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5 "Must Have Features" to Have on Your Real Estate Website

Posted by Brian Lim on Jun 11, 2019 7:14:33 AM

A real estate website needs to have the tools and information to help buyers and sellers on their journey. This is done with marketing tools and content that educate them on their problem, provide different solutions to their problem, and drives them to schedule an appointment with you. Websites can be expensive, but they should have at least these 5 features in order to be of any use to an agent or their visitors.

In this article, I will list the 5 most important features to have on a real estate website and explain the value that each of them brings to your visitors or yourself.

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Topics: Real Estate Marketing, Lead Generation

27 Engaging Real Estate Post Ideas that Spark Lead Converting Conversations

Posted by Brian Lim on Jun 6, 2019 9:01:08 AM

Brainstorming real estate content ideas to post on social media can be tough and time consuming – especially if you’re new to social network. A useful tactic when creating engaging content - that also researches your sphere of influence - is using inquiry posts. Like discovery questions, inquiry posts let you gather explicit data about your audience, but are also fun and entertaining. People feel compelled to answer questions and give their opinion. Your inquiry post will receive more impressions as comments increases – which enhances your chances of going viral. Every comment on your post is an opportunity to start conversations that can convert a Facebook fan into a real estate lead.

In this article, I will list 27 real estate inquiry post ideas that you can use to engage your sphere of influence and start conversations online.

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Topics: Real Estate Marketing, Social Media Marketing

Blogging For Busy Real Estate Agents With No Free Time

Posted by Brian Lim on Jun 4, 2019 4:00:00 AM

Blog articles are great conversation starters. Real estate agents should leverage them on social media to increase engagement and drive traffic to your website. There are many benefits for agents to write blog articles but the main objection that I hear is, they don’t have time to write one. That’s a valid objection, but what if I told you there is a new, better way to write blog articles and it only takes 30 seconds?

In this article, I will define micro-blogging and give examples of topics that you can post about to help you get started.

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Topics: Real Estate Marketing, Social Media Marketing

The Buyer's and Seller's Stages to Their Real Estate Agents [3 Complimentary Infographics]

Posted by Brian Lim on May 30, 2019 4:04:00 AM

Engaging content is like fresh air – you can never have too much.Sharing relevant information to your audience generates likes, reactions, and comments on your social media posts. Content can come in many forms and it should cover one of 3 themes: educating, informing, or entertaining your audience on their problems. 

In this article, I will demonstrate the importance of content and how to leverage it the right way. After you’ve read this article, you will know the stages that a consumer takes to decide to hire you. You can also download 3 pieces of free real estate infographics designed to provoke your prospects into engaging with you.

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Topics: Real Estate Marketing, Social Media Marketing, Downloadable Content

Easy to Use Online Design Tools for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on May 22, 2019 7:30:00 AM

For any type of marketing, especially real estate marketing, there is a heavy emphasis on the visual aspects of advertising pieces. Visuals are what will capture a real estate lead's attention and stop them from scrolling. The content in those graphics is what will keep their attention.

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Topics: Real Estate Marketing, Lead Generation

How to Benefit from Friends or Family that Don’t Want to Hire You as Their Agent

Posted by Brian Lim on May 21, 2019 4:15:00 AM

Let’s face the facts. There will come a time when a friend or family member chooses to hire a different agent than yourself. You can do everything in your control to ensure they hire you like call them occasionally, follow them on social media, and hang out frequently - but real estate doesn't always go your way. Peaches are delicious, but some people don’t like them, right? Regardless of who likes peaches or not, a friend choosing a different agent isn’t an ideal situation but it does happen. When it does happen, don’t take it personally and do not retaliate by severing your relationship. Instead of getting angry, try using this technique so you can still benefit from the transaction and relationship.

In this article, I will show you how to benefit when a family member or a friend does not want to hire you as their real estate agent.

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Topics: Real Estate Marketing, Practical Advice for Realtors

The 10 Real Estate Golden Rules for Successful New Agents

Posted by Brian Lim on May 16, 2019 4:09:00 AM

The beginning of a new agent's career will put a person's character to test. With an abundance of agents, the real estate industry is the superlative of a competitive industry. To stay on the path towards success, you need to maintain a healthy and positive mindset that will keep you focused on your goals and reduce negative distractions. A weak mindset is the reason, "87% of all agents fail in real estate" - according to Tom Ferry. Will you be part of the 87% who fail or the 13% who thrive?

In this article, I will list the 10 real estate golden rules for new agents. These rules will help new agents stay focused on the goals, maintain a positive mindset, and recommend best practices that will contribute to their success.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your Email Subject Lines for Open Rates [Real Estate]

Posted by Brian Lim on May 14, 2019 4:16:00 AM

Email is still a very effective and relevant medium to communicate with your audience. The new challenge is to stand out among hundreds of emails from other businesses. Easier said than done right? We’ve discussed how to increase open rates by segmenting your database into different groups based on their stage in the real estate process, location, your relationship with this, and so on. A segmented database is organized, and allows you to send the right message, to the right people, at the right time. Now we’ll focus on the next component, the subject line.

There are countless variables to change when creating effective real estate emails that increase open rates. In this article, I will show you how to write effective subject lines that will increase your email open rates!

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Optimize Your About Me Page for Conversions [Real Estate]

Posted by Brian Lim on May 9, 2019 4:20:00 AM

If you analyze the data on your website, there's a good chance your About Me page is one of the top 5 most visited pages on your website. I've visited so many poorly constructed About Me pages that I felt compelled to write a blog article about it. If your About Me page receives views but no clicks, form fills, or any other engagement - it's time to revamp and optimize it for conversions.

In this article, I will list the elements of a successful, lead converting About Me page that will increase the page's conversion rate.

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Topics: Real Estate Marketing, Practical Advice for Realtors

45 Different Formats of Content for Engaging Real Estate Leads

Posted by Brian Lim on May 7, 2019 4:00:00 AM

Content can come in many styles and forms - each piece communicates and connects your brand's message with your audience. A diverse array of content will help you cater to variety of preferences and attract new customers. The most common forms of content are text, images, video, and now live video. If you ever feel stumped on your creative path, come back to this article for some content inspiration. 

In this article, I will explore 45 different types of content ideas for real estate and offer examples for each.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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