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How to Apply the Top 4 Super Bowl Commercials to your Real Estate Advertisements

Posted by Brian Lim on Feb 7, 2019 4:04:00 AM

The Super Bowl is the premier outlet for American advertisements. With 100 million viewers of all demographics, companies paid a record breaking price of $5 million for a 30 second time slot. Bud Light even hired the Game of Thrones director, David Nutter as the director of one of their commercials! As you can see, companies go all out for the Super Bowl and they use their best ideas which you can adapt to your real estate advertisements. 

In this article, we will analyze the top 4 2019 Super Bowl commercials and suggest takeaways that any real estate agent can apply to their advertisements. We will take a look at commercials from Amazon, Walmart, Skechers, and Bud Light.

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Topics: Real Estate Marketing, Practical Advice for Realtors

3 Real Estate Mentors That Coach You Remotely

Posted by Brian Lim on Feb 5, 2019 4:29:00 AM

The most successful real estate agents recommend finding a mentor that will take you under their wing and help you develop your skills. Finding the right mentor is easier said than done, but you can find real estate mentors and coaches online as an alternative. Whether you're a new agent searching for a top producer to mimic or a veteran agent looking for new ideas, the internet is your 24/7 multilateral mentor.

 In this article, we will review 3 real estate mentors: Tom Ferry, Brian Buffini, and Craig Proctor. Each mentor offers a different philosophy for generating leads, building relationships, and advertising online and offline.  

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Use Facebook Insights to Increase Reach and Engagement

Posted by Brian Lim on Jan 31, 2019 4:25:00 AM

If you want to grow your Facebook audience, you need to start reviewing your Insight statistics. This data will tell you the demographics that engage with your posts, which of your posts performed the best, and more. From this information, you can construct data-driven strategies to increase reach, engagement, conversations, and fans. As the number of your fans grow, you'll generate more social and referral leads, increase word of mouth, and maintain top of mind with people who follow your posts.

In this article, we will examine five Facebook Insight sections that you should leverage to grow your Facebook audience: Likes, Reach, Page Views, Posts, and People. Each section will have actionable pro tips for you - start implementing these strategies to grow your Facebook audience today! 

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Topics: Real Estate Marketing

What's in a Home Buyers Packet?

Posted by Brian Lim on Jan 29, 2019 4:20:00 AM

One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer’s confidence with a comprehensive and informative home buyer packet.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Content for Real Estate Leads

How Successful Real Estate Agents Convert Online Leads into Clients in 2019

Posted by Brian Lim on Jan 24, 2019 4:27:00 AM

Online real estate leads are becoming more popular as more consumers begin their real estate experience online. When it comes to online leads, unsuccessful agents think they're a waste of time while successful agents capitalize on each opportunity. Why do these agents have different perspectives? Because of their success with their online lead follow-up strategy!

In this article, we will examine a proven follow-up strategy that successful agents implement to convert online leads into clients in 2019. A successful follow-up strategy will include a good CRM, a quick response, a plan for leads that were not contacted, scripts for leads that have been contacted, and a long-term nurturing system

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Topics: Real Estate Marketing, Practical Advice for Realtors, Lead Generation

Why Personalizing Your Real Estate Website is Important

Posted by Jay Hill on Jan 18, 2019 7:30:00 AM

When it comes to websites, personalization is not topic most often avoided by website owners. Many real estate agents would not classify themselves as "tech savvy", and thus think it requires too much time and too much work. That is certainly not the case..

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Topics: Real Estate Marketing

How to Keep Top Of Mind with Past Real Estate Clients Without Sounding Desperate in 2019

Posted by Brian Lim on Jan 17, 2019 4:20:00 AM

The first brand that you can recall, in relation to a product category, has established top of mind in your brain. For example, if someone asked you to name a tissue brand, you might say Kleenex; or if you asked a friend to borrow lip balm, you might expect ChapStick. As a real estate agent, you need to establish top of mind with your sphere of influence to increase referral leads and word of mouth to grow your business organically. Wouldn't it be amazing if someone overheard the word "real estate" and immediately thought of you?

In this article, we will examine 4 different strategies to keep top of mind with past real estate clients without sounding desperate. These strategies include reaching out on holidays and important dates, posting and researching with social media, hosting an event and emailing newsletters. 

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Topics: Real Estate Marketing, Social Media Marketing

2019 Real Estate Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 10, 2019 4:18:00 AM

The 2019 real estate market looks substantially different than it did a decade ago. The housing market has evolved each year, as the new generation became first-time home buyers and the senior generation began to downsize. Each generation has different buying behaviors, preferences and goals that are influenced by external factors such as the economy, social norms, technology and government regulation. For example, Baby Boomers are waiting longer in life to downsize than their older Silent Generation counterparts in their senior years. So how does this affect the younger generations? 

In this article, we will examine the Baby Boomer, Generation X (Gen X) and Millennial generation demographics to predict their 2019 housing preferences, buying/selling behaviors and the hottest markets for each generation. 

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

HEY ALEXA! Find Me The Nearest Real Estate Sellers

Posted by Pacifico "PJ" Ortiz Luis on Jan 9, 2019 7:31:42 AM

Voice assistants are everywhere these days. They make life a bit easier, and saves you precious seconds that can be better spent on other aspects of your day. So before our favorite artificial intelligence friends build their own bodies and enslave the human race...let's take a look at how real estate agents can leverage voice assistants to their advantage.

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Topics: Real Estate Marketing

5 Social Media Trends That Will Impact Your Real Estate Business in 2019

Posted by Brian Lim on Jan 3, 2019 6:44:56 AM

As 2019 begins, we predict the 5 social media trends that will impact you as a real estate agent. Last year, the major trends included an increase in video content, live stream videos, chatbots, mobile-friendly adaption and more. This year will have emerging technologies and new improvements, which means new strategies to reach and nurture your real estate leads.

In this article, we will predict 5 major social media trends that will impact the real estate industry in 2019. The 5 social media trends include: the evolution of live videos, the surge of Instagram users, the rise of real estate apps, the popularization of digital open houses and the age of Facebook Groups.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

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