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5 of the Best Free Footer Widgets for Real Estate Websites

Posted by Brian Lim on Apr 11, 2019 4:23:00 AM

A visitor will scroll down to the bottom of your website when they aren't able to locate the piece of information they were searching for. Your website's footer is your second chance to direct them to the right place before they navigate to a competitor’s website. One of the ways you can keep your visitors longer is by having a set of quality widgets in your website’s footer that helps them get closer to the information they’re searching for.

In this article, I will list 5 of the best free widgets for your real estate website and explain the reason each of them is the best. While designing your website’s footer, consider how it complements your home page, popular pages, and other important information.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Effectively Generate Leads During an Open House

Posted by Brian Lim on Apr 9, 2019 4:15:00 AM

If you hear real estate agent say, "Open houses are obsolete," there's a good chance they’re doing it wrong. When executed correctly, open houses are a great way to generate new buyer and sellers leads, while getting to know members of your community. With most of real estate, you get what you put in and the same applies with open houses. If you want a successful open house, you’ll have to put in the time and work – but it will be worth it in the long run.

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Topics: Real Estate Marketing, Practical Advice for Realtors

5 Factors to Consider when Selecting a Brokerage

Posted by Brian Lim on Apr 4, 2019 8:00:00 AM

Real estate agents have different needs from their brokerage at different points in their career. For example, a rookie agent will want to look for a brokerage with high brand awareness or mentoring, while a veteran agent might be looking for new marketing tools or digital marketing training. There are other important factors to consider when selecting a brokerage: let’s go over each factor and why you should consider them: 

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

What Are the Best SEO Tools on the Market for Real Estate Agents?

Posted by Brian Lim on Apr 2, 2019 4:20:00 AM

Search Engine Optimization (SEO) is one of the determining factors that drive traffic to your website. A search engine, such as Google or Bing!, will initiate crawling on your website to collect data about titles, keywords, images, links, meta tags and more. This information, along with other data will determine your website's ranking when someone performs a search. The more relevant and structured your content, the higher it will rank. SEO is like a sophisticated filing system – it’s easier to locate the most relevant information when it is structured and organized correctly.

For real estate, SEO is important for searches like listings, housing information, local events, blog articles, and more. It also helps you understand how people navigate to, through, and away from your website. This data will help you make decisions on which pages to invest more time and add more value, and which ones to get rid of.

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Topics: Real Estate Marketing, Practical Advice for Realtors, Google

What are Hot Sheets and How to Add Them to Your Website

Posted by Brian Lim on Mar 28, 2019 4:00:00 AM

Hot sheets are a catalog of listings in your MLS. Real estate agents should be leveraging hot sheets on their website to provide a better experience for their visitors. Generally, a “better experience” means being able to navigate to the information that they’re searching for using minimal clicks. You can use hot sheets for cities, neighborhoods, price, time on the market, and more.

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Topics: Real Estate Marketing, Practical Advice for Realtors

Yes! Real Estate Agents Should Switch to A Business Account on Instagram

Posted by Brian Lim on Mar 21, 2019 4:19:00 AM

Instagram is the perfect social media platform for residential real estate agents. You can display your listings through albums, showcase your personality through stories, and have full conversations with people through direct messages. These are useful features if Instagram is your hobby, but it's not a hobby for you.  Since it's an extension of your real estate business, you need to unlock Instagram’s full capabilities. Migrating will allow you to take advantage of features that drive traffic to your website and give you statistics on your followers, content, and more!

In this article, I will discuss three major benefits of having a business account: the ability to add a call-to-action to your profile, add a link to your highlight stories, and most importantly - insights. I’ll show you how to migrate to a business account and implement each of these features too!

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Topics: Real Estate Marketing, Social Media Marketing, Practical Advice for Realtors

Key Items Needed in a Real Estate Agent's Online Bio

Posted by Jay Hill on Mar 15, 2019 7:30:00 AM

Why should real estate agents need to take the time to write a short biography? Some real estate agents just want business and can’t be bothered with the smaller details. Well let’s pump the brakes a bit and reverse. Having a biography on your real estate website is an essential component of your business. If you’re still scratching your head regarding this subject then prepare to be amazed.

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Topics: Real Estate Marketing

How to Leverage Facebook Groups to Farm Real Estate Leads

Posted by Brian Lim on Mar 7, 2019 4:26:00 AM

Real estate Facebook groups are an amazing tool to help farm your neighborhood and connect with your network on a more intimate level. Your goal is to build an online community with local members, serve those members by sharing valuable information, and position yourself as the neighborhood expert. You can share your local expertise, like recommendations, personal stories, neighborhood news, community events, and more. As your real estate Facebook group grows, it will evolve into one of your primary tools for generating referral leads.

In this article, we will review the benefits of having your own real estate Facebook group, offer set up tips, and tricks to managing your real estate Facebook group. You'll use these tips and tricks as a guide to establish yourself as the neighborhood expert within your group.

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Topics: Real Estate Marketing, Practical Advice for Realtors

How to Showcase You Are the Neighborhood Expert with Your Real Estate Website

Posted by Pacifico "PJ" Ortiz Luis on Mar 6, 2019 7:30:00 AM

There are times when an online real estate lead will opt to visit a local real estate website instead of Realtor.com or Zillow. This is because Realtor.com and Zillow are designed to serve a nationwide demographic. So, this is where smaller businesses can find an advantage.

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Topics: Real Estate Marketing

How to Optimize your Real Estate Database to Increase Open Rates

Posted by Brian Lim on Feb 28, 2019 4:29:00 AM

According to an article from MailChimp, the benchmark for email open rates in the real estate industry is 19.67% - are you hitting this number? Increasing your email open rate is a complex problem with a simple solution. It's not difficult and you don't need a formula or a magic trick to do it. It's as simple as emailing the right message, to the right person, at the right time. All you need to do is organize your database, segment your contacts with similarities, and personalize your messages to accomplish this. 

In this article, we will show you how to organize and manage your contact database, recommend segmentation categories, show you how to personalize messages, and review an example of an effectively segmented database.

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Topics: Real Estate Marketing, Practical Advice for Realtors

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