget efficiently, and she wouldn't be in a pickle.

Read More

Topics: Real Estate Marketing Tips, Real Estate Marketing

Find your Perfect Real Estate Lead – Create a Persona to Optimize Marketing Conversions

Posted by Brian Lim on Nov 15, 2018 4:20:00 AM

If you’re a new agent or if you're just having lead generation problems, you’ll find success by focusing on one target market, one persona, or one niche because that will be your PERFECT client! Personas are all about marketing to the right type of lead, rather than wasting resources on consumers who aren't a good match. For example, marketing to someone that has shown interest in purchasing a home, as opposed to someone who isn’t.

According to HubSpot, a persona is, “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Creating a persona will help you determine how to position your real estate brand, the tone of your messages, the appearance of your website, types of content, and lead generation strategies that they will prefer, understand and consume.

Read More

Topics: Real Estate Marketing Tips, Real Estate Marketing

Why Being a Generic Real Estate Agent is Hurting Your Business

Posted by Pacifico "PJ" Ortiz Luis on Oct 17, 2018 7:30:00 AM

You will hear some of the more seasoned real estate professionals who have been in the business for many many years complain about how low the threshold is to become an agent these days. And with so many agents, it is harder to stand out. Some agents are okay with not standing out, but could that be hurting your income?

Read More

Topics: Real Estate Marketing

How to Be Known, Gain Trust, and Establish Credibility in Your Local Market

Posted by Brian Lim on Sep 27, 2018 7:30:00 AM

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

Read More

Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

Online Leads for Realtors

Start getting leads with minimal effort!

Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 

 

Learn More about Social

Z57 Facebook Page

Follow us for the latest marketing trends.

Subscribe to Email Updates

Recent Posts