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Using LinkedIn For Your Real Estate Business in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 27, 2019 7:30:00 AM

With more than 433 million members across 200 countries, LinkedIn has changed the way real estate agents can do business. LinkedIn was thought to only be used as a job application tool, but now is considered to be an incredible avenue for expanding your network.

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Topics: Real Estate Marketing, Social Media Marketing

6 Thanksgiving Posts for Social Media

Posted by Brian Lim on Nov 26, 2019 4:15:00 AM

In this article, I will share 5 Thanksgiving posts for Social Media and 1 Thanksgiving Fun Facts infographic that you can share on Thanksgiving to start conversations and increase engagement on social media.

  1. 10 Things You Can Be Thankful For
  2. Download 5 Thanksgiving posts for Social Media
  3. Download 1 Thanksgiving Fun Facts Infographic
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Topics: Real Estate Marketing, Content for Real Estate Leads

How to Be More Than Just an OK Boomer in a Growing Millennial Market

Posted by Brian Lim on Nov 21, 2019 4:00:00 AM

In this article, I will explain the history of the saying, "OK, Boomer" and offer ways for older generations to work cohesively with Millennial real estate clients.

  1. The Brief History of "OK, Boomer"
  2. Penetrating the Millennial Market
  3. Be Empathetic Towards Their Situation
  4. Be Responsive to Communication
  5. Be Trustworthy and Transparent
  6. Be a Guide and Counselor
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Topics: Real Estate Marketing, Practical Advice for Brokers

Social Media - You're Doing it Wrong!

Posted by Z57 Marketing Team on Nov 20, 2019 7:30:00 AM

It's so easy to join a social media network and set up your own platform. Just about anybody can make a Facebook page. The difficulty lies within taking the correct approach that helps you build relationships and generate real estate leads with people you have yet to meet in real life.

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Topics: Real Estate Marketing, Social Media Marketing

How To Create a Real Estate Market Report [With Complimentary Template]

Posted by Brian Lim on Nov 19, 2019 4:00:00 AM

In this article, I will show you how to calculate important monthly real estate market statistics and offer a complimentary Real Estate Market Report template that you can customize.

  1. How to calculate Total Transactions (and percentage change)
  2. How to calculate Average Sale Price (and percentage change)
  3. How to calculate Median Sale Price (and percentage change)
  4. How to calculate Transaction Price Breakdown
  5. How to calculate Average Days on Market
  6. How to determine Highest and Lowest Price Sale
  7. How to determine Largest and Smallest Home on Market
  8. How to determine Available Homes
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Topics: Real Estate Marketing, Downloadable Content, Content for Real Estate Leads, Practical Advice for Brokers

Using Twitter for Real Estate in 2020

Posted by Pacifico "PJ" Ortiz Luis on Nov 13, 2019 7:30:00 AM

According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.


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Topics: Real Estate Marketing, Social Media Marketing

8 Steps to Branding Your Real Estate Business

Posted by Z57 Marketing Team on Nov 6, 2019 7:30:00 AM

Branding is defined as, “the process involved in creating a unique name and image for a product in the consumer's’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” In other words, branding is one of the most important parts of building your real estate business. It doesn't matter what industry you are in, without branding, your business won't be known, and therefore you won't be successful.

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Topics: Real Estate Marketing

7 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday (Updated 2019)

Posted by Brian Lim on Nov 5, 2019 4:25:00 AM

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

  1. Host a Reverse Pop-By
  2. Set up a canned food drive for a local organization
  3. Mail an inexpensive gift with a clever message
  4. Personal or common interest gift
  5. Send a postcard with recipe
  6. Mail out handwritten notes
  7. Donate some of your proceeds

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Topics: Real Estate Marketing, Lead Generation

8 Fun Halloween Real Estate Marketing Ideas [With Complimentary Spooky Downloads]

Posted by Emily Murray on Oct 31, 2019 4:00:00 AM

In the marketing world, every holiday is another chance to connect and engage with leads and clients. With a little creativity, and some Halloween spirit, these 8 spooky-themed marketing ideas will make a huge hit.

  1. Halloween Pop-By Gift
  2. Spooky Door Hangers
  3. Marketing Email Campaign
  4. Trick or Treat Bags with Business Cards
  5. Encourage Costume Photo Sharing on Your Facebook Page
  6. Trick or Treat Halloween Costume Contest
  7. Going Out Halloween Costume Contest
  8. Most Haunted House Contest
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Topics: Real Estate Marketing

Halloween Referral and Nurturing Tactic – The Reverse Trick or Treat

Posted by Brian Lim on Oct 15, 2019 4:30:00 AM

For kids, trick or treating on Halloween is an exhilarating game of chance. Their mission is to acquire the most candy or the biggest candy bar that they can wrap their mouths around. It’s no secret, especially to the parents of sugar-craving witches and skeletons. That’s why every year, tried-and-true, families in each town flock to the neighborhood that hands out the biggest and best candy.

In this article, I will show you how to execute a reverse trick or treat tactic to generate referral leads during Halloween this year.

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Topics: Real Estate Marketing, Lead Generation, Practical Advice for Brokers

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